The UK bedroom furniture market has received a much needed boost thanks to the recovery of consumer finances. However the market recovery could be slowed thanks to the continuation of cautious spending. Opportunities for the market lie in categories with a direct link to personal health and wellness.
UK Bedroom Furniture Market – Current Landscape
The bedroom furniture market continues to be impacted by the cost of living crisis and a subdued housing market, but the recovery of consumer finances and an uptick in housing transactions have provided the market with a boost. The challenges in the housing market have also introduced new consumers into the UK bedroom furniture market, with private renters becoming more invested in the category than they were before.
In the short term, the continuation of cautious spending means many will only enter the market when absolutely necessary, and the strong demand for budget options will likely slow down market recovery. Pent-up demand for areas such as holidays could also divert spending away from the home.
In the long term, the recovery of consumer finances and the housing market, coupled with the renewed focus on health and wellbeing, could feed into demand for bedroom furniture, especially categories that have a direct link to personal health, like mattresses. Rapid urbanisation will also drive demand for fitted furniture, typically available at higher price points, as well as other space-saving solutions.
UK Bedroom Furniture Market Statistics
- UK bedroom furniture consumer purchasing habits: Almost six in ten UK consumers have purchased some form of bedroom furniture in the past three years.
- UK bedroom furniture consumer spending habits: Lighter-ticket purchases have dominated consumer spending with over half of UK consumers spending under £500 in the last three years.
UK Bedroom Furniture Market Report – What’s Inside?
Key Topics Analysed in the Report
- The size of the bedroom furniture market within the UK, including market segmentation and channels to market
- Key opportunities in the market and how brands and retailers are performing and innovating
- How much consumers spend on bedroom furniture and the types of products they buy, with a focus on how these have changed over the past few years
- Channels used to buy bedroom furniture, with a focus on the rising importance of physical stores, and retailers consumers buy bedroom furniture from
- Key purchasing considerations specific to different categories
- Consumer attitudes towards bedroom furniture, with a focus on value, health and wellbeing, and sustainability; and customer segmentation
- Future spending intentions
Report Scope
The beds sector covers beds and mattresses and can be divided into the following segments:
- Divans – complete beds that are usually sold as a unit or set, comprising mattress and base, often with storage drawers built into the base.
- Bedsteads – bed frames, usually with a slatted base, designed to be used with a separate mattress (or mattresses).
- Mattresses – includes spring mattresses that may be of open spring or pocket spring construction, and memory foam and latex.
- Others – including bunk beds, futons, headboards, bed ends, waterbeds and adjustable beds.
The bedroom furniture sector refers to all non-upholstered furniture and can be segmented as follows:
- Fitted bedroom furniture (either ready-made or self-assembly/flat-pack) including built-in wardrobe/drawer units and completely fitted bedrooms incorporating the bed as part of the unit.
- Non-fitted/freestanding bedroom furniture (either ready-made or self-assembly/flat-pack) and including items such as wardrobes, chests of drawers, dressing tables and bedside tables.
This report does not cover any furniture sold on contract for the non-domestic market (such as hotels and hospitals) and excludes second-hand and antique furniture.
Meet the Expert Behind the Analysis
This report was written by Sam Nguyen. Sam joined Mintel in November 2022 as a Retail Analyst with a focus on Home Retail. Her previous work experience includes working as a Research Manager for The Insights Family – a market research agency specialising in the kids and family ecosystem. She holds an MSc in Marketing from Nottingham Trent University.
Incremental growth is expected in the coming years, bolstered by the recovery of consumer finances and a renewed focus on health and wellbeing.
Sam Nguyen
Retail Analyst
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Executive Summary
- Opportunities for the bedroom furniture market
- Serving the underserved
- Health and wellbeing is poised to rise to the fore
- Opportunities for sustainably-made products
- Market dynamics and outlook
- Market size & forecast
- Market predictions
- A rebound in demand
- Demand remains resilient for both sectors
- Graph 1: consumer spending on beds & mattresses and bedroom furniture, 2019-24 (est)
- Bedroom specialists remain the mainstay for bedroom furniture purchases
- Graph 2: channels to market, bedroom furniture, 2023
- Housing market sees signs of recovery
- Graph 3: number of property residential transactions with a value of over £40,000 completed in the UK, 2019-24
- Consumer sentiment: the recovery has slowed
- Graph 4: the financial wellbeing index, 2016-24
- What consumers want and why
- Bed frames see an uptick in demand
- Graph 5: purchases for the bedroom, 2023 and 2024
- The shift towards smaller amounts of expenditure continues
- Graph 6: expenditure on bedroom furniture, 2021, 2023 and 2024
- Physical stores rise in importance
- Graph 7: online channels of purchase, 2023 and 2024
- IKEA reinforces the leading position
- Graph 8: retailers bought bedroom furniture from, 2024
- Price is the top priority across the board
- Graph 9: most important factors for bedroom furniture purchases, 2024
- Cost is high on the agenda
- Graph 10: attitudes towards bedroom furniture – costs, 2024
- A holistic approach to health and wellbeing
- Graph 11: attitudes towards bedroom furniture – health and wellbeing, 2024
- Transparency on sustainable practices is key
- Graph 12: attitudes towards bedroom furniture – sustainability, 2024
- Bedrooms transcend their original purpose
- Graph 13: attitudes towards bedroom furniture – multipurpose furniture, 2024
- Catering to the three types of bedroom furniture customer personas
- One-fifth plan to buy mattresses next year
- Graph 14: bedroom furniture intended to buy in the next 12 months, 2024
- Retailer activity
- A focus on expanding physical presence
- Improving sleep quality
- A decline in adspend
- Graph 15: total above-the-line, online display and direct mail advertising expenditure on bedroom furniture, 2020-24*
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Market Dynamics
- Market size
- Incremental growth is expected for 2024
- Graph 16: consumer spending on beds and bedroom furniture, 2020-24 (est)
- Market forecast
- A rebound in demand
- But an immediate surge in spending is not likely
- Market segmentation
- Beds see an uptick in demand
- Graph 17: consumer spending on beds and mattresses, 2020-24 (est)
- Freestanding furniture remains more popular
- Graph 18: consumer spending on bedroom furniture, 2020-24 (est)
- Channels to market
- Bedroom specialists remain the mainstay for bedroom furniture purchases
- Graph 19: channels to market, bedroom furniture, 2023
- Market drivers
- Inflation is on the wane
- Graph 20: annual rate of inflation, CPI & household furniture, 2023-24
- Wages have risen ahead of prices for almost a year
- Graph 21: real wage growth, annual % in wage growth vs inflation, 2020-24
- Interest rates start falling, but borrowing pressures remain
- Housing market sees signs of recovery
- Graph 22: number of property residential transactions with a value of over £40,000 completed in the UK, 2019-24
- Home ownership edges up
- Graph 23: England housing tenure, 2018/19-22/23
- Consumer sentiment: the recovery has slowed
- Graph 24: the financial wellbeing index, 2016-24
- Polarisation in financial position is being amplified
- Graph 25: “How does your own financial situation compare to how it was a year or so ago?”, by household income, 2024
- Households are cautious about the prospect for their finances
- Graph 26: the financial confidence index, 2016-24
- Caution in the market continues
- Graph 27: “Do you think the UK cost of living crisis is….”, 2024
- Most consumers expect to spend the same across multiple categories in 2024
- Graph 28: spending expectations for 2024 compared to 2023
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What Consumers Want and Why
- Purchases for bedrooms
- Bed frames see an uptick in demand
- Graph 29: purchases for the bedroom, 2023 and 2024
- Free-standing furniture remains the more popular choice
- But fitted furniture has gained more ground
- Graph 30: purchases for the bedroom – built-in/fitted furniture, 2023 and 2024
- An uptick in multi-purchasing
- Graph 31: repertoire analysis of bedroom furniture purchases, 2023 and 2024
- Spending on bedroom furniture
- Lighter-ticket purchases dominate spending
- The shift towards smaller amounts of expenditure continues
- Graph 32: expenditure on bedroom furniture, 2021, 2023 and 2024
- Renters are keen to spend more
- Graph 33: expenditure on bedroom furniture – private renters, 2023 and 2024
- Mattresses benefit from a tendency to trade up
- Graph 34: expenditure on bedroom furniture, by bedroom furniture purchases, 2024
- Graph 35: expenditure on bedroom furniture, by bedroom furniture purchases, 2023
- Channels of purchase
- Online demand finds new balance
- Graph 36: channels of purchase, 2020, 2021, 2023 and 2024
- Mobile purchasing gains momentum
- Graph 37: online channels of purchase, 2023 and 2024
- Stores are important for bigger-ticket purchases
- In-store experts can set a retailer apart
- Retailers used for bedroom furniture purchases
- IKEA reinforces the leading position
- Graph 38: retailers bought bedroom furniture from, 2024
- Argos wins more shoppers
- Graph 39: year-on-year percentage point change in retailers bought bedroom furniture from, 2023 and 2024
- John Lewis brings back ‘Never Knowingly Undersold’ price promise
- Dunelm is popular among lower earners
- Graph 40: multichannel retailers used for bedroom furniture purchases, by age and household income, 2024
- Important factors when buying bedroom furniture
- Price is the top priority across the board
- Graph 41: most important factors for bedroom furniture purchases, 2024
- Quality is key for mattresses purchases
- Attitudes towards bedroom furniture
- Cost is high on the agenda
- Graph 42: attitudes towards bedroom furniture – costs, 2024
- Member-exclusive discounts are in demand
- Graph 43: “Loyalty programmes that provide exclusive savings on bedroom furniture purchases are appealing”, by bedroom furniture bought, 2024
- A holistic approach to health and wellbeing
- Graph 44: attitudes towards bedroom furniture – health and wellbeing, 2024
- John Lewis puts sleep struggles to rest
- Transparency on sustainable practices is key
- Graph 45: attitudes towards bedroom furniture – sustainability, 2024
- Bedrooms transcend their original purpose
- Graph 46: attitudes towards bedroom furniture – multipurpose furniture, 2024
- Bedroom furniture customer segmentation
- Identifying key bedroom furniture customer personas
- Catering to the three types of bedroom furniture customer personas
- Value seekers are the most generous spenders
- Graph 47: spending on bedroom furniture, by customer typologies, 2024
- Health and wellbeing enthusiasts over-index on buying in-store
- Graph 48: spending on bedroom furniture, by customer typologies, 2024
- Future spending intentions
- One-fifth plan to buy mattresses next year
- Graph 49: bedroom furniture intended to buy in the next 12 months, 2024
- A quarter plans to only buy one furniture type
- Graph 50: repertoire analysis of bedroom furniture intended to buy in the next 12 months, 2024
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Retailer activity
- Companies and brands
- A mixed performance
- Dreams attracts more shoppers
- Retailer turnover
- A focus on expanding physical presence
- Store numbers
- Non-specialist retailers
- Non-specialists continue to make inroads in the market
- Accessibility is a key focus
- Argos reinforces its position as a digital-first retailer
- Manufacturers and suppliers
- Tempur delivers robust performance
- Revenue
- Profits take a hit
- Launch activity and innovation
- Lowering the barrier to purchase
- Leveraging technology to streamline online shopping
- Click-and-collect gets easier
- Sustainability initiatives
- Improving sleep quality
- IKEA ‘s Pyjama Day
- Advertising and marketing activity
- A decline in adspend
- Graph 51: total above-the-line, online display and direct mail advertising expenditure on bedroom furniture, 2020-24*
- Silentnight launches biggest ad campaign in a decade
- Dreams Beds x Team GB
- The Company You Keep
- The Home of Homes
- A focus on value
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Appendix
- Supplementary data
- Companies and brands: Operating profit
- Companies and brands: Operating margins
- Manufacturers and suppliers: Operating profit
- Dreams take the lead
- TV continues to be the prime advertising channel
- Graph 52: total above-the-line, online display and direct mail advertising expenditure on beds and bedroom furniture, by media type, 2023
- Graph 53: total above-the-line, online display and direct mail advertising expenditure on beds and bedroom furniture, by media type, 2024*
- Market forecast data and methodology
- Market size and forecast: underlying data
- Market forecast and prediction intervals (value)
- Forecast methodology
- Report scope and definitions
- Market definition
- Abbreviations and terms
- Consumer research methodology
- Nielsen Ad Intel coverage
- Snoop SpendMapper methodology
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