2022
9
UK Bedroom Furniture Market Report 2022
2022-02-02T03:03:25+00:00
OX1101327
2195
147629
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Report
en_GB
“The bedroom market rebounded quickly in 2021. The extended periods that people spent indoors have continued to feed into sales and shine the spotlight on wellbeing. This saw an upscaling…

UK Bedroom Furniture Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Bedroom Furniture report identifies consumer attitudes towards beds and bedroom furniture, interest in wellbeing, and retailing in the UK. This market report covers the bedroom furniture market size, market forecast, market segmentation and industry trends for the Bedroom Furniture market in the UK.

Current Market Landscape

Nearly two years on from the start of the pandemic, a huge deal of demand remains online. The longer-term implications of the shift away from bricks-and-mortar stores are already apparent, with the new audience and growing confidence online sure to ask questions of multichannel bedroom retailers moving forwards.

  • Two thirds of consumers purchased bedroom furniture online in the past three years, up from 61% in the previous year.
  • 47% of buyers visited a store in this period, down significantly on historical data.

Beyond the legacy boost online, however, the bedroom market has proved fairly well-insulated from broader disruption. After the market dropped in 2020, sales quickly recovered in the past year, fuelled by the ongoing prioritisation of the home, new flexible living demands, mounting interest in wellbeing and, externally, record sales in the housing market. In fact, these factors underpinned an upscaling of a lot of expenditure since late 2020.

Future Market Trends in Bedroom Furniture

Nonetheless, the market remains uncertain and the greatest unknown surrounds further fallout across supply chains. The rising costs in logistics, transport and raw materials are leading to a wave of price hikes at the turn of 2022. In an already price-sensitive market, any further fallout could prove very damaging, limiting total sales, or downscaling those that remain while further fragmenting expenditure.

But there also remain a great deal of opportunities – perhaps none greater than the newfound appreciation in wellbeing, and especially, sleep. This focus is continuing to lead to an upscale in expenditure, particularly in the renewed appetite for premium mattresses; fuel new product development, with a rapidly developing sleep tech market; and prove a crucial tool for multichannel bedroom specialists to re-encourage footfall back in-store.

Read on to discover more details or take a look at all of our UK Household, House and Home market research.

Quickly understand

  • The impact of COVID-19 on beds and bedroom furniture.
  • How has the pandemic changed how consumers shop for the home?
  • What are the longer-lasting implications of this?
  • How has mounting interest in wellbeing impacted demand?
  • How have retailers reacted to nearly two years of disruption?
  • How will inflation and supply chain disruption impact the bedroom market?

Covered in this report

Products: Divans, bedsteads, mattresses, bunk beds, futons, headboards, bed ends, waterbeds, adjustable beds, fitted bedroom furniture, freestanding bedroom furniture.

Brands: IKEA, Amazon, Argos, Dreams, Bensons for Beds, DIY Retailer, Oak Furnitureland, Feather And Black Limited, Sharps, Hammonds Furniture, Loaf (Really Comfy Beds), Eve Sleep, Simba, Mattressman, And So To Bed, J Sainsbury, Habitat, B&Q, eBay, John Lewis, Marks & Spencer (M&S), Next Home, Wickes, B&M Retail, The Very Group, DFS, House of Fraser, Homebase, Carpetright, Wilko, Amazon, QVC, Dunelm, Harrods, Debenhams, The Range, Furniture Village, Barker and Stonehouse, Made.com, Wayfair, Stokers, High Seat.

Expert analysis from a specialist in the field

This report, written by Marco Amasanti, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The bedroom market rebounded quickly in 2021. The extended periods that people spent indoors have continued to feed into sales and shine the spotlight on wellbeing. This saw an upscaling of expenditure; although below this, some continue to struggle, therefore polarising demand. Looking ahead, however, supply chain issues and any subsequent price inflation will impact on expenditure.

Marco Amasanti
Retail Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Bedroom expenditure rapidly recovers in 2021
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on beds and bedroom furniture, 2022
    • The market
    • Market size and forecast
      • Figure 2: Market forecast for beds and bedroom furniture, 2016-26
    • Beds and mattresses prove better-insulated from disruption
    • Online pure players capitalise as specialists falter in the initial disruption
    • Companies and brands
    • Significant activity in the retailing landscape
    • Disruption offers a springboard for mattress brands
    • Price rises pave the way for further Amazon gains
    • The consumer
    • 73% of consumers purchased for the bedroom
      • Figure 3: Purchases for bedrooms, 2021
    • With an upscaling of expenditure
      • Figure 4: Expenditure on bedrooms, 2020 and 2021
    • Two thirds purchased online
      • Figure 5: Channels of purchase, 2021
    • Furniture and home retailers still top purchases
      • Figure 6: Retailers used, 2021
    • The need for assurance remains paramount
      • Figure 7: Bedroom shopping behaviours, 2021
    • The pandemic brings in an attitudinal shift
      • Figure 8: Attitudes towards bedroom furniture, 2021
  3. Issues and Insights

    • How can multichannel bedroom specialists regain footfall?
    • Reinvesting in traditional USPs
    • Harnessing new interests in-store
    • The pandemic places wellbeing front and centre
  4. Market Size and Performance

    • Bedroom expenditure rapidly recovers in 2021
      • Figure 9: Short-, medium- and long-term impact of COVID-19 on beds and bedroom furniture, 2022
    • A fast return to form
    • Extended periods indoors open a host of new flexible living demands
    • Record house sales
    • Renewed interest in wellbeing
    • Redirected expenditure proves key to upscaling
    • But demand grows polarised
    • Activity in the retailing landscape
      • Figure 10: Consumer spending on beds and bedroom furniture, 2016-21
      • Figure 11: Consumer spending on beds and bedroom furniture, 2016-21
  5. Market Forecast

    • Stabilisation of growth moving forwards
    • The legacy boost online
    • Ongoing polarisation of demand
    • Supply chain issues could lead to further price increases
      • Figure 12: Market forecast for beds and bedroom furniture, 2016-26
    • Market drivers and assumptions
      • Figure 13: Key drivers affecting Mintel’s market forecast, 2017-26
    • Forecast methodology
  6. Market Segmentation

    • Beds and mattresses prove better-insulated from disruption
      • Figure 14: Consumer spending on beds and mattresses, 2016-21
    • Bedroom furniture sales stutter with caution around high-ticket spending in 2020
      • Figure 15: Consumer spending on bedroom furniture, 2016-21
  7. Channels to Market

    • Bedroom specialists falter in the initial lockdown
    • Online pure players capitalise on disruption
    • DIY retailers make gains in-store
    • Alongside general retailers and discounters
      • Figure 16: Channels to market, bedroom furniture, 2020
  8. Market Drivers

    • GDP should reach pre-pandemic levels by the end of Q1 2022…
    • …but the post-COVID-19 bounce back will be short term
    • Employment has held up better than expected
    • Inflationary pressures are mounting
    • Consumers’ financial wellbeing has slipped from its recent high point…
      • Figure 17: Household financial wellbeing index, 2016-21
    • …and concerns over inflation are coming to the fore
      • Figure 18: Consumer concerns over cost-of-living changes, 2021
    • Summary of key economic data, 2020-26
      • Figure 19: Key economic data, 2020-26
    • Record house sales during 2021 drive bedroom sales
    • …but moves fell by 56.8% in April 2020…
    • …before picking up sharply
      • Figure 20: Monthly UK residential property transactions, 2019-21
    • Nearly two thirds are homeowners
      • Figure 21: England housing tenure, 2017-21
  9. Companies and Brands

    • Eve Sleep regains growth, underpinned by UK operations
    • Steinhoff sells Bensons for Beds and Harveys
    • Sharps Bedrooms changes owner
    • Casper mattresses ceases trading in the UK
    • Emma Sleep sees triple-figure growth in 2020
    • Swedish bed brand Carpe Diem debuts in the UK
      • Figure 22: Beds, mattresses and bedroom furniture specialists, total turnover (excluding VAT), 2015-20
    • Impressive turnaround for Simba
    • Eve Sleep returns to profitability
      • Figure 23: Beds, mattresses and bedroom furniture specialists, operating profit, 2015-20
      • Figure 24: Beds, mattresses and bedroom furniture specialists, operating margin, 2015-20
    • Mattress Online sees sales soar, with sights on physical expansion
    • Dreams remains committed to strategy despite sale
      • Figure 25: Beds, mattresses and bedroom furniture specialists, store numbers, 2015-20
  10. Non-specialist Retailers

    • Price rises at IKEA could see others follow suit
    • Amazon accelerates growth with the redirection of demand online
    • Next focuses on its home ranges
    • But Next is also forced to hike prices
    • Habitat relaunches in Argos and Sainsbury’s stores
    • Disruption at department stores
    • Debenhams now online-only
    • House of Fraser
      • Figure 26: Non-specialists selling beds and bedroom furniture, 2020
  11. Launch Activity and Innovation

    • Wellbeing opens windows to regain footfall
      • Figure 27: Sleepacy, Stockholm, 2021
    • Sleep tech continues to thrive
    • Emma Sleep launches a new ‘Smart Mattress’
    • Xiaomi high-tech pillow
    • New tech-driven sleep brand launches in the UK
    • Huawei utilises sleep experts to promote its wearables
    • QuietOn Smart Earbuds
    • Singapore’s government incentivises sleep
    • Start-up develops a bed-come-home-gym
      • Figure 28: PIVOT Bed, December 2021
    • John Lewis launches a range of sustainable mattresses
      • Figure 29: John Lewis & Partners EcoMattress, December 2021
  12. Manufacturers and Suppliers

    • Silentnight maintains a hefty lead
    • Tempur sees sales slip, before making two major acquisitions
    • Relyon Beds is acquired from administration
    • Sweet Dreams and Sleepeezee mirror a turbulent market
      • Figure 30: Selected manufacturers, turnover, 2015-20
    • Running costs increase in 2021
    • Silentnight sees a deficit
      • Figure 31: Selected manufacturers, operating profit, 2015-20
    • Tempur boosts profits despite turnover loss
      • Figure 32: Selected manufacturers, operating margin, 2015-20
  13. Purchases for Bedrooms

    • 73% of consumers purchased for the bedroom in the past 3 years
    • Purchases led by younger consumers and families
    • Nearly half of the consumer base have purchased a mattress
      • Figure 33: Purchases for bedrooms, 2021
    • 51% of consumers made multiple bedroom purchases
      • Figure 34: Repertoire analysis of purchases for bedrooms, 2021
  14. Spending on Bedrooms

    • Half of buyers spent £500 or less
    • But there was an upscaling of expenditure in the past year
      • Figure 35: Expenditure on bedrooms, 2020 and 2021
    • The importance of new home buyers
    • Several ranges hold higher price points
    • A renewed appetite for premium mattresses
      • Figure 36: Expenditure on bedrooms, by purchases, 2021
  15. Channels of Purchase

    • Two thirds purchased online
    • Mobile purchasing is playing a growing role
    • Footfall remains down on pre-pandemic levels
    • Paving the way for longer-lasting implications
      • Figure 37: Channels of purchase, 2021
    • Although there remains a clear appetite for stores
    • How can stores regain footfall?
    • Harnessing new interests in-store
    • Store visits rise with price
      • Figure 38: Channels of purchase, by spending, 2021
    • The majority stuck to one channel in the past year
      • Figure 39: Repertoire analysis of channels of purchase, 2021
  16. Retailers Used for Bedroom Furniture

    • Furniture and home retailers still top purchases
    • Disruption fragments spending online…
    • … and in-store
      • Figure 40: Retailers used, 2021
    • Online buyers are more likely to shop around
      • Figure 41: Repertoire analysis of retailers used, 2021
  17. Bedroom Shopping Behaviours

    • The need for assurance remains top of the agenda
    • A story of two halves
    • Uncertainty shines the spotlight on sustainability
      • Figure 42: Bedroom shopping behaviours, 2021
  18. Attitudes towards Bedroom Furniture

    • Disruption shines the light on sleep
    • Paving the way for new opportunities
    • Driving innovations
    • Bringing consumers back in-store
      • Figure 43: Attitudes towards bedroom furniture, 2021
    • Flexible living demands open new windows to the market
    • Demand for style sees room for crossovers
    • Applying trends in broader home retail to bedrooms
    • Higher spenders lead new opportunities
      • Figure 44: Attitudes towards bedroom furniture, by expenditure, 2021
  19. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  20. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 45: Consumer spending on beds and bedroom furniture, best-and worst-case forecast, 2021-26
    • Market drivers and assumptions
      • Figure 46: Key drivers affecting Mintel’s market forecast, 2021-26
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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