This Market Dynamics report features market data taken from Mintel’s UK Beer Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK beer market. The full report is available to purchase here.
Collapse All
-
THE MARKET
- Snapshot – market size and forecast
- Subdued consumer confidence will hinder category volume sales
- Graph 1: financial wellbeing and confidence indices, 2019-25
- Various factors will drive up beer prices over 2025-30
- Pub and brewery numbers decline
- Growing alcohol moderation presents both a challenge and an opportunity
- Graph 2: alcohol reduction and non-usage, 2022-25
- Market size and forecast for beer
- Graph 3: market size and forecast for total value sales of beer, 2019-30
- Value and volume sales fall over 2019-25; price rises will fuel value sales growth as volume sales stagnate over 2025-30
- On-trade loses volume sales in 2025 as consumer spending remains cautious
- Graph 4: total value sales of beer, by on- and off-trade
- Lager dominates beer sales; volumes decline in 2025
- Graph 5: retail value sales of beer, by segment, 2023-25
- Stella Artois leads the retail lager segment, but loses sales in 2025
- Graph 6: retail value sales of lager, by top five brands and own-label, 2022/23-24/25
- Shifts in the top twenty lager brands in 2025
- Guinness leads in ale/stout/bitter, but feels the heat from increased competition
- Graph 7: retail value sales of ale/stout/bitter, by top five brands and own-label, 2022/23-24/25
- Mixed results for leading ale/stout/bitter brands in 2025
-
THE CONSUMER
- Usage of beer
- Younger and wealthier people lead on usage
- Tapping into impulse buying is key for beer brands
- Focus on aesthetically pleasing serves to tap into social media’s influence
-
PRODUCT, INNOVATION AND MARKETING
- Further activity in hazy and dark beers; a few companies explore non-sweet flavours
-
APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market forecast – volume sales
- Graph 8: market size and forecast for total volume sales of beer, 2019-30
- Market size and forecast of beer – value
- Market size and forecast of beer – volume
- Market forecast and prediction intervals (value)
- Market forecast and prediction intervals (volume)
- Channels to market
- Retail market segmentation
- Lager retail market share – value sales – brands
- Lager retail market share – volume sales – brands
- Ale/stout/bitter retail market share – value sales – brands
- Ale/stout/bitter retail market share – volume sales – brands
- Low/no-alcohol beer retail market share – value sales – brands
- Low/no-alcohol beer retail market share – volume sales – brands
- Population growth by age group
- Graph 9: trends in the age structure of the population, 2020-25 and 2025-30
- Market factors – beer retail price inflation
- Graph 10: RPI inflation for beer and all items, 2021-25
- Advertising spend on beer
- Graph 11: above-the-line, online display and direct mail advertising on beer^, 2021-25
- The consumer
- Consumer research questions
- Consumer research methodology
- Other data source methodologies
- Nielsen Ad Intel coverage
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
£ 495 (Excl.Tax)
- Pay via credit card or invoice
-
PDF and PPT download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
