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"Aligning with alcohol moderation is crucial for beer brands. Seasonal/limited-edition flavours will help prompt impulse purchase and build brand differentiation."
Alice Baker, Food and Drink Analyst
| Report Attributes | Details |
|---|---|
| Published Date | November 2025 |
| Report Author | Alice Baker, Food and Drink Analyst |
| Market Size Data | 2019-2025(est) |
| Market Size Forecast | 2026-2030 |
| Measurement Metrics | Value sales in £, Volume sales in litres |
| Consumer Data | 1,978 internet users aged 18+, August 2025 |
| Market Segmentation | Lager, Ale, Stout, Low-/no-alcohol |
| Leading brands in the UK beer market | Stella Artois, Budweiser, Corona, Carling, Foster’s, Guinness, BrewDog, John Smith’s, Beavertown Brewery |
This Report looks at the UK market for beer sold in both the on-trade, ie out-of-home outlets such as pubs, restaurants and clubs where the drink is consumed on the premises, and the off-trade market, eg supermarkets, online, off-licences and convenience stores.
The UK beer market is divided into three main segments, lager, ale and stout. Spirit- and fruit-flavoured beers are also included within lager in this Report. Barley wine, alcoholic ginger beer and bitter are also included within ales in this Report. Porter – a dark style of beer made from brown malt – is included within the definition of stout.
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