Stay ahead of the curve and future-proof your business with Mintel’s UK Black Friday Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest Black Friday market research, trends and consumer behaviours affecting your business. Get a 360° view of the Black Friday market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Total sales during Black Friday 2023 reached an estimated £13.3 billion, up 7.3% year-on-year.
The cost of living crisis gave a significant boost to Black Friday 2023, with over half of Black Friday shoppers saying financial concerns meant they relied on promotions more than usual. Lower-income households are naturally drawn to Black Friday, but in 2023 it was a greater number of higher-income households buying into the event.
Foster discovery for new brands
To encourage future engagement with Black Friday, the event needs to help foster the discovery of new brands and retailers. This focus can help retailers challenge the perception that promotions just include the same set of regularly discounted products.
Growth of the in-store Black Friday sales
While Black Friday remains an online-first retail event, in-store Black Friday purchasing grew in 2023. Brands have an opportunity to gain a further share of Black Friday demand by leveraging the USP of physical space to create an ‘event’ feeling of coming into a store during the promotions.
Purchase our UK Black Friday Market Report to receive a consumer behaviour and trends analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Christmas Gift Buying Market Report, or our range of Retail Market Research.
Amazon, Currys, Argos, Clarks, Apricot, Sports Direct, The Body Shop, H.Samuel, Charlotte Tilbury, eBay, ASOS, Boots, Etsy.
This report, written by Emily Viberg, a leading research analyst, delivers in-depth commentary and analysis to highlight Black Friday market research and add expert context to the numbers.
Black Friday 2023 saw record shopper numbers in a value-centric market. However longer-term retailers need to focus on addressing shoppers eco-anxiety and discounting fatigue.
Emily Viberg
Retail analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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