UK Hand, Body and Footcare – Market Dynamics 2025
Usage increased in 2025, driving market growth. Continued growth is expected, though at a slower pace due to widespread value-focused purchasing behaviours.
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MARKET DYNAMICS
- Market size
- Usage trends and masstige innovation boost spending
- Graph 1: retail value sales of hand, body and footcare products, 2021-25
- Social media content connects the dots between bodycare and wellbeing
- Market forecast
- Forecast – note on US trade disruption
- Impact of US trade disruption for hand, body and footcare market
- Multistep routines will sustain growth
- Graph 2: market size for hand, body and footcare products, 2019-30
- Hand, body and footcare could be the new affordable luxury
- Opportunities
- Threats
- Market segmentation
- A return to early 00s trends drive bodycare growth
- Pair function with sensorality to revive footcare
- Facial skincare inspires footcare innovation
- Premium handcare minis could accelerate growth
- Multistep routines mean mass brands are stealing spending away from premium brands
- Other BPC categories are a priority when consumers are worried about money
- Market share
- Leading brands outperform in bodycare…
- …as derma skincare spending disperses
- Science-backed bodycare begins to mainstream
- Own-label struggles in footcare…
- …while Canesten, Daktarin and Scholl succeed
- Consumers are looking for value in handcare…
- …boosting demand for own-label handcare
- Channels to market
- Value and convenience attract HBF consumers to grocery retailers
- Tap into online growth with bodycare subscriptions
- Draw consumers back to specialists by elevating in-store expertise
- Market drivers
- Average wages have increased more than prices
- Graph 3: CPI inflation rate and total pay growth rate, 2021-25
- Private-labels set to become a new powerhouse
- Graph 4: purchase of own-label and branded BPC products – bodycare, by gender, 2024
- An increasingly diverse society brings opportunity for the market
- Graph 5: ethnicity of population, by age, 2021
- Rising temperatures pose challenges…
- …but also opportunities
- Graph 6: select behaviours related to BPC and climate change, 2024
- Social media gives an edge to hand, body and footcare
- Graph 7: select behaviours related to beauty/grooming content on social media, 2025
- Continue to target gift givers
- The premiumisation of handcare continues…
- …with science-backed products set to disrupt the segment in the future
- Wellness trends can unlock growth
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WHAT CONSUMERS WANT AND WHY
- Usage of hand, body and footcare products
- Oils rise in popularity
- Graph 8: hand, body and footcare usage – oils, 2024 and 2025
- Drive hand and footcare usage through social media engagement
- Graph 9: repertoire of hand, body and footcare products used, by sub-category, 2025
- Purchase channels
- Leverage the high conversion rate from social media recommendations
- Graph 10: agreement with ‘I have bought a hand, body or footcare product that was recommended to me on social media’, by purchase channels, 2025
- Trade-up drivers
- Cut through the noise on key claims
- Graph 11: factors that encourage trading up in hand, body and footcare, 2025
- Scent preferences
- Provide a harmonised bathroom self-care routine
- Graph 12: scent preference for hand, body and footcare products, 2025
- Graph 13: soap, bath and shower scent preferences, 2025
- Ethnic minorities crave more scent variety
- Graph 14: scent preference for hand, body and footcare products, by ethnicity, 2024
- Usage behaviours
- Consumers are positive about wellness benefits…
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INNOVATION AND MARKETING TRENDS
- Launch activity and innovation
- Fashion brands enter the category
- Recycling is still top of mind for consumers
- Graph 15: hand, body and footcare launches, by top 10 claims (based on 2024), 2023 and 2024
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APPENDIX
- Supplementary data
- TURF analysis – trade-up drivers for hand, body and footcare products
- Market forecast data and methodology
- Market size and forecast at constant and current prices (value)
- Market forecast and prediction intervals (value)
- Forecast methodology
- Report scope and definitions
- Market definition
- Abbreviations and terms
- Consumer research methodology
- Nielsen Ad Intel coverage
This Market Dynamics report features market data extracted from Mintel’s UK Hand, Body and Footcare Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK bodycare market. The full UK report is available to purchase here.
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