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- UK Bottled Water Market Report 2024
UK Bottled Water Market Report 2024
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Stay ahead of the curve and secure future growth for your business with Mintel’s Bottled Water Market Report. The report provides a data-led understanding of the current bottled water market and opportunities within the industry for brands in the UK.
Consumers’ improving financial confidence will enable some switching up from tap water to bottled water, but will also see some trading up to pricier soft drinks. Health becoming more front of mind as economising takes less of a centre stage should work in water’s favour.
However, the same trend is predicted to see interest in sustainability gain traction. This stands to keep the bottled water market under scrutiny for its single-use packaging and wider environmental footprint and makes continued progress in this space crucial for keeping shoppers on side.
Refills stand out as opportunity area for brands and a means to boost their sustainability credentials. Over one in three bottled water users are willing to pay to use a flavoured/sparkling water refill station, this rising among the core younger users and those most put off by packaging litter.
Looking to the future, sustainability will become a key focus. Improving consumer confidence will dial up the focus, and continued progress will be crucial to keep shoppers on side. Marginal predicted growth in key 16-34s users by 2028 offers limited support for volumes. Yet, moves such as the Deposit Return Scheme offers potential to drive engagement, despite a postponing of it’s introduction in the UK.
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For the purposes of this Report, Mintel has used the following definitions:
This Report covers sales of bottled water. This includes:
Market size data includes sales through the following outlets:
Leading food and drink analyst Claire Finnegan delivers expert industry insights with this in-depth report.
Improving consumer confidence should see bottled water benefit from a re-energised health focus. However, it will also face heightened scrutiny on sustainability.
Claire Finnegan
Food & Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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