UK Bottled Water Market Report 2022

The UK Bottled Water Market Report identifies consumers’ attitudes towards purchasing bottled water, the industry’s recovery post-pandemic and future innovations in the bottled water market. This report covers the bottled water market size, market forecast, market segmentation and industry trends for the bottled water market in the UK.

Click her to view the German version of our Bottled Water Market Report 2022.

Current Market Landscape 

With the return of on-the-go occasions and the on-trade regaining a lot of lost ground, the bottled water market made an impressive recovery in 2021. The market will build on this rapid growth as on-trade and on-the-go formats continue to rebound. However, the anticipated income squeeze is set to be severe. Price inflation will drive a rapid increase in average prices, boosting the appeal of free water sources and the money-saving benefits of carrying reusable water bottles.

Market Share and Key Industry Trends

The rise of eco-consciousness and heightened concerns around single-use plastics, microplastics and carbon footprints will add more weight to the strong sustainability argument for ditching plastic bottled water, consequently boosting the reusable bottled water market size. Tap water usage will also be supported by the permanent shift towards at-home working and the rise in ownership of at-home soda-makers.

• 70% of UK adults have purchased a bottle of water of any type in the last three months.
• 35% of consumers have water filter products in their home.
• 65% of UK adults carry a reusable water bottle with them when out of home.
• 41% of UK adults drink bottled water because they believe it is healthier than other drinks.

Future Market Trends in the Bottled Water Market

A deposited return scheme (DRS) could present challenges to the bottled water market size – an initiative that has recently been implemented by the Scottish Parliament in July 2022. The potential implementation of the DRS may present an additional deterrent for many people to use bottled water.

However, there are many opportunities to be harnessed by the UK bottled water market. The enduring focus on health and hydration are important in driving usage of bottled water. There is also a lot of potential for bottled water market size to expand by increasing communication around the health benefits of including additional ingredients with links to energy provision which would allow products to capitalise on health claims, taste and flavour.

Read on to discover more details or take a look at all of our UK Drinks market research.

Quickly Understand

• The impact of COVID-19 on the bottled water market.
• The outlook for the market in the re-emergence from the pandemic and recovery up to 2026.
• The latest new product development (NPD) trends.
• Consumers’ usage and reasons for drinking bottled water.
• Consumer behaviours and attitudes towards bottled water.

Covered in this Report

Product Types: Unflavoured water, flavoured waters, fortified waters, sparkling water.

Brands:  Nestlé (San Pellegrino, Pure Life, Buxton) Highland Spring, Danone (Evian, Volvic), Glacéau (Coca-cola), Rubicon (AG Barr), White Rock (Shepley Spring), Acti-Vit, Radnor Hills, Morrisons, M&S, Feel Good Drinks, Bottle Up, Aqura Pura, DrinkWell, Jamu Wild, Dash Water, Flawsome!, Ugly, Britvic, Roxane, Refresco Beverages, Silver Spring.

Expert Analysis from a Specialist in the Field

This report, written by Emma Clifford, a leading senior analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.