2024
9
UK Brand Overview: BPC Market Report 2024
2024-01-31T10:01:00+00:00
REP72D2AF2A_DB90_4F87_88F5_6BCC789A0F91
2195
169998
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"}]
Report
en_GB
Proving value is essential in the BPC category, with competition from all angles. Aligning with consumer values holds significant weight in purchase decisions. Luke Santos, Household Care and Brand…

UK Brand Overview: BPC Market Report 2024

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve with Mintel’s UK Brand Overview BPC Market Report 2024. Our full report is packed with consumer-led market intelligence and analysis of the leading brands in the UK BPC industry. Find out who the leading brands are and what they’re doing to stay at the forefront of the UK BPC market.

Key Issues Covered in this Report

  • The most used brands operating within the beauty and personal care space.
  • How beauty and personal care brands perform in terms of trust, differentiation, satisfaction and likely recommendation.
  • The importance of a value perception during the cost-of-living crisis.
  • The top-scoring beauty and personal care brands for personality traits including health, expertise, ethics, value and exclusivity.

UK BPC Market: Brand Overview

Mintel data shows that brands in market leading positions have a strong overall image, and benefit from the years they have put into brand building and developing a reputation based on quality and trust. At the same time, price has become more central to consumer decision making, meaning greater temptation for consumers to trade down to own-labels. Even leading brands are having to deal with the threat from products with a cheaper price tag.

  • BPC market statistics: Colgate is the most used brand operating in the BPC industry, with 70% of consumers having used one of its products in the last 12 months.

UK BPC Market: Opportunities for Growth

Challenge mainstream brands on experience and values

UK BPC consumers tend to show a greater preference for established brands that have been trusted for a longer period of time. This means it’s hard for challengers to compete on those terms, putting more focus on innovation and aligning with consumer values. Glamour, exclusivity, indulgence and ethicality all stand out as areas that smaller brands can gain an advantage over the tried and tested.

Use expert status to avoid trading down

One of the consequences from the increased focus on price from consumers is the natural inclination to trade down to private label brands. However, private labels brands are more limited in how they market their products. At a time when value is key, professional endorsements and showcasing a greater level of expertise than competitors will help help justify higher price points.

Purchase our UK Brand Overview: BPC Market Report to receive a complete analysis of the UK BPC market and leading brands.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights from a Mintel Analyst

This report, written by Luke Santos, a leading research analyst, delivers in-depth commentary and analysis to highlight BPC industry trends and add expert context to the numbers.

Proving value is essential in the BPC category, with competition from all angles. Aligning with consumer values holds significant weight in purchase decisions.

Luke Santos
Household Care and Brand Analyst

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • Opportunities for brands operating in the BPC market
    • Leading brands and why
    • Graph 1: top brands operating in the BPC sector, by commitment (net of ‘I prefer this brand over others’ and ‘This is a favourite brand’), 2022-23
    • Graph 2: top brands operating in the BPC sector, by differentiation (net of agreement with ‘It’s a unique brand’ and ‘It somewhat stands out from others’), 2022-23
    • Graph 3: top brands in the BPC sector, by agreement with ‘A brand that offers good value’, 2022-23
    • Graph 4: top brands in the BPC sector, by agreement with ‘ethical’, 2022-23
  2. leading brands and Why

    • Brand usage
    • Graph 5: top brands operating in the BPC sector, by usage in the last 12 months, 2022-23
    • Brand preference
    • Graph 6: top brands operating in the BPC sector, by commitment (net of ‘I prefer this brand over others’ and ‘This is a favourite brand’), 2022-23
    • Brand differentiation
    • Graph 7: top brands operating in the BPC sector, by differentiation (net of agreement with ‘It’s a unique brand’ and ‘It somewhat stands out from others’), 2022-23
    • Satisfaction and recommendation
    • Graph 8: top brands in the BPC sector, by satisfaction (net of ‘good’ and ‘excellent’ reviews), 2022-23
    • Graph 9: top brands in the BPC sector, by likely recommendation, 2022-23
    • Trust
    • Graph 10: top brands in the BPC sector, by agreement with ‘A brand that I trust’, 2022-23
    • Value
    • Graph 11: top brands in the BPC sector, by agreement with ‘A brand that offers good value’, 2022-23
    • High quality
    • Graph 12: top brands in the BPC sector, by agreement with ‘A brand that is consistently high quality’, 2022-23
    • Health and wellbeing
    • Graph 13: top brands in the BPC sector, by agreement with ‘A brand that cares about my health/wellbeing’, 2022-23
    • Expert leaders
    • Graph 14: top brands in the BPC sector, by agreement with ‘expert’, 2022-23
    • Premium brands and premiumisation
    • Graph 15: top brands in the BPC sector, by agreement with ‘exclusive’, 2022-23
    • Graph 16: top brands in the BPC sector, by agreement with ‘glamorous’, 2022-23
    • Graph 17: select brands operating in the BPC sector, by agreement with ‘Exclusive’, ‘Glamorous’ and ‘Indulgent’, 2022-23
    • Graph 18: top brands in the BPC sector, by agreement with ‘indulgent’, 2022-23
    • Ethical
    • Graph 19: top brands in the BPC sector, by agreement with ‘ethical’, 2022-23
    • Natural
    • Graph 20: top brands in the BPC sector, by agreement with ‘natural’, 2022-23
  3. Appendix

    • Data sources, abbreviations and supporting information
    • Report scope and definitions
    • Brands included in this report

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch