UK Brand Overview: BPC 2024

Stay ahead of the curve with Mintel’s UK Brand Overview BPC Market Report 2024. Our full report is packed with consumer-led market intelligence and analysis of the leading brands in the UK BPC industry. Find out who the leading brands are and what they’re doing to stay at the forefront of the UK BPC market.

Key Issues Covered in this Report

• The most used brands operating within the beauty and personal care space.
• How beauty and personal care brands perform in terms of trust, differentiation, satisfaction and likely recommendation.
• The importance of a value perception during the cost-of-living crisis.
• The top-scoring beauty and personal care brands for personality traits including health, expertise, ethics, value and exclusivity.

UK BPC Market: Brand Overview

Mintel data shows that brands in market leading positions have a strong overall image, and benefit from the years they have put into brand building and developing a reputation based on quality and trust. At the same time, price has become more central to consumer decision making, meaning greater temptation for consumers to trade down to own-labels. Even leading brands are having to deal with the threat from products with a cheaper price tag.

• BPC market statistics: Colgate is the most used brand operating in the BPC industry, with 70% of consumers having used one of its products in the last 12 months.

UK BPC Market: Opportunities for Growth

Challenge mainstream brands on experience and values

UK BPC consumers tend to show a greater preference for established brands that have been trusted for a longer period of time. This means it’s hard for challengers to compete on those terms, putting more focus on innovation and aligning with consumer values. Glamour, exclusivity, indulgence and ethicality all stand out as areas that smaller brands can gain an advantage over the tried and tested.

Use expert status to avoid trading down

One of the consequences from the increased focus on price from consumers is the natural inclination to trade down to private label brands. However, private labels brands are more limited in how they market their products. At a time when value is key, professional endorsements and showcasing a greater level of expertise than competitors will help help justify higher price points.

Purchase our UK Brand Overview: BPC Market Report to receive a complete analysis of the UK BPC market and leading brands.

Expert Insights from a Mintel Analyst

This report, written by Luke Santos, a leading research analyst, delivers in-depth commentary and analysis to highlight BPC industry trends and add expert context to the numbers.

Proving value is essential in the BPC category, with competition from all angles. Aligning with consumer values holds significant weight in purchase decisions.

Luke Santos
Household Care and Brand Analyst