2023
9
UK Brand Overview: BPC Market Report 2023
2023-02-02T03:03:31+00:00
OX1154767
2195
160098
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"}]
Report
en_GB
“As the spotlight on value becomes ever brighter amid the current cost-of-living crisis, beauty and personal care brands will have to prove to consumers that their products have a deserved…

UK Brand Overview: BPC Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s UK Brand Overview BPC Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest BPC market research, trends and consumer behaviours affecting your business. Get a 360° view of the BPC industry, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • The most used brands operating within the BPC market.
  • How brands in the BPC industry perform in terms of trust, differentiation, satisfaction and likely recommendation.
  • The importance of a value perception during the cost of living crisis.
  • The top-scoring beauty and personal care brands for personality traits including health, expertise, ethics, value and exclusivity.

BPC Market: Overview of Brands

Unique selling points and additional product features will help brands in the BPC market stand out from their competitors, particularly at a time when consumers are scrutinising purchases more than ever during times of inflation.

  • BPC market statistics: Colgate is the most used brand operating in the BPC industry, with 70% of consumers having used one of its products in the last 12 months.

BPC Industry: Opportunities and Challenges for Brands

Reduction in day-to-day grooming

A threat to the BPC market is consumers choosing to reduce their day-to-day beauty/grooming routines, which has escalated during the cost of living crisis. Brands with a committed and loyal set of consumers are in a more comfortable position as their users are less likely to experiment with unfamiliar products due to a concern around wasting money.

Transparency is key

Consumer interest in brands in the BPC industry that provide transparent and honest information about their production methods continues to grow. Brands that do a good job of demonstrating their commitment to providing ethically responsible products are well-positioned as sustainable production becomes more mainstream.

Purchase our UK Brand Overview: BPC Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities.  Readers of this report may also be interested in our UK Facial Skincare Format and Ingredient Trends Market Report 2023.

Brands Featured in the Full Report

Dove, Lynx, Bio-Oil, Vicks, NIVEA, Simple, Colgate, Calpol, Gillette, Boots No 7, Chanel, Sensodyne.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights from a Mintel Analyst

This report, written by Luke Santos, a leading research analyst, delivers in-depth commentary and analysis to highlight BPC industry trends and add expert context to the numbers.

As the spotlight on value becomes ever brighter amid the current cost-of-living crisis, beauty and personal care brands will have to prove to consumers that their products have a deserved place in shopping baskets. Brands benefiting from high levels of loyalty are best placed to do this, while brands can also target other means of value – including long-lasting or premium products – as consumers look to spend money as sensibly as possible.”

Luke Santos
Household Care and Brand Analyst

 

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • Brand leaders
    • Colgate tops usage in the last 12 months
      • Figure 1: Top brands operating in the BPC sector, by usage in the last 12 months, 2021-22
    • Male-specific brands create high level of commitment
      • Figure 2: Top brands operating in the BPC sector, by commitment (net of ‘I prefer this brand over others’ and ‘This is a favourite brand’), 2021-22
    • Bio-Oil’s efficacy stands out
      • Figure 3: Top brands operating in the BPC sector, by differentiation (net of agreement with ‘It’s a unique brand’ and ‘It somewhat stands out from others’), 2021-22
    • Brand reputation
    • Trust is important in children’s healthcare
      • Figure 4: Top brands in the BPC sector, by agreement with ‘A brand that I trust’, 2021-22
    • Colgate in a fortunate position amid the cost-of-living crisis
      • Figure 5: Top brands in the BPC sector, by agreement with ‘A brand that offers good value’, 2021-22
    • Mainstream brands benefit from loyalty and direct experience
      • Figure 6: Top brands in the BPC sector, by agreement with ‘A brand that is consistently high quality’, 2021-22
    • NIVEA Men shines spotlight on mental health
      • Figure 7: Top brands in the BPC sector, by agreement with ‘A brand that cares about my health/wellbeing’, 2021-22
    • Product function plays a large role in efficacy perception
      • Figure 8: Top brands in the BPC sector, by agreement with ‘effective’, 2021-22
    • Expert image through advertising
      • Figure 9: Top brands in the BPC sector, by agreement with ‘expert’, 2021-22
    • Chanel tops all premium tables
      • Figure 10: Top brands in the BPC sector, by agreement with ‘exclusive’, 2021-22
    • A return to the lipstick effect
      • Figure 11: Top brands in the BPC sector, by agreement with ‘indulgent’, 2021-22
    • Childs Farm is considered kind to skin, planet and people
      • Figure 12: Top brands in the BPC sector, by agreement with ‘ethical’, 2021-22
  3. Brand Usage

    • Colgate tops usage in the last 12 months
      • Figure 13: Top brands operating in the BPC sector, by usage in the last 12 months, 2021-22
  4. Brand Preference

    • Brand preference is critical during the cost-of-living crisis
      • Figure 14: Top brands operating in the BPC sector, by commitment (net of ‘I prefer this brand over others’ and ‘This is a favourite brand’), 2021-22
    • Male-specific brands create high level of commitment
  5. Brand Differentiation

    • Bio-Oil’s efficacy stands out
      • Figure 15: Top brands operating in the BPC sector, by differentiation (net of agreement with ‘It’s a unique brand’ and ‘It somewhat stands out from others’), 2021-22
  6. Brand Satisfaction and Recommendation

    • Positive reviews essential as consumers look to make more informed purchasing decisions
      • Figure 16: Top brands in the BPC sector, by satisfaction (net of ‘good’ and ‘excellent’ reviews), 2021-22
      • Figure 17: Dove’s DermaSpa Summer Revived Body Mousse, 2020
    • Most recommended brands show little discernible pattern
      • Figure 18: Top brands in the BPC sector, by likely recommendation, 2021-22
    • Consumers will recommend brands that interest them
      • Figure 19: Hello Sunday sea-friendly formula, 2022
  7. Trust Leaders

    • Calpol demonstrates the importance of trust in children’s healthcare
      • Figure 20: Top brands in the BPC sector, by agreement with ‘A brand that I trust’, 2021-22
  8. Value Leaders

    • Importance of value is particularly high during economic difficulty
      • Figure 21: Top brands in the BPC sector, by agreement with ‘A brand that offers good value’, 2021-22
    • Aldi provides good value and great quality
      • Figure 22: Mamia by Aldi award-winning nappy, 2021
    • Colgate in a fortunate position amidst cost-of-living crisis
      • Figure 23: Examples of Colgate launches, 2021-22
      • Figure 24: Top brands in the BPC sector, by agreement with ‘A brand that is worth paying more for’, 2021-22
  9. Quality Leaders

    • Mainstream brands benefit from loyalty and direct experience
      • Figure 25: Top brands in the BPC sector, by agreement with ‘A brand that is consistently high quality’, 2021-22
    • Product function plays a large role in efficacy perception
      • Figure 26: Top brands in the BPC sector, by agreement with ‘effective’, 2021-22
  10. Health and Wellbeing

    • Boots Soltan focuses on sun safety
      • Figure 27: Top brands in the BPC sector, by agreement with ‘A brand that cares about my health/wellbeing’, 2021-22
    • NIVEA Men shines spotlight on mental health
  11. Expertise Leaders

    • Expert image through advertising
      • Figure 28: Top brands in the BPC sector, by agreement with ‘expert’, 2021-22
  12. Premium Brands and Premiumisation

    • Chanel tops all premium tables
      • Figure 29: Top brands in the BPC sector, by agreement with ‘exclusive’, 2021-22
      • Figure 30: Examples of Chanel launches, 2022
    • A chance to build on personality and individuality
      • Figure 31: Top brands in the BPC sector, by agreement with ‘glamorous’, 2021-22
    • A return to the lipstick effect
      • Figure 32: Top brands in the BPC sector, by agreement with ‘indulgent’, 2021-22
  13. Ethical Brands

    • Childs Farm is kind to skin, planet and people
      • Figure 33: Childs Farm Fragrance-Free Moisturiser with packaging made from ocean-bound plastic, 2022
      • Figure 34: Top brands in the BPC sector, by agreement with ‘ethical’, 2021-22
  14. Natural Brands

    • Consumers believe natural brands are ethically conscious
      • Figure 35: Top brands in the BPC sector, by agreement with ‘natural’, 2021-22
      • Figure 36: Product launches triggering natural claims, 2022
  15. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
  16. Appendix – Brands Covered

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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