2022
9
UK Brand Overview: Drinks Market Report 2022
2022-06-08T04:13:12+01:00
OX1102991
2195
152004
[{"name":"Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks"}]
Report
en_GB
“As inflationary issues and economic uncertainty impact on household budgets and discretionary spend, it will become even more critical for brands to communicate their value proposition to resonate with consumers.

UK Brand Overview: Drinks Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Drinks Brand Overview Market Report identifies consumer attitudes towards alcoholic and non-alcoholic drinks and leading brands and innovators in the UK drinks market. This market report covers the UK drinks market size, market forecast, market segmentation and industry trends for the drink market in the UK. 

Brands Covered in this Report

Tropicana, Bacardi, Innocent, Huel, Naked,  Robinsons, Fuel, Fanta, 7up, Sprite, PG Tips, Ribena, Nescafé, Lucozade, Costa, Tetley, Schweppes, Yorkshire Tea, Baileys, Pepsi, Guinness, Fever-Tree, Irn-Bru, Jack Daniel’s Bottlegreen, Disaronno, Malibu, Hendrick’s, Bombay Sapphire, Whitley Neill, Belvoir, Twinnings, Kopparberg, Highland Spring, Pukka, Vita Coco, Evian, Buxton, Volvic, Glacéau Smartwater, Nestlé Pure Life, Coca-Cola (Diet Coke).

Current Market Landscape 

The economic uncertainty and financial challenges linked to the rise in cost of living and the Ukraine conflict translate to savvier shopping behaviours and higher scrutiny of UK drinks market’s value for money proposition. Opportunity can be harnessed by UK drink brands who offer a positive experience, and market their products as accessible means of enjoyment and escape from everyday routines, which would place them in a better position to resist the economic turmoil.

 

Market Share and Key Industry Trends

A current trend that will mobilise innovation in the drinks market is how consumers are treating their bodies like an ecosystem and seeking solutions that help them reach their health needs. This holistic understanding of health and wellness is also encouraging the link that consumers have between being good for them and being good for the planet. UK drink brands like Innocent and Naked are considered to be particularly ethical and also have a reputation for purity and dominate the ‘ethical’ segment of the UK drinks market share.

 

Future Trends in the UK Drinks Market

In a scenario of economic uncertainty, savvy shopping behaviours will inevitably strengthen. This makes it crucial for UK drink brands to clearly communicate their value proposition to appeal to consumers and reach new audiences. Brands in the UK drinks market can position their drink products as more than beverages and provide ideas on how to upcycle their offerings after consumption, for example, the use of tea bag as cooking ingredients, DIY beauty components or plant food.

Read on to discover more details or take a look at all of our UK Drinks Market Research.

Understand Quickly

  • How leading drink brands score on metrics like usage, trust, satisfaction, likely recommendation and perceived differentiation.
  • The top scoring drink brands for particular personality traits, including innovation, value and quality.
  • The leaders on hot topics in the drink sector – ethics, taste and pureness.

 

Expert Analysis from a Specialist in the Field

This report, written by Emilia Tognacchini, a leading senior analyst in the Brand and Household Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

“As inflationary issues and economic uncertainty impact on household budgets and discretionary spend, it will become even more critical for brands to communicate their value proposition to resonate with consumers. Brands that align their offerings to wellness trends, position their launches as more than just beverages and encourage consumers to experience their products as means of enjoyment have a better chance to resist economic turmoil.”

Emilia Tognacchini
Senior Brand and Household Care Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • Brand leaders
    • Carbonated soft drinks are a British favourite
      • Figure 1: Top ranking of brands operating in the drinks sector, by consumption in the last 12 months, 2019-22
    • Various metrics influence commitment
      • Figure 2: Top ranking of brands operating in the drinks sector, by commitment (net of “I prefer this brand over others” and “It is a favourite brand”), 2019-22
    • Alcoholic drinks more likely to feature a unique brand image
      • Figure 3: Top ranking of brands operating in the drinks sector, by differentiation (net of “It stands out as being somewhat different to other brands” and “It is a unique brand”), 2019-22
    • Positive experiences protect brands from economic turmoil
      • Figure 4: Top ranking of brands operating in the drinks sector, by positive experience (net of “Good” and “Excellent” responses), 2019-22
    • Brand personality
    • Trust goes hand in hand with usage and preference
      • Figure 5: Top ranking of brands operating in the drinks sector, by agreement with “A brand that I trust”, 2019-22
    • Help consumers maximise their product usage
      • Figure 6: Top ranking of brands operating in the drinks sector, by agreement with “A brand that offers good value”, 2019-22
    • Smaller brands can still drive innovation
      • Figure 7: Top ranking of brands operating in the drinks sector, by agreement with “A brand that is innovative”, 2019-22
    • Innocent leads in terms of ethicality
      • Figure 8: Top ranking of brands operating in the drinks sector, by agreement with “Ethical”, 2019-22
    • Taste is key
      • Figure 9: Top ranking of brands operating in the drinks sector, by agreement with “Delicious”, 2019-22
    • Perceptions around ethicality and purity travel in parallel
      • Figure 10: Top ranking of brands operating in the drinks sector, by agreement with “Pure”, 2019-22
  3. Brand Usage

    • Robinsons stands out on usage
      • Figure 11: Top ranking of brands operating in the drinks sector, by overall consumption, 2019-22
    • Carbonated soft drinks are a British favourite
      • Figure 12: Top ranking of brands operating in the drinks sector, by consumption in the last 12 months, 2019-22
    • Room to develop CSDs further through wellness alignment
      • Figure 13: Examples of CSDs launches with functional claims, 2021-22
  4. Brand Preference

    • Various metrics influence commitment
      • Figure 14: Top ranking of brands operating in the drinks sector, by commitment (net of “I prefer this brand over others” and “It is a favourite brand”), 2019-22
    • Baileys blends drink and food categories
      • Figure 15: Examples of launches from Baileys in food categories, 2021-22
  5. Brand Differentiation

    • Alcoholic drinks capable of creating a unique brand image
      • Figure 16: Top ranking of brands operating in the drinks sector, by differentiation (net of “It stands out as being somewhat different to other brands” and “It is a unique brand”), 2019-22
    • Fever-Tree used limited edition launches to stand out
      • Figure 17: Fever-tree extend its offering with limited edition flavour variants, 2021-22
  6. Satisfaction and Recommendation

    • Alcoholic drinks inspire enthusiastic feedback
      • Figure 18: Top ranking of brands operating in the drinks sector, by excellent reviews, 2019-22
    • Pukka benefits from stylish and special perceptions
      • Figure 19: Examples of new product launches from Pukka, 2021-22
    • Positive experiences protect brands from economic turmoil
      • Figure 20: Top ranking of brands operating in the drinks sector, by positive experience (net of “Good” and “Excellent” responses), 2019-22
    • Previous experience influences success of new product launches
      • Figure 21: Top ranking of brands operating in the drinks sector, by likely recommendation, 2019-22
  7. Trust and Quality

    • Trust goes hand in hand with usage and preference
      • Figure 22: Top ranking of brands operating in the drinks sector, by agreement with “A brand that I trust”, 2019-22
    • Different metrics influence perceptions of quality
      • Figure 23: Top ranking of brands operating in the drinks sector, by agreement with “A brand that is consistently high quality”, 2019-22
  8. Value

    • Economic uncertainty urges brands to tap into perceptions of value
      • Figure 24: Trends in consumer sentiment for the coming year, 2018-22
    • Consumers worry about rise in cost of grocery goods
    • Help consumers maximise their product usage
      • Figure 25: Top ranking of brands operating in the drinks sector, by agreement with “A brand that offers good value”, 2019-22
    • Add a premium touch to daily drinking
      • Figure 26: Top ranking of brands operating in the drinks sector, by agreement with “A brand that is worth paying more for”, 2019-22
  9. Innovation

    • Smaller brands can still drive innovation
      • Figure 27: Top ranking of brands operating in the drinks sector, by agreement with “A brand that is innovative”, 2019-22
    • Robinsons launches on-the-go squash enriched with vitamins
      • Figure 28: Robinsons Benefit Drops, 2021
    • Kopparberg continues to diversify in attempts to innovate the alcoholic drinks market
    • Coca-Cola’s new launch brings flavours that are “out of this world”
  10. Ethics

    • Innocent leads in terms of ethicality…
      • Figure 29: Top ranking of brands operating in the drinks sector, by agreement with “Ethical”, 2019-22
    • …and empowers consumers
  11. Taste and Refreshment

    • Taste is key
      • Figure 30: Top ranking of brands operating in the drinks sector, by agreement with “Delicious”, 2019-22
    • Kopparberg launches new canned cocktail range
    • Consumers look at fruit flavours and bottled water for refreshment
      • Figure 31: Top ranking of brands operating in the drinks sector, by agreement with “Refreshing”, 2019-22
  12. Healthiness

    • Perceptions around ethicality and purity travel in parallel
      • Figure 32: Top ranking of brands operating in the drinks sector, by agreement with “Pure”, 2019-22
    • Tropicana nourishes the mind
      • Figure 33: Product variants from Tropicana + range, 2021
  13. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
  14. Appendix – Brands Covered

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