A sharper focus on value and ethics has put food brands under more scrutiny. Healthy eating habits have meant that categories have had to tailor their offerings.
Luke Santos, Household Care and Brand Analyst
Collapse All
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- Key issues covered in this Report
- Opportunities for brands operating in the food sector
- Leading brands and why
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Leading brands and why
- Usage
- Graph 1: top brands operating in the food sector, by consumption in the last 12 months, 2022-24
- Preference
- Graph 2: top brands operating in the food sector, by commitment (net of ‘I prefer this brand over others’ and ‘This is a favourite brand’), 2022-24
- Trust
- Graph 3: top brands operating in the food sector, by agreement with ‘A brand that I trust’, 2022-24
- Satisfaction and recommendation
- Graph 4: top brands operating in the food sector, by satisfaction (net of ‘good and ‘excellent’ reviews), 2022-24
- Graph 5: top brands operating in the food sector, by likely recommendation, 2022-24
- Differentiation
- Graph 6: top brands operating in the food sector, by differentiation (net of agreement with ‘It’s a uinique brand’ and ‘It somewhat stands out from others’), 2022-24
- Innovation
- Graph 7: top brands operating in the food sector, by agreement with ‘A brand that is innovative’, 2022-24
- Value
- Graph 8: top brands operating in the food sector, by agreement with ‘A brand that offers good value’, 2022-24
- Quality
- Graph 9: top brands operating in the food sector, by agreement with ‘A brand that has consistently high quality’, 2022-24
- Graph 10: top brands operating in the food sector, by agreement with ‘A brand that is worth paying more for’, 2022-24
- Taste
- Graph 11: top brands operating in the food sector, by agreement with ‘Delicious’, 2022-24
- Indulgence and comfort
- Graph 12: top brands operating in the food sector, by agreement with ‘Comforting’, 2022-24
- Graph 13: top brands operating in the food sector, by agreement with ‘Indulgent’, 2022-24
- Health and wellness
- Graph 14: top brands operating in the food sector, by agreement with ‘healthy’, 2022-24
- Graph 15: top brands operating in the food sector, by agreement with ‘A brand that cares about my health/wellbeing’, 2022-24
- Natural
- Graph 16: top brands operating in the food sector, by agreement with ‘Natural’, 2022-24
- Ethics
- Graph 17: top brands operating in the food sector, by agreement with’ Ethical’, 2022-24
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Appendix
- Report scope and definitions
- Brands included in this report
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