2022
9
UK Brand Overview: UK Food Market Report 2022
2022-04-20T04:08:46+01:00
OX1101853
2195
150600
[{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"}]
Report
en_GB
“The nation’s sweet tooth creates opportunities of growth for brands that consumers see as delicious and indulgent. However, attempts from the UK government to promote healthier nutritional habits make it…

UK Brand Overview: UK Food Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Brand Overview: Food Market Report identifies consumers’ attitudes towards leading UK food brands, product innovations and the influence of sustainability and healthy eating on the UK food market. This report covers the UK food market share, market forecast, market segmentation and trends in the UK food market.

 

UK Food Brands – Covered in Report

Heinz, Birds Eye, Jacob’s, Cadbury, McVitie’s, Walkers, Magnum, Cathedral City, Warburtons, Gü, Lindt Lindor, Ben & Jerry’s, Aunt Bessie’s, Filippo Berio, Pringles, Hellmann’s, Higgidy, Krispy Kreme, Müller Corner, Kingsmill, Galaxy, Quaker, Actimel, Ryvita, Benecol, Kellogg’s, Activia, Alpen, Alpro, Weetabix, Yeo Valley, Thorntons, Ferro Rocher, Nairn’s, Arla Skyr, Jordans, Halo Top, Violife, Boursin, Napolina

 

UK Food Brands – Current Landscape 

Inflationary issues are going to have a significant impact on consumer budgets, the UK food market is likely to bear a significant amount of the brunt of consumer changes. In addition, the conflict in Ukraine is expected to add to supply chain pressures within the UK food market. This could result in shortages of crops, leading to a shortage of finished products, consequently driving the UK food brands to increase the price of products.

 

UK Food Brands – UK Food Market Share and Industry Trends

Undoubtedly, consumer habits around food are shifting, particularly on the basis of health and the environment. The UK food brands with higher consumption levels arguably have a greater responsibility to ensure that they have stronger environmentally-friendly credentials to continue engaging with consumers amid growing healthy eating and sustainability trends.

  • UK food market share: Heinz is one of the leading UK food brands, with 78% of adults consuming their products in the last 12 months.
  • 26% of UK adults would buy more own-brand/private-label products if they were forced to make savings in their household budgets.
  • 68% of consumers agree that UK food brands are responsible for offering healthier versions of their products.
  • 48% of Brits plan to include more plant-based foods and drinks in their diets in the future.

 

UK Food Brands – Future Trends 

UK food brands will face a challenge over the coming years as people reassess their ordinary food purchasing habits while also accounting for reduced spending power. Own-label grocery products will become more attractive as a way for consumers to reduce their regular outgoings. To combat trading down, UK food brands will need to clearly communicate their unique features that provide consumers with a positive and fulling consumption experience.

To discover more about the UK Brand Overview: Food Market Report 2022 read our UK Consumer Snacking Market Report, or take a look at our Food Market Research Reports.

 

Quickly Understand

  • How leading UK food brands score on metrics like usage, trust, satisfaction, likely recommendation and perceived differentiation.
  • The top scoring UK food brands for particular personality traits, including innovation, value, quality and taste.
  • The leaders on hot topics in the UK food market – natural, indulgence, ethics, and health and wellness.
  • Explores UK food market share.

 

Expert Analysis from a Specialist in the UK Food Market

This report, written by Emilia Tognacchini, a leading analyst in the UK food market, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The nation’s sweet tooth creates opportunities of growth for UK food brands that consumers see as delicious and indulgent. However, attempts from the UK government to promote healthier nutritional habits make it more challenging for brands to tempt consumers with HFSS treats. As the rising cost of living puts the notion of value particularly in the spotlight, brands that combine indulgency with healthiness and disrupt the market in terms of taste or consumption experience will have a better chance to promote brand loyalty”.

Emilia Tognacchini
Senior Brand and Household Care Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • Brand leaders
    • Greater responsibility for the impact of commonly eaten brands
      • Figure 1: Top ranking of brands operating in the food sector, by consumption in the last 12 months, 2020-22
    • Treat brands offer emotional uplifts
      • Figure 2: Top ranking of brands operating in the food sector, by commitment (net of “It is a favourite brand” and “I prefer this brand over others”), 2020-22
    • Size aids brand building activity
      • Figure 3: Top ranking of brands operating in the food sector, by agreement with “A brand that I trust”, 2020-22
    • Brand reputation is built on satisfaction
      • Figure 4: Top ranking of brands operating in the food sector, by satisfaction (net of “Good” and “Excellent” reviews), 2020-22
    • Indulgence influences standout
      • Figure 5: Top ranking of brands operating in the food sector, by perceived differentiation (net of “It is a unique brand” and “It somewhat stands out from others”), 2020-22
    • Brand personality traits
    • Perceptions around innovation promote differentiation
      • Figure 6: Top ranking of brands operating in the food sector, by agreement with “A brand that is innovative”, 2020-22
    • Maintain brand activity to promote value
      • Figure 7: Top ranking of brands operating in the food sector, by agreement with “A brand that offers good value”, 2020-22
    • Combine deliciousness with health
      • Figure 8: Top ranking of brands operating in the food sector, by associations with “Delicious”, 2020-22
    • Hot topics in food
    • Help consumers understand the concept of health
      • Figure 9: Top ranking of brands operating in the food sector, by associations with “Healthy”, 2020-22
    • Tempt consumers with savoury indulgent treats
      • Figure 10: Top ranking of brands operating in the food sector, by associations with “Indulgent”, 2020-22
    • Ideas of naturalness and healthiness travel in parallel
      • Figure 11: Top ranking of brands operating in the food sector, by associations with “Natural”, 2020-22
    • Make ethical synonymous with healthy
      • Figure 12: Top ranking of brands operating in the food sector, by associations with “Ethical”, 2020-22
  3. Usage

    • Snacking brands have high penetration…
      • Figure 13: Top ranking of brands operating in the food sector, by consumption in the last 12 months, 2020-22
    • …alongside household staples
      • Figure 14: Examples of new launches from brands with high penetration in the last 12 months, 2021-22
    • Greater responsibility for the impact of commonly eaten brands
  4. Preference

    • Treat brands offer emotional uplifts
      • Figure 15: Top ranking of brands operating in the food sector, by commitment (net of “It is a favourite brand” and “I prefer this brand over others”), 2020-22
    • Birds Eye stands out for its level of preference
      • Figure 16: Examples of Birds Eye launches, 2022
  5. Trust

    • Size aids brand building activity
      • Figure 17: Top ranking of brands operating in the food sector, by agreement with “A brand that I trust”, 2020-22
  6. Satisfaction and Recommendation

    • Heinz’s reputation built on satisfaction
    • Aunt Bessie’s points to importance of nostalgia
      • Figure 18: Top ranking of brands operating in the food sector, by satisfaction (net of “Good” and “Excellent” reviews), 2020-22
    • Satisfaction directly relates to recommendation
      • Figure 19: Top ranking of brands operating in the food sector, by likely recommendation, 2020-22
  7. Differentiation

    • Indulgence influences standout
      • Figure 20: Top ranking of brands operating in the food sector, by perceived differentiation (net of “It is a unique brand” and “It somewhat stands out from others”), 2020-22
    • Ferrero and Lindt Lindor expand their product ranges
      • Figure 21: Ferrero Rocher and Lindt Lindor launches, 2021
    • Brands highlight plant-based product ranges
      • Figure 22: New launches from Gü and Boursin, 2021
  8. Innovation

    • Perceptions around innovation promote differentiation
      • Figure 23: Top ranking of brands operating in the food sector, by agreement with “A brand that is innovative”, 2020-22
    • Ben & Jerry’s taps into vegan lifestyles
      • Figure 24: Ben & Jerry’s Sundae Oh My! Banoffee Pie! Ice Cream, 2022
    • Heinz makes greens more appetising
      • Figure 25: Heinz launches Made for Veggiez range, 2021
  9. Value

    • Value will become more critical
      • Figure 26: Trends in consumer sentiment for the coming year, 2018-22
    • Food budgets are likely to be hit
      • Figure 27: Top ranking of brands operating in the food sector, by agreement with “A brand that offers good value”, 2020-22
    • Innovation can provide a boost to value perceptions
      • Figure 28: Examples of Walkers launches, 2021
  10. Quality

    • Perceived quality drives usage and positive perceptions
      • Figure 29: Top ranking of brands operating in the food sector, by agreement with “A brand that is consistently high quality”, 2020-22
    • Different perceptions highlight brands’ added value
      • Figure 30: Top ranking of brands operating in the food sector, by agreement with “A brand that is worth paying more for”, 2020-22
    • Ensure a positive experience to deter consumers from trading down
  11. Taste

    • Combine deliciousness with health
      • Figure 31: Top ranking of brands operating in the food sector, by associations with “Delicious”, 2020-22
    • Magnum reimagines its iconic ice cream flavours
      • Figure 32: Magnum launches Remix range, 2022
  12. Health and Wellness

    • New opportunities to tap into healthy living
      • Figure 33: Top ranking of brands operating in the food sector, by associations with “Healthy”, 2020-22
    • Help consumers understand the concept of health
      • Figure 34: Top ranking of brands operating in the food sector, by agreement with “A brand that cares about my health/wellbeing”, 2020-22
    • Benecol expands to new categories
      • Figure 35: Benecol Lactose Free Garlic Soft Cheese, 2021
  13. Indulgence and Comfort

    • Tempt consumers with savoury indulgent treats
      • Figure 36: Top ranking of brands operating in the food sector, by associations with “Indulgent”, 2020-22
    • Cadbury means comforting treats
      • Figure 37: Top ranking of brands operating in the food sector, by associations with “Comforting”, 2020-22
    • Ambrosia offers British made comfort
      • Figure 38: Ambrosia enters the breakfast cereal market, 2022
  14. Natural

    • Ideas of naturalness and healthiness travel in parallel
      • Figure 39: Top ranking of brands operating in the food sector, by associations with “Natural”, 2020-22
    • Yeo Valley enters the flavoured milk market
      • Figure 40: Yeo Valley launches flavoured milks, 2021
    • Nairn’s launches its first TV advert
  15. Ethics

    • Make ethical synonymous with healthy
      • Figure 41: Top ranking of brands operating in the food sector, by associations with “Ethical”, 2020-22
    • Violife well placed to capitalise on the plant-based boom
      • Figure 42: Violife launches Viocreme, 2021
    • Heinz rethinks packaging for greater sustainability
      • Figure 43: Heinz launches Eco-Friendly Sleeve Multipack, 2021
  16. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
  17. Appendix: Brands Covered

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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