UK Brand Overview: Food 2024
Market Intelligence Reports - What's Included
- Interactive Databook
- Multiple Report Formats
- Access to Clients Portal
- Custom Presentation Tool
A sharper focus on value and ethics has put food brands under more scrutiny. Healthy eating habits have meant that categories have had to tailor their offerings.
Luke Santos, Household Care and Brand Analyst
Collapse All
-
- Key issues covered in this Report
- Opportunities for brands operating in the food sector
- Leading brands and why
-
Leading brands and why
- Usage
- Graph 1: top brands operating in the food sector, by consumption in the last 12 months, 2022-24
- Preference
- Graph 2: top brands operating in the food sector, by commitment (net of ‘I prefer this brand over others’ and ‘This is a favourite brand’), 2022-24
- Trust
- Graph 3: top brands operating in the food sector, by agreement with ‘A brand that I trust’, 2022-24
- Satisfaction and recommendation
- Graph 4: top brands operating in the food sector, by satisfaction (net of ‘good and ‘excellent’ reviews), 2022-24
- Graph 5: top brands operating in the food sector, by likely recommendation, 2022-24
- Differentiation
- Graph 6: top brands operating in the food sector, by differentiation (net of agreement with ‘It’s a uinique brand’ and ‘It somewhat stands out from others’), 2022-24
- Innovation
- Graph 7: top brands operating in the food sector, by agreement with ‘A brand that is innovative’, 2022-24
- Value
- Graph 8: top brands operating in the food sector, by agreement with ‘A brand that offers good value’, 2022-24
- Quality
- Graph 9: top brands operating in the food sector, by agreement with ‘A brand that has consistently high quality’, 2022-24
- Graph 10: top brands operating in the food sector, by agreement with ‘A brand that is worth paying more for’, 2022-24
- Taste
- Graph 11: top brands operating in the food sector, by agreement with ‘Delicious’, 2022-24
- Indulgence and comfort
- Graph 12: top brands operating in the food sector, by agreement with ‘Comforting’, 2022-24
- Graph 13: top brands operating in the food sector, by agreement with ‘Indulgent’, 2022-24
- Health and wellness
- Graph 14: top brands operating in the food sector, by agreement with ‘healthy’, 2022-24
- Graph 15: top brands operating in the food sector, by agreement with ‘A brand that cares about my health/wellbeing’, 2022-24
- Natural
- Graph 16: top brands operating in the food sector, by agreement with ‘Natural’, 2022-24
- Ethics
- Graph 17: top brands operating in the food sector, by agreement with’ Ethical’, 2022-24
-
Appendix
- Report scope and definitions
- Brands included in this report
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
- Instant access when you pay by credit card
- Add multiple reports to your cart to receive a discount
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out morePopular Related Reports
UK Baby Food and Drink Market Report 2025
£ 2,195
Healthier sweet baked goods designed for babies/toddlers interest 56% of parents of 0-4s. This strong appeal offers a case in point of parents' often conflicting desires for baby...
Find out moreUK Attitudes towards Healthy Eating Consumer Report 2025
£ 2,195
The rapid churn of healthy eating trends – at least in the public discourse – makes trying to eat healthily less appealing for half of adults. This poses...
Find out moreUK Sugar and Gum Confectionery Market Report 2025
£ 2,195
The sweets aisle is a major draw for shoppers; 67% of sweets or gum consumers browse this aisle as part of grocery trips....
Find out moreUK Cakes, Cake Bars and Sweet Baked Goods Market Report 2025
£ 2,195
Eight in 10 category eaters/buyers buy cakes/sweet bakes for themselves to eat. Those buying these for themselves are more likely to think it's...
Find out moreUK Gen Alpha’s Parents’ Attitudes towards Children’s Food and Drink Consumer Report 2025
£ 2,195
Some 62% of parents/grandparents of 0-15 year olds are happy to take nutritional advice for their child/grandchild from an AI. Use of this...
Find out moreUK Attitudes towards the Evening Meal at Home Consumer Report 2025
£ 2,195
Making meals healthier remains the top reason for people to cook/part-cook evening meals. Widespread efforts to bring plant variety to evening meals suggest an opportunity for shortcut products...
Find out moreTrusted by global industry leaders
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
