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- Key issues covered in this Report
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Executive Summary
- Opportunities for brands operating in the retail market
- Leading retailers and why
- Graph 1: selected key metrics for top supermarkets on usage in the last 12 months, 2021-23
- Graph 2: top brands operating in the retail sector, by commitment (net of ‘I prefer this retailer over others’ and ‘This is a favourite retailer’), 2021-23
- Graph 3: top brands operating in the retail sector, by agreement with ‘A retailer that is innovative’, 2021-23
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leading retailers and why
- Brand usage
- Graph 4: top brands operating in the retail sector, by usage in the last 12 months, 2021-23
- Graph 5: consumers who expect to shop more at low-cost retailers as a result of rising prices, by household income, 2023
- Graph 6: selected key metrics for top supermarkets by usage in the last 12 months, 2021-23
- Brand preference
- Graph 7: top brands operating in the retail sector, by commitment (net of ‘I prefer this retailer over others’ and ‘This is a favourite retailer’), 2021-23
- Graph 8: top brands operating in the retail sector, by agreement with “only cares about profits”, 2021-23
- Graph 9: Sainsbury’s level of consumer commitment, 2017-22
- Brand differentiation
- Graph 10: top brands operating in the retail sector, by differentiation (net agreement with ‘It’s a unique retailer’ and ‘It somewhat stands out from others’), 2021-23
- Graph 11: eBay’s perception of differentiation (net of agreement with ‘It’s a unique retailer’ and ‘It somewhat stands out from others’), 2018-23
- Graph 12: The Body Shop’s perception of differentiation, 2021
- Graph 13: selected key metrics of leading grocery retailers, 2021-23
- Satisfaction and recommendation
- Graph 14: top brands operating in the retail sector by positive endorsement (net of ‘good’ and ‘excellent’ reviews), 2021-23
- Graph 15: selected jewellery and watch brands, by usage in the last 12 months, July 2023
- Graph 16: top scoring brands operating in the retail sector for satisfaction, by ‘excellent’ reviews, 2021-23
- Graph 17: top brands operating in the retail sector, by likely recommendation, 2021-23
- Graph 18: selected key metrics for selected retailers operating in the cut flowers market, 2023
- Ethical brands
- Graph 19: top brands operating in the retail sector, by agreement with ‘ethical’, 2021-23
- Graph 20: selected key metrics for selected beauty/personal care retailers, 2021-22
- Graph 21: key metrics for selected convenience stores by top scoring retailers on the perception of being ethical, 2023
- Trust
- Graph 22: top brands operating in the retail sector, by agreement with ‘A retailer/brand that I trust’, 2021-23
- Customer service
- Graph 23: top brands operating in the retail sector, by agreement with ‘A retailer/brand that has great customer service’, 2021-23
- Innovation
- Graph 24: top brands operating in the retail sector, by agreement with ‘A retailer/brand that is innovative’, 2021-23
- Premium and prestige
- Graph 25: top brands operating in the retail sector, by agreement with ‘A retailer/brand that is worth paying more for’, 2021-23
- Graph 26: top brands operating in the retail sector, by agreement with ‘Exclusive’, 2021-23
- Graph 27: premium and prestige associations of retailers specialising in jewellery and watches, 2022-23
- Value
- Graph 28: top brands operating in the retail sector, by agreement with ‘A retailer/brand that offers good value’, 2021-23
- Graph 29: selected value-oriented retailers by perception of ‘A retailer/brand that offers good value’, and usage in the last 12 months, 2022-23
- Graph 30: selected beauty/personal care retailers, by agreement with ‘A retailer/brand that offers good value’, 2021-22
- Online service
- Graph 31: top brands operating in the retail sector, by agreement with ‘A retailer/brand that provides a great online service’’ 2021-23
- Graph 32: selected personality traits of Argos, 2022
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Appendix
- Data sources, abbreviations and supporting information
- Report scope and definitions
- Brands included in this Report
Retailers can drive added value through loyalty schemes, circular economy options and AI shopping tools.
Nikita Shergill, Research Analyst
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