2022
9
UK Retail Brand Overview Market Report 2022
2022-11-09T03:06:14+00:00
OX1100517
2195
157326
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
“The current cost of living crisis has caused a shift in consumer attitude towards the retail industry, with bigger focus being put on value. This means that retailers will need…

UK Retail Brand Overview Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Retail Brand Overview Market Report delivers comprehensive and current insights and analysis of the UK retail industry, encompassing consumer behaviours, preferences, and habits. Specifically, this report presents Mintel’s in-depth market research on the UK retail industry at the brand level, including consumers’ sentiments toward retailers, their utilisation of retailers, level of satisfaction with their experience, and the likelihood of recommending a particular retail brand.

 

Featured Retail Brands UK 

Amazon, Boots, Clarks, John Lewis, Asda, Sainsbury’s, Tesco, Morrisons, eBay, Lidl, Aldi, IKEA, Marks & Spencer, Specsavers, Argos, Superdrug, B&Q, Dr. Martens, Tiffany & Co., Apple, Pandora, Farfetch, Skechers, Etsy, Joules, Swarovski.

 

UK Retail Market Overview

The cost of living crisis is likely to impact consumers’ spending patterns significantly. Mintel’s UK retail market overview indicates that there will be fewer frivolous purchases, with shoppers, instead, focusing on necessities and essentials. This will likely make the supermarket industry more competitive, with initiatives offering consumers better value, potentially leading to switches in preferred retailers.

 

UK Retail Industry Statistics and Trends

Amazon’s dominance of the UK retail industry can be seen through its presence towards the top of nearly every attribute covered in Mintel’s retail brand research. Its authority over other retail brands in the UK is largely due to its control of the online retailing realm. During the COVID-19 pandemic, consumers turned to online retail services as restrictions meant that in-store experiences were less desirable and, in some cases, not possible. This has supported Amazon’s high consumer usage, which has grown to 86% in the last 12 months, up from 84% in Mintel’s retail market research in 2021.

Alongside Amazon, rapid delivery grocers have taken an opportunity and innovated within the online grocery retail space, putting more pressure on traditional retailers, particularly among younger consumers, who tend to be more involved in the hyper-connected world we live in. Established grocers, such as Tesco and Sainsbury’s, have looked for methods to compete with rapid delivery grocers as they have come to the realisation that there is a need for speed.

UK Retail Industry Statistics

  • 68% of consumers agree that Boots is a trusted retail brand.
  • 80% of UK adults positively endorse Dr. Marten as ‘excellent’ or ‘good’ in online reviews.
  • 61% of Brits consider The Body Shop as an ethical retailer.
  • 42% of consumers agree that Marks & Spencers is a retailer worth paying more for.

 

Future Opportunities for Brands in the UK Retail Industry

In the next 12 months, retail brands in the UK will need to emphasise the value of their products and help convince consumers that their money is being well spent. However, this does not mean that consumer focus will solely be on price tags. Retail brands are able to provide good value whilst also being worth paying more for by tapping into consumer demands, such as experiences in physical spaces or loyalty schemes.

To discover more about the UK Retail Brand Overview Market Report 2023, read our UK Beauty and Personal Care Retailing Market Report 2023, or take a look at our other Retail Market Research.

 

Quickly Understand

  • How leading retail brands in the UK perform on usage.
  • How retailers approach strategies to improve perception of trust, satisfaction, differentiation and likely recommendation.
  • The top-scoring retail brands in the UK for ethicality, innovation and customer service.
  • The importance of value perception during the cost-of-living crisis.

 

Expert Analysis from a Specialist in the Retail Sector

This report, written by Luke Santos, a leading analyst in the retail sector, delivers in-depth commentary and analysis to highlight current trends in the UK retail industry and add expert context to the numbers.

The current cost of living crisis has caused a shift in consumer attitude towards the retail industry, with bigger focus being put on value. This means that retailers will need to highlight their efforts to making products worth consumers’ money. Although consumers are becoming more mindful of expenditure, convenience is an element that can add value – for example rapid delivery grocers have tapped into this demand and are considered worth paying more for.”

Luke Santos
Household Care and Brand Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • Brand leaders
    • Discounter usage on the rise
      • Figure 1: Top brands operating in the retail sector, by usage in the last 12 months, 2020-22
    • Amazon joins Boots at top of trust rating
      • Figure 2: Top brands operating in the retail sector, by agreement with ‘A retailer that I trust’, 2020-22
    • Retailers strive for positive endorsement
      • Figure 3: Top brands operating in the retail sector, by positive endorsement (net of ‘good’ and ‘excellent’ reviews), 2020-22
    • Favoured retailers will benefit during the cost-of-living crisis
      • Figure 4: Top brands operating in the retail sector, by commitment (net of ‘I prefer this retailer over others’ and ‘This is a favourite retailer’), 2020-22
    • Standing out will help attract new customers
      • Figure 5: Top brands operating in the retail sector, by differentiation (net of agreement with ‘It’s a unique retailer’ and ‘It somewhat stands out from others’), 2020-22
    • Brand reputation
    • Retailers must pioneer sustainability efforts
      • Figure 6: Top brands operating in the retail sector, by agreement with ‘Ethical’, 2020-22
    • A need for speed
      • Figure 7: Top brands operating in the retail sector, by agreement with ‘A retailer that is worth paying more for’, 2020-22
    • Value spotlight shines brighter
      • Figure 8: Top brands operating in the retail sector, by agreement with ‘A retailer that offers good value’, 2020-22
  3. Usage

    • Amazon clear of competitors in retail sector
      • Figure 9: Top brands operating in the retail sector, by overall usage, 2020-22
    • Discounter usage on the rise
      • Figure 10: Top brands operating in the retail sector, by usage in the last 12 months, 2020-22
  4. Trust

    • Amazon joins Boots at top of trust rating
      • Figure 11: Top brands operating in the retail sector, by agreement with ‘A retailer that I trust’, 2020-22
  5. Preference

    • Aldi appears in top five for commitment
      • Figure 12: Top brands operating in the retail sector, by commitment (net of ‘I prefer this retailer over others’ and ‘This is a favourite retailer’), 2020-22
    • Supermarkets want to make themselves favourites during this cost-of-living crisis
  6. Differentiation

    • In-store experiences key to unique perceptions
      • Figure 13: Top brands operating in the retail sector, by differentiation (net of agreement with ‘It’s a unique retailer’ and ‘It somewhat stands out from others’), 2020-22
    • Gymshark uses physical space to stand out
  7. Satisfaction and Recommendation

    • Amazon tops the positive endorsement table
      • Figure 14: Top brands operating in the retail sector, by positive endorsement (net of ‘good’ and ‘excellent’ reviews), 2020-22
    • Luxury retailers see high recommendation and positive endorsement
      • Figure 15: Top brands operating in the retail sector, by likely recommendation, 2020-22
  8. Ethicality

    • Lush launches limited edition bath bomb
      • Figure 16: Top brands operating in the retail sector, by agreement with ‘Ethical’, 2020-22
    • IKEA builds to be climate-positive by 2030
    • eBay Love Island partnership encouraging conscious consumerism
  9. Customer Service

    • High-end retailers require greater customer service
      • Figure 17: Top brands operating in the retail sector, by agreement with ‘A retailer that has great customer service’, 2020-22
    • Morrisons is seen as a welcoming retailer
      • Figure 18: Top brands operating in the retail sector, by agreement with ‘Welcoming’, 2020-22
  10. Innovation

    • IKEA innovates in the virtual and physical realms
      • Figure 19: Top brands operating in the retail sector, by agreement with ‘A retailer that is innovative’, 2020-22
    • Rapid delivery brands score highly on innovation
      • Figure 20: Top brands operating in the retail sector, by agreement with ‘Cutting edge’, 2020-22
  11. Premium and Prestige

    • Harrods tops the charts on exclusivity
      • Figure 21: Top brands operating in the retail sector, by agreement with ‘Exclusive’, 2020-22
    • Speed is of the essence
      • Figure 22: Top brands operating in the retail sector, by agreement with ‘A retailer that is worth paying more for’, 2020-22
  12. Value

    • Value perception will be crucial during cost-of-living crisis
      • Figure 23: Top brands operating in the retail sector, by agreement with ‘A retailer that offers good value’, 2020-22
    • Retailers can provide good value whilst also being worth paying more for
  13. Online Service

    • Amazon streaks ahead of other retailers
      • Figure 24: Top brands operating in the retail sector, by agreement with ‘A retailer that provides a great online service’, 2020-22
    • John Lewis & Partners plans to build upon already successful online service
  14. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
  15. Appendix – Brands Covered

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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