This Market Dynamics report features market data taken from Mintel’s UK Bread Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK bread market. The full report is available to purchase here.
Collapse All
-
EXECUTIVE SUMMARY
- Opportunities
-
THE MARKET
- Snapshot – market size and forecast
- Weak consumer confidence keeps food spend under scrutiny
- Graph 1: financial wellbeing and confidence indices, 2019-25
- Food and bread inflation has come down from 2023 highs
- Graph 2: consumer price inflation for all food and cereals, 2022-25
- Strong consumer interest in healthy eating
- Graph 3: how often people try to eat healthily, 2018-25
- Highly processed foods face scrutiny
- Market size and forecast
- Higher prices will drive further growth in bread sales
- Graph 4: retail value forecast for bread and bread products, 2019-30
- Premium products support sales growth
- Graph 5: retail value sales of bread and bread products, by segment, 2023-25
- Warburtons extends market lead in bread
- Graph 6: leading brands’ sales in the bread segment, by value, 2022/23-2024/25
- Graph 7: leading brands’ sales in the rolls and other bakery products segment, by value, 2022/23-2024/25
- Jason’s Sourdough becomes the third biggest bread brand
-
APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Retail sales and forecast for bread
- Market forecast and prediction intervals (values)
- Trends in the population age structure
- Market share
- Bread – value brand sales
- Bread – volume brand sales
- Bread – value manufacturer sales
- Bread – volume manufacturer sales
- Rolls and other bakery products – value brand sales
- Rolls and other bakery products – value manufacturer sales
- Launch activity and innovation
- New launches of sourdough in bread and bread products
- Advertising and marketing
- Advertising spending on bread by media type
- Advertising spending on bread by advertiser
- The consumer
- Consumer research questions
- Consumer research methodology
- Repertoire analysis methodology
- Other data source methodologies
- Infegy Starscape coverage
- Nielsen Ad Intel coverage
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
£ 495 (Excl.Tax)
- Pay via credit card or invoice
-
PDF and PPT download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
