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Sourdough bread has made gains. Breads offering gut health benefits and high protein content are sought, while pairing breads with 'picky bits' is an opportunity.
Richard Caines, Principal Analyst, UK Food & Drink Research
| Report Attributes | Details |
|---|---|
| Published Date | December 2025 |
| Data Range | 2019 – 2030 |
| Measurement Metrics | Revenue in £ |
| Country Focus | United Kingdom (UK) |
| Consumer Data | 2,000 internet users aged 16+, September 2025 |
| Number of Pages | 51 |
| Market Segmentation | White Bread, Brown Bread, Wholemeal Loaves, Sourdough, Bagels, Wraps, Sandwich Thins, Naan Breads, Pittas, Rolls, Baguettes, Other Indian Breads (including Chapattis), and Part-Baked Products |
| Leading Companies | Warburtons, Hovis, Jason’s Sourdough, Kingsmill, Roberts Bakery, Jackson’s, Brace’s Bakery, Soreen, Promise Gluten Free, Dr Schär, Irwin’s, Baker Street, St Pierre, Geary’s Bakery, Bio & Me, Biotiful, and Unearthed. |
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