Sourdough bread has made gains. Breads offering gut health benefits and high protein content are sought, while pairing breads with 'picky bits' is an opportunity.
Richard Caines, Principal Analyst, UK Food & Drink Research
| Report Attributes | Details |
|---|---|
| Published Date | December 2025 |
| Data Range | 2019 – 2030 |
| Measurement Metrics | Revenue in £ |
| Country Focus | United Kingdom (UK) |
| Consumer Data | 2,000 internet users aged 16+, September 2025 |
| Number of Pages | 51 |
| Market Segmentation | White Bread, Brown Bread, Wholemeal Loaves, Sourdough, Bagels, Wraps, Sandwich Thins, Naan Breads, Pittas, Rolls, Baguettes, Other Indian Breads (including Chapattis), and Part-Baked Products |
| Leading Companies | Warburtons, Hovis, Jason’s Sourdough, Kingsmill, Roberts Bakery, Jackson’s, Brace’s Bakery, Soreen, Promise Gluten Free, Dr Schär, Irwin’s, Baker Street, St Pierre, Geary’s Bakery, Bio & Me, Biotiful, and Unearthed. |
Instant delivery when paying by credit card, invoice orders may take longer
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied at checkout
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
