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"Positive nutrition plays a key role in breakfast cereals choice, both for adults and children. Brands should actively position breakfast cereals as a snack."
Richard Caines, Principal Analyst - UK Food & Drink
| Report Attributes | Details |
|---|---|
| Published Date | October 2025 |
| Data Range | 2019-2030 |
| Consumer Data | 2,000 internet users aged 16+, July 2025 |
| Market Segmentation | Flakes, Porridge/oats, Wheat biscuits/mini wheats, Granola, Rice pops, Crisp and clusters, Muesli, Hoops |
| Leading brands in the UK cereal market | Weetabix, Kellogg’s, Jordan’s, Quaker Oats, Flahavan’s, Scott’s Porage Oats, Cheerios, Shreddies, Alpen |
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