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- British Lifestyles Consumer Report 2024
British Lifestyles Consumer Report 2024
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Stay ahead of the curve and future-proof your business with Mintel’s UK British Lifestyles Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest British Lifestyle trends and consumer behaviours affecting your business. Get a 360° view of consumer spending across multiple categories, including BPC, food and drink, retail, leisure and household.
Significant damage has been done to consumer finances over the past few years, most significantly from very high levels of inflation. As a result, the value of total consumer spending is estimated to have fallen in real terms in 2023. 2024 is forecast to be another year of cautious spending as Brits stay loyal to savvy shopping behaviours and are yet to feel the relief of improving economic conditions.
Younger consumers are more optimistic
Younger consumers are more likely to have been sheltered from some of the harshest impacts of the cost-of-living crisis and many prioritised saving. In 2024, they are hoping to spend more freely compared to 2023 across a number of categories.
Positives in the everyday
While the majority of Brits feel pretty downbeat about the state of the UK and the world in 2024, they are much more positive about their own lives. This ignited feeling of gratitude has created interest in spending time with loved ones, be in nature and go on holiday, whether that be an intergenerational holiday, a once-in-a-lifetime trip or to a more affordable domestic destination.
Purchase our British Lifestyles Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Lifestyles of Generation Z Market Report 2024, or our range of Consumer Lifestyle Market Research.
This report, written by Francesca Smith, a leading research analyst, delivers in-depth commentary and analysis to highlight British lifestyle trends and add expert context to the numbers.
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