2023
9
British Lifestyles Consumer Report 2023
2023-09-02T03:49:38+00:00
REP8F764051_DCC5_461D_8560_DF5A7738A393
2195
166311
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Report
en_GB
“Brits have been feeling the pinch of the cost-of-living crisis for a sustained period of time now, and for many, the ability to spend freely has almost completely disappeared. Essential…
UK
Consumer Insights
simple

British Lifestyles Consumer Report 2023

Market Intelligence ReportsConsumer InsightsUK

Stay ahead of the curve and future-proof your business with Mintel’s UK British Lifestyles Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest British Lifestyle trends and consumer behaviours affecting your business. Get a 360° view of consumer spending across multiple categories, including BPC, food and drink, retail, leisure and household.

Topics Analysed in this Report

  • Trends in the British economy, demographic makeup and household finances, including the impact of the cost of living crisis.
  • Consumer spending trends over the last five years and forecasts for spending over the next five years.
  • Changes in consumer spending habits over the last year.
  • Consumers’ spending priorities if they had to make cutbacks in overall spending.
  • What consumers want brands to prioritise while trying to keep prices low.

British Lifestyles Outlook

The rising cost of living and successive interest rate rises mean the pressure on consumer finances has not let up in 2023, and more serious effects have now spilt over to include middle- and higher-income mortgage holders. In every month of 2023 so far, Brits are more likely to feel worse off, than better off, than the year before.

  • Mintel estimates that consumer spending will increase to £1.73 trillion in 2023.

British Lifestyle Trends and Opportunities

Quality products still engage consumers

Despite the continued squeeze on incomes, Brits are still intent on buying quality goods and services. Most say that they would opt to purchase products or experiences less frequently or wait for them to be on offer, rather than purchasing a cheaper version of lesser quality if they had to make cuts to spending across a range of categories.

  • British lifestyle trends: 47% of consumers agree that high-quality products or ingredients are worth paying more for.

The true value of holidays

Despite over a third of adults reporting that they are spending less on holidays now compared to last year, holidays are still the top priority in discretionary spending. Holidays offer an ideal escape from everyday life, and this mental break is even more appealing after the hardships of the past few years.

  • British lifestyle trends: 32% of consumers would continue to spend on holidays even if they had to make cutbacks to overall spending.

Additional Features Included with Your Purchase

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Expert Insights from a Lifestyles Analyst

This report, written by Francesca Smith, a leading consumer lifestyle analyst, delivers in-depth commentary and analysis to highlight British lifestyle trends  and add expert context to the numbers.

Brits have been feeling the pinch of the cost-of-living crisis for a sustained period of time now, and for many, the ability to spend freely has almost completely disappeared. Essential categories, such as housing and groceries, are driving inflation and dominating consumer budgets. As a result, we expect the real value of consumer spending to fall in 2023.”

Francesca Smith
Senior Consumer Lifestyles Research Analyst

Collapse All

  1. Overview

    • Key issues covered in this Report
    • Categories covered in this Report

  2. Executive Summary

    • The five-year outlook for consumer spending
      • Figure 1: Outlook for consumer spending, 2023-28
    • The market
    • Total consumer spending to fall in real terms in 2023
      • Figure 2: Total UK consumer spending (£ trillions), 2018-23
    • Growth in spending expected to be slow for next five years
      • Figure 3: Market forecast for total consumer spending (£ billions), 2018-28
    • Price rises of essentials dominate consumer spend
      • Figure 4: Estimated percentage change in consumer spending, by category, 2022-23
    • The consumer
    • Financial wellbeing is in the very early stages of recovering
      • Figure 5: Household financial wellbeing index, 2016-23
    • Brits are more likely to be spending less, than more, across every category compared to last year
      • Figure 6: Changes in spending habits compared to a year ago, 2023
    • The value of holidays is not lost on Brits
      • Figure 7: Priority categories of spend, 2023
    • Consumers lean towards buying less often or waiting for deals over trading down
      • Figure 8: Trade-off behaviours, by category, 2023
    • Brands need to pick their priorities carefully
      • Figure 9: Consumer preferences for brands to prioritise while trying to keep prices low, 2023
    • Investing in quality is worthwhile for brands even during the cost-of-living crisis
      • Figure 10: Value trade-offs, 2023

  3. Issues and Insights

    • The cost-of-living crisis is an ongoing struggle for Brits in 2023
    • Financial wellbeing is in early recovery, but consumer spending power will take a longer time to bounce back
    • There are still opportunities to be had in 2023, and these will vary by consumer group

  4. The People

    • The UK population is increasing at a slower rate
      • Figure 11: UK population, 2021 projection, 1993-2043
    • The shifting age structure of the UK population
      • Figure 12: UK population, by age, 1983-2063
    • The fertility rate declines as more adults choose child-free
      • Figure 13: Total fertility rate, England and Wales, 1981-2021
    • Net migration adds to the UK population
      • Figure 14: End-of-year international migration estimates (Thousands), UK, 2018-22
    • Britain is becoming more diverse
      • Figure 15: Ethnic group, by age, 2021

  5. The Economy

    • Inflation continues to be the most prominent issue in 2023
    • Interest rate rises have damming impact on mortgage holders
    • High inflation and rising interest rates will compound the impact of the slowing recovery
    • 2023 has been another difficult year for consumer spending
    • Record wage growth in 2023, but inflation has wiped out any real gains

  6. Household Finances

    • Consumers’ financial wellbeing slumps in 2023 but early signs show it’s on the up
      • Figure 16: Household financial wellbeing index, 2016-23
    • The worst of inflation may be over but consumers are still dealing with higher prices…
    • …and they continue to feel the pinch on finances
      • Figure 17: Changes in household finances index, 2016-23
    • Financial confidence will take a longer time to recover
      • Figure 18: Financial confidence index, 2016-23

  7. Market Size and Performance

    • Inflation stumps real growth in spending in 2023
      • Figure 19: Total UK consumer spending (£ trillions), 2018-23
      • Figure 20: Total UK consumer spending and annual growth (£ billions and % change), 2018-23

  8. Market Forecast

    • The five-year outlook for consumer spending
      • Figure 21: Outlook for consumer spending, 2023-28
    • Brits will remain cautious in the medium term, and future spending growth will be slow
      • Figure 22: Market forecast for total consumer spending (£ billions), 2018-28
    • Forecast methodology

  9. Market Segmentation

    • Housing costs account for around a third of consumer spending
      • Figure 23: Estimated consumer spending, by category (£ billions), 2023
    • Holiday spend continues on upward trend, while price rises of essentials dominate
      • Figure 24: Estimated percentage change in consumer spending, by category, 2022-23
    • Technology will fuel healthy growth in foodservice and fashion
      • Figure 25: Forecast percentage change in consumer spending, by category, 2023-28

  10. Food through Retail

    • What we think
    • The five-year outlook for food through retail
      • Figure 26: Category outlook for food through retail, 2023-28
    • Market – past, present, future
      • Figure 27: Market size and forecast for UK retail sales of food, 2018-28
    • What will outperform the market in 2023?…
    • Crisps prove resilient amid inflationary pressures
    • White sliced bread benefits from income squeeze
    • Pasta and rice seen as affordable despite rocketing prices
    • Frozen ready meals and frozen coated poultry grow
    • …and what will underperform in 2023?
    • Meat substitutes market falters
    • Milk sales suffer despite it being a household staple
    • Consumers are buying less chocolate
    • Consumer trade-offs within food through retail
    • Snacks in the firing line when people have less money
    • Reluctance to trade down in snack and treat categories
    • Switching to cheaper options seen in meal categories
    • Food through retail beyond the cost-of-living crisis
    • Interest in sustainability expected to rebound with incomes
    • Healthy eating intentions will become more front-of-mind

  11. Alcoholic Drinks through Retail

    • What we think
    • The five-year outlook for alcoholic drinks through retail
      • Figure 28: Category outlook for alcoholic drinks through retail, 2023-28
    • Market – past, present, future
      • Figure 29: Market size and forecast for alcoholic drinks through retail, 2018-28
    • What will outperform the market in 2023?…
    • Low/no-alcohol drinks
    • RTDs
    • …and what will underperform in 2023?
    • Gin
    • Champagne and Cognac
    • Consumer trade-offs within alcoholic drinks through retail
    • Mid-market brands lose out to shoppers trading up as well as down
    • Alcoholic drinks through retail beyond the cost-of-living crisis

  12. Non-alcoholic Drinks through Retail

    • What we think
    • The five-year outlook for non-alcoholic drinks through retail
      • Figure 30: Category outlook for non-alcoholic drinks through retail, 2023-28
    • Market – past, present, future
      • Figure 31: Market size and forecast for non-alcoholic drinks through retail, 2018-28
    • What will outperform the market in 2023?…
    • Sports and energy drinks
    • RTD tea and coffee
    • Fruit-flavoured CSDs
    • …and what will underperform in 2023?
    • Mixer drinks
    • Fruit juice and smoothies
    • Consumer trade-offs within non-alcoholic drinks through retail
    • Own-label gains share
    • Trading down hits and hurts soft drinks
    • Non-alcoholic drinks through retail beyond the cost-of-living crisis

  13. Beauty and Personal Care

    • What we think
    • The five-year outlook for BPC
      • Figure 32: Category outlook for BPC, 2023-28
    • Market – past, present, future
      • Figure 33: Market size and forecast for BPC, 2018-28
    • What will outperform the market in 2023?…
    • Suncare
    • Deodorants
    • …and what will underperform in 2023?
    • SBS
    • Hair colourants
    • Consumer trade-offs within BPC
    • Prestige fragrance resists headwinds
    • A preference for dupes poses challenges for prestige makeup
    • Rising water bills impact usage behaviours in SBS
    • Beauty and personal care beyond the cost-of-living crisis

  14. OTC Remedies and Pharmaceuticals

    • What we think
    • The five-year outlook for OTC remedies
      • Figure 34: Category outlook for OTC remedies, 2023-28
    • Market – past, present, future
      • Figure 35: Market size and forecast for the UK OTC and healthcare market, 2018-28
    • What will outperform the market in 2023?…
    • A post-pandemic bounce-back benefits cold, cough and flu remedies
    • Parents place trust in brand-name OTC remedies
    • …and what will underperform in 2023?
    • Trading down is easy in analgesics
    • Gastrointestinal remedies suffer as consumers take a proactive approach
    • Consumer trade-offs within OTC
    • Sustainability isn’t the top priority
    • Non-discretionary status defends OTC against trading down behaviours
    • OTC beyond the cost-of-living crisis
    • Stress will drive demand
    • Technology will threaten the demand for remedies

  15. Household Care

    • What we think
    • The five-year outlook for household care
      • Figure 36: Category outlook for household care, 2023-28
    • Market – past, present, future
      • Figure 37: Market size and forecast for household care, 2018-28
    • What will outperform the market in 2023?…
    • Dishwashing products
    • Laundry detergents
      • Figure 38: Examples of laundry detergents emphasising performance in cold temperatures, 2023
    • …and what will underperform in 2023?
    • Disinfectants and antibacterial cleaners
    • Cleaning equipment
    • Consumer trade-offs within household care
    • Own-label vs brand
    • Product in category A vs product in category B
      • Figure 39: Household care products that would be prioritised if money was limited, 2023
      • Figure 40: Surf disinfectants, 2022-23
    • Cost vs performance
    • Household care beyond the cost-of-living crisis
    • Homecare will experience subtle, nuanced changes in behaviours
    • Energy responsibility will go from short-term necessity to long-term habit
    • Renewed willingness for experimentation and frivolity
    • An opportunity to protect new investments

  16. Holidays

    • What we think
    • The five-year outlook for holidays
      • Figure 41: Category outlook for holidays, 2023-28
    • Market – past, present, future
      • Figure 42: Market size and forecast for holidays, 2018-28
    • What will outperform the market in 2023?…
    • Main overseas holidays
    • Domestic camping breaks
    • …and what will underperform in 2023?
    • Short overseas breaks
    • Consumer trade-offs within the travel market
    • A quality, over quantity, mindset
    • The travel market beyond the cost-of-living crisis

  17. Leisure

    • What we think
    • The five-year outlook for leisure
      • Figure 43: Category outlook for leisure, 2023-28
    • Market – past, present, future
      • Figure 44: Market size and forecast for leisure, 2018-28
    • What will outperform the market in 2023?…
    • Private health and fitness clubs
    • Music concerts and festivals
    • Competitive socialising
    • …and what will underperform in 2023?
    • Online gambling
    • Consumer trade-offs within leisure
    • ‘Less, but better’
    • Staycation trend fuels surge of activity in seaside towns
    • Leisure beyond the cost-of-living crisis

  18. Foodservice

    • What we think
    • The five-year outlook for foodservice
      • Figure 45: Category outlook for foodservice, 2023-28
    • Market – past, present, future
      • Figure 46: Market size and forecast of value sales in foodservice, 2018-28
    • What will outperform the market in 2023?…
    • Fast food restaurants
    • Catering services
    • Cheaper and greener concepts
    • …and what will underperform in 2023?
    • Pub catering
    • Home delivery services
    • Consumer trade-offs within foodservice
    • Packed lunches instead of eating out
    • Crossing over to retail
    • Foodservice beyond the cost-of-living crisis

  19. Transport

    • What we think
    • The five-year outlook for transport
      • Figure 47: Category outlook for transport, 2023-28
    • Market – past, present, future
      • Figure 48: Market size and forecast for transport, 2018-28
    • What will outperform the market in 2023?…
    • New car sales
    • Electric and hybrid cars
    • Car and van hire
    • …and what will underperform in 2023?
    • Used cars
    • Diesel cars
    • Road fuel
    • Rail travel
    • Consumer trade-offs within the transport sector
    • The new versus used trade-off
    • Alternative ways of accessing personal transport
    • Transport beyond the cost-of-living crisis
    • Rise of the EV
    • Further opportunities for mixed transport solutions

  20. Fashion

    • What we think
    • The five-year outlook for fashion
      • Figure 49: Category outlook for fashion, 2023-28
    • Market – past, present, future
      • Figure 50: Market size and forecast for fashion, 2018-28
    • What will outperform the market in 2023?…
    • Luxury
    • Jewellery & watches
    • Underwear
    • Sportswear/athleisure/loungewear
    • Footwear
    • …and what will underperform in 2023?
    • Fashion online
    • Department stores
    • Consumer trade-offs within fashion through retail
    • Fashion spending is one of the first to go when budgets are tight…
    • …which is making way for more savvy shopping behaviours
    • Fashion through retail beyond the cost-of-living crisis
    • Sustainability in the spotlight
    • Technology improvements to benefit the fashion sector
    • Erasing stereotypical fashion; inclusivity will take centre stage

  21. Home and Garden

    • What we think
    • The five-year outlook for home and garden retail
      • Figure 51: Category outlook for home and garden, 2023-28
    • Market – past, present, future
      • Figure 52: Market size and forecast for value sales of home and garden products, 2018-28
    • What will outperform the market in 2023?…
    • Energy-efficient home products
    • Products benefiting overall health and wellbeing
    • Lighter DIY projects
    • Smaller decorative homewares and soft furnishings
    • …and what will underperform in 2023?
    • Bigger home projects
    • Major domestic appliances
    • Consumer trade-offs within home and garden
    • Withdrawal and downscale of spending
    • But it is not always about trading down
    • Home and garden beyond the cost-of-living crisis

  22. Housing

    • What we think
    • The five-year outlook for housing expenditure
      • Figure 53: Category outlook for housing expenditure, 2023-28
    • Market – past, present, future
      • Figure 54: Market size and forecast for housing-related consumer expenditure, 2018-28
    • Rising mortgage costs heap pressure on family finances
      • Figure 55: Interest rate on mortgage products of different terms, at 75% LTV, 2018-23
    • Renters face higher costs and see home ownership hopes dented
    • Energy costs stabilise but most are still feeling the pinch
      • Figure 56: Gas annual CPIH inflation rates, UK, 2012-23
    • Housing expenditure beyond the cost-of-living crisis
    • Energy efficiency will remain high on the agenda
    • Borrowers will need support to navigate higher housing costs in a two-track recovery

  23. Insurance

    • What we think
    • The five-year outlook for insurance
      • Figure 57: Category outlook for insurance, 2023-28
    • Market – past, present, future
      • Figure 58: Market size and forecast for insurance, 2018-28
    • What will outperform the market in 2023?…
    • Travel insurance recovers strongly after pandemic drop
    • Regulation and inflation impact the motor insurance market
    • …and what will underperform in 2023?
    • The cost-of-living crisis poses challenges for term assurance…
    • …and other protection insurance products
    • Consumer trade-offs within insurance
    • Insurance remains essential despite the cost-of-living crisis…
    • …but some consumers will reduce spending
    • Insurance beyond the cost-of-living crisis

  24. Technology and Media

    • What we think
    • The five-year outlook for technology and media
      • Figure 59: Category outlook for technology and media, 2023-28
    • Market – past, present, future
      • Figure 60: Market size and forecast for media and technology, 2018-28
    • What will outperform the market in 2023?…
    • Broadband and mobile operators will benefit from above-inflation price rises
    • Legislative backdrop will drive sustainability up the agenda
    • …and what will underperform in 2023?
    • Social media hurt by advertising slowdown despite high engagement 
    • Desktops, laptops and tablets market continues to decline in 2023
    • The metaverse has some way to go to live up to the hype
    • Consumer trade-offs within technology and media
    • Extending replacement cycles to save money
    • Refurbished market can thrive during cost-of-living crisis
    • Consumers are being forced to choose between media subscriptions 
    • Technology and media beyond the cost-of-living crisis
    • Consumers will be more willing to experiment
    • AI shifts the discussion from features to capabilities
    • New technologies can play a role in developing the automated and connected smart home environment

  25. Consumer Spending Habits

    • Consumers are more likely to be spending less than more across every category
      • Figure 61: Changes in spending habits compared to a year ago, 2023
    • Young adults are more likely to have increased spending this year…
      • Figure 62: Consumers who have spent more in selected categories compared to a year ago, by generation, 2023
    • …and are upgrading their night in
      • Figure 63: Changes in 16-34 year olds’ spending on premium food and alcoholic drinks for consumption at home compared to a year ago, 2023
    • Women are more likely to be cautious…
      • Figure 64: Consumers who have spent less in selected categories compared to a year ago, by gender, 2023
    • …as are consumers with more precarious finances
      • Figure 65: Consumers who have spent less in selected categories compared to a year ago, by financial situation, 2023

  26. Spending Priorities

    • Brits determined to keep holidays on their agenda
      • Figure 66: Priority categories of spend, 2023
    • Health-consciousness continues to be on the rise
    • Beauty products offer young women a self-care opportunity…
    • …and under-35s opt for more mindful fashion consumption
      • Figure 67: Priority categories of spend, by gender and age, 2023
    • New technology remains a must-have to many young men

  27. Trade-off Behaviours

    • Buying less or waiting for price drops is the preferred option for consumers if cutting back
      • Figure 68: Trade-off behaviours, by category, 2023
    • More categories can tap into the success of ‘dupe’ culture
    • Fewer fashion purchases will lead to more occasional trading up
    • Quality, over quantity, for the experience economy
    • Worse-off consumers are more likely to forgo spending in categories altogether
      • Figure 69: Consumers who would stop purchasing completely in selected categories if they had to reduce spending, by financial situation, 2023

  28. Priorities for Brands

    • Brands need to refocus resources to keep hold of customers
      • Figure 70: Consumer preferences for brands to prioritise while trying to keep prices low, 2023
    • Sustainability and ethics are most important for consumers…
    • …yet there is still an element of consumers not practising what they preach
      • Figure 71: Factors that consumers want brands to prioritise while trying to keep prices low, by generation, 2023
    • Young adults want mental health to be a priority for brands
    • Engage consumers with charity partnerships they can relate to

  29. Value Trade-offs

    • Quality continues to be most important for consumers
      • Figure 72: Value trade-offs, 2023
    • Durable can double up as sustainable
    • Innovative customer service can help retailers stand out
      • Figure 73: Zalando’s ChatGPT-powered fashion assistant
    • Rewards schemes can help consumers’ money go further
    • Convenience is a no-brainer for Brits

  30. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

  31. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 74: Market forecast for total consumer spending (£billions), 2018-28
      • Figure 75: Lower bound, central and upper bound forecast for total consumer spending, 2023-28
    • Market drivers and assumptions
    • Forecast methodology

  32. Appendix – Food through Retail

      • Figure 76: Market size and forecast for UK retail sales of food, 2018-28
      • Figure 77: Lower bound, central and upper bound forecast for UK retail sales of food, 2023-28

  33. Appendix – Alcoholic Drinks through Retail

      • Figure 78: Market size and forecast for UK retail sales of alcoholic drinks, 2018-28
      • Figure 79: Lower bound, central and upper bound forecast for UK retail sales of alcoholic drinks, 2023-28

  34. Appendix – Non-alcoholic Drinks through Retail

      • Figure 80: Market size and forecast for UK retail sales of non-alcoholic drinks, 2018-28
      • Figure 81: Lower bound, central and upper bound forecast for UK retail sales of non-alcoholic drinks, 2023-28

  35. Appendix – Beauty and Personal Care

      • Figure 82: Market size and forecast for UK beauty and personal care market, 2018-28
      • Figure 83: Lower bound, central and upper bound forecast for UK beauty and personal care market, 2023-28

  36. Appendix – OTC and Pharmaceuticals

      • Figure 84: Market size and forecast for UK OTC and healthcare market, 2018-28
      • Figure 85: Lower bound, central and upper bound forecast for UK OTC and healthcare market, 2023-28

  37. Appendix – Household Care

      • Figure 86: Market size and forecast for UK household care market, 2018-28
      • Figure 87: Lower bound, central and upper bound forecast for UK household care market, 2023-28

  38. Appendix – Holidays

      • Figure 88: Market size and forecast for the value of domestic and overseas holidays taken by UK residents*, 2018-28
      • Figure 89: Lower bound, central and upper bound forecast for holidays taken by UK residents market, 2023-28

  39. Appendix – Leisure

      • Figure 90: Market size and forecast of value sales in the UK leisure market, 2018-28
      • Figure 91: Lower bound, central and upper bound forecast of value sales in the UK leisure market, 2023-28

  40. Appendix – Foodservice

      • Figure 92: Market size and forecast of value sales in foodservice, 2018-28
      • Figure 93: Lower bound, central and upper bound forecast of value sales in foodservice, 2023-28

  41. Appendix – Transport

      • Figure 94: Market size and forecast for the UK transport market, 2018-28
      • Figure 95: Lower bound, central and upper bound forecast for the UK transport market, 2023-28

  42. Appendix – Fashion

      • Figure 96: Market size and forecast of value sales of clothing and footwear, 2018-28
      • Figure 97: Lower bound, central and upper bound forecast of value sales of clothing and footwear, 2023-28

  43. Appendix – Home and Garden

      • Figure 98: Market size and forecast for value sales of home and garden products, 2018-28
      • Figure 99: Lower bound, central and upper bound forecast for value sales of home and garden products, 2023-28

  44. Appendix – Newsagents’ Goods

      • Figure 100: Market size and forecast for retail value sales of newsagents’ goods, 2018-28
      • Figure 101: Market size and forecast for retail value sales of newsagents’ goods, 2023-28

  45. Appendix – Housing

      • Figure 102: Market size and forecast for consumer expenditure in the housing market, 2018-28
      • Figure 103: Lower bound, central and upper bound forecast for consumer expenditure in the housing market, 2023-28

  46. Appendix – Insurance

      • Figure 104: Market size and forecast for UK insurance market, 2018-28
      • Figure 105: Lower bound, central and upper bound forecast for UK insurance market, 2023-28

  47. Appendix – Technology and Media

      • Figure 106: Market size and forecast of value sales of technology and media, 2018-28
      • Figure 107: Lower bound, central and upper bound forecast of value sales of technology and media, 2023-28

  48. Appendix – Miscellaneous Expenditure

      • Figure 108: Market size and forecast for miscellaneous expenditure, 2018-28
      • Figure 109: Lower bound, central and upper bound forecast for miscellaneous expenditure, 2023-28

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Bauer Media Group logo

We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

They’re an innovative company, with a client-focused team that always delivers.

Abby Carvosso, Group Managing Director, Bauer Media Group
VocaLink logo

We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

 

Andrew Neeson, Market Intelligence Manager, VocaLink
Deutsch logo

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch
Amazon logo

Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Wincanton logo

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton

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Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.

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