“Consumers were already starting to feel the pinch of the cost of payments for telecoms services towards the back end of 2022, and with significant price rises coming in 2023, many will be considering downgrading telecoms services or cancelling pay-TV.
The Broadband, Mobile and TV Services Market Report 2023 offers comprehensive insights into the broadband and bundled communications market, including market size, segmentation, trends, and projections. Our analysis examines consumers’ attitudes towards and usage frequency of broadband and mobile providers, launch activity and the impact of the cost of living crisis on the broadband, mobile and TV services. Uncover the latest developments in the UK broadband market and respond to changing consumer demands with Mintel’s market research.
As prices for broadband and mobile services continue to rise, it’s likely that more consumers will shop around for value alternatives in 2023, particularly lower-income consumers are who facing budgetary challenges across all areas of their household spending. However, even with increased competition, overall revenues are projected to rise due to the fact that some customers may be locked into contracts or are not be deterred by the price hikes and therefore stick with their current providers.
There are indications that some consumers will be looking to save on their monthly mobile bills by moving towards lower-cost alternatives. Alongside this, significant above-inflation prices will cause a slowdown in upgrade cycles for new mobiles. This slowdown could mean the UK mobile market sees a reversal of trends in recent years of consumers using more data and moving gradually to faster internet and mobile packages, such as 5G and full fibre
Given the current economic climate is set to continue, brands in the UK mobile market could look to offer built-in flexibility which can allow consumers to switch between different tariffs on a monthly basis within a 12-month period, so if the economic picture improves, they can switch up to different levels within the same contract.
Consumers have an array of connected devices in the household, with 21% having five or more devices. With many consumers owning multiple smart devices, brands in the UK broadband market can help facilitate digitally connected lifestyles with tie-ins on contracts, as well as guidance and advice for getting a reliable connection that can handle all of a household’s digital needs.
To discover more about the UK Broadband, Mobile and TV Services Market Report 2023, read our UK Mobile Device Apps Market Report 2022, or take a look at our other Technology Market Research.
BT, Sky, Virgin Media, TalkTalk, EE, Plusnet, Vodafone, NOW Broadband, Shell Energy Broadband, John Lewis, Hyperoptic, SSE, Zen, Onestream, Origin, Post Office Broadbadn, Pop Telecom, EE, O2, Three, Tesco Mobile, GiffGaff.
This report, written by Joe Birch, a leading analyst in the technology sector, delivers in-depth commentary and analysis to highlight current trends in the market and add expert context to the numbers.
Consumers were already starting to feel the pinch of the cost of payments for telecoms services towards the back end of 2022, and with significant price rises coming in 2023, many will be considering downgrading telecoms services or cancelling pay-TV. For brands, now is the time to double down on the convenience and potential cost saving of converged services, as well as offering more accessible value options for those struggling with payments.
Joe Birch
Consumer Technology Analyst
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
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