2024
9
UK Bundled Communication Services Market Report 2024
2024-03-05T16:02:11+00:00
REPE723AB90_320D_47A8_A092_9FF6C732D199
2195
171225
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Report
en_GB
Telecom brands will transition from being mainly ISPs to providing a rounded service for consumers' communication, digital and entertainment needs. Joe Birch, Technology Analyst…

UK Bundled Communication Services Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

This report provides an analysis of the UK broadband and bundled communication services market, with exclusive consumer insights, market data, and expert recommendations for future growth opportunities.

Key Issues Covered in this Report

  • Use of broadband and mobile providers and use of single, double triple and quadplay services.
  • Analysis of the size of the market and forecast for the bundled communications market in the next five years.
  • Competitive strategies and launch activity of brands operating in the bundled communications and telecoms space.
  • Consumer attitudes towards broadband services.
  • Key Driver Analysis of satisfaction with mobile network providers.
  • Attitudes towards premium features of broadband services.
  • The impact of the cost of living crisis on the market for bundled communication services.

UK Bundled Communication Services – Market Overview

Amid rising prices, encourage consumers to trade up

With well-documented price rises happening across mobile and broadband, brands can take this opportunity to push consumers to trade up and add services which can add extra value for outgoings. For instance bundling together mobile and broadband, with added speed and data boosts, can give consumers a tangible upside for their increased outgoings.

Bundled communications providers will move beyond being just a service provider

Bundled communications brands will move from just being service providers, to trusted integrators of the smart home, providing a range of tailored, value added services for households’ differing needs and playing a rounded role in delivering reliability, security and practical assistance, for consumers’ digital lives.

Purchase the full report for a complete analysis of the UK bundled communication services market in 2024.

Products Covered in this Report

Telecommunication products include mobile telephony, internet and pay television. Individually these are known as ‘services’.

An internet service provider/broadband provider/broadband network is a company that provides internet services via home, mobile or satellite broadband connection.

When two or more services are sold to a consumer by the same provider simultaneously, they are referred to as a ‘bundle’. Specifically, two services sold at the same time are a dual-play bundle, three services sold at the same time are a triple-play bundle and four services sold at the same time are a quad-play bundle.

Expert Analysis from a Technology Specialist

This report, written by Joe Birch, a leading technology analyst, delivers in-depth commentary and analysis to highlight current trends in the UK broadband and bundled communication services market and add expert context to the numbers.

Telecom brands will transition from being mainly ISPs to providing a rounded service for consumers’ communication, digital and entertainment needs.

Joe BirchJoe Birch
Technology Analyst

Table of Contents

    • Key issues covered in this Report
    • Products covered in this report
  1. Executive Summary

    • Opportunities for the bundled communications market
    • Market dynamics and outlook
    • Graph 1: average data use by fixed broadband line speed, (GBs) 2023
    • Graph 2: average fixed broadband data use per month in GB, 2013-23
    • What consumers want and why
    • Graph 3: ownership of connected devices, 2022, 2023
    • Graph 4: broadband provider, 2021, 2022, 2023
    • Graph 5: willingness to pay for value added services from broadband provider, 2023
    • Graph 6: mobile networks, 2021,2022,2023
    • Graph 7: satisfaction levels with current mobile network provider, 2023
    • Graph 8: other services taken with broadband provider, by broadband provider, 2023
    • Innovation and marketing
  2. Market Dynamics

    • Market size
    • Market Forecast
    • Macro-economic factors
    • Graph 9: index of financial sentiment in the next year, 2016-23
    • Social, legal and environmental factors
    • Graph 10: average data use by fixed broadband line speed, (GBs) 2023
    • Graph 11: average fixed broadband data use per month in GB, 2014-23
    • Graph 12: average monthly data volume by mobile user, 2014-22
    • Graph 13: mobile data traffic by technology, 2020-23
    • Graph 14: work location, 2021-23
    • Graph 15: ownership of selected connected devices, 2023
  3. What Consumers Want and Why

    • Ownership of connected devices
    • Graph 16: ownership of connected devices, 2022, 2023
    • Graph 17: repertoire of connected devices personally owned, 2023
    • Broadband providers
    • Graph 18: broadband provider, 2021, 2022, 2023
    • Graph 19: selected broadband providers by generation, 2023
    • Graph 20: broadband provider by age, NET, 2023
    • Value added services for broadband providers
    • Graph 21: would pay more for features from broadband provider, 2023
    • Graph 22: would pay more for features from broadband provider by lifestage, 2023
    • Graph 23: would pay more for features from broadband provider, by broadband provider, 2023
    • Mobile networks
    • Graph 24: mobile network on most used phone, 2021,2022,2023
    • Graph 25: UK use of mobile operator, by generation 2023
    • Graph 26: payment plan on personal mobile contract used most often, 2021-23
    • Graph 27: mobile phone contract type by age and gender, 2023
    • Graph 28: type of contract by mobile provider, 2023
    • Satisfaction with mobile network provider
    • Graph 29: satisfaction levels with current mobile network provider, 2023
    • Graph 30: satisfaction with price of mobile network provider, by contract type, 2023
    • Graph 31: levels of satisfaction (NET) with mobile network provider, 2023
    • Key driver analysis
    • Graph 32: overall satisfaction with current mobile network provider – Key driver output, 2023
    • Bundled communications services
    • Graph 33: additional services taken from broadband provider, 2023
    • Graph 34: broadband provider by take up of pay-TV service, 2023
    • Graph 35: other services taken with broadband provider by broadband provider, 2023
    • Graph 36: use of single, dual, triple and quadplay service, 2023
    • Graph 37: use of single play broadband service, 2023
    • Graph 38: use of dual play broadband and mobile service, 2023
    • Graph 39: use of dual play broadband and TV service, 2023
    • Graph 40: use of triple play broadband, mobile and TV services, 2023
    • Graph 41: takeup of quadplay pay-TV, broadband, mobile and landline, 2023
  4. Innovation And Marketing Trends

    • Competitive strategies
    • Launch activity and innovation
  5. Brand Research

    • Graph 42: attitudes by brand, 2023
    • Graph 43: brand personality – macro image, 2024
  6. Appendix

    • Supplementary Data
    • Market Forecast Data and Methodology
    • Key driver analysis
    • Report Scope and Definitions
    • Methodology

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