The UK bundled communication services market has seen a decline in fixed telecoms and pay-TV revenues, with fixed telecoms falling by around 1% in 2024 and pay-TV revenues decreasing by over 2%. However, broadband usage continues to grow, driven by increasing data demands from technologies like AI and 5G.
The telecoms market is forecast to experience a continued decline in fixed telecoms, with a slight annual reduction for the foreseeable future, while mobile networks, particularly 5G, are expected to see growth. The future of the UK communication services market will depend on innovation through flexible bundles, partnerships with streaming services, and improvements in broadband infrastructure to meet rising consumer demands.
Consumer trends in the UK bundled communication services market show a growing preference for flexible broadband contracts and faster speeds, driven by modern, transient lifestyles. Younger generations are shifting from traditional pay-TV to streaming services like Netflix. The rise of AI, gaming, and smart home devices is increasing demand for better broadband performance. Consumers are also attracted to bundles with value-added perks, such as streaming subscriptions and smart home discounts, pushing providers to innovate and offer more personalised packages. These emerging trends are a key focus in the UK Bundled Communication Services Market Report, offering essential insights into the changing landscape of the bundled communication services market.
Purchasing the full report provides valuable insights into consumer behaviour, emerging trends in the bundled communication services market, and detailed market segmentation. It helps you refine your strategy, adapt to evolving consumer demands, and stay ahead in the industry.
This report offers key insights into the UK bundled communication services market, focusing on consumer preferences, emerging trends, and market dynamics. It explores factors influencing broadband, pay-TV, and mobile network adoption, as well as the impact of streaming services and AI technologies. The research covers market segmentation by demographics and purchasing behaviours, offering valuable data on flexible contracts and growing data demands. Telecom providers and industry marketers will benefit by gaining essential insights to adapt their strategies, innovate offerings, and remain competitive in the evolving communication services market.
This report was written by Adrian Reynolds. Adrian has over a decade of experience working in research and insights. He joined the technology and media team in 2017, having previously worked as a TV analyst. Since January 2022, Adrian has focused on financial services and FinTech. He holds a BSc in Business Administration and a Master’s in International Business.
Evolving technology will ensure growing demand for faster broadband, but beyond network investment there is a need for more innovative bundles that fit modern lifestyles.
Adrian Reynolds
Associate Director
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