This report provides an analysis of the UK broadband and bundled communication services market, with exclusive consumer insights, market data, and expert recommendations for future growth opportunities.
Key Issues Covered in this Report
- Use of broadband and mobile providers and use of single, double triple and quadplay services.
- Analysis of the size of the market and forecast for the bundled communications market in the next five years.
- Competitive strategies and launch activity of brands operating in the bundled communications and telecoms space.
- Consumer attitudes towards broadband services.
- Key Driver Analysis of satisfaction with mobile network providers.
- Attitudes towards premium features of broadband services.
- The impact of the cost of living crisis on the market for bundled communication services.
UK Bundled Communication Services – Market Overview
Amid rising prices, encourage consumers to trade up
With well-documented price rises happening across mobile and broadband, brands can take this opportunity to push consumers to trade up and add services which can add extra value for outgoings. For instance bundling together mobile and broadband, with added speed and data boosts, can give consumers a tangible upside for their increased outgoings.
Bundled communications providers will move beyond being just a service provider
Bundled communications brands will move from just being service providers, to trusted integrators of the smart home, providing a range of tailored, value added services for households’ differing needs and playing a rounded role in delivering reliability, security and practical assistance, for consumers’ digital lives.
Purchase the full report for a complete analysis of the UK bundled communication services market in 2024.
Products Covered in this Report
Telecommunication products include mobile telephony, internet and pay television. Individually these are known as ‘services’.
An internet service provider/broadband provider/broadband network is a company that provides internet services via home, mobile or satellite broadband connection.
When two or more services are sold to a consumer by the same provider simultaneously, they are referred to as a ‘bundle’. Specifically, two services sold at the same time are a dual-play bundle, three services sold at the same time are a triple-play bundle and four services sold at the same time are a quad-play bundle.
Expert Analysis from a Technology Specialist
This report, written by Joe Birch, a leading technology analyst, delivers in-depth commentary and analysis to highlight current trends in the UK broadband and bundled communication services market and add expert context to the numbers.
Telecom brands will transition from being mainly ISPs to providing a rounded service for consumers’ communication, digital and entertainment needs.
Joe Birch
Technology Analyst
Collapse All
-
- Key issues covered in this Report
- Products covered in this report
-
Executive Summary
- Opportunities for the bundled communications market
- Market dynamics and outlook
- Graph 1: average data use by fixed broadband line speed, (GBs) 2023
- Graph 2: average fixed broadband data use per month in GB, 2013-23
- What consumers want and why
- Graph 3: ownership of connected devices, 2022, 2023
- Graph 4: broadband provider, 2021, 2022, 2023
- Graph 5: willingness to pay for value added services from broadband provider, 2023
- Graph 6: mobile networks, 2021,2022,2023
- Graph 7: satisfaction levels with current mobile network provider, 2023
- Graph 8: other services taken with broadband provider, by broadband provider, 2023
- Innovation and marketing
-
Market Dynamics
- Market size
- Market Forecast
- Macro-economic factors
- Graph 9: index of financial sentiment in the next year, 2016-23
- Social, legal and environmental factors
- Graph 10: average data use by fixed broadband line speed, (GBs) 2023
- Graph 11: average fixed broadband data use per month in GB, 2014-23
- Graph 12: average monthly data volume by mobile user, 2014-22
- Graph 13: mobile data traffic by technology, 2020-23
- Graph 14: work location, 2021-23
- Graph 15: ownership of selected connected devices, 2023
-
What Consumers Want and Why
- Ownership of connected devices
- Graph 16: ownership of connected devices, 2022, 2023
- Graph 17: repertoire of connected devices personally owned, 2023
- Broadband providers
- Graph 18: broadband provider, 2021, 2022, 2023
- Graph 19: selected broadband providers by generation, 2023
- Graph 20: broadband provider by age, NET, 2023
- Value added services for broadband providers
- Graph 21: would pay more for features from broadband provider, 2023
- Graph 22: would pay more for features from broadband provider by lifestage, 2023
- Graph 23: would pay more for features from broadband provider, by broadband provider, 2023
- Mobile networks
- Graph 24: mobile network on most used phone, 2021,2022,2023
- Graph 25: UK use of mobile operator, by generation 2023
- Graph 26: payment plan on personal mobile contract used most often, 2021-23
- Graph 27: mobile phone contract type by age and gender, 2023
- Graph 28: type of contract by mobile provider, 2023
- Satisfaction with mobile network provider
- Graph 29: satisfaction levels with current mobile network provider, 2023
- Graph 30: satisfaction with price of mobile network provider, by contract type, 2023
- Graph 31: levels of satisfaction (NET) with mobile network provider, 2023
- Key driver analysis
- Graph 32: overall satisfaction with current mobile network provider – Key driver output, 2023
- Bundled communications services
- Graph 33: additional services taken from broadband provider, 2023
- Graph 34: broadband provider by take up of pay-TV service, 2023
- Graph 35: other services taken with broadband provider by broadband provider, 2023
- Graph 36: use of single, dual, triple and quadplay service, 2023
- Graph 37: use of single play broadband service, 2023
- Graph 38: use of dual play broadband and mobile service, 2023
- Graph 39: use of dual play broadband and TV service, 2023
- Graph 40: use of triple play broadband, mobile and TV services, 2023
- Graph 41: takeup of quadplay pay-TV, broadband, mobile and landline, 2023
-
Innovation And Marketing Trends
- Competitive strategies
- Launch activity and innovation
-
Brand Research
- Graph 42: attitudes by brand, 2023
- Graph 43: brand personality – macro image, 2024
-
Appendix
- Supplementary Data
- Market Forecast Data and Methodology
- Key driver analysis
- Report Scope and Definitions
- Methodology
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
