2022
9
UK Burger and Chicken Restaurants Market Report 2022
2022-09-01T04:03:03+01:00
OX1103167
2195
155316
[{"name":"Fast Food","url":"https:\/\/store.mintel.com\/industries\/foodservice\/fast-food"}]
Report
en_GB
“Consumer behaviour within the fast food market continues to be polarised, as some associate value with low-cost food, and others associate it with high-quality burgers and chicken. As operators have…

UK Burger and Chicken Restaurants Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Burger and Chicken Restaurants Market Report identifies consumers’ attitudes towards burger and chicken fast food outlets, the influence of emerging healthy eating trends and the impact of the cost of living on the burger and chicken restaurant market. This report covers the UK foodservice market size, market forecast, market segmentation and UK foodservice trends.   

 

Burger and Chicken Foodservice: Current Landscape

The rising cost of living will prolong the burger and chicken restaurant market recovery following the pandemic as consumers seek to rein in discretionary expenditure. However, the burger and chicken foodservice sector will also benefit from consumers trading down from more expensive alternatives in the restaurant market. Promotions and deals will continue to have a strong influence on consumers’ decision-making processes in the burger and chicken restaurant market.

 

Burger and Chicken Foodservice: Industry Statistics and Trends

The burger and chicken restaurant market faces ongoing challenges presented by the economic squeeze. There is an opportunity for burger and chicken foodservice outlets to adopt a targeted pricing strategy that involves lowering the costs of specific items for a limited time period, thereby boosting footfall and helping to mitigate some price rises of entry menu items.

  • Burger and chicken restaurant market size: The burger and chicken restaurant market is expected to reach £7.3 billion in 2022.
  • Chicken foodservice market share: Nando’s are one of the leading chicken foodservice outlets, with 96% of consumers aware of the restaurant.
  • 68% of Brits have eaten in or bought a takeaway from a burger and chicken foodservice outlet in the last 3 months.
  • 39% of UK adults are eating less meat than they did 12 months ago.

 

Burger and Chicken Restaurant Market: Future Trends

Mintel’s burger and chicken restaurants market report outlines how sustainability and healthy eating trends are expected to be key drivers for future fast food growth. The UK will likely be ahead of the curve compared to other fast food nations to normalise the use of meat-free and greener packaging options.

To discover more about the UK Burger and Chicken Restaurants Market Report 2022, read our UK Pizza and Italian Restaurants Market Report 2022, or take a look at our Restaurants, Pubs and Bars Market Research Reports.

 

Quickly Understand

  • The impact of the cost-of-living crisis on the burger and chicken restaurant market.
  • How the current COVID-19 recovery phase will shape burger and chicken foodservice in future.
  • Changes in burger and chicken foodservice participation and consumers’ frequency of consumption.
  • Factors that influence consumers’ decision-making when visiting burger and chicken restaurants.
  • Emerging burger and chicken restaurant market trends and concepts.

 

Covered in this Report

Products: Burger and chicken fast food outlets.
Brands:
Nando’s, Honest Burgers, McDonalds, KFC, Burger King, Chicken Cottage, Gourmet Burger Kitchen, Southern Fried Chicken, Chicken Shop, Wimpy, Subway, Shake Shack.

 

Expert Analysis from a Specialist in the Foodservice Sector

This report, written by Trish Caddy, a leading analyst in the foodservice sector, delivers in-depth commentary and analysis to highlight current trends in the burger and chicken restaurant market and add expert context to the numbers.

Consumer behaviour within the fast food market continues to be polarised, as some associate value with low-cost food, and others associate it with high-quality burgers and chicken. As operators have been forced to pass rising costs on to customers, some brands are premiumising their offer with a range of more expensive high-quality menu choices to justify these increases. At the same time, the threat posed by fast food consumers seeking out cheaper alternatives is driving operators to play on price”

Trish Caddy - Research AnalystTrish Caddy
Senior Foodservice Analyst

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Market context
          • Products covered in this Report
          • Executive Summary

              • The five-year outlook for burger and chicken outlets/restaurants
                • Figure 1: Category outlook for burger and chicken fast food outlets and restaurants, 2022-27
              • The market
                • Total market is expected to rise by 18% in 2022
                  • Figure 2: UK forecast for the value of the UK burger and chicken fast food outlets and restaurants market, at current prices, 2017-27
                • Burger outlets and restaurants on track to reach £5 billion in 2022
                  • Figure 3: UK forecast for the value of the UK burger fast food outlets and restaurants market, at current prices, 2017-27
                • Chicken outlets and restaurants set to reach £2.3 billion in 2022
                  • Figure 4: UK forecast for the value of the chicken fast food outlets and restaurants market, at current prices, 2017-27
                • Companies and brands
                  • McDonald’s is Britons’ favourite fast food brand
                    • Figure 5: Key metrics for selected brands, 2022
                  • Burger and chicken brands were food-focused in their 2021 adspend
                    • Figure 6: Advertising spending, by selected burger and chicken brands, 2018-22
                  • The consumer
                    • Two in three used a burger or chicken outlet or restaurant
                      • Figure 7: Changes in venues visited, 2017-22
                    • Overall participation in using fast food outlets/restaurants fell in 2022
                      • Figure 8: Changes in venues visited, 2016-22
                    • Consumers have moderated usage to combat rising cost of living
                      • Figure 9: Changes in frequency of most popular brands, 2019-22
                    • Takeaway options more accessible than ever
                      • Figure 10: Interest in fast food innovation, 2022
                    • Two fifths of fast food consumers eating less meat
                      • Figure 11: Fast food and dietary behaviours, 2022
                    • Consumers seek to stretch their budgets further
                      • Figure 12: Impact of money concerns on fast food behaviours, 2022
                    • Animal welfare is highly rated as important
                      • Figure 13: Attitudes towards animal welfare standards, by age, 2022
                    • The value of healthy and filling fast food
                      • Figure 14: Factors impacting choice of fast food, 2022
                    • Becoming a more halal-conscious fast food industry
                      • Figure 15: Vegan fast food attitudes, by factors impacting choice of fast food, 2022
                  • Issues and Insights

                    • Pricing influences fast food choices in an inflationary environment
                      • How different age groups recognise fast food convenience
                        • Promotions needed to drive healthier fast food choices
                        • Market Size and Performance

                          • Burger and chicken foodservice market 2.6% shy of 2019 value
                            • Figure 16: Market size for value of burger and chicken fast food outlets or restaurants, 2017-22
                          • Burger outlet and restaurant market expected to fall £200 million of its 2019 value
                            • Figure 17: Market size for value of burger fast food outlets or restaurants, 2017-12
                          • Chicken outlets and restaurants to reach 2019 sales level in 2022
                            • Figure 18: Market size for value of chicken fast food outlets or restaurants, 2017-22
                        • Market Forecast

                          • The five-year outlook for burger and chicken fast food outlets and restaurants
                            • Figure 19: Category outlook for burger and chicken fast food outlets and restaurants, 2022-27
                          • Total market set to reach £9 billion in 2027 despite economic headwinds
                            • Figure 20: UK forecast for the value of the UK burger and chicken fast food outlets and restaurants market, at current prices, 2017-27
                          • Burger fast food outlets and restaurants on track to reach £6 billion in 2027
                            • Figure 21: UK forecast for the value of the UK burger fast food outlets and restaurants market, at current prices, 2017-27
                          • Chicken fast food outlets and restaurants on track to reach £2.7 billion in 2027
                            • Figure 22: UK forecast for the value of the chicken fast food outlets and restaurants market, at current prices, 2017-27
                          • Learnings from the last income squeeze
                            • Forecast methodology
                            • Market Drivers

                              • Eating out remains a key discretionary spending area…
                                • Figure 23: Participation in food and drink-related leisure activities in the last month, 2019-22
                              • …but consumer confidence has been shaken
                                  • Figure 24: Consumer spending priorities (after bills and essential items) – eating out, 2017-22
                                • Inflation is the key concern for consumers and brands…
                                  • …and will weigh down the post-COVID recovery
                                    • Consumer spending power will be curbed
                                      • The conflict in Ukraine is hurting the UK economy in a number of ways
                                        • Employment has held up better than expected
                                          • Consumers’ financial wellbeing has fallen from the highs of 2021…
                                            • Figure 25: Household financial wellbeing index, 2016-22
                                          • …and most people are feeling the effects of price rises
                                            • Figure 26: Impact of inflation on McDonald’s menu pricing, 2022
                                        • Launch Activity and Innovation

                                          • Deals and discounts are the order of the day
                                            • Digitising the fast food channel
                                            • Advertising and Marketing Activity

                                              • Burger and chicken brands were food-focused in their 2021 adspend
                                                • Figure 27: Advertising spending, by selected burger and chicken brands, 2018-22
                                              • Recruitment is the main focus for 2022’s adspend
                                                • Nielsen Ad Intel coverage
                                                • Brand Research

                                                    • Brand map
                                                      • Figure 28: Attitudes towards and usage of selected brands, 2022
                                                    • McDonald’s is Britons’ favourite fast food brand
                                                      • Figure 29: Key metrics for selected brands, 2022
                                                    • Higher income groups drive usage
                                                        • Figure 30: Usage of brands in the last 12 months, by socio-economic group and household income, 2022
                                                      • Younger generations are core users
                                                        • Figure 31: Usage of fast food brands in the last 12 months, by generation, 2022
                                                      • Brand attitudes: opportunities to enhance healthy perceptions
                                                        • Figure 32: Attitudes, by brand, 2022
                                                      • Brand personality: big chains lead in accessibility
                                                        • Figure 33: Brand personality – macro image, 2022
                                                      • Brand personality: Nando’s shows that fast food can be special
                                                        • Figure 34: Brand personality – micro image, 2022
                                                    • Changes in Overall Usage

                                                      • Two in three used a burger or chicken outlet or restaurant
                                                        • Figure 35: Changes in venues visited, 2017-22
                                                      • Some well-off consumers have exited the burger foodservice market
                                                        • Figure 36: Changes in any burger outlet/restaurant visited, by financial status, 2018-22
                                                      • Chicken foodservice meets the needs of worse-off consumers
                                                        • Figure 37: Changes in any chicken outlet/restaurant visited, by financial status, 2018-22
                                                    • Changes in Venues Visited

                                                      • Rising order value insulates market from decline in usage
                                                        • Figure 38: Changes in venues visited, 2016-22
                                                      • Narrower repertoires as people stick to what they know and like
                                                        • Figure 39: Changes in repertoire of venues visited, 2019-22
                                                      • Younger Britons use more fast foodservices
                                                        • Figure 40: Repertoire of venues visited, by age, 2022
                                                    • Changes in Frequency

                                                      • Consumers have moderated usage to combat rising cost of living
                                                        • Figure 41: Changes in frequency of most popular brands, 2019-22
                                                      • Deals and promotions help McDonald’s increase frequency of usage
                                                        • Figure 42: Frequency of using popular burger and chicken brands, 2022
                                                    • Factors Impacting Choice of Fast Food Outlet

                                                      • The value of healthy and filling fast food
                                                          • Figure 43: Factors impacting choice of fast food, 2022
                                                        • Becoming a more halal-conscious fast food industry
                                                          • Figure 44: Vegan fast food attitudes, by factors impacting choice of fast food, 2022
                                                        • Low cost and nearby location appeal to two thirds of fast food consumers – TURF analysis
                                                            • Figure 45: Factors impacting choice of fast food – TURF Analysis, 2022
                                                        • Interests in Fast Food Innovation

                                                          • Technology drives faster foodservice convenience
                                                            • Mobile payments enable seamless spending
                                                              • Takeaway options more accessible than ever
                                                                • Figure 46: Interest in fast food innovation, 2022
                                                              • Emerging concepts that broaden appeal
                                                                • Time-limited offers appeal to 16-44s
                                                                  • Unusual condiments appeal to 16-34s
                                                                    • Bun alternatives appeal to women
                                                                    • Targeting Flexitarians

                                                                      • Two fifths of fast food consumers eating less meat
                                                                          • Figure 47: Fast food and dietary behaviours, 2022
                                                                        • Flexitarianism drives demand for vegan options
                                                                          • Figure 48: Vegan fast food behaviours, by eating less meat behaviours, 2022
                                                                        • Flexitarians expect variety of vegetarian choices
                                                                          • Figure 49: Vegetarian behaviours, by eating less meat behaviours, 2022
                                                                          • Figure 50: Interests in vegetarian fast food, by eating less meat behaviours, 2022
                                                                      • Targeting Value Seekers

                                                                        • Consumers seek to stretch their budgets further
                                                                            • Figure 51: Impact of money concerns on fast food behaviours, 2022
                                                                          • Dark kitchen fast food offers value for money
                                                                              • Figure 52: Attitudes towards fast food, 2022
                                                                            • Cost-conscious consumers drive demand for discounted healthy options
                                                                              • Figure 53: Attitudes towards discounts on fast food items that are low in fat, salt or sugar, 2022
                                                                            • Retailers responsive to foodservice trends
                                                                              • Figure 54: Aldi’s McDonald’s-inspired range of fast food items, from £1.49, 2022
                                                                              • Figure 55: Price comparison between Aldi and McDonald’s, 2022
                                                                              • Figure 56: Attitudes towards fast food – CHAID – Tree output, 2022
                                                                          • Sustainable Fast Food Future

                                                                            • Animal welfare is highly rated as important…
                                                                              • Figure 57: Attitudes towards animal welfare standards, by age, 2022
                                                                            • …but consumers are divided on value of British ingredients
                                                                              • Figure 58: Behaviours towards British ingredients, 2022
                                                                            • ‘Locavore’ interest drives demand for local food supply
                                                                                • Figure 59: Attitudes towards shortages in the supply of ingredients, by age, 2022
                                                                              • Impact of the ‘yuck’ factor on sustainability
                                                                                  • Figure 60: Interest in edible food waste, by age, 2022
                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                  • Abbreviations
                                                                                    • Consumer research methodology
                                                                                      • CHAID analysis Methodology
                                                                                        • Figure 61: Attitudes towards fast food – CHAID – Table output, 2022
                                                                                      • TURF analysis methodology
                                                                                        • Figure 62: Table – TURF Analysis – Burger and Chicken Restaurants, 2022
                                                                                    • Appendix – Forecast Methodology

                                                                                      • Market forecast and prediction intervals
                                                                                        • Figure 63: Market forecast for the value of the burger and chicken fast food outlets and restaurants market, 2017-27
                                                                                        • Figure 64: Market forecast for the value of the burger and chicken fast food outlets and restaurants market, 2021-27
                                                                                        • Figure 65: Market forecast for the value of the burger fast food outlets and restaurants market, 2017-27
                                                                                        • Figure 66: Market forecast for the value of the burger fast food outlets and restaurants market, 2021-27
                                                                                        • Figure 67: Market forecast for the value of the chicken fast food outlets and restaurants market, 2017-27
                                                                                        • Figure 68: Market forecast for the value of the chicken fast food outlets and restaurants market, 2021-27
                                                                                      • Market drivers and assumptions
                                                                                        • Forecast methodology

                                                                                        About the report

                                                                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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