UK Burger and Chicken Restaurants Market Report 2022

The UK Burger and Chicken Restaurants Market Report identifies consumers’ attitudes towards burger and chicken fast food outlets, the influence of emerging healthy eating trends and the impact of the cost of living on the burger and chicken restaurant market. This report covers the UK foodservice market size, market forecast, market segmentation and UK foodservice trends.   

Burger and Chicken Foodservice: Current Landscape

The rising cost of living will prolong the burger and chicken restaurant market recovery following the pandemic as consumers seek to rein in discretionary expenditure. However, the burger and chicken foodservice sector will also benefit from consumers trading down from more expensive alternatives in the restaurant market. Promotions and deals will continue to have a strong influence on consumers’ decision-making processes in the burger and chicken restaurant market.

Burger and Chicken Foodservice: Industry Statistics and Trends

The burger and chicken restaurant market faces ongoing challenges presented by the economic squeeze. There is an opportunity for burger and chicken foodservice outlets to adopt a targeted pricing strategy that involves lowering the costs of specific items for a limited time period, thereby boosting footfall and helping to mitigate some price rises of entry menu items.

• Burger and chicken restaurant market size: The burger and chicken restaurant market is expected to reach £7.3 billion in 2022.
• Chicken foodservice market share: Nando’s are one of the leading chicken foodservice outlets, with 96% of consumers aware of the restaurant.
• 68% of Brits have eaten in or bought a takeaway from a burger and chicken foodservice outlet in the last 3 months.
• 39% of UK adults are eating less meat than they did 12 months ago.

Burger and Chicken Restaurant Market: Future Trends

Mintel’s burger and chicken restaurants market report outlines how sustainability and healthy eating trends are expected to be key drivers for future fast food growth. The UK will likely be ahead of the curve compared to other fast food nations to normalise the use of meat-free and greener packaging options.

To discover more about the UK Burger and Chicken Restaurants Market Report 2022, read our UK Pizza and Italian Restaurants Market Report 2022, or take a look at our Restaurants, Pubs and Bars Market Research Reports.

Quickly Understand

• The impact of the cost-of-living crisis on the burger and chicken restaurant market.
• How the current COVID-19 recovery phase will shape burger and chicken foodservice in future.
• Changes in burger and chicken foodservice participation and consumers’ frequency of consumption.
• Factors that influence consumers’ decision-making when visiting burger and chicken restaurants.
• Emerging burger and chicken restaurant market trends and concepts.

Covered in this Report

Products: Burger and chicken fast food outlets.
Brands: Nando’s, Honest Burgers, McDonalds, KFC, Burger King, Chicken Cottage, Gourmet Burger Kitchen, Southern Fried Chicken, Chicken Shop, Wimpy, Subway, Shake Shack.

Expert Analysis from a Specialist in the Foodservice Sector

This report, written by Trish Caddy, a leading analyst in the foodservice sector, delivers in-depth commentary and analysis to highlight current trends in the burger and chicken restaurant market and add expert context to the numbers.

Consumer behaviour within the fast food market continues to be polarised, as some associate value with low-cost food, and others associate it with high-quality burgers and chicken. As operators have been forced to pass rising costs on to customers, some brands are premiumising their offer with a range of more expensive high-quality menu choices to justify these increases. At the same time, the threat posed by fast food consumers seeking out cheaper alternatives is driving operators to play on price”

Trish Caddy
Senior Foodservice Analyst