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Report
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Camping and caravanning guests are twice as likely to avoid holiday rental properties because they offer fewer options to meet other travellers. As such, camping and caravan sites can differentiate…
UK
Holidays and Vacations
simple
UK Camping and Caravanning Market Report 2025
"Brands can enrich booking systems with premium add-ons to enhance the customer experience, while still offering budget and basic options to broaden appeal."
The UK camping and caravanning sector faced a decline in value in 2024 due to weather and economic pressures, though interest remains high, especially among younger generations and families.
From 2019, the market showed fluctuating performance, with a notable drop in 2024. However, the market is forecast to grow around 9% in value for a foreseeable future, driven by modernisation, premium offerings, and a growing interest in nature and wellness tourism, with recovery in value outpacing volume growth as consumers seek affordable yet unique camping and caravanning experiences.
UK Camping and Caravanning Consumer Trends
Consumer trends in the camping market and caravanning market in the UK highlight a preference for affordable, unique experiences, with younger generations and families leading the demand. Wellness holidays, nature-based experiences, and premium options like glamping are gaining traction, despite challenges in growth. There is also a growing interest in off-peak camping, with an emphasis on social interaction and eco-friendly accommodations.
Purchasing the Camping and Caravanning Market Report for the UK provides valuable insights into shifting consumer behaviours, key market trends, and growth projections, enabling you to enhance strategies and maintain a competitive edge in the evolving outdoor tourism sector.
About The Report
This report offers valuable insights into the UK camping and caravanning market, focusing on consumer preferences, emerging camping and caravanning market trends, and growth projections. It covers key areas such as accommodation types, spending behaviours, market dynamics, and factors influencing demand like economic conditions and the rise in wellness and eco-tourism. The research identifies opportunities for growth, including off-peak camping and premium offerings. This analysis is ideal for industry professionals, including operators, travel agencies, and marketers, helping them refine strategies and stay competitive in the evolving outdoor tourism market.
Key Topics Analysed in the Report
The outlook for the camping and caravanning market and key trends shaping the next five years
Consumers’ experience of camping and caravanning, including types of camping and caravanning accommodation used
Future interest in camping and caravanning and which destinations show the strongest growth potential
Perceptions of camping and caravanning accommodation, such as glamping and static caravans/mobile homes
Interest in purchasing camping and caravanning accommodation, including rooftop tents
Report Attributes
Details
Published Date
April 2025
Data Range
2019-2029
Measurement Metrics
Revenue in £
Country Focus
United Kingdom (UK)
Consumer Data
2,000 internet users aged 16+, February 2025
Number of Pages
85
Market Segmentation
Static caravans/mobile homes, tents, motorhomes/campervans, towed caravans, glamping accommodations (e.g., yurts, safari-style tents), rooftop tents, and holiday park accommodations
Leading Companies
Parkdean Resorts, Park Holidays UK, Haven Leisure, Darwin Escapes, Away Resorts, Landal GreenParks, Pure Leisure Group, Cove UK, Forest Holidays, Verdant Leisure, John Fowler Holiday Parks, Haulfryn, Thornley Leisure Parks, Holgates Holiday Parks, and Hoburne Holiday Parks.
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EXECUTIVE SUMMARY
Opportunities for the camping and caravanning market
Three big opportunities for the camping and caravanning market
Market dynamics and outlook
Market size & forecast: domestic camping and caravanning trips
Market predictions
Volume will take time to fully recover
Modernisation and premiumisation help value recover faster
Most potential guests have recently been camping and caravanning
Graph 26: future interest by experience of camping and caravanning, 2025
Promoting three generational experiences can help entice old guests back
Graph 27: age profile of potential camping and caravanning guests, 2025
Increased focus on adult experiences or distinct zones can increase appeal
Affordability is an important incentive to expand the customer base
Graph 28: financial situation* of potential camping and caravanning guests, 2025
Considered destinations
Growth potential for overseas camping and caravanning
France, Spain and Italy are set to remain the leading overseas destinations…
Graph 29: countries or regions visited for a camping/caravanning holiday abroad vs interest in visiting, 2025
…but flying is an option too
Graph 30: attitudes towards overseas camping and caravanning holidays, 2025
South West remains in demand but mountainous areas are a big draw
Graph 31: countries or regions visited for a camping/caravanning holiday in the UK vs interest in visiting, 2025
Perceptions of camping and caravanning accommodation
Glamping is a unique category in the market
Towed caravans lack clear differentiation in the market
Premium add-ons can make staying in tents more attractive
Graph 32: perceptions of camping and caravanning accommodation, 2025
Static caravans/mobile homes are considered the most weather resistant
Shout about improved sleeping comfort
Behaviours and attitudes towards camping and caravanning
Premium options offer a huge opportunity to enhance the camping experience
Continue to protect cost advantage
Wellness holidays can provide a strong incentive to stay out of season
Graph 33: appeal of physical activities, by interest in staying on a UK campsite/caravan site during the off-peak season, 2025
Hotels are expanding their presence in the glamping industry
Campers and caravan guests are making more environmentally conscious choices
Low environmental impact sparks a feel-good effect
Graph 34: agreement with ‘I would feel good about staying at a camping/caravan site that minimises impact on the environment’, 2025
Interest in purchasing camping and caravanning accommodation
Interest in accommodation purchase is strong
Standard tents and motorhomes/campervans are the most popular accommodations to own
Interest in purchasing tents is strong among the youngest adults
Raising awareness of innovations in comfort will help appeal to older travellers
Graph 35: interest in purchasing camping/caravanning accommodation, by age, 2025
The appeal of campervans/motorhomes extends beyond camping enthusiasts
Graph 36: profile of those interest in purchasing camping/caravanning accommodation, 2025
INNOVATION AND MARKETING TRENDS
Launch activity and innovation
Increased focus on winter experiences
Making experiences accessible to all
Accommodation designed to connect guests with nature
CampWild offers travellers the opportunity to contribute to nature’s recovery
Camping and caravanning providers
Parkdean Resorts has the largest number of holiday parks
Graph 37: leading holiday park operators, by number of holiday parks, 2025
Haven’s revenue increased in 2023
Graph 38: leading holiday park operators, by revenue*, 2022-23
Investments in on-site facilities are paying off
Landal GreenParks is expanding rapidly
Eurocamp strengthens position as European leader in outdoor hospitality
Aggregators
Membership organisations
APPENDIX
Supplementary data
Barriers to staying in holiday rental properties
Graph 39: reasons for not being interested in staying in a holiday rental property, by type of accommodation used in the last three years, 2024
Future interest in camping and caravanning
Graph 40: future interest in camping and caravanning holidays among those who have not been in the past three years, 2025
Graph 41: future interest in camping and caravanning holidays among those who have been in the past three years, 2025
Market forecast data and methodology
Market size domestic camping and caravanning holidays
Market size overseas camping and caravanning holidays
Market forecast and prediction intervals (volume of domestic camping and caravanning holidays)
Market forecast and prediction intervals (value of domestic camping and caravanning holidays)
Value forecast of domestic camping and caravanning holidays at constant prices
Market forecast and prediction intervals (volume of overseas camping and caravanning holidays)
Forecast methodology
Report scope and definitions
Market definition
Abbreviations and terms
Consumer research methodology
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