2025
9
UK Camping and Caravanning Market Report 2025
2025-04-28T10:03:41+00:00
REP4708A8B4_580F_4659_8EB9_475B535DDEA8
2995
181534
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Report
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Camping and caravanning guests are twice as likely to avoid holiday rental properties because they offer fewer options to meet other travellers. As such, camping and caravan sites can differentiate…
UK
Holidays and Vacations
simple

UK Camping and Caravanning Market Report 2025

"Brands can enrich booking systems with premium add-ons to enhance the customer experience, while still offering budget and basic options to broaden appeal."

Marloes De Vries - Travel Analyst

Marloes De Vries - Travel Analyst

UK Camping and Caravanning Market Analysis

The UK camping and caravanning sector faced a decline in value in 2024 due to weather and economic pressures, though interest remains high, especially among younger generations and families. 

From 2019, the market showed fluctuating performance, with a notable drop in 2024. However, the market is forecast to grow around 9% in value for a foreseeable future, driven by modernisation, premium offerings, and a growing interest in nature and wellness tourism, with recovery in value outpacing volume growth as consumers seek affordable yet unique camping and caravanning experiences.

UK Camping and Caravanning Consumer Trends

Consumer trends in the camping market and caravanning market in the UK highlight a preference for affordable, unique experiences, with younger generations and families leading the demand. Wellness holidays, nature-based experiences, and premium options like glamping are gaining traction, despite challenges in growth. There is also a growing interest in off-peak camping, with an emphasis on social interaction and eco-friendly accommodations.

Purchasing the Camping and Caravanning Market Report for the UK provides valuable insights into shifting consumer behaviours, key market trends, and growth projections, enabling you to enhance strategies and maintain a competitive edge in the evolving outdoor tourism sector.

About The Report

This report offers valuable insights into the UK camping and caravanning market, focusing on consumer preferences, emerging camping and caravanning market trends, and growth projections. It covers key areas such as accommodation types, spending behaviours, market dynamics, and factors influencing demand like economic conditions and the rise in wellness and eco-tourism. The research identifies opportunities for growth, including off-peak camping and premium offerings. This analysis is ideal for industry professionals, including operators, travel agencies, and marketers, helping them refine strategies and stay competitive in the evolving outdoor tourism market.

Key Topics Analysed in the Report

  • The outlook for the camping and caravanning market and key trends shaping the next five years
  • Consumers’ experience of camping and caravanning, including types of camping and caravanning accommodation used
  • Future interest in camping and caravanning and which destinations show the strongest growth potential
  • Perceptions of camping and caravanning accommodation, such as glamping and static caravans/mobile homes
  • Interest in purchasing camping and caravanning accommodation, including rooftop tents
Report AttributesDetails
Published DateApril 2025
Data Range2019-2029
Measurement MetricsRevenue in £
Country FocusUnited Kingdom (UK)
Consumer Data2,000  internet users aged 16+, February 2025
Number of Pages85
Market SegmentationStatic caravans/mobile homes, tents, motorhomes/campervans, towed caravans, glamping accommodations (e.g., yurts, safari-style tents), rooftop tents, and holiday park accommodations
Leading CompaniesParkdean Resorts, Park Holidays UK, Haven Leisure, Darwin Escapes, Away Resorts, Landal GreenParks, Pure Leisure Group, Cove UK, Forest Holidays, Verdant Leisure, John Fowler Holiday Parks, Haulfryn, Thornley Leisure Parks, Holgates Holiday Parks, and Hoburne Holiday Parks.
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  1. EXECUTIVE SUMMARY

    • Opportunities for the camping and caravanning market
    • Three big opportunities for the camping and caravanning market
    • Market dynamics and outlook
    • Market size & forecast: domestic camping and caravanning trips
    • Market predictions
    • Volume will take time to fully recover
    • Modernisation and premiumisation help value recover faster
    • What consumers want and why
    • Participation remains above pre-pandemic levels despite decline
    • Graph 1: experience of camping and caravanning in the past three years, 2013-25
    • Static caravans/mobile homes are the most commonly used accommodation
    • Graph 2: experience of camping and caravanning in the past three years, by type of accommodation, 2025
    • There is potential to expand the customer base
    • Glamping is a unique category in the market
    • Premium options offer a huge opportunity to enhance the camping experience
    • Graph 3: attitudes towards camping and caravanning holidays, % agreeing with the statement, 2025
    • Standard tents and motorhomes/campervans are the most popular accommodations to own
    • Graph 4: interest in purchasing camping/caravanning accommodation, 2025
    • Innovation and marketing
    • Connecting guests with nature
    • Parkdean Resorts has the largest number of holiday parks
    • Graph 5: leading holiday park operators, by number of holiday parks, 2025
  2. MARKET DYNAMICS

    • Market size
    • Cool summer impacted demand in 2024
    • Graph 6: volume of domestic camping and caravanning holidays taken by British residents, 2019-24
    • Value dropped due to fewer holidays taken
    • Graph 7: value of domestic camping and caravanning holidays taken by British residents, 2019-24
    • Further recovery in overseas camping and caravanning holidays
    • Graph 8: volume of overseas camping and caravanning holidays taken by UK residents, 2019-24
    • Untapped potential for overseas camping and caravanning breaks
    • Market forecast
    • Forecast – note on US trade disruption
    • Volume will take time to fully recover
    • Modernisation and premiumisation help value recover faster
    • The overseas market is expected to outpace the growth of the domestic market
    • Market is confronted with both opportunities and challenges
    • Market segmentation – domestic camping and caravanning holidays
    • The summer season was hit the hardest
    • Graph 9: volume of domestic camping and caravanning holidays taken by British residents, by quarter, 2024
    • Increased competition from holiday rental properties
    • Stronger focus on social interaction can help to strengthen position
    • Cost advantage remains significant
    • Graph 10: average spend per night by domestic holidaymakers, by main type of accommodation, 2024
    • Market drivers
    • Consumer confidence is fairly stable after a decline
    • Graph 11: the financial confidence index, 2016-25
    • The weather in 2024 was relatively wet and dull
    • Brands need to be prepared for more extreme weather events
    • The importance of collaborating with and minimising the impact on local communities
    • Ageing population presents opportunities
    • Graph 12: share of UK adults who have not been on a camping or caravanning holiday in the past three years, by age, 2025
    • Holiday bookings remain below last year’s level
    • Graph 13: holiday bookings in the last three months, 2023/24 and 2024/25
    • Booking intent is comparable to last year
    • Graph 14: plans to book a holiday in the next three months, 2023/24 and 2024/25
  3. WHAT CONSUMERS WANT AND WHY

    • Experience of camping and caravanning
    • Participation remains above pre-pandemic levels despite decline
    • Graph 15: experience of camping and caravanning in the past three years, 2013-25
    • Younger generations are over-represented
    • Graph 16: age profile of UK adults versus campers and caravanners, by type of accommodation used, 2025
    • Families are keen on camping and caravanning
    • Graph 17: demographic profile of UK adults versus campers and caravanners, 2025
    • Graph 18: demographic profile of UK adults versus campers and caravanners, 2025
    • Type of accommodation used
    • Rented static caravans/mobile homes are the most commonly used accommodation
    • Graph 19: experience of camping and caravanning in the past three years, by type of accommodation, 2025
    • Static caravan/mobile homes remain slightly more popular than tents
    • Graph 20: experience of camping and caravanning in the past three years, by type of accommodation, 2016-25
    • For the first time, camping at a music festival was as popular as staying at a campsite
    • Graph 21: experience of camping and caravanning in the past three years, by type of accommodation, 2016-25
    • Opportunities to attract festival goers
    • Multi-camp holidays can appeal
    • Glamping industry may not be meeting expectations
    • Graph 22: interest in going on a camping/caravanning holiday again, by type of accommodation used in the past three years, 2024
    • Destinations visited
    • Fewer guests opted for a domestic camping and caravanning destination
    • Graph 23: camping/caravanning holiday destinations visited, 2018-25
    • South West did not manage to regain its lost market share
    • Graph 24: domestic camping/caravanning holiday destinations visited, 2018-25
    • France remains the leading overseas destination
    • Graph 25: overseas camping/caravanning holiday destinations visited, 2018-25
    • Future interest in camping and caravanning
    • There is potential to expand the customer base
    • Most potential guests have recently been camping and caravanning
    • Graph 26: future interest by experience of camping and caravanning, 2025
    • Promoting three generational experiences can help entice old guests back
    • Graph 27: age profile of potential camping and caravanning guests, 2025
    • Increased focus on adult experiences or distinct zones can increase appeal
    • Affordability is an important incentive to expand the customer base
    • Graph 28: financial situation* of potential camping and caravanning guests, 2025
    • Considered destinations
    • Growth potential for overseas camping and caravanning
    • France, Spain and Italy are set to remain the leading overseas destinations…
    • Graph 29: countries or regions visited for a camping/caravanning holiday abroad vs interest in visiting, 2025
    • …but flying is an option too
    • Graph 30: attitudes towards overseas camping and caravanning holidays, 2025
    • South West remains in demand but mountainous areas are a big draw
    • Graph 31: countries or regions visited for a camping/caravanning holiday in the UK vs interest in visiting, 2025
    • Perceptions of camping and caravanning accommodation
    • Glamping is a unique category in the market
    • Towed caravans lack clear differentiation in the market
    • Premium add-ons can make staying in tents more attractive
    • Graph 32: perceptions of camping and caravanning accommodation, 2025
    • Static caravans/mobile homes are considered the most weather resistant
    • Shout about improved sleeping comfort
    • Behaviours and attitudes towards camping and caravanning
    • Premium options offer a huge opportunity to enhance the camping experience
    • Continue to protect cost advantage
    • Wellness holidays can provide a strong incentive to stay out of season
    • Graph 33: appeal of physical activities, by interest in staying on a UK campsite/caravan site during the off-peak season, 2025
    • Hotels are expanding their presence in the glamping industry
    • Campers and caravan guests are making more environmentally conscious choices
    • Low environmental impact sparks a feel-good effect
    • Graph 34: agreement with ‘I would feel good about staying at a camping/caravan site that minimises impact on the environment’, 2025
    • Interest in purchasing camping and caravanning accommodation
    • Interest in accommodation purchase is strong
    • Standard tents and motorhomes/campervans are the most popular accommodations to own
    • Interest in purchasing tents is strong among the youngest adults
    • Raising awareness of innovations in comfort will help appeal to older travellers
    • Graph 35: interest in purchasing camping/caravanning accommodation, by age, 2025
    • The appeal of campervans/motorhomes extends beyond camping enthusiasts
    • Graph 36: profile of those interest in purchasing camping/caravanning accommodation, 2025
  4. INNOVATION AND MARKETING TRENDS

    • Launch activity and innovation
    • Increased focus on winter experiences
    • Making experiences accessible to all
    • Accommodation designed to connect guests with nature
    • CampWild offers travellers the opportunity to contribute to nature’s recovery
    • Camping and caravanning providers
    • Parkdean Resorts has the largest number of holiday parks
    • Graph 37: leading holiday park operators, by number of holiday parks, 2025
    • Haven’s revenue increased in 2023
    • Graph 38: leading holiday park operators, by revenue*, 2022-23
    • Investments in on-site facilities are paying off
    • Landal GreenParks is expanding rapidly
    • Eurocamp strengthens position as European leader in outdoor hospitality
    • Aggregators
    • Membership organisations
  5. APPENDIX

    • Supplementary data
    • Barriers to staying in holiday rental properties
    • Graph 39: reasons for not being interested in staying in a holiday rental property, by type of accommodation used in the last three years, 2024
    • Future interest in camping and caravanning
    • Graph 40: future interest in camping and caravanning holidays among those who have not been in the past three years, 2025
    • Graph 41: future interest in camping and caravanning holidays among those who have been in the past three years, 2025
    • Market forecast data and methodology
    • Market size domestic camping and caravanning holidays
    • Market size overseas camping and caravanning holidays
    • Market forecast and prediction intervals (volume of domestic camping and caravanning holidays)
    • Market forecast and prediction intervals (value of domestic camping and caravanning holidays)
    • Value forecast of domestic camping and caravanning holidays at constant prices
    • Market forecast and prediction intervals (volume of overseas camping and caravanning holidays)
    • Forecast methodology
    • Report scope and definitions
    • Market definition
    • Abbreviations and terms
    • Consumer research methodology

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