"Brands can enrich booking systems with premium add-ons to enhance the customer experience, while still offering budget and basic options to broaden appeal."
Marloes De Vries - Travel Analyst
The UK camping and caravanning sector faced a decline in value in 2024 due to weather and economic pressures, though interest remains high, especially among younger generations and families.
From 2019, the market showed fluctuating performance, with a notable drop in 2024. However, the market is forecast to grow around 9% in value for a foreseeable future, driven by modernisation, premium offerings, and a growing interest in nature and wellness tourism, with recovery in value outpacing volume growth as consumers seek affordable yet unique camping and caravanning experiences.
Consumer trends in the camping market and caravanning market in the UK highlight a preference for affordable, unique experiences, with younger generations and families leading the demand. Wellness holidays, nature-based experiences, and premium options like glamping are gaining traction, despite challenges in growth. There is also a growing interest in off-peak camping, with an emphasis on social interaction and eco-friendly accommodations.
Purchasing the Camping and Caravanning Market Report for the UK provides valuable insights into shifting consumer behaviours, key market trends, and growth projections, enabling you to enhance strategies and maintain a competitive edge in the evolving outdoor tourism sector.
This report offers valuable insights into the UK camping and caravanning market, focusing on consumer preferences, emerging camping and caravanning market trends, and growth projections. It covers key areas such as accommodation types, spending behaviours, market dynamics, and factors influencing demand like economic conditions and the rise in wellness and eco-tourism. The research identifies opportunities for growth, including off-peak camping and premium offerings. This analysis is ideal for industry professionals, including operators, travel agencies, and marketers, helping them refine strategies and stay competitive in the evolving outdoor tourism market.
| Report Attributes | Details |
|---|---|
| Published Date | April 2025 |
| Data Range | 2019-2029 |
| Measurement Metrics | Revenue in £ |
| Country Focus | United Kingdom (UK) |
| Consumer Data | 2,000 internet users aged 16+, February 2025 |
| Number of Pages | 85 |
| Market Segmentation | Static caravans/mobile homes, tents, motorhomes/campervans, towed caravans, glamping accommodations (e.g., yurts, safari-style tents), rooftop tents, and holiday park accommodations |
| Leading Companies | Parkdean Resorts, Park Holidays UK, Haven Leisure, Darwin Escapes, Away Resorts, Landal GreenParks, Pure Leisure Group, Cove UK, Forest Holidays, Verdant Leisure, John Fowler Holiday Parks, Haulfryn, Thornley Leisure Parks, Holgates Holiday Parks, and Hoburne Holiday Parks. |
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