2021
9
UK Camping and Caravanning Market Report 2021
2021-01-30T03:04:23+00:00
OX1042385
2195
133383
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Report
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“After a stop-start year in 2020 for camping and caravanning, 2021 will see further disruption. Momentum should start to develop once the severe health crisis of the first quarter begins…

UK Camping and Caravanning Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the UK Camping and Caravanning market, including the behaviours, preferences and habits of the consumer.

The UK travel markets saw a huge decline because of the COVID-19 pandemic, and the camping and caravanning market was no exception. With non-essential travel being heavily restricted and most services and businesses shut down, there was a 34% drop in camping and caravanning trips (compared to 2019).

Despite this decline, the camping and caravanning market has seen a rise of 2%, with 41% of consumers taking a camping or caravanning holiday in the last 3 years from October 2020. This increased attraction for both camping and ‘glamping’ has been fuelled by its affordability and connection with nature, and could also benefit from consumers wanting to get out post-lockdown.

With lockdowns being steadily lifted throughout 2021, demand for ‘safe’ staycations are predicted to increase while international travel is still restricted. However, remaining restrictions could cause issues for parks and larger sites, as well as competition from both domestic and overseas holidays once life fully returns to normal.

This report shows the damage to the market caused by the pandemic, as well as potential market opportunities. With glamping becoming more and more popular, as well as a renewed focus on health and wellness, companies could aim to overcome the association that camping is for the ‘hard-core’ and cater to people looking to reconnect with nature. There is also a spike in demand for campervans, thanks to social media trends such as #vanlife.

Quickly understand

  • The impact of COVID-19 on the camping and caravanning market.
  • The short-term and long-term prospects for the camping and caravanning market and opportunities in specific segments of the market.
  • Major players, supply trends and product innovations in the industry, prior to and during COVID-19.
  • Consumer experience of camping and caravanning and the key attractions of this type of holiday.
  • Consumer preferences and opportunities for holidays/rentals and accommodation purchases.

Covered in this report

Camping Types: Tents (standard, pop-up), campervan, motorhome, stationary caravan, mobile home, towed caravan.

Holiday Park Operators: Parkdean Resorts, Park Holidays UK, Pure Leisure Group, Forest Holidays, Verdant Leisure, Hoburne Holiday Parks, Haven Leisure, Darwin Escapes, John Fowler Holiday Parks, Haulfryn, Bridge Leisure, Away Resorts.

Camping: Pitchup.com, Campsites.co.uk, Cool Camping, UKcampsite.co.uk, Eurocamp, Canvas Holidays, The Caravan and Motorhome Club, Canopy & Stars, Booking.com, TripAdvisor.

 

Expert analysis from a specialist in the field

Written by John Worthington, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

After a stop-start year in 2020 for camping and caravanning, 2021 will see further disruption. Momentum should start to develop once the severe health crisis of the first quarter begins to pass and the vaccine rollout is well underway. On the back of a strong covid-staycation summer last year the market has a platform on which to build. Camping and caravanning can offer a ‘lean and green’ holiday experience which chimes with contemporary needs and values. The trend towards regular short breaks throughout the year and local ‘doorstep adventures’ is helpful. Nature and wellness experiences offer brands and sites opportunities for new revenue streams. There is increasing scope to widen participation beyond the camping ‘hard-core’ through premium statics/lodge and glamping, as well as growing mileage in the current vogue for the ‘#vanlife’ campervan lifestyle.


John Worthington
Senior Leisure Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: Market context
    • Impact of the January 2021 lockdown and the vaccination rollout
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on camping and caravanning
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on camping and caravanning, 8 January 2021
    • The market
    • Camping and caravanning could benefit from a further staycation summer in 2021
      • Figure 2: Camping and caravanning market, by volume*, 2015-25
      • Figure 3: Camping and caravanning market, by value (expenditure)*, 2015-25
    • Companies and brands
    • COVID could lead to further consolidation in the holiday parks sector
      • Figure 4: Leading UK holiday park operators, by number of sites, December 2020
    • Camping supply continues to grow with new pop-up sites, increased glamping options and the rise of aggregator sites
    • The consumer
    • Market penetration is rising again but remains short of the levels achieved earlier in the last decade
      • Figure 5: Experience of camping and caravanning in the past three years, January 2013-October 2020
    • Rise seen in numbers of people camping and caravanning abroad over the past three years
      • Figure 6: Camping/caravanning holiday destinations, October 2020
    • Low cost and engagement with nature & the great outdoors are the core attractions
      • Figure 7: Attractions of camping and caravanning, October 2020
    • Premium possibilities on the increase
      • Figure 8: Interest in premium camping and caravanning products, October 2020
    • ‘#vanlife’ trend has potential to double in size
      • Figure 9: Interest in camping/caravanning experiences and services, October 2020
    • Static caravan sales could benefit from Brexit
      • Figure 10: Interest in purchasing camping/caravanning accommodation, October 2020
  3. Issues and Insights

    • Re-wilding people
    • Accommodating camping’s sharp gender divide
    • A renewed focus on wellbeing after COVID can help to build engagement with outdoor holidays
  4. The Market – Key Takeaways

    • Spike in summer demand helped to mitigate the COVID disruption in 2020
    • Prior to 2020 statics and campervans saw a strong growth trend and camping spend was rising
    • After a disrupted start 2021 could see another staycation summer for camping and caravanning
    • Brexit could boost holiday park home purchases
    • Pop-up camping trend can provide a flexible response to a warming climate
  5. Market Size, Segmentation and Forecast

    • Another staycation summer could kick-start market recovery in 2021
      • Figure 11: Short-, medium- and long-term impact of COVID-19 on camping and caravanning, 8 January 2021
    • Camping and caravanning showed a flat volume trend between 2015 and 2019 …
      • Figure 12: Camping and caravanning market, by volume, 2015-19
      • Figure 13: Camping and caravanning market, by value (expenditure)*, 2015-19
    • … but static caravan rentals have been rising …
    • … camping spend has risen …
    • … and the campervan craze has taken off
      • Figure 14: Volume of domestic camping and caravanning trips, by segment, 2016-19
      • Figure 15: Value (expenditure)* of domestic camping and caravanning trips, by segment, 2016-19
    • A summer resurgence mitigated some of the COVID impact in 2020
    • Overall capacity was reduced but pop-up campsites helped to meet the spike in demand
    • Full-year volumes estimated to be a third down on 2019 but the market fared better than many travel sectors
      • Figure 16: Camping and caravanning market, by volume, 2015-20
      • Figure 17: Camping and caravanning market, by value (expenditure)*, 2015-20
    • 2021 is expected to be a transitional year with a further summer spike possible
    • Possible impact of recession on camping & caravanning: 2020-21 versus 2008-09
      • Figure 18: Domestic camping and caravanning market, by volume and value (expenditure)*, 2007-11
    • Steady growth curve expected from 2022 onwards
      • Figure 19: Camping and caravanning market, by volume, 2015-25
      • Figure 20: Camping and caravanning market, by value (expenditure)*, 2015-25
    • Forecasts
      • Figure 21: Camping and caravanning market, by volume*, 2015-25
      • Figure 22: Camping and caravanning market, by value (expenditure)*, 2015-25
    • Forecast methodology
  6. Market Background

    • Motorhome production numbers have doubled over the past decade
    • Static caravan production reflects major investment from park operators
    • Brexit could boost second home holiday parks market
      • Figure 23: UK leisure caravan production statistics, 2010-2020
    • The warming UK climate
      • Figure 24: UK weather trends, 2011-20
    • Pop-up trend can help the market respond quickly to record-breaking weather spells
    • Wild camping caused havoc in some rural areas in summer 2020
    • Wild but responsible
  7. Companies and Brands – Key Takeaways

    • Parkdean and Haven are the leading park operators
    • COVID could lead to further consolidation in parks sector
    • Streamed entertainment is here to stay in parks
    • Parks are investing in outdoor family activity
    • Up to 13,000 smaller camping, glamping, and touring sites in the UK
    • Pop-up sites, boutique camping and campervan rentals for digital nomads
  8. Market Share

    • Parkdean and Haven are the leading holiday park players
      • Figure 25: Leading UK holiday park operators, by number of sites in December 2020 and revenue 2017-19
    • Incremental changes in park ownership seen since 2018
    • Investment focus is on accommodation and facilities
    • COVID could lead to further consolidation in parks sector
    • Around 9,500-13,000 UK campsites and caravan sites
    • Glamping supply steadily increasing
    • 2020 saw an influx of new pop-up sites
    • Eurocamp is the overseas camping and caravanning market leader
  9. Launch Activity and Innovation

    • Boutique camping
    • #vanlife
    • WFV (Working from van)
    • Streamed entertainment offers new possibilities for holiday parks
    • Outdoor activity trend is likely to be accelerated
  10. The Consumer – Key Takeaways

    • The underlying consumer participation trend is upwards despite the COVID disruption
    • Lean and green holidays
    • Budget appeal is core but interest in premium camping and caravanning is also rising
    • Instagrammable accommodation is becoming part of the camping experience
    • Campervan market has the potential to double in size
  11. Impact of COVID-19 on Consumer Behaviour

    • No sign of recovery in holiday booking confidence
      • Figure 26: Holiday booking and intentions, August 2019-December 2020
    • Over-45s have cut their holiday spending the heaviest
      • Figure 27: Holiday booking and intentions, December 2020
    • But travel remains a high priority …
      • Figure 28: Post-pandemic priorities, May 2020
    • … and a release of pent-up consumer demand is likely during 2021
      • Figure 29: Financial situation of consumers, February 2009-December 2020
  12. Experience of Camping and Caravanning

    • Camping/caravanning market reach has risen 2 percentage points since 2018 despite the pandemic
      • Figure 30: Experience of camping and caravanning in the past three years, January 2013-October 2020
    • Campervan trips show the most sustained rise
      • Figure 31: Experience of camping and caravanning in the past three years, February 2016-October 2020
    • 3 in 10 under-35s have camped in the past three years
    • Camping has a wide socio-economic appeal
      • Figure 32: Experience of camping and caravanning in the past three years, by age group, October 2020
      • Figure 33: Experience of camping and caravanning in the past three years, by socio-economic group, October 2020
      • Figure 34: Experience of camping and caravanning in the past three years, by household income, October 2020
    • Families are the most likely to go camping and caravanning
      • Figure 35: Experience of camping and caravanning in the past three years, by age of children in household, October 2020
    • Campervan and glamping trips peak in higher income groups
    • The market has the potential to grow from 41% to 65% of consumers
      • Figure 36: Potential interest in camping and caravanning among those who have not been in the past three years, October 2020
    • Half of campers/caravanners have taken four trips or fewer
      • Figure 37: Numbers of camping/caravanning holidays ever taken, October 2020
      • Figure 38: date of last camping/caravanning holiday, October 2020
  13. Camping and Caravanning Locations

    • Rise seen in overseas camping/caravanning
      • Figure 39: Camping/caravanning holiday destinations, October 2020 versus October 2018
    • West Country is the most popular destination
      • Figure 40: Camping/caravanning holiday destinations (continued), October 2020 versus October 2018
      • Figure 41: Camping/caravanning holiday destinations, by type of trip, October 2020 versus October 2018
  14. Attractions of Camping and Caravanning

    • Affordability remains central to the camping and caravanning consumer
    • Solo camping offers alternative to single supplements
    • Outdoor freedom is the emotional appeal of camping and caravanning
    • COVID can be the catalyst for outdoor activity
    • Free-range children
    • Crowd avoidance can be a strength for camping and caravanning
      • Figure 42: Attractions of camping and caravanning, October 2020
    • Outdoor life is most important for campers and campervanners
      • Figure 43: Attractions of camping and caravanning, by type of trip been on in the last 3 years. October 2020
    • Immersion in nature is the key to attracting new campers
      • Figure 44: Attractions of camping and caravanning, by ‘experience group’, October 2020
  15. Camping and Caravanning – Premiumisation

    • Premium camping and caravanning has big potential
    • ‘Instagrammable’ accommodation is becoming part of the holiday experience
      • Figure 45: Interest in premium camping and caravanning products, October 2020
    • Female campers/caravanners are far more luxury-oriented than men
      • Figure 46: Interest in premium camping and caravanning products, by gender, October 2020
      • Figure 47: Interest in premium camping and caravanning products, fathers versus mothers, October 2020
    • Festival-goers and £75K+ households favour glamping
    • Luxury statics and lodges can attract back lapsed campers
      • Figure 48: Interest in premium camping and caravanning products, by ‘experience group’, October 2020
  16. Camping and Caravanning – Other Preferences and Opportunities

    • Small is beautiful for most campers and tourers …
    • … but static rental customers have divided preferences
      • Figure 49: Preference for type of camping/caravan site, October 2020
    • Mums prefer larger, facility-led sites, whilst dads prefer back to basics approach
      • Figure 50: Preference for type of camping/caravan site, by gender, age and family status, October 2020
    • High-tech campers versus digital detoxers
      • Figure 51: Attitudes towards technology on camping/caravan holidays, October 2020
    • Short break camping/caravanning trend
    • Campervan market has the potential to more than double in size
    • Male campers are wild at heart
    • Wellness camping retreats can be a popular specialist product
    • Younger first-time campers are most in need of expert advice
      • Figure 52: Interest in camping/caravanning experiences and services, October 2020
  17. Interest in Purchasing Motorhomes, Caravans & Tents

    • Motorhomes/campervans are the most aspirational product to own
      • Figure 53: Interest in purchasing camping/caravanning accommodation, October 2020
  18. Holiday Intentions in the Next 12 months

    • 2021 holiday intentions point to a possible rise in camping and caravanning compared to pre-COVID levels
      • Figure 54: Holiday intentions over the next 12 months, October 2020
  19. Appendix – Data Sources, Abbreviations, and Supporting Information

    • Abbreviations
    • Consumer research methodology

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