2023
9
UK Camping and Caravanning Market Report 2023
2023-04-13T04:03:57+01:00
OX1156429
2195
162383
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Report
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“The core strength of camping and caravanning will remain its inclusive appeal to a wide range of budgets, which will help the market withstand periods of economic uncertainty. The biggest…

UK Camping and Caravanning Market Report 2023

£ 2,195 (Excl.Tax)

Description

The popularity of camping and caravanning holidays among UK consumers has grown in the years since the COVID-19 pandemic. However, the cost-of-living crisis will create new challenges for the market. To find out how your business can stay ahead of the curve and meet these challenges head-on, purchase our full UK Camping and Caravanning Market Report. The report is full of UK camping statistics, expert analysis of the UK caravan market, and more. Read on to find out more about our report.

UK Camping and Caravanning Market – Current Landscape

In 2022, the total number of camping and caravanning trips reached an estimated 16.7 million, a return to pre-pandemic levels. Both domestic and overseas trips saw a strong year. However, Mintel’s market analysis forecasts that the financial constraints felt by consumers is likely to lead to a fall in market volume and value over the next year.

UK Camping and Caravan Holidays – Market Trends

Camping and caravan holidays attract a wide range of customers across socio-economic backgrounds. While the ongoing cost-of-living crisis will have an impact, the strong reputation of camping and caravanning as a budget holiday option will stand it in good stead.

  • Consumer behaviour: 29% of adults agree that they are more likely to consider taking a camping/caravanning holiday than they were before the COVID-19 pandemic.
  • Camping market opportunities: 33% of campers/caravanners have been on only one trip in the past three years, highlighting an opportunity to grow the market by increasing trip frequency.
  • Consumer preferences: 69% of campers would pay more to stay on a campsite with private bathroom facilities.

UK Camping and Caravanning Market – Future Trends and Challenges

In the longer term, domestic camping and caravanning will face the challenge of a resurgent post-COVID overseas holiday sector with significant pent-up demand in the market, particularly once the cost-of-living crisis begins to ease. Camping and caravanning abroad, however, is also set to benefit from this.

Read on to learn more about our UK Camping and Caravanning Market Report. For more information on the UK travel market, read our Consumer Attitudes to Staycations vs Holidays Abroad, or take a look at our extensive holidays and travel market research.

Quickly Understand

  • The impact of the cost of living crisis on the camping and caravanning market.
  • Consumer experience of camping and caravanning, destinations visited and future intentions.
  • The outlook for the camping and caravanning market and key trends shaping the next five years.
  • Opportunities for specialist/added value product areas and accommodation purchase.

Products and Brands Covered in this Report

Products: Camping and caravanning is defined as holidays that use tents, trailer tents, touring caravans, caravan holiday homes, park homes, and motorhomes or campervans as accommodation.

Brands: Haven Leisuire, Parkdean Resorts, Park Holidays UK, Darwin Escapes, Away Resorts, Landal GreenParks, Pure Leisure Group, Haulfryn, Verdant Leisure, John Fowler, Forest Holidays.

Expert Analysis from a Specialist in the UK Travel Sector

This report, written by John Worthington, a leading analyst in the UK travel sector, delivers in-depth commentary and analysis to highlight current trends in the UK camping and caravanning market and add expert context to the numbers.

The core strength of camping and caravanning will remain its inclusive appeal to a wide range of budgets, which will help the market withstand periods of economic uncertainty. The biggest long-term growth opportunities lie in rising demand for premium static rentals, multi-destination touring trips, and an ever-diversifying range of glamping options, as well as on-site facilities and experiences such as wellness, children’s play and nature-immersive outdoor activities.

john-worthington-analyst

 

John Worthington
Senior Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for camping and caravanning
      • Figure 1: Category outlook, 2023-27
    • The market
    • Total market volumes were back to pre-COVID levels in 2022
    • Domestic market value forecast to reach £2.9 billion by 2027
      • Figure 2: Volume forecast for domestic camping and caravanning holidays, 2017-27
      • Figure 3: Value* forecast for domestic camping and caravanning holidays, 2017-27
    • Camping and caravanning abroad forecast to reach 2.4 million trips by 2027
      • Figure 4: Volume forecast for overseas camping and caravanning holidays, 2017-27
    • Companies and brands
    • Haven, Parkdean and Park Holidays UK are the largest holiday park groups
    • Almost 11,000 permanent sites in the UK
    • Cool camping/Hipcamp tie-up signals further consolidation in the aggregator space
    • Eurocamp is the overseas market leader with Jet2.com also expanding
    • Roof tents, new glamping formats, campervan/motorhome innovation and mobile work/leisure
    • The consumer
    • Consumer penetration has held up well during the past three years despite the COVID and cost of living crises
      • Figure 5: Experience of camping and caravanning in the past three years, 2013-23
    • Occasionals, Regulars, Committed and Enthusiasts
      • Figure 6: Number of camping/caravanning holidays taken in the past three years, 2022
    • South West extends its lead and overseas segment showing good recovery
      • Figure 7: Camping/caravanning holidays, UK vs abroad, 2018-23
    • Premium demand remains strong despite cost of living challenge
      • Figure 8: Interest in premium camping and caravanning products, 2023
    • Van rental offers a growing alternative to ownership
      • Figure 9: Interest in motorhome/campervan holidays, 2023
    • Wild and well
      • Figure 10: Interest in ‘lifestyle camping’ holidays, 2023
    • Purchase interest is also unaffected by the cost of living crisis
      • Figure 11: Interest in purchase of camping/caravanning accommodation , 2020-23
  3. Issues and Insights

    • The cost of living crisis is both a challenge and an opportunity for camping and caravanning
    • Value for money message now needs to be the key focus
    • Urban camping breaks can offer a budget-based and funky alternative to the hotel city break
    • While for better-off consumers post-pandemic touring adventures abroad are in demand
    • Camping and caravanning can be at the forefront of rewilding travel
  4. Market Size, Performance and Segmentation

    • Total camping and caravanning back to pre-COVID levels as trips abroad bounce back
      • Figure 12: Camping and caravanning market, by volume, 2017-22*
    • Value of the domestic market has risen by 25% over the past five years
      • Figure 13: Camping and caravanning market, by value (expenditure)*, 2017-22**
    • Touring holidays and rental statics are the five-year growth trends
      • Figure 14: Volume of domestic camping and caravanning trips, by segment, 2017-22*
    • Rental static holiday spending reaches £1.2 billion
      • Figure 15: Value (expenditure)* of domestic camping and caravanning trips, by segment, 2017-22**
  5. Market Forecast

    • Real terms value fall in 2023 to be followed by rises over the next four years
      • Figure 16: Category outlook, 2023-27
    • Domestic market faces challenging conditions in 2023 but is expected to be fairly resilient
    • Domestic value is forecast to reach £2.9 billion by 2027
      • Figure 17: Volume forecast for domestic camping and caravanning holidays, 2017-27
      • Figure 18: Value* forecast for domestic camping and caravanning holidays, 2017-27
    • Camping and caravanning abroad is expected to continue on an upward trend
      • Figure 19: Volume forecast for overseas camping and caravanning holidays, 2017-27
    • Total camping and caravanning trips are forecast to rise by over a million by 2027
      • Figure 20: Volume forecast for total camping and caravanning holidays, 2017-27
    • The five-year trends shaping camping and caravanning
    • Forecast methodology
  6. Market Drivers

    • The economic outlook has improved in Q1 2023 but remains highly challenging
      • Figure 21: Household financial wellbeing index, 2016-23
    • Consumers are cutting non-essential spend but holidays remain a top priority for many
      • Figure 22: Expected impact of rising prices on consumers, 2022-23
    • March 2023 saw a return to pre-pandemic holiday booking levels
      • Figure 23: Holiday booking and intentions, 2019-23
    • COVID and cost of living have led to later booking windows
      • Figure 24: When people expect to book their main holiday, 2023
    • Softening fuel costs should help to encourage exploration further afield
      • Figure 25: UK average unleaded 95 Octane petrol price, 2021-23
    • Electric anxiety
    • UK holiday static production reached a 10-year high in 2022
      • Figure 26: UK leisure caravan production statistics, 2011-22
    • Pop-up camping extension could become permanent
    • Things get wild on Dartmoor
  7. Camping and Caravanning Providers

    • Holiday park operators
      • Figure 27: Leading UK holiday park operators, by number of holiday parks in February 2022 and revenue, 2018-21
    • Campsites and glampsites
    • Membership organisations 
    • Aggregators
    • Overseas specialists
  8. Launch Activity and Innovation

    • Cool camping gets hipper
    • Sleeping on the roof
    • Crossover lodges offer a new glamping twist
    • Big holidays in tiny houses
    • A room with a pew
    • Wild women
    • Electric campervans and luxury motorhomes
    • Work from anywhere
  9. Experience of Camping and Caravanning

    • Camping and camping levels have remained strong during the crises of the past three years
      • Figure 28: Experience of camping and caravanning in the past three years, 2013-23
      • Figure 29: Experience of camping and caravanning in the past three years, by type of trip, 2018-23
    • Glamping has the most equal gender split
    • Over-55s are more attracted to statics and motorhome/campervan trips
      • Figure 30: Gender and age profile of those who have been camping and caravanning in the past three years, by type of holiday, 2022
    • Camping and caravanning has a broad socio-economic appeal
      • Figure 31: Socio-economic and household income profile of those who have been camping and caravanning in the past three years, by type of holiday, 2023
      • Figure 32: Potential interest in camping and caravanning among those who have not been in the past three years, 2022
    • Potential customer base could expand from 41% to 63% of adults
    • Women and over-45s make up a significant proportion of the lapsed camper/caravanner group
      • Figure 33: UK adult population split by camping experience and intentions, 2023
    • Only 24% of campers/caravanners average more than one annual trip
      • Figure 34: Number of camping/caravanning holidays taken in the past three years, 2022
  10. Camping and Caravanning Destinations

    • Pre-pandemic overseas trend shows signs of revival
      • Figure 35: Camping/caravanning holidays, UK vs abroad, 2018- 23
    • The South West has reinforced its popularity over the past three years
      • Figure 36: Camping/caravanning holiday locations visited, 2018-23
    • Northerners are under-represented in trips to Scotland
    • 30% of campers/caravanners in London went abroad in the past three years
      • Figure 37: Camping/caravanning holiday locations visited, by region of residence, 2023
  11. Camping and Caravanning Future Intentions

    • Intentions show domestic demand is relatively robust and point to a further rise in trips abroad
      • Figure 38: Camping/caravanning holiday destination planned visits, 2023
      • Figure 39: Camping/caravanning holiday destination planned visits versus last 3 years, 2023
    • Half of campers/caravanners are more likely to choose this holiday due to the cost of living crisis…
    • …And almost half are more likely to consider camping/caravanning than before COVID-19
      • Figure 40: Impact of COVID-19 and the cost of living crisis on camping and caravanning, 2023
  12. Camping and Caravanning Opportunities

    • Interest in premium products remains high despite cost of living
      • Figure 41: Interest in premium camping and caravanning products, 2023
    • Interest in van rental is at an all-time high
    • COVID has opened the door to working on the move
      • Figure 42: Interest in motorhome/campervan holidays, 2023
    • Natural healing
    • Urban and real
      • Figure 43: Interest in ‘lifestyle camping’ holidays, 2023
  13. Camping and Caravanning Purchase Opportunities

    • Campervans/motorhomes remain the most aspirational purchases
      • Figure 44: Interest in purchase of camping/caravanning accommodation , 2020-23
      • Figure 45: Interest in purchase of camping/caravanning accommodation, 2023
  14. Holiday Parks/Centres Facilities and Preferences

    • Pool, beach, local attractions and kids’ play are the key draws for park operators
      • Figure 46: Important factors when choosing a holiday centre/park, 2022
  15. Camping and Caravanning – Attitudes towards Sustainable Travel

    • Campers and caravanners are greener than other holidaymakers
      • Figure 47: Participation in sustainable/environmental activities on holiday, 2023
    • Re-wilding holidays
      • Figure 48: Participation in sustainable/environmental activities on holiday, 2023
  16. Appendix – Data Sources, Abbreviations, and Supporting Information

    • Abbreviations
    • Consumer research methodology
  17. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 49: Lower bound, central and upper bound volume forecast for total camping and caravanning holidays, 2022-27
      • Figure 50: Lower bound, central and upper bound volume forecast for domestic camping and caravanning holidays, 2022-27
      • Figure 51: Lower bound, central and upper bound value forecast for domestic camping and caravanning holidays, 2022-27
      • Figure 52: Lower bound, central and upper bound volume forecast for overseas camping and caravanning holidays, 2022-27
    • Market drivers and assumptions
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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*databooks not available with UK B2B Industry reports.

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