The car finance market remains under pressure from elevated interest rates and poor perceptions. Lenders need to focus on transparency and building consumer trust. Utku Tansel, Senior Retail Analyst…
UK
Financial Services
Automotive
simple
UK Car Finance Market Report 2025
"The car finance market remains under pressure from elevated interest rates and poor perceptions. Lenders need to focus on transparency and building consumer trust."
The UK Car Finance Market, valued at nearly £39 billion in 2024, has remained flat with a minor increase in value despite decline in new business volumes and faces challenges like elevated interest rates and deep consumer distrust stemming from past mis-selling scandals. Forecasts for the Car Finance Market Size project steady growth, reaching over £48 billion in the foreseeable future, with growth driven primarily by rising car prices and the shift towards electric vehicles expected to play a key role in future expansion.
UK Car Finance Market Trends
Personal Contract Purchase (PCP) plans remain the dominant car finance option, especially among younger buyers seeking flexibility and low monthly payments.
While most of the prospective car buyers plan to consider a pure electric vehicle (EV) for their next purchase, petrol and diesel cars still dominate consumer choices, which shapes the Car Finance Market Trends.
61% of consumers are less likely to use car finance in the future due to past mis-selling scandals, while nearly half the consumers distrust car finance providers to act in their best interests.
Digital engagement and personalised finance solutions have opportunities as industry works to rebuild trust, which can shape the Car Finance Market’s future.
About The Report
The UK Car Finance Market Report 2025 provides valuable insights into the Car Finance Market in the UK, including consumer preferences, financing trends, and the impact of economic factors like rising interest rates and inflation. It examines critical market dynamics, consumer attitudes toward car finance, financing product choices, and future opportunities in electric vehicle financing. The research also explores the detailed analysis of past mis-selling scandals, consumer behaviour and opportunities to address consumer needs for transparency. The Car Finance Market Report will benefit car finance providers, automotive manufacturers, fintech companies, and marketers by offering data-driven strategies to engage consumers, improve customer trust, and help brands gain car finance market share.
Key Topics Analysed in the Report
An overview of the car finance market, highlighting key factors, including demand for low monthly payments, competitive interest rates, and minimal deposit requirements.
Emerging opportunities driven by shifting consumer attitudes towards car finance, and the growing interest in digital engagement and personalisation.
The impact of historical mis-selling practices, which has left many consumers hesitant to use car finance in the future.
Strategic recommendations for industry players to succeed, considering that many consumers still prefer saving up for a car rather than financing.
Insights into recent innovations and advertising campaigns shaping the car finance market.
Report Attributes
Details
Published Date
September 2025
Data Range
2019 – 2030
Measurement Metrics
Revenue in £
Country Focus
United Kingdom (UK)
Consumer Data
1,278 internet users aged 18+, May 2025
Number of Pages
69
Market Segmentation
Personal Contract Purchase (PCP), Hire Purchase (HP), Personal Contract Hire (PCH), Leasing Agreements, Motor Loans, Electric Vehicle Financing
Leading Companies
Black Horse, Toyota Financial Services, Paragon Banking Group, Ford Motor Finance, Carmoola, XPENG
Collapse All
EXECUTIVE SUMMARY
Opportunities for the car finance market
Address affordability concerns
Emphasise transparency and ethical practices
Expand digital engagement and personalisation
Market dynamics and outlook
Market size & forecast
Market predictions
Car finance set for steady growth in value over the next five years
Graph 1: market forecast for car finance contracts sold at point of sale – value, 2025-30
Borrowing costs set to drop
UK car finance scandal: mis-sold loans, FCA investigation, and potential payouts
What consumers want and why
25-44 year olds continue to drive the rise of car finance
Graph 2: method of acquiring current car – “Bought it on finance (eg with a PCP or HP agreement)”, by age, 2025
PCP remains the most popular car finance product
Dealerships dominate for financing
Graph 3: ways of acquiring finance plan, 2025
A variety of factors impact the choice of a car finance product
Graph 4: factors impacting choice of a car finance product, 2025
A large majority satisfied with their latest car finance deal
Innovation and advertising
XPENG’s UK debut with Black Horse & Carmoola’s £300m finance boost
Driving change: new tools and schemes transforming the car finance industry
Car finance adspend slumps in 2024/25
Graph 5: total advertising expenditure on car finance*, 2020/21-24/25
Market Dynamics
Market size
Car finance lending was flat in 2024, despite a small fall in new business volumes
Graph 6: value of car finance contracts sold at the point of sale, 2020-24
Graph 7: volume of car finance contracts sold at the point of sale, 2020-24
Rising costs: average car finance advances hit record high in 2024
Graph 8: average advance for consumer car finance contracts sold at the point of sale, 2004-24
Car finance segmentation
New and used car sales bought through finance remain steady in 2024
Graph 9: new car finance plans, 2015-24
Graph 10: used car finance plans, 2015-24
PCP dominates new car financing
Graph 11: proportional distribution of consumer car finance contracts sold at the point of sale (new cars), by product type, 2022-24
PCP vs HP: the battle for used car financing in 2024
Graph 12: proportional distribution of consumer car finance contracts for used cars sold at the point of sale, by product type, 2022-24
Market forecast
Car finance set for steady growth in value over the next five years
Graph 13: market forecast for car finance contracts sold at point of sale – value, 2025-30
Value growth to be fuelled mostly by car price inflation…
…as car finance volumes are expected to grow much more modestly
Graph 14: market forecast for car finance contracts sold at point of sale – volume, 2025-30
Forecast
Macro-economic and regulatory factors
Inflation continues to squeeze household budgets
Graph 15: CPI* inflation rate, 2021-25
High fuel prices impacting drivers
Graph 16: weekly price of unleaded petrol and diesel, 2020-25
Lower interest rates could drive car finance demand
Consumer confidence outlook
Graph 17: consumers’ financial confidence over the next year or so, 2025
Up to £18 billion finance mis-selling payouts loom
Lenders brace for financial impact
UK and US make a breakthrough trade deal
Post-tariff world: how resilient consumers and brands can navigate uncertainty
Even so, the UK is still working under tougher circumstances than before
UK invests £65m in EV charging revolution with connected kerb
UK’s 10-year industrial strategy: boosting automotive innovation and zero-emission goals
WHAT CONSUMERS WANT AND WHY
Method of acquiring current car
Car finance often flies under the radar
Graph 18: method of acquiring current car, 2025
25-44 year olds continue to drive the rise of car finance
Graph 19: method of acquiring current car – “Bought it on finance (eg with a PCP or HP agreement)”, by age, 2025
Type of car acquired and financing used
Used ICE cars remain the most popular
Graph 20: types of car consumers bought or leased, 2025
More buyers are choosing used cars over new
Graph 21: types of car consumers bought or leased – used vs new – NET, 2025
Petrol/diesel cars still dominate in a world going green
Graph 22: types of car consumers bought or leased – NET, 2025
PCP is still the go-to choice for car finance
Graph 23: use of car finance products, 2024-25
Driving loyalty: how car finance plans can drive opportunities
Graph 24: the length of current car finance plan, 2025
Purchase channel
Dealerships lead the way in car financing
Finding the sweet spot: blending personal touch with online ease
Graph 25: ways of acquiring finance plan, 2025
The power of personalisation, in-person expertise, and digital innovation
Factors impacting choice of a car finance product
A variety of factors impact the choice of a car finance product
Car finance is a means to achieving aspirational purchases
Car purchasing intentions and methods
Most drivers expect to buy for their next car outright…
Graph 26: intended purchase method for the next car in the next five years, 2025
…but many drivers usually underestimate car finance usage
Graph 27: intended purchase method for the next car in the next five years – “Buy outright (eg with savings, credit card)”, by household income, 2025
Driving change: how electric cars are powering a sustainable future
Attitudes towards car finance
A very large majority satisfied with the most recent car finance deal
Graph 28: consumer attitudes towards car finance, 2025
Customer success stories can drive confidence
Mis-selling scandals drive consumers away from car finance
How car finance brands can thrive in a sceptical market
Rebuilding trust in car finance: transparency, digital engagement, and social impact
There is a need for clearer terms and conditions
Brands need to work to convince consumers of the value of car finance
INNOVATION AND MARKETING TRENDS
Launch activity and innovation
Black Horse teams up with XPENG to drive further EV financing in the UK
Carmoola secures £300 million investment
Close Brothers launches digital solution for transparent commission disclosure
Shawbrook expands presence in luxury cars with JBR Auto Holdings acquisition
MoneySavingExpert unveils car finance tool
Advertising and marketing activity
Car finance adspend drops 38% year-on-year
Graph 29: total advertising expenditure on car finance*, 2020/21-24/25
Social channels dominate car finance adspend
Graph 30: total advertising expenditure on car finance, by media type, 2022/23-24/25
Social ads allow targeted campaigns and flashy deal promotions
Car Loans 365 is the industry’s biggest advertiser
APPENDIX
Market forecast data
Market forecast: value
Market forecast: volume
Report scope and definitions
Products covered in this Report
Product definitions
Product definitions (continued)
Abbreviations and terms
Methodology
Consumer research methodology
Forecast methodology
Other sources
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