"As mid-sized and small cars stay popular, buyers seek value, quality, and fuel efficiency. Digital marketing is now the best way for brands to showcase these benefits."
Utku Tansel, Senior Retail Analyst
The UK car market is undergoing significant changes, with a clear shift toward small to medium-sized vehicles. Used vehicles continue to dominate the landscape with a 79.5% market share, underscoring a prevailing consumer focus on value; driven by consumer confidence which remains split, influencing big-ticket purchases like cars. B-EVs reach a record 23.4% share, supported by government incentives and shifting consumer priorities, particularly in the face of ongoing inflation.
Affordability (51%) and quality (49%) remain the top factors influencing purchase decisions. This creates a significant opportunity for “affordable electrification,” particularly within the finance and used-EV sectors. Traditional car ownership is still the preferred choice for 65% of consumers, while leasing is up to 40% among 17-34s.
Government ZEV mandate and tax changes are the biggest industry-wide disruptors. Pay-per-mile taxation and supply-chain strain are the biggest threats that could slow EV momentum.
Safety features are a high priority for buyers, with 77% seeking cars equipped with safety assist technology, while 47% express interest in autonomous driving features.
Digital platforms have emerged as powerful channels for car brands to convey value propositions effectively, with social media playing a pivotal role in reaching younger demographics.
This Report investigates the changing face of the UK car market. It focuses on developments that are taking place within the car market and how these are impacting now and are likely to impact on the future demands of buyers. It presents a review of the UK market for passenger vehicles and the dynamics of the sector, as well as reviewing trends in areas such as category and brand share.
It is exclusively focused on passenger vehicles, and therefore excludes any discussion of the market for light commercial vehicles.
This Report specifically excludessales to businesses or operators of company car fleets although data for sales to all three markets is included where necessary.
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