The UK Casinos report 2024 provides an expert analysis of the casino industry in the UK. This market report contains UK casinos market dynamics, including market share and a five-year forecast, consumer insights, and innovation and marketing trends.
Key Issues Covered in this Report
- The impact of the cost of living crisis on casino gaming.
- Threats and opportunities presented by changes in market regulation.
- The implications for casino gaming of shifts in working habits and leisure preferences.
- How casinos can grow their customer base.
- Crossover potential between video gaming and online casino play.
- How people view casinos in comparison to other gambling venues.
UK Casino Industry – Current Landscape
The cost of living crisis remains a drag on land-based casinos’ post-pandemic recovery as continuing consumer caution limits their willingness to visit and spend. Online casinos are better insulated by their position as a trading-down option for people seeking cheaper entertainment at home.
What’s Next for the UK Casino Market?
Forthcoming changes in gambling regulation pose the biggest risk to the remote segment through affordability checks and stake limits for online slots. Land-based venues face a different threat in competition from adult gaming centres (AGCs) that have a sharpening eye on casino customers.
New technologies can unlock new long-term growth in both segments. Leaning into the video game industry could transform online casino experiences, while the (longer-term) possibility of RNG-based gaming could dramatically expand the variety and nature of electronic products in the land-based sector.
Purchase the full report for a comprehensive analysis of the casino industry in the UK.
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Expert Analysis from an Industry Specialist
This report, written by David Walmsley, a leading analyst in the Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
New gambling regulation will cut online casino revenues but offer only modest gains to a land-based sector facing new competitive interest from high street arcades.
David Walmsley
Research Analyst
Collapse All
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- Key issues covered in this Report
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Executive Summary
- Opportunities for casinos
- Market dynamics and outlook
- Graph 1: consumer spending on casino games, by channel and segment, 2022/23*
- Graph 2: the financial confidence index, 2016-23
- What consumers want and why
- Graph 3: experience of casino gaming, 2020-24
- Graph 4: participation in land-based casino gaming activities, 2024
- Graph 5: participation in online casino games, 2021 and 2024
- Graph 6: incentives to casino visiting, 2024
- Graph 7: perceptions of gambling venues, 2024
- Innovation and marketing
- Graph 8: online casino operators’ total above-the-line, online display and direct mail advertising expenditure, 2023
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Market Dynamics
- Market size
- Graph 9: consumer spending on casino gaming*, 2018/19-22/23**
- Market forecast
- Market segmentation
- Graph 10: consumer expenditure on online casino gaming, by segment, 2018/19-22/23*
- Graph 11: consumer expenditure on land-based casino gaming, by segment, 2018/19-22/23*
- Market share
- Graph 12: leading land-based casino operators’ revenues*, 2019-23
- Macro-economic factors
- Graph 13: CPI inflation rate, 2021-23
- Graph 14: the financial wellbeing index, 2016-23
- Graph 15: the financial confidence index, 2016-23
- Social, environmental and legal factors
- Graph 16: working locations, 2023-24
- Graph 17: projected age structure of the 15+ population, 2028
- Graph 18: interest in trying a new leisure activity in the next 12 months, 2023
- Graph 19: perceived impact of technologies on video gaming, 2023
- Graph 20: devices expected to use to play video games in the next five years, by gender, 2023
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What Consumers Want and Why
- Casino experience
- Graph 21: experience of casino gaming, 2020-24
- Graph 22: experience of casino gaming, by generation, 2024
- Graph 23: gaming stream viewers’ experience of casino gaming, 2024
- Casino visiting
- Graph 24: participation in land-based casino gaming activities, 2024
- Graph 25: participation in non-gaming land-based casino activities, 2024
- Online play
- Graph 26: participation in online casino games, 2021 and 2024
- Graph 27: devices used to play casino games online, 2024
- Casino visiting incentives
- Graph 28: incentives to casino visiting for past-year casino visitors, 2024
- Graph 29: incentives to casino visiting for customers of other gambling venues, 2024
- Casino perceptions
- Graph 30: perceptions of gambling venues, 2024
- Graph 31: perceptions of casinos, by experience of casino gaming, 2024
- Graph 32: AGC visitors’ perceptions of selected gambling venues, 2024
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Innovation And Marketing Trends
- Launch activity and innovation
- Advertising and marketing activity
- Graph 33: online casino operators’ total above-the-line, online display and direct mail advertising expenditure, 2023
- Graph 34: offline casino operators’ total above-the-line, online display and direct mail advertising expenditure, 2023
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Appendix
- Supplementary data
- Market forecast data and methodology
- Report scope and definitions
- Methodology
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