2022
9
UK Casinos Market Report 2022
2022-03-15T03:03:59+00:00
OX1100871
2195
148795
[{"name":"Gambling","url":"https:\/\/store.mintel.com\/industries\/leisure-time\/gambling"}]
Report
en_GB
“Land-based casinos have begun to bounce back from the COVID-19 crisis as restrictions have been lifted, while online operators are retaining much of the business they gained during lockdowns. Forthcoming…

UK Casinos Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Casinos report identifies consumer attitudes towards the casino industry in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Casinos market in the UK.

Current Market Landscape

With out-of-home leisure spending a likely early casualty of the inflation-led cost-of-living crisis, land-based casinos are more at risk than their online counterparts.

  • Virtual slots play grew by 23% in revenue terms during 2020/21.
  • The casino market is expected to have grown by 4.2% in 2021/22.
  • 75% of customers played online casinos via smartphone.

In 2020/21 Britons spent more money on virtual slot games than any other remote gambling product, despite participation rates being less than half those of sports betting. This demonstrates that online casinos will continue to gain insulation from the cost-of-living crisis, thanks to consumers seeking lower-cost alternatives for entertainment at home.

Future Market Trends in Casinos 

The market’s main threats and opportunities over the next few years both stem from the same source: proposals to reform gambling legislation the government is expected to publish within months.

These are expected to present a significant danger to online casinos in seeking to reduce risks associated with virtual slots play, with anticipated measures likely to reduce segment revenues significantly. However, land-based casinos could benefit from the reforms if operators receive the liberalisations for which they have lobbied, particularly around electronic gaming.

Read on to discover more details or take a look at all of our UK Leisure Time market research

Quickly understand

  • The continuing impact of the COVID-19 pandemic on casino gaming.
  • The market’s exposure to the growing cost-of-living crisis.
  • The balance of participation and spending between table games and slots, online and in venues.
  • Future sources of casino visitors and online players.
  • The implications of potential forthcoming changes in gambling legislation.

Covered in this report

Products: Entain, Flutter, Bet365, William Hill, Grosvenor, Genting, Metropolitan, Aspers, Kindred Group, Video Slots, Tombola, PlayOJO, Admiral Casino, LeoVegas, Rank Group, Opera House Casino, London Clubs International, Sky Poker.

Expert analysis from a specialist in the field

This report, written by David Walmsley, a leading analyst in the Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Land-based casinos have begun to bounce back from the COVID-19 crisis as restrictions have been lifted, while online operators are retaining much of the business they gained during lockdowns. Forthcoming regulatory reform could benefit venues and damage remote revenues but both segments face a more immediate danger from a cost-of-living crisis that threatens leisure spending.

David Walmsley - Research AnalystDavid Walmsley
Senior Leisure Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for casinos
      • Figure 1: Casino gaming outlook, 2022-27
    • The market
    • Rising remote revenues cover land-based losses
      • Figure 2: Forecast of consumer spending on casino gaming*, 2016/17-2026/27**
    • Casino slots segment set for growth
      • Figure 3: Consumer expenditure on casino gaming, by channel and segment, 2020/21
    • Pre-COVID leisure habits slow to resume
      • Figure 4: Changes in spending on leisure/entertainment compared to pre-COVID levels, 2021-22
    • Regulatory review presents threats and opportunities
    • Companies and brands
    • Two clear leaders online and on land
    • The consumer
    • Casino gamblers play through pandemic
      • Figure 5: Experience of casino gaming, 2020 and 2021
    • Casino play back on the leisure radar
      • Figure 6: Future interest in visiting a UK casino or playing casino games or slots online, 2019-21
    • COVID restrictions hit all types of tables
      • Figure 7: Participation in land-based casino activities, 2021
    • Simplicity pays for online slots and instant wins
      • Figure 8: Participation in online casino games, 2021
    • Remote market is mobile-first
      • Figure 9: Devices used to play casino games/slots online, 2021
    • Value visiting drives future casino interest
      • Figure 10: Casino visiting incentives, 2021
  3. Issues and Insights

    • Online casinos’ firmer focus on fun
    • An image imperative
    • Game on
    • Post-pandemic trends open new opportunities
    • Are table gaming premiums here to stay?
    • Welcome to whales
    • A gamble or safe bet?
  4. Market Size and Performance

    • Rise in remote play covers land-based losses
      • Figure 11: Consumer expenditure on casino gaming*, 2016/17-2020/21**
  5. Market Forecast

    • Wins and losses even out
      • Figure 12: Casino gaming outlook, 2022-27
    • Economy and regulation to blunt positive leisure trends
      • Figure 13: Forecast of consumer spending on casino gaming*, 2016/17-2026/27**
      • Figure 14: Forecast of consumer spending on casino gaming online, 2016/17-2026/27*
      • Figure 15: Forecast of consumer spending on land-based casino gaming, 2016/17-2026/27*
    • Market drivers and assumptions
      • Figure 16: Key drivers affecting Mintel’s market forecast, 2017-26
    • Forecast methodology
  6. Market Segmentation

    • Online revenues jump up in lockdown
      • Figure 17: Consumer expenditure on online casino gaming, by segment, 2016/17-2020/21
    • Land-based casinos depend on table gaming
      • Figure 18: Consumer expenditure on land-based casino gaming, by segment, 2016/17-2020/21
  7. Market Drivers

    • COVID crisis hits leisure spending habits
      • Figure 19: Changes in spending on leisure/entertainment compared to pre-COVID levels, 2021-22
    • Inflation threatens post-pandemic recovery
      • Figure 20: Consumer confidence*, 2011-21
    • White paper set to change the game
    • Regulatory review puts tech focus on responsible gaming
  8. Market Share

    • Gambling giants bestride online casino world
      • Figure 21: Estimated UK casino gaming revenues of leading online operators, 2020
    • New player joins the table
      • Figure 22: Leading land-based casino operators’ revenues*, 2019-21
  9. Launch Activity and Innovation

    • Casino-betting crossover remains a one-way street
    • Artificial intelligence answers problem gambling question
    • Crypto casinos begin to circle
    • Shift to brand marketing puts focus on fun
  10. Advertising and Marketing Activity

    • Online leaders invest in acquisition opportunity
      • Figure 23: Online casino operators’ total above-the-line, online display and direct mail advertising expenditure, 2019-21
    • Casino closures shut down ad spending
      • Figure 24: Land-based casino operators’ total above-the-line, online display and direct mail advertising expenditure, 2019-21
    • Nielsen Ad Intel coverage
  11. Casino Experience

    • Younger gamblers play on through pandemic
      • Figure 25: Experience of casino gaming, 2020 and 2021
    • Casino play returns to post-pandemic leisure radar
      • Figure 26: Future interest in visiting a UK casino or playing casino games or slots online, 2019-21
    • Casinos can join the social entertainment boom
      • Figure 27: Future interest in visiting casinos or playing casino games/slots online, by past-year participation in other leisure activities, 2021
  12. Casino Visiting

    • COVID restrictions hit table trade
      • Figure 28: Participation in land-based casino games, 2021
    • Gaming focus keeps dining revival off the menu
      • Figure 29: Participation in non-gambling casino activities, 2021
  13. Online Play

    • Simplicity pays for slots and instant wins
      • Figure 30: Participation in online casino games, 2021
    • Three quarters of casino gamblers play via smartphone
      • Figure 31: Devices used to play casino games/slots online, 2021
  14. Incentives to Casino Visiting

    • Peer power pulls in new players
      • Figure 32: Casino visiting incentives, 2021
    • Get organised for social entertainment
      • Figure 33: Casino visiting incentives, by participation in social entertainment activities, 2021
  15. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  16. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 34: Forecast of consumer spending on casino gaming*, 2021/22-2026/27**
      • Figure 35: Forecast of consumer spending on casino gaming online, 2021/22-2026/27*
      • Figure 36: Forecast of consumer spending on land-based casino gaming, 2021/22-2026/27*
    • Market drivers and assumptions
      • Figure 37: Key drivers affecting Mintel’s market forecast, 2020-26
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch