UK Childrenswear Market Report 2023
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The UK Childrenswear Market Report examines consumers purchasing priorities regarding children’s clothing, leading children’s clothing retailers, and the impact of rising inflation on the childrenswear market. This report covers the childrenswear market size, market forecast, market segmentation and trends in the children’s clothing market.
The childrenswear market experienced a year of recovery post-pandemic, partially driven by the return to school restriction-free, reaching a market value of £6.8 bn in 2022. Growth is expected to continue minimally, mirroring pre-pandemic rates, with Mintel estimating a market worth £7.3bn by 2027.
The UK childrenswear market has returned to growth as stores reopen and children return to school restriction-free. Pent-up demand for holiday and occasionwear has helped drive sales within the childrenswear market.
Consumer confidence, however, is at an all-time low as the cost of living continues to squeeze consumer spending. Being a discretionary category, the children’s clothing market faces a unique set of challenges. Over a fifth of consumers will choose to buy from cheaper retailers for childrenswear, which is in line with the wider clothing industry. However, Mintel’s data indicates that parents are still prioritising buying childrenswear over clothes for themselves, a pattern due to continue as financial pressure affects households.
When considering cost-saving options, mothers of children under 16 are more inclined to sell used items. Second-hand marketplace platforms have the opportunity to tailor to these financially conscious consumers, and such efforts will also help close the gap between intent and sustainable shopping behaviours in the childrenswear market.
The increased shopping from supermarkets and clothing retailers is making the childrenswear market increasingly fragmented, with independents losing share to the bigger players. Many clothing retailers are expanding their childrenswear ranges, and with consumers valuing price the most when it comes to children’s clothing, smaller brands risk being undercut.
Growth in the children’s clothing market remains upward but will take several years to revert back to pre-pandemic levels. Retailers must work to encourage childrenswear buyers online, especially when buying for younger age groups.
To discover more about the UK Childrenswear Market Report 2023, read our UK Clothing Retailing Market Report 2022, or take a look at our Childrenswear Market Research Reports.
Products: All clothing for children aged 0-15 years, including schoolwear. Footwear is not included in this Report, for more information on this see Mintel’s UK Footwear Retailing Market Report.
Brands: Selfridges, M&S, Dotte, Stella McCartney, Laura Ashley, Mamas & Papas, Kit & Kin, Asda (George), Sainsbury’s (TU), Tesco (F&F), The Parently Group, Mango, Missguided, Whistles, H&M, Matalan, Next, Shein, Alsi, Calvin Klein, The Very Group, Newbie, Frugi, Lidl, Boden, Top Sox.
This report, written by Fiona McDonald, a leading analyst in the retail sector, delivers in-depth commentary and analysis to highlight current trends in the childrenswear market and add expert context to the numbers.
The childrenswear market continues to be resilient to wider economic pressures, due to its essential nature and parents prioritising buying for their children over themselves. There are opportunities for brands to highlight their sustainable practices, as well as room for the second-hand market to grow as interest in this area rises. The current economic climate is putting pressure on retailers to showcase easy-to-wear and long-lasting garments, proving quality as well as value to encourage spending within the market. The landscape of childrenswear market is shifting, with more space being given to boyswear, and a call for gender-neutral ranges across all age groups.”
Fiona McDonald
Retail Analyst
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.