This Market Dynamics report features market data extracted from Mintel’s UK Chocolate Confectionery Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK chocolate confectionery market. The full UK report is available to purchase here.
Meet the Expert Behind the Analysis
This report is written by Richard Caines. Richard is a Senior Food & Drink Analyst at Mintel, responsible for researching and writing a wide range of UK food and drink reports, as well as writing Analyst Insights discussing key launches, marketing activity and trends. Richard has more than 25 years of experience in market research, including a number of different analyst roles at Mintel.
Premium opportunities endure in chocolate despite price rises. Added premium ingredients, mindful eating and positioning chocolate as a dessert warrant exploring.
Richard Caines
Principal Analyst, UK Food & Drink Research
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MARKET DYNAMICS
- Market size
- Flat volume sales of chocolate in 2025
- Graph 1: retail market size for chocolate, by volume, 2020-25
- Steep price rises drive double-digit value sales growth
- Graph 2: retail market size for chocolate, by value, 2020-25
- Market forecast
- Slow growth predicted in volume sales
- Graph 3: [no title]
- Price rises to drive continuous value growth
- Graph 4: [no title]
- Sales forecast to reach £10.3 billion by 2030
- Market segmentation
- Mixed performances for different segments of the chocolate market
- Decline in volume sales of chocolate blocks and bars
- Graph 5: retail value sales of chocolate, by segment, 2023-25
- Graph 6: retail volume sales of chocolate, by segment, 2023-25
- Market share
- Mondelēz is the biggest UK chocolate manufacturer, but own-label gaining
- Graph 7: leading manufacturers’ sales in the chocolate confectionery market, by value, 2022/23-24/25
- Leading brands Cadbury Dairy Milk and Galaxy lose share in block chocolate
- New entrants KitKat and Cadbury Crème Egg boost share for other brands in block chocolate
- Graph 8: leading brands’ sales in the block chocolate market, by value, 2022/23-24/25
- Mixed fortunes for brands that dominate in chocolate countlines/bars, but few grow volumes
- Chocolate countlines/bars a fragmented segment
- Graph 9: leading brands’ sales in the chocolate countlines/bars market, by value, 2022/23-24/25
- Maltesers leads in bite-sized and seasonal chocolate
- Fragmented market for bite-sized and gifting/seasonal chocolate
- Graph 10: leading brands’ sales in the bite-size/gifting/seasonal chocolate market, by value, 2022/23-24/25
- Market drivers
- Only one in three see their finances as ‘healthy’ and are confident for year ahead
- Graph 11: financial wellbeing and confidence indices, 2019-25
- Steep price rises continue for chocolate in 2025
- Graph 12: consumer price inflation for chocolate and all food, 2022-25
- Strong consumer interest in healthy eating leaves room for treats
- Graph 13: how often people try to eat healthily, 2018-25
- HFSS advertising restrictions delayed until January 2026
- HFSS is defined by nutrient profile
- Highly processed foods under scrutiny
- Spotlight on blood sugar is bad news for chocolate
- Population growth to buoy demand for chocolate
- Graph 14: population, by age, 2020, 2025 and 2030
- Increase in number of young adults and over-65s, but fewer children
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WHAT CONSUMERS WANT AND WHY
- Behaviours related to eating and buying chocolate
- ‘Less but better’ mentality supports premium chocolate sales
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APPENDIX
- Market share
- Block chocolate – value brand sales
- Block chocolate – value brand sales (continued)
- Block chocolate – volume brand sales
- Block chocolate – manufacturer value sales
- Block chocolate – manufacturer volume sales
- Chocolate countlines/bars – brand value sales
- Chocolate countlines/bars – brand value sales (continued)
- Chocolate countlines/bars – brand volume sales
- Chocolate countlines/bars – brand volume sales (continued)
- Chocolate countlines/bars – manufacturer value sales
- Chocolate countlines/bars – manufacturer volume sales
- Bite-size, gifting and seasonal chocolate – brand value sales
- Bite-size, gifting and seasonal chocolate – brand value sales (continued)
- Bite-size, gifting and seasonal chocolate – brand volume sales
- Bite-size, gifting and seasonal chocolate – brand volume sales (continued)
- Bite-size/gifting/seasonal chocolate – manufacturer value sales
- Bite-size/gifting/seasonal chocolate – manufacturer volume sales
- Advertising and marketing activity
- Main media advertising by media type
- Main media advertising by advertiser
- Market forecast data and methodology
- Value market size and forecast
- Volume market size and forecast
- Market forecast and prediction intervals (value)
- Market forecast and prediction intervals (volume)
- Forecast methodology
- Report scope and definitions
- Market definition
- Abbreviations and terms
- Consumer research methodology
- Nielsen Ad Intel coverage
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Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
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