Stay ahead of the curve and future-proof your business with Mintel’s UK Christmas Gifting Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest trends in Christmas gift buying and consumer behaviours affecting your business. Get a 360° view of the UK Christmas gift market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The impact of the cost-of-living crisis cast a shadow across the festive 2023 period. This ‘gift reduction’ trend is a natural threat to the UK Christmas gift market. While value is the primary driver at present, concerns around over-consumption and the impact on the environment from throwaway gifting are also playing into this. For brands and retailers, it is important to challenge this directly.
Balancing the tone of communication
Encouraging overspending among middle and higher-income will be an opportunity for retailers in 2024, particularly if tapped into through indulgent or guilty pleasure communications.
However, that same messaging for lower-income households will likely add to pressure to keep pace with a recovering market and may push them toward overspending or overuse of buy-now-pay-later schemes, Â which leaves lasting damage to finances, and potentially damaging brand/customer relationships.
Offer value other than the price
Price will always be important for consumers when choosing where to buy gifts. However, with a little more discretionary spend at play, consumers will more closely judge a broader range of factors. Notably those already in a more positive financial position considered unique products and offers extended returns as an extremely important factor.
Purchase our UK Christmas Gift Buying Market Report to receive a forecasts, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Mother’s Day Market Report 2023, or our range of Seasonal Holidays Market Research.
Aldi, John Lewis, Co-op, Etsy, Amazon, Tesco, M&S, Sainsbury’s, Currys, Boots, Asda.
This report, written by Nick Carroll, a leading research analyst, delivers in-depth commentary and analysis to highlight Christmas gifting market trends and add expert context to the numbers.
Festive 2023 saw consumers again cut back, with gift spending particularly constrained. A sustained uptick in confidence should provide more opportunities in 2024.
Nick Carroll
Category Director – Retail Insight
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Arts and crafts activity has expanded in recent years, boosted by online social platforms, the impact of the pandemic, contemporary wellness trends and a growing consumer need to...
Find out more£ 2,195
Experiential shopping is invigorating the beauty and personal care industry UK. The concept of holistic wellness, alongside the increasing responsibilities granted to pharmacists, opens up opportunities for more...
Find out more£ 2,195
Although high on the agenda during the cost-of-living crisis, price is no longer the be-all and end-all for all consumers. For 16-34s, good customer service even outweighs cost...
Find out more£ 2,195
Rising consumer confidence at the start of the golden quarter set the tone for a promising festive 2024, although ultimately it was a mixed period for retailers. The...
Find out more£ 2,195
Gardening and outdoor products purchasing peaks among 16-34-year-olds. Their enthusiasm for gardening stems from a desire to create inviting outdoor areas for socialising and entertaining. This presents both...
Find out more
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
