2022
9
UK Cinemas Market Report 2022
2023-01-31T03:01:00+00:00
OX1101369
2195
159953
[{"name":"Leisure Time","url":"https:\/\/store.mintel.com\/industries\/leisure-time"}]
Report
en_GB
“Recovery for the cinema market has so far been slow, with a weak slate of films in 2022 and the cost-of-living crisis making it more challenging to get people back…

UK Cinemas Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Cinema Market Report examines consumers’ cinema visiting habits, market factors affecting the UK cinema industry’s growth opportunities, and future innovations within the UK cinema industry. This report covers the UK cinema market size, market forecast, market segmentation and trends in the cinema industry.

Commonly Asked Market Research Questions

What is the market size of the UK cinema industry?

The UK cinema market value reached an estimated £1.4bn in 2022. The UK cinema market size is expected to continue with this positive trajectory and is forecasted to grow 42% and reach £2bn in 2027.

Which cinema chain has the largest share of the UK cinema industry?

Vue is one of the leading cinema chains in the UK cinema market; 30% of Brits have visited one of their outlets in the last 12 months. Cineworld also enjoys a substantial market share, with 27% of UK consumers choosing to visit their cinema chain.

 

 

UK Cinema Industry Landscape

The ongoing recovery from the pandemic has so far been slow and difficult for the UK cinema market, with admissions still well below pre-pandemic levels. Furthermore, the cost of living crisis has also hampered the UK cinema industry’s recovery due to consumers’ limited retail spending power.

However, the UK cinema market has performed well in previous difficult economic periods, indicating that the escapist value of the cinema experience can still encourage visitation even when people’s funds are more limited. A stronger schedule of films in 2023 will help to increase appetite for cinema leisure activity.

 

Statistics and Trends in the Cinema Industry

The popularity of digital subscription video streaming services has created a challenging environment for the UK cinema industry. The pandemic also drove changes to film releases and reduced theatrical screening windows. However, there are also indications that the increased competition within the streaming market could encourage major services, like Netflix and Amazon, to give more priority to theatrical releases, providing a boost to the UK cinema market.

Consumer behaviours in the UK cinema industry

  • 55% of UK adults visited the cinema in the year to October 2022.
  • 37% of cinema-goers visit the cinema once every 2-6 months.
  • 42% of cinema visitors choose to book their tickets via the cinema’s website.
  • 54% of Brits agree that they choose leisure activities that are good for their mental health.

 

Future Innovations and Trends in the Cinema Industry

Outside of exclusive releases, the primary selling point of the cinema is the different experience it provides to watching at home. In order to secure future engagement with consumers, the UK cinema market needs to provide greater diversity of experiences to attract a broad audience. For example, this could include having social media-friendly screenings that encourage posting reaction videos or themed dress-up events that tap into fandom culture. New, more immersive technology will help differentiate the cinema experience from in-home viewing in the future.

Read on to discover more about the UK Cinema Market Report 2022, read our UK Leisure Trends Market Report 2022, or take a look at our other Leisure Market Research.

 

Quickly Understand

  • UK cinema market share and cinema market size.
  • Market factors affecting the UK cinema industry’s wider growth opportunities.
  • Innovations of companies operating in the UK cinema market.
  • The frequency of cinema visits and genres of films watched.
  • Cinema booking habits and food and drink purchased.
  • Cinema behaviour and interest in different types of screenings.

 

Leading UK Cinema Chains

Brands: Vue, Cinema, Odeon, Empire, Showcase. Everyman, Curzon, Picturehouse.

 

Expert Analysis from a Specialist in the Leisure Sector

This report, written by Rebecca McGrath, a leading analyst in the leisure sector, delivers in-depth commentary and analysis to highlight current trends in the UK cinema industry and add expert context to the numbers.

Recovery for the cinema market has so far been slow, with a weak slate of films in 2022 and the cost-of-living crisis making it more challenging to get people back through the door. In the longer term, further differentiation of the cinema experience, such as the introduction of more social media-friendly or themed screenings, will be important to maintain broad appeal.”

Rebecca McGrath
Associate Director for Media and Technology

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The five-year outlook for cinemas
              • Figure 1: Category outlook for cinemas, 2023-27
            • The Market
              • Cinema admissions still well below pre-pandemic levels in 2022
                • Figure 2: Market forecast for cinema admissions, 2017-27
              • Market value growth will be limited by cost-of-living crisis
                • Figure 3: UK cinema market value, 2017-27
              • Streaming services could further embrace cinema releases due to competitive environment
                • Companies and Brands
                  • Cineworld files for bankruptcy protection in the US
                    • Cineworld encourages 4DX reaction videos
                      • Odeon utilises smartphone gaming with CineGame
                        • Vue launches BFI Presents
                          • The Consumer
                            • Over half of people went to the cinema in the last year
                              • Figure 4: Visited cinema in the last 12 months, 2019-22
                              • Figure 5: Cinemas visits, 2022
                              • Figure 6: Cinema most recently visited, 2022
                            • Frequency of visits lower in 2022 than 2021 or pre-pandemic
                              • Figure 7: Frequency of cinema visits, 2019-22
                            • Upcoming action releases will help draw people to the cinema
                              • Figure 8: Genre of film watched during their most recent visit to the cinema, 2022
                            • Encouraging app use through more seamless payments
                              • Figure 9: Booking method, 2022
                            • Novelty food and time-limited merchandise will encourage people to spend more
                              • Figure 10: Food and drink purchases, 2022
                            • Going to the cinema can be promoted as a wellbeing activity
                              • Figure 11: Cinema behaviours, 2022
                          • Issues and Insights

                            • Cinemas need to broaden experiences available
                              • Promoting going to the cinema as a wellbeing activity
                              • Market Size and Performance

                                • Number of people going to cinemas/theatres has not yet returned to pre-pandemic levels
                                  • Figure 12: Participation in leisure activities in the last month, 2019-22
                                • A weak slate impacts admissions in 2022
                                  • Figure 13: Market volume for cinemas, 2017-22
                                  • Figure 14: UK cinema admissions, by month, 2017-22
                                • Market value up 67% in 2022
                                  • Figure 15: Market value for UK cinemas, 2017-22
                              • Market Forecast

                                • Cinemas facing a slow recovery
                                  • Figure 16: Category outlook for cinemas, 2023-27
                                • Cinema admissions to grow in 2023
                                  • Figure 17: Market forecast for cinema admissions, 2017-27
                                • Market value growth will be limited by cost-of-living crisis
                                  • Figure 18: UK cinema market value, 2017-27
                                • Struggles of cinema chains could have significant impact on market
                                  • Learnings from the last income squeeze
                                    • Forecast methodology
                                    • Market Segmentation

                                      • Cost-of-living crisis stalls retail spend
                                        • Figure 19: UK cinema market, by segment, 2017-22
                                    • Market Drivers

                                      • Consumer spending power will be curbed, creating a more challenging environment for recovery of cinemas
                                        • Energy prices are a major concern for cinemas’ operations
                                          • People prioritise socialising and wellbeing when choosing leisure activities
                                            • Figure 20: Priorities when choosing leisure activity, 2022
                                          • Streaming services could be set to further embrace cinema releases due to competitive environment
                                          • Market Share

                                            • Odeon has the most UK sites, while Cineworld has the most screens
                                              • Figure 21: Number of sites and screens, UK cinema exhibitors, December 2022
                                            • Company accounts show hit to finances from the pandemic
                                              • Figure 22: UK and Ireland admissions and revenue for Cineworld and Picturehouse, 2019-21
                                              • Figure 23: UK and Ireland admissions and revenue for Cineworld and Picturehouse, six months ending 30 June 2019-22
                                              • Figure 24: UK and Ireland revenue for Vue, 12 months to 30 November 2019-21
                                              • Figure 25: UK revenue for Everyman, 2019-21
                                            • Cineworld files for bankruptcy protection in the US
                                              • Odeon and Vue explore Cineworld acquisitions
                                              • Launch Activity and Innovation

                                                • Cineworld encourages 4DX reaction videos
                                                  • Odeon utilises smartphone gaming with CineGame
                                                    • Vue launches BFI Presents
                                                      • Digital solution for proof of age could simplify process
                                                        • Cineville membership success story could have potential for UK
                                                          • Affordable National Cinema Day encourages visitation
                                                            • Hosting Zoom meetings at cinema screenings
                                                              • Pay What You Can cinema screenings
                                                                • A year of community in cinemas
                                                                  • Free tickets for redheads during heatwave
                                                                  • Advertising and Marketing Activity

                                                                    • Advertising expenditure rises again following pandemic
                                                                      • Figure 26: Total above-the-line, online display and direct mail advertising expenditure for cinemas, 2017/18-2021/22
                                                                    • The majority of leading cinemas increased expenditure
                                                                      • Figure 27: Total above-the-line, online display and direct mail advertising expenditure for cinemas, by advertiser, 2017/18-2021/22
                                                                    • Promotion of film releases doubled
                                                                      • Figure 28: Total above-the-line, online display and direct mail advertising expenditure for cinema film releases, 2017/18-2021/22
                                                                    • Universal Studio spent the most in 2021/22
                                                                      • Figure 29: Total above-the-line, online display and direct mail advertising expenditure for cinema film releases, by advertiser, 2017/18-2021/22
                                                                    • Black Adam had the highest advertising spend
                                                                      • Figure 30: Total above-the-line, online display and direct mail advertising expenditure for film cinema releases, by film, 2021/22
                                                                    • Nielsen Ad Intel coverage
                                                                    • Cinema Visits

                                                                      • Over half of people went to the cinema in the last year
                                                                        • COVID-19 limits film slate and therefore cinema visits
                                                                          • Figure 31: Visited cinema in the last 12 months, 2019-22
                                                                          • Figure 32: Cinemas visits, 2022
                                                                          • Figure 33: Cinema most recently visited, 2022
                                                                        • Younger people remain the primary cinema-goers
                                                                          • Cineworld’s use of technology and social media helps attract teens
                                                                            • Figure 34: Cinema visits, by generation, 2018-22
                                                                          • Older generations return
                                                                            • Better catering to older audiences
                                                                            • Frequency of Cinema Visits

                                                                              • Frequency of visits lower in 2022 than 2021 or pre-pandemic
                                                                                • Parents make up a core group of cinema-goers despite financial pressures
                                                                                  • Figure 35: Frequency of cinema visits, 2019-22
                                                                                • Financial uncertainty presents further challenge for cinemas
                                                                                  • Cinemas should send notifications to those with a more limited budget
                                                                                    • Utilising social media to encourage visits
                                                                                      • Embrace fan culture through themed events and loyalty discounts
                                                                                        • Encouraging support of cinemas as cornerstone of local areas
                                                                                        • Genre of Film Watched at the Cinema

                                                                                          • Upcoming action releases will help draw consumers to cinemas
                                                                                            • Figure 36: Genre of film watched during their most recent visit to the cinema, 2022
                                                                                          • Getting film promotion right
                                                                                          • Cinema Booking

                                                                                            • Encouraging app use through more seamless payments
                                                                                              • Figure 37: Booking method, 2022
                                                                                            • App features that add more value
                                                                                              • Booking tickets via other online channels
                                                                                                • Increasing impromptu visits as people go out more
                                                                                                • Food and Drink Purchases at the Cinema

                                                                                                  • Cinemas should have kid-friendly healthy food options
                                                                                                    • Figure 38: Food and drink purchases, 2022
                                                                                                  • Novelty food and time-limited merchandise will encourage people to spend more
                                                                                                  • Cinema Behaviour

                                                                                                    • Going to the cinema can be promoted as a wellbeing activity
                                                                                                      • Figure 39: Cinema behaviour, 2022
                                                                                                    • Cinemas can offer an opportunity to learn as well
                                                                                                      • Cinemas can work with brands to offer bespoke screenings
                                                                                                        • Themed and social media-friendly screenings
                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                            • Consumer research methodology
                                                                                                            • Appendix – Forecast Methodology

                                                                                                              • Market forecast and prediction intervals
                                                                                                                • Figure 40: Market volume forecast foe UK cinemas, 2022-27
                                                                                                                • Figure 41: Market value forecast for UK cinemas, 2022-27
                                                                                                              • Market drivers and assumptions
                                                                                                                • Forecast methodology

                                                                                                                About the report

                                                                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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