2020
9
UK Cinemas Market Report 2020
2021-09-02T04:06:34+01:00
OX989506
2195
142071
[{"name":"Leisure Time","url":"https:\/\/store.mintel.com\/industries\/leisure-time"}]
Report
en_GB
“2020 has been a fallow year for cinemas, with enforced closures of venues and delayed blockbuster content seeing attendances down by three quarters compared to 2019. Streaming video services have…

UK Cinemas Market Report 2020

£ 2,195 (Excl.Tax)

Description

The UK Cinemas report identifies consumer attitudes towards cinemas, the impact of COVID-19 on the UK cinema market, and cinema visiting habits in the UK. This market report covers the cinema market size, market forecast, market segmentation and industry trends for the Cinemas Market in the UK. 

Quickly Understand

  •  The impact of COVID-19 on the cinema market
  • Market size and forecast of the cinema market
  • Innovations of companies operating in the cinema market and market factors affecting cinemas’ wider growth opportunities.
  • The frequency of cinema visiting, the genres of films watched, and consumer attitudes towards attending the cinema
  • The number of streaming services consumers subscribe to and how this affects cinema audiences.
  • Brand Research of operators in the cinema market.

Expert analysis from a specialist in the field

This report, written by Joe Birch, a leading analyst in the Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

2020 has been a fallow year for cinemas, with enforced closures of venues and delayed blockbuster content seeing attendances down by three quarters compared to 2019. Streaming video services have benefitted from debuting content as studios bypass cinematic releases completely. The early part of 2021 will continue to be challenging due to COVID-19 lockdowns; however, a strong rebound could be on the cards for mid-year as a delayed content slate can drive a resurgence.”

Joe Birch
Consumer Technology Analyst

Table of Contents

  1. Overview

    • Key issues covered in this report
    • COVID-19: Market context
    • Impact of the January lockdown and the vaccination rollout
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Market sees dramatic fall off due to closure of cinemas and ongoing COVID-19 impact
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on cinemas, January 2020
    • The market
    • Market volume suffers significant fall in 2020
      • Figure 2: UK cinema market volume (admissions), 2015-25
      • Figure 3: Cinema market volume (admissions), 2015-25
    • Decline in average spend per admission drives market value down faster
      • Figure 4: UK cinema market value, 2015-25
      • Figure 5: UK cinema market value, 2015-25
    • Fluctuations in consumer confidence remain minor despite the changing landscape
      • Figure 6: Trends in consumer sentiment for the coming year, Jan20-Jan21
    • Major chains close their doors temporarily in a bid to save off permanent closure
    • Independent films see more traction in absence of big blockbusters
    • Culture Recovery Fund launches to help independent cinemas stay afloat
    • Companies and brands
    • Pay-TV and streaming services line up exclusive content with production houses and directors
    • Cinemas turn to novel drive-ins, pop-ups and socially distanced events to keep the show on the road
    • Cinemas offer their own streaming platforms to support bricks and mortar operations in lockdown
    • Amazon and Curzon tie-up for theatrical release of One Night in Miami scuppered by Covid-19
    • National Lottery and BFI partner on National Lottery Cinema Weekend
    • The consumer
    • COVID-19 has had a severe impact on consumer comfort with visiting cinemas
      • Figure 7: Level of comfort in going to the cinema/theatre June-November 2020
    • Drop off in visiting the cinema in 2020
      • Figure 8: Cinema visiting, October 2018, September 2019 and September 2020
    • Action leads the way for favoured genre
    • Drama finds more favour among older generations
    • A varied slate of genres can hedge against unforeseen downturns
      • Figure 9: Genres of film watched at the cinema last 12 months, September 2020
    • Standard 2D showings still dominate
    • Varied types of screening can cater to the avid cinema-goer
      • Figure 10: Type of screenings seen in last 12 months, September 2019, September 2020
    • Multiplexes benefit from all-round appeal
    • Smaller independent and niche cinema experiences can help broaden cinema’s reach
      • Figure 11: Cinemas’ correspondence analysis, September 2020
    • Over eight in 10 cinema goers have not returned since reopening
    • Younger men more likely to have returned
      • Figure 12: Potential ways to encourage cinema-going amongst lapsed cinema-goers, September 2020
    • Appetite for cinema-going still significant despite COVID-19’s impact
    • Consumers’ growing sense of local connection can help cinemas survive
      • Figure 13: Attitudes to cinema-going under COVID-19, September 2020
  3. Issues and Insights

    • No time to die for the cinema experience, despite streaming’s looming spectre
    • Cinema needs to come back all guns blazing
    • Pent-up demand and delayed releases can lay the platform for a festival of cinema
    • Diversification will be needed in the short term to draw a broader range of audiences to cinemas
    • Documentaries and live streaming could be underexploited genres for cinemas
  4. The Market – Key Takeaways

    • Market volume and value suffer significant fall in 2020 due to COVID-19
    • Fluctuations in consumer confidence remain minor despite the changing landscape
    • Major chains close their doors in a bid to save off permanent closure
    • Consumers increasingly turned to streaming video services in 2020
  5. Market Size and Forecast

    • Market sees dramatic fall off due to closure of cinemas and ongoing COVID-19 impact
      • Figure 14: Short-, medium- and long-term impact of COVID-19 on cinemas, January 2020
    • Market volume suffers significant fall in 2020
      • Figure 15: UK cinema market volume (admissions), 2015-25
      • Figure 16: Cinema market volume (admissions), 2015-25
    • Decline in average spend per admission drives market value down faster
      • Figure 17: UK cinema market value, 2015-25
      • Figure 18: UK cinema market value, 2015-25
    • Market drivers and assumptions
      • Figure 19: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on 2 December 2020)
    • Learnings from the last recession
      • Figure 20: UK cinema market, 2005-10
    • Forecast methodology
  6. Market Segmentation

    • Average retail spend per head decreases due to closure of restaurants and cafes
      • Figure 21: UK cinema market, by segment, 2015-20
    • Cinema admissions decimated by COVID-19
      • Figure 22: UK cinema admissions, by month, 2016-2020
  7. Market Drivers

    • Fluctuations in consumer confidence remain minor despite the changing landscape
      • Figure 23: Trends in consumer sentiment for the coming year, Jan20-Jan21
    • Major chains close their doors temporarily in a bid to save off permanent closure
    • Consumers can Marvel at slate of delayed films set to hit cinemas in 2021
    • Independent films see more traction in absence of big blockbusters
    • Culture Recovery Fund launches to help independent cinemas stay afloat
    • Cineworld secures a cash bailout to survive through COVID-19
    • Pay-TV and streaming services line up exclusive content with production houses and directors
    • Straight-to-digital and limited theatrical releases shift the dynamic of the exhibitor-studio relationship
    • Consumers increasingly turn to streaming video services in 2020
    • Despite streaming’s threat to the cinema experience, it could be cinemas’ biggest trailer yet
      • Figure 24: Use of paid-for video subscription services, December 2017–2-14 July 2020
  8. Companies and Brands – Key Takeaways

    • Cinemas focus on providing community service during Christmas period
    • Cinemas offer their own streaming platforms to support bricks and mortar operations in lockdown
    • National Lottery and BFI partner on National Lottery Cinema Weekend in March 2021
    • Drive-ins, pop-ups and socially distanced events keep the cinematic show on the road
  9. Launch Activity and Innovation

    • Cinemas turn to novel drive-ins, pop-ups and socially distanced events to keep the show on the road
    • Global approach to COVID-19 disruption can point to possibilities for UK market
    • Alhambra provides community service during Christmas period
    • Cinemas offer their own streaming platforms to support bricks and mortar operations in lockdown
    • Amazon and Curzon tie-up for theatrical release of One Night in Miami scuppered by COVID-19
    • National Lottery and BFI partner on National Lottery Cinema Weekend
  10. Advertising and Marketing Activity

    • 2020 advertising spend significantly down on previous years
      • Figure 25: Total above-the-line, online display and direct mail advertising expenditure for UK film distributors and cinemas, 2015-20*
      • Figure 26: Share of recorded above-the-line, online display and direct mail advertising expenditure by film distributors, 2018,2019, Jan-Oct 2020
      • Figure 27: Share of recorded above-the-line, online display and direct mail advertising expenditure by film distributors, 2018, 2019, Jan-Oct 2020
    • Nielsen Ad Intel coverage
  11. Market Share

    • Incremental increase in number of sites in 2020
      • Figure 28: Major cinema operators’ UK sites and screens, November 2020
  12. The Consumer – Key Takeaways

    • COVID-19 has had a severe impact on consumer comfort with visiting cinemas
    • Cinema and theatre visitation has fallen off dramatically due to COVID-19 closures over the past year
    • Action leads the way for favoured genre
    • Standard 2D showings still dominate
    • Multiplexes are seen as the all-rounders
    • Discount schemes and awareness of independent safety measures can help bring back audiences
    • Appetite for cinema-going still significant despite COVID-19’s impact
  13. Impact of COVID-19 on Consumer Behaviour

    • COVID-19 has had a severe impact on consumer comfort with visiting cinemas
      • Figure 29: Level of comfort in going to the cinema/theatre June-November 2020
    • Cinema and theatre visiting has fallen off dramatically due to COVID-19 closures over the past year
      • Figure 30: Frequency of cinema/theatre visiting, Oct 19, Jan 20 and Oct 20
  14. Cinema Visiting

    • Drop off in visiting the cinema in 2020
    • Rural and town cinema-going can increase post COVID-19
    • Vue from the top
      • Figure 31: Cinema visiting, October 2018, September 2019 and September 2020
  15. Genres of Films Watched at the Cinema

    • Action leads the way for favoured genre
    • Drama finds more favour among older generations
    • Anniversary showings can help cinemas reconnect with lapsed audiences
    • A varied slate of genres can hedge against unforeseen downturns
      • Figure 32: Genres of film watched at the cinema last 12 months, September 2020
  16. Screening Type

    • Standard 2D showings still dominate
    • Cinematic experience is ripe for live streamed music events
    • Varied types of screening can cater to the avid cinema-goer
      • Figure 33: Type of screenings seen in last 12 months, September 2019, September 2020
  17. Cinema Attributes

    • Multiplexes benefit from all-round appeal
    • Smaller independent and niche cinema experiences can help broaden cinema’s reach
    • Boutique cinemas seen as expensive
      • Figure 34: Cinemas’ correspondence analysis, September 2020
      • Figure 35: Cinemas’ correspondence analysis, September 2020
  18. Attitudes Towards Returning to The Cinema

    • Over eight in 10 cinema-goers have not returned since reopening
    • Younger men more likely to have returned
      • Figure 36: Cinema attendance amongst cinema goers since reopening of cinemas in July, September 2020
    • Discount schemes and awareness of independent safety measures can help bring back audiences
    • Framing the relative risk compared to other activities can help assuage some doubters
    • Exclusivity still a main draw for audiences
      • Figure 37: Potential ways to encourage cinema-going amongst lapsed cinema goers, September 2020
  19. The Impact of COVID-19 on Consumer Attitudes to Cinema-Going

    • Appetite for cinema-going still significant despite COVID-19’s impact
    • Consumers’ growing sense of local connection can help cinemas survive
      • Figure 38: Cinemas – CHAID – tree output, September 2020
    • The elephant in the room might shift cinemas’ role in the viewing ecosystem for good
    • Cinemas are still unrivalled when it comes to witnessing creative vision
    • Tie-ups with streaming services may be necessary
      • Figure 39: Attitudes to cinema-going under COVID-19, September 2020
  20. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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