2021
9
UK Clothing Retailing Market Report 2021
2021-12-11T03:03:54+00:00
OX1049069
2195
146225
[{"name":"Fashion","url":"https:\/\/store.mintel.com\/industries\/fashion"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
“The clothing market remains under pressure, but it is starting to see a gradual recovery in 2021 as pent-up demand by consumers looking to update their wardrobes for socialising, events…

UK Clothing Retailing Market Report 2021

£ 2,195 (Excl.Tax)

Description

The UK Clothing Retailing report identifies consumer attitudes towards the online clothing market, apparel market, and the reopening of fashion stores in the UK. This market report covers the clothing retailing in the UK market size, market forecast, market segmentation and industry trends for Clothing Retailing in the UK.

Click here to view our latest German market research on clothing retailing 2022.

 

Current Market Landscape

The clothing industry has made a steady recovery in the aftermath of the COVID-19 pandemic, with consumer confidence stating to make a return. However, the way consumers are shopping has changed significantly over the last 18 months, with an increased interest in re-wearing, recycling and renting clothing in a bid to move away from fast fashion.

  • 39% of consumers saying they would like to see clothing retailers provide better quality items, and 34% of consumers are wearing older items in their wardrobe than they were prior to the pandemic.
  • Three fifths of Baby Boomers visit stores less to try on clothes compared to before the pandemic, compared with over half of Generation X.

Sustainability remains an important part of the market, with retailers increasingly highlighting their sustainability initiatives in response to consumer demand for more transparency within supply chains. While this serves as a threat to those who can’t keep up, it is also an opportunity for the big players to pick up these brands and grow their market share.

Future Market Trends in Clothing Retailing

Supply chain problems, increasing costs and warehouse labour and driver shortages brought about by Brexit and the pandemic are among the new challenges facing retailers, both for in-store and online players.

There has also been a rise in hybrid shopping – consumers increasingly buying across multiple platforms – and ecommerce is continuously evolving. There is an opportunity here for brands to attract the older generations back into stores, with consumers valuing safety and security even after lockdown measures are long down. The emphasis on retailers to become omnichannel is ever present, enabling them to reach out to and provide for customers no matter where they are or how they choose to shop.

Read on to discover more details or take a look at all of our UK Retail market research.

Quickly understand

  • The impact of COVID-19 and the second national lockdown on the clothing market.
  • How consumers’ clothes shopping behaviours and attitudes have changed since COVID-19.
  • Where people have bought clothes in the last 12 months in-store and online.
  • How consumers have reacted to the reopening of fashion stores following the lockdown.

Covered in this report

Brands: The White Company, Inditex, Burberry, Next, H&M, Primark, TK Maxx, Matalan, Fat Face, SuperGroup, Gap UK, Ted Baker, River Island, Marks & Spencer (M&S), Arcadia Group, Monsoon Accessorize, New Look, Bonmarché, Edinburgh Woollen Mill, JD Williams, Uniqlo, Zara, Very, Levi’s, ASOS, Boohoo, Tesco, Asda, Amazon, Sainsbury’s, Net a Porter, Sports Direct, John Lewis, eBay, Debenhams, Topshop, Dorothy Perkins.

Expert analysis from a specialist in the field

This report, written by Tamara Sender Ceron, a leading analyst in the Fashion sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The clothing market remains under pressure, but it is starting to see a gradual recovery in 2021 as pent-up demand by consumers looking to update their wardrobes for socialising, events and going back to the office drives growth. For fashion retailers and brands to thrive in the future, they will need to invest wisely in more personalised shopping experiences and products, as well as tap into changing consumer behaviours, including heightened demand for sustainability and transparency.

Tamara Sender Ceron
Senior Fashion Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: Market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on clothing category
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on clothing, 2021
    • The market
    • Revival in demand for clothing
      • Figure 2: Consumer spending on clothing and accessories, 2016-26
    • Gradual recovery for specialists
      • Figure 3: Retail sales through specialist clothing retailers, 2016-26
    • Online still the preference for consumers
      • Figure 4: online sales of clothing and accessories, 2016-21 (est)
    • Companies and brands
    • Next holds place as leading specialist
      • Figure 5: Leading specialist retailers compound annual growth in revenues, 2016-20
    • Marks and Spencer still a trusted brand, while Uniqlo perceived as innovative
      • Figure 6: Attitudes towards and usage of selected brands, 2021
    • Uptick in advertising spend with reopening of stores, especially on digital
    • The Consumer
    • Fashion purchases regaining traction
      • Figure 7: Outerwear items purchased in the last three months, September 2020- October 2021
    • Online remains the preference, despite reopening of stores
      • Figure 8: How consumers have bought clothes for themselves in the last 12 months, 2021
    • Amazon drops behind Marks and Spencer
      • Figure 9: Retailers used to purchase clothing in the last 12 months (NET of retailers used to purchase in-store and/or online), 2021
    • Shift to thrift: shopping for second-hand clothing is on the rise
      • Figure 10: Changes to clothes shopping behaviour compared with pre-COVID-19, 2021
    • Events and holidays remain key purchasing drivers
      • Figure 11: Motivations for buying new clothing, 2021
    • Huge demand for better quality items
      • Figure 12: Main improvements consumers want from retailers/brands they buy clothes from, 2021
    • Shopping sustainably a fast-growing interest
      • Figure 13: Current shopping behaviours and future interest in them, 2021
  3. Issues & Insights

    • Who are the winners and losers in clothing?
    • Winners
    • Losers
    • What are the main opportunities for driving growth?
    • Growing second-hand market
    • More personalised shopping experiences and products
    • Promoting size inclusivity
    • Rising awareness of sustainability in fashion
    • Extending into new categories such as homeware
  4. Market Size and Performance

    • Clothing market hard hit by COVID-19
      • Figure 14: Short-, medium- and long-term impact of COVID-19 on clothing, 2021
    • Restrictions on events hurt sales
      • Figure 15: Consumer spending on clothing and accessories, at current prices and constant prices, 2016-26
    • Consumers polarised by financial effects of pandemic
  5. Market Forecast

    • Pent-up demand drives growth
    • Retailers hit by higher costs
    • Reliance on online channels
      • Figure 16: Market forecast the clothing and accessories market, 2026-26
    • Market drivers and assumptions
      • Figure 17: Key drivers affecting Mintel’s market forecast, 2015-26
    • Forecast methodology
  6. Sector Size and Performance

    • Pent up demand grows
      • Figure 18: Retail sales through specialist clothing retailers, 2016-26
      • Figure 19: Retail sales through specialist clothing retailers, at current and constant prices, 2016-26
    • Rising costs affecting growth
    • Market drivers and assumptions
    • Clothing sales through specialist clothing retailers
      • Figure 20: Sales of clothing and accessories through clothing retailers, 2016-21
      • Figure 21: Clothing specialists’ share of consumer spending on clothing and accessories, 2016-21
  7. Market Drivers

    • Clothing falls deeper into deflation
      • Figure 22: Consumer price inflation, 2010-20
    • Footwear inflation drops below clothing during 2021
      • Figure 23: Consumer price inflation, august 2020-august 2021
      • Figure 24: Real wages growth: wages growth vs inflation, January 2016-July 2021
    • Boost in spending on entertainment
      • Figure 25: Trends in what extra money is spent on, September 2020 and September 2021
      • Figure 26: Overweight and obesity prevalence in UK population, by gender, 2015-19
    • Continued rise in time spent online
      • Figure 27: Online activities on any device in the last three months, June 2018-June 2021
      • Figure 28: Trends in the age structure of the UK population, 2020-30
  8. Online

    • Clothing and footwear driving ecommerce sales in 2021
      • Figure 29: online sales of clothing and accessories, 2016-21 (est)
    • Where they shop: Amazon remains a key player
      • Figure 30: Retailers used to purchase clothing online in the last 12 months, August 2021
  9. Leading Specialist Retailers

    • Next remains the leading specialist
      • Figure 31: Leading Specialist retailers net revenues, 2015-20
    • Compound annual growth in revenues
      • Figure 32: Leading specialist retailers compound annual growth in revenues, 2016-20
    • Effects of COVID-19 sees more stores close
      • Figure 33: Leading specialist retailer’s outlet numbers, 2015-20
    • Sales per outlet
      • Figure 33: Leading specialist retailers estimated annual sales per outlet, 2015-20
  10. Leading Non-Specialist Retailers

    • Sports retailers
    • The disappearance of department stores
    • Supermarkets show strength during COVID-19
    • Surge in online shopping continues
      • Figure 34: Leading non-specialist retailers estimated revenues, 2015-20
  11. Market Shares

    • Specialists lose share
      • Figure 35: Leading retailers’ estimated share of spending on clothing and footwear, 2016-20
    • Change in market shares
      • Figure 36: Leading clothing retailers’ change in share of clothing spending, 2016-20
  12. Innovation and Launch Activity

    • Launches and store openings
    • H&M team up with actor John Boyega for new menswear collection
      • Figure 37: Edition by John Boyega and H&M, October 2021
    • Barbour collaborate with House of Hackney
      • Figure 38: Barbour X House of Hackney collection, 2021
    • Adidas by Stella McCartney launch Earth Explorer collection
    • Gucci opens experimental pop-ups in London, Berlin and Milan
    • Brands taking a stand on social movements
    • Nike supporting Black Lives Matter
    • Tommy Hilfiger launches social good campaign
    • Pretty Little Thing team up with CoppaFeel
    • eCommerce
    • Boohoo launches a Debenhams online marketplace
    • Pinterest launches new shopping features
    • Sustainability moves
    • Marks and Spencer pledges to be net zero by the year 2040
    • & Other Stories launch recycling scheme
    • ReBoot scheme by Hunter
    • Rental, second-hand fashion and ‘recommerce’
    • The Vampire’s Wife teams up with clothing rental site Hurr
    • Childrenswear available to rent at Arket
    • Rent a menswear suit at H&M
    • Marks and Spencer trials rental service
    • Fashion technology
    • Ralph Lauren launches virtual fashion collection with Zepeto
    • Zara launches Store Mode for its app and ecommerce platform
    • Ted Baker releases AW21 collection on Nintendo’s Animal Crossing
      • Figure 39: Ted Baker and Nintendo’s Animal Crossing, October 2021
  13. Brand Research

    • Brand map
      • Figure 40: Attitudes towards and usage of selected brands, 2021
    • Key brand metrics
      • Figure 41: Key metrics for selected brands, 2021
    • Brand attitudes: Zara and Uniqlo seen as innovative
      • Figure 42: Attitudes, by brand, 2021
    • Brand personality: Next perceived as accessible, but boring
      • Figure 43: Brand personality – macro image, 2021
    • Asos viewed as an authoritative brand
      • Figure 44: Brand personality – micro image, 2021
    • Brand analysis
    • Zara seen as innovative but somewhat overrated, alongside River Island
    • M&S a trusted brand, while Ted Baker seen as more exclusive
    • Uniqlo ranks highly for being ethical as well as stylish
    • Low-cost retailers remain easily accessible
    • ASOS holds high brand awareness, while Next offers good online service
  14. What They Buy

    • Revived appetite for fashion
      • Figure 45: Fashion items purchased in the last three months, March 2020 – October 2021
    • Demand for denim rises
      • Figure 46: Outerwear items purchased in the last three months, September 2020-October 2021
  15. How They Shop

    • Online still the preference for consumers
      • Figure 47: How consumers have bought clothes for themselves in the last 12 months, 2021
    • Women still shopping online, while men return to stores
      • Figure 48: People who have bought clothes for themselves in-store and/or online or have not bought clothes in the last 12 months by gender and age, August 2021
    • Younger generations returning to stores
      • Figure 49: How consumers have bought clothes for themselves in the last 12 months, by generation, 2021
  16. Where They Shop

    • Amazon drop behind Marks and Spencer
      • Figure 50: Retailers used to purchase clothing in the last 12 months (NET of retailers used to purchase in-store and/or online), 2021
    • Primark and Amazon hold onto their popularity
      • Figure 51: Retailers used to purchase clothing in the last 12 months, by channel, 2021
    • Consumers looking to fewer retailers
      • Figure 52: Repertoire of retailers used to purchase clothing in the last 12 months, by channel, 2021
  17. Changes to Behaviour since COVID-19

    • Consumers become thriftier
      • Figure 53: Changes to clothes shopping behaviour compared with pre-COVID-19, 2021
    • Casualisation of fashion
    • Half of Gen X visit stores less to try on clothes
      • Figure 54: Agreement with changes to visiting stores to try on clothes compared with pre-COVID-19, 2021
  18. Motivations for Buying New Clothes

    • Holidays and events key drivers for purchasing
      • Figure 55: Motivations for buying new clothing, 2021
    • Change in clothes size results in new purchases
      • Figure 56: Motivations for buying new clothing, by generations, 2021
  19. Improvements Wanted at Retailers

    • Huge demand for better quality items
      • Figure 57: Main improvements consumers want from retailers/brands they buy clothes from, 2021
    • Gen Z want unique designs
      • Figure 58: Main improvements consumers want from retailers/brands they buy clothes from, by generations, 2021
  20. Current and Future Clothes Shopping Behaviours

    • Huge interest in sustainability
      • Figure 59: Current shopping behaviours and future interest in them, 2021
      • Figure 60: Current and future interest in buying homeware from a fashion retailer, by generations, 2021
  21. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  22. Appendix – Market/Sector Size and Forecast

    • Forecast methodology
      • Figure 61: Forecast for consumer spending on clothing and accessories, 2021-26
      • Figure 62: forecast for retail sales of specialist clothing retailers, 2021-26

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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