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- UK Clothing Retailing Market Report 2024
UK Clothing Retailing Market Report 2024
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In a more competitive fashion retail market and to drive footfall among younger shoppers who are visiting stores less, fashion brands need to differentiate themselves by elevating the store experience and creating more flexible and social spaces that encourage dwell time and adapt to how consumers work and socialise.
Consumers have become thriftier, as many of the value focused behaviours adopted at the height of the cost-of-living crisis have stuck, with over six in ten consumers buying new clothes that combine with items they already own and almost a third selling clothes they no longer wear on marketplaces and peer-to-peer selling platforms. Young people are buying items with their resale value in mind. For retailers this means a greater need to prove quality, and also the ability to continue to trade on ‘scarcity’ and limited edition ranges.
While young people still remain the focus of the fashion industry, there are opportunities to target older female shoppers who are keen clothes buyers. Fit, style and versatility are very important for women aged 55+, providing opportunities for retailers who successfully combine these into their offering.
Report Scope
This Report examines the UK clothing and accessories market. It includes two streams of data relating to the clothing market: consumer spending and retail sales.
Consumer spending forms our market size. This comprises of men’s, women’s and children’s clothing through all retail outlets. It includes outerwear and fashion accessories, but excludes footwear and jewellery.
Retail sales form our sector size. This comprises of all retail sales through clothing specialists. It includes spending on non-clothing categories, such as footwear and beauty. It excludes retail sales through online-only clothing specialists.
The Report also includes an online fashion market size. This comprises of all online consumer spending on clothing and accessories. It includes sales through both specialist and non-specialist retailers.
Tamara has over 12 years of expertise in analysing changing consumer behaviour, industry trends and key innovations in fashion retail. She regularly presents to clients and talks to the media to help them understand the latest developments in the fashion market. She has a background in business journalism and a BA (Hons) in French and Spanish.
In a weaker clothing market, retailers need to do more to differentiate themselves by elevating the shopping experience. Innovation is key to keeping up with more savvy and informed shoppers, and AI can hold the key.
Tamara Sender Ceron
Associate Director – Fashion Retail
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