2022
9
UK Clothing Retailing Market Report 2022
2022-11-25T03:02:23+00:00
OX1100483
2195
157905
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Report
en_GB
“While significant pent-up demand has been driving sales in the first half of 2022 as consumers updated their wardrobes for events and travel, the income squeeze is already dampening spending…

UK Clothing Retailing Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Clothing Retailing Market Report identifies consumers’ attitudes towards leading clothing retailers, where consumers purchase clothes and the impact of the cost of living on the UK clothing market. This report covers the UK clothing market size, market forecast, market segmentation and UK clothing market trends.   

Click here to view our latest German market research on clothing retailing 2022.

 

UK Clothing Market – Current Landscape

2022 has been a tale of two halves for the UK clothing market, with pent-up demand driving new purchases in the first half of the year as consumers updated their wardrobes. However, as the cost of living crisis starts to hit home, consumers are already limiting their spending on more discretionary purchases such as clothing. Retailers in the UK clothing market have struggled to absorb costs and have been forced to pass on price rises to shoppers.

 

UK Clothing Market – Market Share and Industry Trends

Consumers will remain cautious with spending as inflation remains high into 2023, forcing some to forgo non-discretionary fashion purchases. Further price rises are expected in the UK clothing market as retailers seek to protect margins.

Mintel’s clothing retailing market report outlines how consumers have adapted their behaviour by switching to cheaper clothing and accessory retailers. Nevertheless, there are also opportunities for mid-market and higher-priced retailers to expand their value proposition and capture price-conscious shoppers.

  • UK clothing market size: The UK clothing market has benefited from revenge spending. Mintel estimates the value sales of the clothing retail market as £56,063m in 2022.
  • 41% of Brits who purchased clothing in the last 12 months did so online through a laptop/desktop.
  • 58% of UK adults have bought second-hand clothes in the last 12 months or intend on doing so in the future.
  • 41% of shoppers have switched to cheaper clothing retailers in the last 12 months

 

UK Clothing Market – Future Trends

Online shopping habits remain ingrained, and retailers in the UK clothing market are set to benefit from a multichannel model, meaning that investment in these areas is crucial for the UK clothing market growth.

Mintel’s clothing retailing market report identifies that fashion sustainability will become a growing focus as retailers respond to rising consumer awareness of environmental issues and look to navigate new legislation making them accountable for supply chain transparency and their environmental impact. This shift towards more conscientious shopping behaviour has also boosted the resale market.

To discover more about the UK Clothing Retailing Market Report 2022, read our UK fashion Inclusivity and Diversity Market Report 2022, or take a look at our Clothing, Footwear and Accessories Market Research Reports.

 

Quickly Understand

  • The impact of the cost-of-living crisis on the UK clothing market.
  • Explores the UK clothing market share and where people have bought clothes in the last 12 months: in-store, online and through which channels.
  • What drives people to buy new clothes.
  • How consumers’ clothes shopping behaviours have changed.
  • What improvements consumers desire from leading UK clothing market retailers.
  • Explores the UK clothing market size and forecasts the UK clothing market growth.

 

Covered in this Report

Products: Outerwear, underwear and fashion accessories.
Brands: 
Asos, Lucy & Yak, & Other Stories, John Lewis, JS Sports, New Look, Zalando, Boden, Farfetch, Never Fully Dressed, Hush, Marks & Spencer, Edinburgh Wollen Mill, Supergroup, Ted Baker, Peacocks, Primark Stores, River Island, Burberry, Matalan, Urban Outfitters, The White Company, Next, Damartex, Timberland, Primark, Amazon, Tesco, Sainsbury’s, TK Maxx, Sports Direct, Zara, Shein, Debenhams, Uniqlo, H&M.

 

Expert Analysis from a Specialist in the Fashion Retail Industry

This report, written by Tamara Sender Ceron, a leading analyst in the fashion sector, delivers in-depth commentary and analysis to highlight current trends in the UK clothing market and add expert context to the numbers.

While significant pent-up demand has been driving sales in the first half of 2022 as consumers updated their wardrobes for events and travel, the income squeeze is already dampening spending on fashion as the year progresses. As consumers look to navigate inflationary pressures, some will adapt their behaviour and look to save money by trading down to value retailers, but there are also opportunities for other types of fashion retailers to attract shoppers by expanding their value proposition. A desire to refresh outfits on a budget, combined with a shift towards more eco-led behaviours, is also turbo-charging alternative revenue streams such as the second-hand and resale markets.”

Tamara Sender Ceron
Associate Director – Fashion Retail

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • Spending on clothing nears pre-pandemic levels
      • Figure 1: Category outlook, 2022-27
    • The market
    • The clothing market has benefited from pent-up demand
      • Figure 2: Consumer spending on clothing and accessories, 2017-27
    • Slower recovery for specialists
      • Figure 3: Retail sales through specialist clothing retailers, 2017-27
    • Online clothing sales begin to stagnate
      • Figure 4: Online sales of clothing and accessories, 2017-22
    • Companies and brands
    • Next remains leading specialist by revenues
      • Figure 5: Leading specialist retailers’ compound annual growth in revenues, 2017-21
    • JD Sports one of the most trusted brands
      • Figure 6: Attitudes towards and usage of selected brands, 2022
    • The consumer
    • Trousers and dresses drive sales among Gen-Zers
      • Figure 7: Outerwear items purchased in the last three months, March-October 2022
    • Online still the preference, but in-store is catching up
      • Figure 8: How consumers have bought clothes for themselves in the last 12 months, 2020-22
    • Amazon drops behind Marks & Spencer
      • Figure 9: Retailers used to purchase clothing in the last 12 months (NET of retailers used to purchase in-store and/or online), 2022
    • Adapting to an era of hybrid work-leisurewear
      • Figure 10: Reasons for buying clothes in the last 12 months, 2022
    • Nearly three quarters trade down or plan to
      • Figure 11: Changes in shopping behaviours and future plans, 2022
    • Better loyalty schemes
      • Figure 12: Improvements required at the retailers shopped with, 2022
  3. Issues & Insights

    • How will the cost-of-living crisis impact the clothing market?
    • What are the main opportunities for driving growth?
    • Better loyalty schemes
    • Improvements to sizing
    • Adapting to an era of hybrid work-leisurewear
    • Closing the loop
    • Appealing to ignored older shoppers
  4. Market Drivers

    • Catering to an ageing population
      • Figure 13: Trends in the age structure of the UK population, by gender, 2021 and 2026
    • A quarter of consumers still spend on fashion items…
      • Figure 14: Consumer expenditure on key areas in the last 12 months, 2022
    • …but it is one of the first areas to go when limiting spending
      • Figure 15: Future expenditure on key areas, 2022
    • Total pay sees fall in growth
      • Figure 16: Real wages growth: wages growth vs inflation, January 2017-August 2022
    • Clothing inflation reaches new heights
      • Figure 17: Consumer price inflation and overall CPIH, August 2021-September 2022
    • Inflation is the key concern for consumers and brands…
    • …and despite government support, energy prices are still a major concern…
    • … and will weigh down the post-COVID recovery
    • Consumer spending power will be curbed
    • The conflict in Ukraine is hurting the UK economy in a number of ways
    • Unemployment is at a near 50 year low
    • Consumers’ financial wellbeing has fallen from the highs of 2021…
      • Figure 18: Household financial wellbeing index, 2016-22
    • …and most people are feeling the effects of price rises
  5. Market Size and Performance

    • The clothing market has benefited from pent-up demand…
      • Figure 19: Consumer spending on clothing and accessories, 2017-22
    • …but cost-of-living crisis dampens growth
  6. Market Forecast

    • Spending on clothing nears pre-pandemic levels
      • Figure 20: Category outlook, 2022-27
    • Clothing growth to slow
      • Figure 21: Market forecast for clothing and accessories, 2017-27
      • Figure 22: Consumer spending on clothing and accessories, 2017-27
    • Learnings from the last income squeeze
    • Forecast methodology
  7. Sector Size and Performance

    • Slower recovery for specialists
      • Figure 23: Retail sales through specialist clothing retailers, 2017-27
      • Figure 24: Retail sales through specialist clothing retailers, 2017-27
    • Clothing sales through specialist retailers
      • Figure 25: Estimated sales of clothing and accessories through specialists, 2017-22
      • Figure 26: Clothing specialists’ share of consumer spending on clothing and accessories, 2017-22
  8. Channels of Distribution

    • Online channels grow their share
    • Specialists continue to lose out
    • Growing sectors
      • Figure 27: Estimated distribution of consumer spending on clothing, by retailer type, 2021
      • Figure 28: Estimated distribution of consumer spending on clothing, by retailer type, 2017-21
  9. Leading Specialists

    • Next remains the leading specialist
      • Figure 29: Estimated leading clothing specialist retailers’ revenue, 2017-22
    • Compound annual growth rates in revenues
      • Figure 30: Leading specialist retailers’ compound annual growth in revenues, 2017-21
    • Outlet numbers
      • Figure 31: Leading specialist retailers’ outlet numbers, 2017-21
    • Sales per outlet
      • Figure 32: Leading specialist retailers estimated sales per outlet, 2017-21
  10. Leading Non-specialists

    • Pureplays see slowdown in sales
    • Sports retailers remain strong
      • Figure 33: Leading non-specialist retailers’ estimated revenues, 2017-21
  11. Online

    • Online clothing sales begin to stagnate
      • Figure 34: Online sales of clothing and accessories, 2017-22
      • Figure 35: Online as a percentage of all spending on clothing, footwear and accessories, 2017-22
    • Where They Shop: Amazon stands out as favourite retailer
      • Figure 36: Retailers used to purchase clothing online in the last 12 months, 2022
  12. Market Shares

    • Specialists compete with online-only players for market share
      • Figure 37: Leading specialists’ estimated market share on clothing, 2017-21
    • Change in market shares
      • Figure 38: Leading clothing retailers’ change in share of clothing spending, 2016-21
  13. Launch Activity and Innovation

    • Sustainability
    • The Vintage Store opens largest outlet yet in Liverpool
    • Lampoo launches London store
    • Vollebak launches shirts made from nettles
      • Figure 39: Vollebak Off Grid Shirt: Blueberry edition
    • Primark enters vintage clothing market
    • Uniqlo ramps up clothing repair services in London store
    • New store openings and pop-ups
    • Marks & Spencer opens new Lakeside store
    • Amazon’s first physical fashion store
    • Arket adds third-party brands for the first time
    • Primark confirm 25 locations for click-and-collect trial
    • Mango set to open three new stores as part of expansion plans
    • M&S to open Mamas & Papas shop-in-shops
    • Cost-of-living crisis
    • John Lewis to offer free meals to staff
    • John Lewis scraps minimum spend on Christmas click-and-collect
    • Very’s new Everyday collection
    • Decathlon rolls out rental service
    • Marks & Spencer freezes schoolwear prices
  14. Brand Research

    • Brand map
      • Figure 40: Attitudes towards and usage of selected brands, 2022
    • Key brand metrics
      • Figure 41: Key metrics for selected brands, 2022
    • Brand attitudes: & Other Stories an innovative brand
      • Figure 42: Attitudes, by brand, 2022
    • Brand personality: Reiss an exclusive brand
      • Figure 43: Brand personality – macro image, 2022
    • Warehouse viewed as welcoming
      • Figure 44: Brand personality – micro image, 2022
    • Brand analysis
    • Mid-market brands prove popular
    • Pureplays viewed as stylish
    • Higher-priced fashion retailers: Reiss, & Other Stories, Lucy & Yak, Hush
  15. Advertising and Marketing Activity

    • Advertising spend exceeds pre-pandemic levels
      • Figure 45: Total above-the-line, online display and direct mail advertising expenditure on clothing and accessories, 2017-21
    • Digital and TV advertising main forms of clothing advertising
      • Figure 46: Total above-the-line, online display and direct mail advertising expenditure on clothing and accessories, by media type, 2021
    • Vinted expands its advertising, alongside M&S
      • Figure 47: Top 20 retailers’ total above-the-line, online display and direct mail advertising expenditure on clothing and accessories, 2018-21
    • Key campaigns
    • Tesco launches inclusive F&F Spring/Summer campaign
    • Vinted sponsorship with Channel 4’s Hollyoaks
    • Burberry follows ‘Open Spaces’ ad with ‘Night Creatures’ film
    • Christmas advertising
    • Barbour animated ad featuring Paddington Bear
    • River Island launches first ever TV advert for Christmas
  16. What They Buy

    • Demand for clothing returns to pre-pandemic levels
      • Figure 48: Fashion items purchased in the last three months, March 2020-October 2022
    • Trousers and dresses drive sales among Gen Zs
      • Figure 49: Outerwear items purchased in the last three months, March-October 2022
    • People buy fewer clothing items
      • Figure 50: Trend in number of items purchased in the last three months, Oct 2021-Oct 2022
    • People spending less on clothes
      • Figure 51: Trend in amount spent on clothing for themselves in the last three months, Oct 2021-Oct 2022
  17. How They Shop

    • Online still the preference, but in-store is catching up
      • Figure 52: How consumers have bought clothes for themselves in the last 12 months, 2020-22
    • Younger generations most likely to shop online
      • Figure 53: How consumers have bought clothes for themselves in the last 12 months, by generation, 2022
    • Women more likely to shop online than men
      • Figure 54: How consumers have bought clothes for themselves in the last 12 months, by age and gender, 2022
  18. Where They Shop

    • Marks & Spencer still the favourite retailer
      • Figure 55: Retailers used to purchase clothing in the last 12 months (NET of retailers used to purchase in-store and/or online), 2022
    • Value retailers benefit from in-store shopping
      • Figure 56: Retailers used to purchase clothing in the last 12 months, by channel, 2022
  19. Customer Profiles

    • Sports retailers used mostly by men
      • Figure 57: Retailer customer profile, by gender, 2022
    • ASOS losing younger customers
      • Figure 58: Retailer customer profile, by age, 2022
      • Figure 59: Retailer customer profile, by socio-economic group, 2022
  20. Purchase Drivers

    • Adapting to an era of hybrid work-leisurewear
      • Figure 60: Reasons for buying clothes in the last 12 months, 2022
    • Gen Zs buy new clothes to wear on nights out
  21. Changes in Behaviours and Future Plans

    • Almost three quarters trade down or plan to
      • Figure 61: Changes in shopping behaviours and future plans, 2022
    • Rise in more conscientious shopping to save money
      • Figure 62: Agreement with the statement “Sold clothes I no longer wear”, by generation, 2022
  22. Improvements Desired at Retailers Shopped with

    • Better loyalty schemes
      • Figure 63: Improvements required at the retailers shopped with, 2022
    • Improvements to sizing
      • Figure 64: Improvements required at the retailers shopped with, by gender, 2022
    • Gen Zs want more rapid delivery
      • Figure 65: Improvements required at the retailers shopped with, by generations, 2022
  23. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  24. Appendix – Market/Sector Size and Forecast

    • Forecast methodology
      • Figure 66: Forecast for consumer spending on clothing and accessories, 2022-27
      • Figure 67: Forecast for retail sales of specialist clothing retailers, 2022-27

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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