2021
9
UK Colour Cosmetics Market Report 2021
2021-07-28T04:07:55+01:00
OX1049211
2195
140955
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Report
en_GB
“Colour cosmetics has seen significant disengagement largely due to the pandemic, with return to ‘normal life’ boding well for the category as the return of social occasions will impact usage…

UK Colour Cosmetics Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the UK Colour Cosmetics market, including the behaviours, preferences and habits of the consumer.

The COVID-19 pandemic has reduced usage motivations in the colour cosmetics market category, and accelerated the trend for simpler beauty routines. As consumers enter the next normal, routines are likely to remain simple, suggesting that multifunctional and easy-to-use products will have more appeal in colour cosmetics.

The colour cosmetics category saw a 22% decline in value in 2020 as the pandemic wiped out usage occasions, however, 45% of female makeup buyers continued to use makeup even when not leaving the house and 45% purchased a new product that they hadn’t bought before. This highlights a willingness to experiment and purchase products even when social occasions have been limited.

Currently the biggest threat to the category comes from the increased focus on skincare, with 69% of female makeup buyers having focused more on their skincare rather than their makeup routine in the last 12 months. As women increase their skincare efforts, this reduces motivations to use makeup.

An opportunity in the category comes from aligning with skincare trends, particularly the clean skincare movement. 20% of female makeup buyers have purchased a clean makeup brand in the last 12 months, but 37% show interest in doing so. Skincare-makeup hybrid and free-from formulations will appeal, as well as advice on how to layer makeup on skincare.

Read on to discover more details or take a look at all of our UK Beauty and Personal Care market research.

Quickly understand

  • The impact of COVID-19 on the colour cosmetics market.
  • The value of individual segments and brand performance in 2020.
  • Shifts in purchase of colour cosmetics and purchase behaviours in the last 12 months.
  • Interest and expectations from clean makeup brands.
  • Important factors when buying makeup.
  • Colour Cosmetics market.
  • Colour cosmetics industry.
  • Cosmetics market in the United Kingdom.

Covered in this report

Brands: L’Oréal, Coty, Boots, Estée Lauder, Amazon, Facebook, Revolution Beauty, Clinique, Skincity, Huda Beauty, UOMA Beauty, Milk Makeup, Nails Inc, Zara, Collection, Cosmetica, Parfums Christian Dior, Saie, Jane Iredale, Iconic, Bobbi Brown, Shiseido, Kiko, Urban Decay, Boots, Benefit Cosmetics, KVD Beauty, UOMA Beauty, Morphe, e.l.f. Cosmetics, NARS Cosmetics.

Expert analysis from a specialist in the field

This report, written by Roshida Khanom, a leading analyst in the Beauty sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Colour cosmetics has seen significant disengagement largely due to the pandemic, with return to ‘normal life’ boding well for the category as the return of social occasions will impact usage behaviours. Long-term growth will come from aligning with key consumer trends; the increased focus on skincare presents opportunities not just for hybrid formulations but also for makeup brands to work with skincare brands to help consumers understand how to get the most from both. Interest in clean makeup also presents opportunities, particularly as clean is closely associated with environmentally friendly – a trend that brands are already tapping into.

Roshida Khanom
Category Director BPC

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on colour cosmetics
      • Figure 1: Short, medium and long-term impact of COVID-19 on colour cosmetics, 2021
    • The market
    • Market size and forecast
      • Figure 2: Market forecast for the UK colour cosmetics category, 2016-26
    • A hopeful return to physical stores
    • Companies and brands
    • eCommerce helps brands in 2020
      • Figure 3: Manufacturer shares in the UK colour cosmetics market, 2020
    • The consumer
    • Embracing a natural look
      • Figure 4: Purchase of face makeup, 2020 and 2021
    • Going for minimal effort on eyes
      • Figure 5: Purchase of eye colour makeup, 2020 and 2021
    • Lipstick index doesn’t hold true for lipstick this time…yet
      • Figure 6: Purchase of lip colour makeup, 2020 and 2021
    • Low maintenance favoured for nails
      • Figure 7: Purchase of nail colour, 2020 and 2021
    • Department stores lose their appeal
      • Figure 8: Places of purchase of makeup, 2020 and 2021
    • Clean makeup sees barriers to purchase
      • Figure 9: Purchase of clean makeup brands, 2021
    • Clean for me and clean for the environment
      • Figure 10: Ingredients expected to be included in a ‘clean’ makeup brand, 2021
    • Avoiding synthetics
      • Figure 11: Ingredients expected to be excluded in the ‘clean’ makeup brand, 2021
    • Align makeup with skincare
      • Figure 12: Makeup usage behaviours, 2021
    • Aid colour matching to help consumers get it right
      • Figure 13: Makeup purchase factors, 2021
  3. Issues and Insights

    • COVID-19 wipes motivations in 2020
    • Hope for physical stores
    • Young women are still following trends
  4. The Market – Key Takeaways

    • COVID-19 accelerated existing trends
    • Spend on premium brands proved more resilient
    • An optimistic return to physical stores
  5. Market Size and Performance

    • COVID-19 disrupts the colour cosmetics category
      • Figure 14: Short, medium and long-term impact of COVID-19 on colour cosmetics, 2021
    • Repertoires in decline even before COVID-19
      • Figure 15: UK retail value sales of colour cosmetics, 2016-26
  6. Market Forecast

    • Recovery expected in the longer term
      • Figure 16: Market forecast for the UK colour cosmetics category, 2016-26
    • Market drivers and assumptions
      • Figure 17: Key drivers affecting Mintel’s market forecast, 2016-25
    • Forecast methodology
  7. COVID-19 Scenario Performance

    • Mintel’s approach to predicting the impact of COVID-19
    • Fundamental differences in how COVID-19 is affecting consumer markets
    • Extended disruption will impact usage behaviours
      • Figure 18: COVID-19 scenario forecasts for colour cosmetics, 2016-26
    • Rapid recovery will drive spend
    • COVID-19 market disruption: risks and outcomes
      • Figure 19: Summary of Mintel scenario expectations and the impact on the colour cosmetics market, 2021
  8. Market Segmentation

    • Value declines across the board
      • Figure 20: UK retail value sales of colour cosmetics, by segment, 2019 and 2020
    • Prestige sees smaller decline than mass-market
      • Figure 21: Mass-market and prestige sales of colour cosmetics, 2019 and 2020
  9. Channels to Market

    • Spend declines across all channels
      • Figure 22: UK retail value sales of colour cosmetics, by outlet type, 2019 and 2020
    • Hope for physical stores
  10. Market Drivers

    • Consumer confidence has returned
      • Figure 23: Trends in consumer sentiment for the coming year, 2020-21
    • Rise in teens makes diversity more important
      • Figure 24: Trends in the age structure of the UK female population, 2015-25
    • Focus on skincare
    • Online content can drive engagement
    • Consumers are buying with a conscience
      • Figure 25: Buying behaviours concerning issues relating to minority groups, 2020
  11. Companies and Brands – Key Takeaways

    • COVID-19 boosts ecommerce for brands
    • Makeup sees cleaner formulations
    • Ethical credentials are increasingly important
  12. Market Share

    • Losses across the board in 2020
      • Figure 26: Manufacturer shares in the UK colour cosmetics market, 2019 and 2020
    • Brands look ahead in 2021
  13. Launch Activity and Innovation

    • ‘Skincare-makeup’ can re-engage consumers in 2021
      • Figure 27: New product development in the colour cosmetics category, by sub-category, 2018-21
      • Figure 28: Examples of NPD in face makeup with beauty-enhancing claims, Q1 2021
    • Eyeshadow needs a rethink
      • Figure 29: Examples of NPD in mini eyeshadow palettes, 2020-21
      • Figure 30: Milk makeup colour chalk, 2021
    • New products see NPD in clean makeup
      • Figure 31: Product development in the colour cosmetics category, by launch type, 2018-21
      • Figure 32: Nails Inc 73% Plant Power Longwear 21 free vegan polish, 2020
      • Figure 33: Zara eye colour in 6 refillable eyeshadow palette, 2021
    • Long-lasting remains an essential claim
      • Figure 34: Top claims in the colour cosmetics category, 2019 and 2020
      • Figure 35: Examples of NPD in eye products offering an at-home alternative to professional services, 2020-21
    • Swipe applications offer multiple benefits
      • Figure 36: Examples of NPD in swipe application products, 2021
    • Lips look to hydration to drive engagement
      • Figure 37: Examples of NPD in lip products with hydrating benefits, 2020-21
    • Brands attempt to excite with limited editions
      • Figure 38: New product development in the colour cosmetics category, by top ultimate companies and other, 2020
      • Figure 39: Examples of NPD limited edition makeup by L’Oréal, 2021
    • Ethical claims slowly gain traction
  14. Advertising and Marketing Activity

    • Brands get creative on digital
      • Figure 40: Recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by media type, 2017-21
    • Brands focus on online strategy in 2021
      • Figure 41: Recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, 2020
    • Nielsen Ad Intel coverage
  15. Brand Research

    • Brand map
      • Figure 42: Attitudes towards and usage of selected brands, 2021
    • Key brand metrics
      • Figure 43: Key metrics for selected brands, 2021
    • Brand attitudes: premium brands are associated with quality
      • Figure 44: Attitudes, by brand, 2021
    • Brand personality: mass-market brands are accessible
      • Figure 45: Brand personality – Macro image, 2021
    • Makeup brands score well for being glamorous
      • Figure 46: Brand personality – Micro image, 2021
    • Brand analysis
    • NARS Cosmetics is worth paying more for
      • Figure 47: User profile of NARS Cosmetics, 2021
    • Morphe is youthful
      • Figure 48: User profile of Morphe, 2021
    • Boots No7 drives accessibility
      • Figure 49: User profile of Boots No7, 2021
    • Revolution Beauty scores well for being ethical
      • Figure 50: User profile of Revolution Beauty, 2021
    • Benefit Cosmetics drives the fun quotient
      • Figure 51: User profile of Benefit Cosmetics, 2021
    • e.l.f. Cosmetics boosts its fun image
      • Figure 52: User profile of e.l.f. Cosmetics, 2021
    • KVD Beauty maintains its differentiation
      • Figure 53: User profile of KVD Beauty, 2021
    • UOMA Beauty is well differentiated
      • Figure 54: User profile of UOMA Beauty, 2021
    • Reading word clouds
  16. The Consumer – Key Takeaways

    • COVID-19 accelerates simple beauty trends
    • Aligning makeup with skincare will drive engagement
    • Buyers fall…but experimentation remains high
  17. Impact of COVID-19 on the BPC Consumer

    • Vaccine optimism in 2021 will boost spend…
      • Figure 55: Worry and extreme worry about being exposed to COVID-19, 2020-21
    • …but in-store trial still impacted
    • Beauty routines are getting simpler
      • Figure 56: Beauty/grooming routine changes since the start of the COVID-19/coronavirus outbreak, 2021
    • Focus is on skincare
      • Figure 57: Changes in facial skincare routines since COVID-19, 2021
  18. Purchase of Face Makeup

    • Less coverage needed
      • Figure 58: Purchase of face makeup, 2020 and 2021
    • Young women focus on areas you can see
  19. Purchase of Colour Makeup

    • Eyes haven’t held up
      • Figure 59: Purchase of eye colour makeup, 2020 and 2021
    • Lipstick sees significant disengagement
      • Figure 60: Purchase of lip colour makeup, 2020 and 2021
    • Young women are still following trends
    • Back to basics with nails
      • Figure 61: Purchase of nail colour, 2020 and 2021
  20. Places of Purchase of Makeup

    • Health and beauty retailers lose the most shoppers in 2021
      • Figure 62: Places of purchase of makeup, 2020 and 2021
    • Online retailers see little new engagement
    • Death of department stores
  21. Interest in Clean Makeup

    • Target over-45s with clean makeup
      • Figure 63: Purchase of clean makeup brands, 2021
    • Sustainability is a must for clean beauty
      • Figure 64: Ingredients expected to be included in a clean makeup brand, 2021
    • ‘Natural’ is still considered ‘clean’
      • Figure 65: Expectation of naturally occurring minerals and plant-based ingredients in a clean makeup brand, by age, 2021
    • The challenge of proof
    • Synthetics are a no-no
      • Figure 66: Ingredients expected to be excluded in the clean makeup brand, 2021
  22. Makeup Usage Behaviours

    • All about skin
      • Figure 67: Makeup usage behaviours, 2021
    • Mood-boosting makeup
      • Figure 68: Kiko mood boost luminous foundation, 2021
    • Drive responsible disposal
    • Offer maximum impact for video calls
    • Younger women remain engaged
      • Figure 69: Behaviours relating to experimenting with makeup, by 16-24s vs all, 2021
  23. Makeup Purchase Factors

    • Mix up skin tone and ethnicity to aid shopping
      • Figure 70: Makeup purchase factors, 2021
    • Putting skin forward
    • Ethical considerations are an expectation
    • Interesting packaging is a low consideration
  24. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  25. Appendix – Central Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 71: Market forecast and prediction intervals for the UK colour cosmetics category, 2016-26
    • Market drivers and assumptions
      • Figure 72: Key drivers affecting Mintel’s market forecast, 2021-26
    • Forecast methodology
  26. Appendix – COVID Scenario Performance Methodology and Assumptions

    • Scenario performance
      • Figure 73: COVID-19 scenario forecasts for the UK colour cosmetics category, 2016-26
    • Rapid COVID recovery, central and extended COVID disruption scenarios outline
    • Scenario methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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