2022
9
UK Colour Cosmetics Market Report 2022
2022-09-02T04:05:14+01:00
OX1103149
2195
155370
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Report
en_GB
“Following COVID-19, women have adopted streamlined makeup routines. However, as social occasions resume and consumers return to offices, occasions for makeup-wearing become more frequent and spend is recovering. While the…

UK Colour Cosmetics Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Colour Cosmetic Market Report identifies consumers’ attitudes towards makeup in a post-COVID-19 world, the impact of the cost of living and product innovation in the cosmetic market. This report covers the cosmetic market size, market forecast, market segmentation and industry trends in the cosmetic market.

 

Current Colour Cosmetic Market Landscape 

Growth in the colour cosmetics market in 2022 will be driven by COVID-19 recovery, alongside price rises. Renewed demand for lipstick suggests consumers are turning to the category for a feel-good boost. Brands that cater to the heightened demand for value, quality and functionality will appeal to consumers and will likely increase their cosmetic market share.

 

Cosmetic Market Share and Key Industry Trends

The biggest threat to the colour cosmetic market is the shift in usage behaviours post-pandemic, as consumers have streamlined their daily makeup routines. The makeup industry will need to address the challenges of consumers continuing to work from home and cutting back on non-essential purchases and experiences, which are driving makeup usage down.

The younger generation will buoy spending as they embrace the makeup industry’s potential for playfulness and mood-boosting credentials, with engagement continuing to be enhanced by social media and influencers.

  • 61% of UK female consumers have bought makeup in the last 12 months.
  • 79% of makeup users would like to see eco-friendlier packaged products.
  • 76% of UK female consumers shop around to find the best price when buying makeup.
  • 50% of UK female consumers would be interested in using an app to receive personalised makeup tips.

 

Future Trends in the UK Colour Cosmetic Market

The colour cosmetic market will have to adapt to heightened demand for sustainable initiatives with new packaging solutions and ingredient sourcing transparency. Technology and the metaverse will also offer opportunities in the colour cosmetic market as it will drive excitement amongst younger consumers and create new ways of experiencing makeup virtually.

Read on to discover more about the UK Future of Money, read our UK Attitudes Towards Beauty and Grooming Routines Market Report 2022 or take a look at our other Beauty and Personal Care Market Research.

 

Quickly Understand

  • The impact of the rising cost of living and inflation on consumer shopping habits within the cosmetic market.
  • Where and how are consumers shopping for their makeup products.
  • How consumers are using makeup in a post COVID-19 world.
  • How product innovations are changing the way consumers apply makeup.
  • Explores cosmetic market size and cosmetic market share.

 

Covered in this Report

Products: Face makeup, eye makeup, lip makeup, nail makeup.
Brands:  Burberry, Coty, Estée Lauder, L’Oréal (Lancôme), Boots, Kylie Cosmetics, The Ordinary, YSL (Nu), Rare Beauty, The Body Shop, The Beauty Crop, Blush, Revolution, ZAO, Jones Road, Ere Perez, By Terry, Diors, MAC, Clinique, Kiko, Rose Inc, Valentino Rosso, Nimya Set, Fenty Beauty, Nude by Nature, Kjaer Weis, Beauty Pie, bareMinerals, Wander Beauty, Byredo, Charlotte Tilbury Beauty, Chanel, Shiseido, Puig, LVMH

 

Expert Analysis from a Specialist in the Field

This report, written by Clotilde Drapé, a leading analyst in the BPC industry, delivers in-depth commentary and analysis to highlight current trends in the makeup industry and add expert context to the numbers.

“Following COVID-19, women have adopted streamlined makeup routines. However, as social occasions resume and consumers return to offices, occasions for makeup-wearing become more frequent and spend is recovering. While the cost of living crisis might hinder spending, the makeup category will have a role to play in consumers’ lives as brands can emphasise its joyful and playful aspects in times of stress.”

Clotilde Drapé
Global Analyst

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for colour cosmetics
      • Figure 1: Colour cosmetics category outlook, 2022-27
    • The market
    • Market size and forecast
      • Figure 2: Market forecast for colour cosmetics, 2022-27
    • Companies and brands
    • Brands adapt to new market realities
      • Figure 3: Manufacturer shares in the UK colour cosmetics market, 2021
    • Consumers opt for fresh face looks
      • Figure 4: New product development in the colour cosmetics category, by sub-category, 2019-22
    • The consumer
    • Face makeup purchase remains behind pre-pandemic levels
      • Figure 5: Purchase of face makeup in the last 12 months, 2021 and 2022
    • Colour makeup sees stronger recovery
      • Figure 6: Purchase of colour makeup in the last 12 months, 2021 and 2022
    • Lips products are applied most frequently
      • Figure 7: Frequency of makeup application, 2022
    • Consumers favour value-driven brands
      • Figure 8: Type of makeup brands purchased in the last 12 months, 2022
    • Long lasting claims are a priority for makeup buyers
      • Figure 9: Makeup purchase priorities, 2022
    • Hydration is a priority for consumers when choosing a face makeup product
      • Figure 10: Interest in skincare claims in makeup, 2022
    • Packaging concerns come to the fore in makeup
      • Figure 11: Makeup usage and purchase behaviours relating to sustainability, 2022
    • Adapt to value-driven consumers
      • Figure 12: Makeup usage and purchase behaviours relating to value, 2022
    • Consumers are on the lookout for skincare claims but there is a need to improve brand trust
      • Figure 13: Makeup usage and purchase behaviours relating to skincare claims, 2022
    • Technology can enhance makeup experimentation, but only younger consumers are ready for it
      • Figure 14: Makeup usage and purchase behaviours relating to experimentation, 2022
  3. Issues and Insights

    • Inflation will impact place of purchase and brand preferences
    • Sustainability is at the heart of the consumers’ makeup needs
    • Brands explore the cross-over between skincare and makeup
  4. Market Size and Performance

    • Colour cosmetics market sees strongest growth since pandemic
      • Figure 15: UK retail value sales of colour cosmetics, 2016-22
  5. Market Forecast

    • The five-year outlook for colour cosmetics
      • Figure 16: Colour cosmetics category outlook, 2022-27
    • Embrace lifestyles shifts post COVID-19
      • Figure 17: Market forecast for colour cosmetics, 2022-27
      • Figure 18: Market forecast for colour cosmetics at constant and current prices, 2022-27
    • Learnings from the last income squeeze
      • Figure 19: UK retail value sales of colour cosmetics, 2007-17
    • Forecast methodology
  6. Market Segmentation

    • A recovery driven by a renewed interest in face and lip makeup
      • Figure 20: UK retail value sales of colour cosmetics, by segment, 2020-22
    • Opportunities for value-driven brands as mass-market recovers
      • Figure 21: UK retail value sales of colour cosmetics, by price positioning, 2020-22
    • Kind to skin makeup comes to the masses
      • Figure 22: Rimmel London Kind & Free Moisturising Skin Tint Foundation, 2022
    • Premium brands can link value to quality to remain competitive
  7. Channels to Market

    • Health and beauty specialists strengthen their position
      • Figure 23: UK retail value sales of colour cosmetics, by outlet type, 2020-22
    • Department stores elevate the in-store shopping experience
    • Online-only retailers can attract value-driven consumers
  8. Market Drivers

    • Inflation is the key concern for consumers and brands…
    • …and will weigh down the post-COVID recovery
    • Consumer spending power will be curbed
    • The conflict in Ukraine is hurting the UK economy in a number of ways
    • Appeal to price-conscious consumers with private label NPD
      • Figure 24: Purchase of own label by females over branded beauty/grooming products, 2021
    • Leverage playfulness to help consumers navigate stressful times
      • Figure 25: Time spent by women on maintaining appearance in the morning, 2021
    • Position beauty as a treat
    • Accelerate sustainable initiatives to attract young consumers
    • It’s not all about Gen Z; address the need for mature skin makeup
      • Figure 26: Trends in the age structure of the UK female population, 2016-26
  9. Market Share

    • Manufacturers with masstige portfolio win market share
      • Figure 27: UK retail value sales of colour cosmetics, by manufacturer, 2020-22
    • Manufacturers address new consumer demands
  10. Launch Activity and Innovation

    • Consumers opt for fresh face looks
      • Figure 28: New product development in the colour cosmetics category, by sub-category, 2019-22
    • Face makeup wants to reveal, not conceal
      • Figure 29: Examples of face makeup launches carrying skin enhancing claims 2022
    • Blush innovation focusses on multifunctionality
      • Figure 30: Examples of multi-purpose blush launches, 2022
    • Pencil format innovations offer sustainability benefits
      • Figure 31: Examples of pencil launches in eye and face makeup, 2022
    • Makeup companies focussed on range extensions during the pandemic
      • Figure 32: development in the colour cosmetics category, by launch type, 2019-22
    • Limited editions generate excitement and spotlight hero products
      • Figure 33: Examples of limited edition makeup launches, 2022
    • Refills are the next step towards sustainability
      • Figure 34: Examples of lip launches/relaunches with refillable claims, 2022
    • Long lasting benefits remain a priority for value-seeking consumers
      • Figure 35: Top 10 claims in the colour cosmetics category (based on 2021), 2020 and 2021
      • Figure 36: Examples of Setting Spray and Primer launches carrying long lasting claims, 2022
    • Brightening and hydration are key skincare claims in makeup launches
      • Figure 37: Examples of makeup launches carrying brightening or hydration claims, 2022
    • Ethical claims are on the rise in makeup
      • Figure 38: Examples of launches carrying ethical animal claims, 2022
    • Convenience and multi-purpose products can bring a sense a value
      • Figure 39: Examples of launches carrying ease of use claims, 2022
    • LVMH and smaller brands lead makeup innovation
      • Figure 40: New product development in the colour cosmetics category, by top ultimate companies and other, 2021
  11. Advertising and Marketing Activity

    • TV ad spend remains strong and recovers
      • Figure 41: Recorded above-the line, online display and direct mail advertising expenditure on colour cosmetics, by media type, 2019-22
    • L’Oréal and Coty are the biggest advertising spenders
      • Figure 42: Recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, 2021
    • Advertising in makeup goes outside of traditional channels
    • Makeup campaigns embrace consumers from all ages
    • Nielsen Ad Intel coverage
  12. Brand Research

    • Brand map
      • Figure 43: Attitudes towards and usage of selected brands, 2022
    • Key brand metrics
      • Figure 44: Key metrics for selected brands, 2022
    • Brand attitudes: mass brands are trusted and offer value
      • Figure 45: Attitudes, by brand, 2022
    • Brand personality: artistry and indie brands are considered fun
      • Figure 46: Brand personality – Macro image, 2022
    • Brands combining a mix of expertise and innovation outperform
      • Figure 47: Brand personality – Micro image, 2022
    • Brand analysis
    • NYX Professional Makeup is fun and youthful
    • Rimmel London benefits from high awareness and usage among consumers
    • MAC is appreciated for its quality and expertise
    • bareMinerals is considered as ethical and scores high on brand awareness
    • Kylie Cosmetics captures younger demographics and is perceived as fun
    • Rare Beauty conveys a message of positivity and inclusivity
    • Valentino Beauty combines fashion expertise with beauty
    • Chanel is a brand that consumers trust and praise for its quality
  13. Purchase of Face Makeup

    • Consumers purchase less makeup and focus on complexion
      • Figure 48: Purchase of face makeup in the last 12 months, 2021 and 2022
  14. Purchase of Colour Makeup

    • Colour makeup gets playful with collaborations
      • Figure 49: Purchase of colour makeup in the last 12 months, 2021 and 2022
  15. Frequency of Makeup Application

    • Lips return to makeup routines
      • Figure 50: Frequency of makeup application, 2022
  16. Makeup Brand Preferences

    • Consumers favour value-driven brands
      • Figure 51: Type of makeup brands purchased in the last 12 months, 2022
    • Indie brands can answer demand for trends and more affordable prices
      • Figure 52: Type of makeup brands purchased in the last 12 months, by age, 2022
  17. Makeup Purchase Priorities

    • Long lasting is the number one purchase driver for makeup users
      • Figure 53: Makeup purchase priorities, 2022
    • Consumers seek convenience and ease of application
    • Product formulas are under scrutiny
  18. Interest in Skincare Claims in Makeup

    • Hydration is a priority for consumers when choosing a face makeup product
      • Figure 54: Interest in skincare claims in makeup, 2022
    • Address mature consumers with anti-aging claims
      • Figure 55: Charlotte Tilbury, makeup for older women guidelines
    • Adding a UV protection is key for foundation
    • Anti-acne makeup is a niche that offers opportunities to reach consumers with acne-prone skin from all ages
      • Figure 56: Interest in anti-acne skincare claims in makeup, by age, 2022
  19. Makeup Usage and Purchase Behaviours

    • Packaging is at the heart of consumers’ eco-concerns
      • Figure 57: Makeup usage and purchase behaviours relating to sustainability, 2022
    • Adapt to value-driven consumers
      • Figure 58: Makeup usage and purchase behaviours relating to value, 2022
    • Consumers are on the lookout for skincare claims but there is a need to improve brand trust
      • Figure 59: Makeup usage and purchase behaviours relating to skincare claims, 2022
    • Technology can enhance makeup experimentation, especially among younger generations
      • Figure 60: Makeup usage and purchase behaviours relating to experimentation, 2022
  20. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  21. Appendix – Market Size and Forecast

    • Market forecast and prediction intervals
      • Figure 61: Best- and worst-case forecast for colour cosmetics, 2022-27
    • Market drivers and assumptions
      • Figure 62: Key economic drivers, 2016-26
    • Forecast methodology
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

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Data

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*databooks not available with UK B2B Industry reports.

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