The UK Colour Cosmetic Market Report identifies consumers’ attitudes towards makeup in a post-COVID-19 world, the impact of the cost of living and product innovation in the cosmetic market. This report covers the cosmetic market size, market forecast, market segmentation and industry trends in the cosmetic market.
Current Colour Cosmetic Market Landscape
Growth in the colour cosmetics market in 2022 will be driven by COVID-19 recovery, alongside price rises. Renewed demand for lipstick suggests consumers are turning to the category for a feel-good boost. Brands that cater to the heightened demand for value, quality and functionality will appeal to consumers and will likely increase their cosmetic market share.
Cosmetic Market Share and Key Industry Trends
The biggest threat to the colour cosmetic market is the shift in usage behaviours post-pandemic, as consumers have streamlined their daily makeup routines. The makeup industry will need to address the challenges of consumers continuing to work from home and cutting back on non-essential purchases and experiences, which are driving makeup usage down.
The younger generation will buoy spending as they embrace the makeup industry’s potential for playfulness and mood-boosting credentials, with engagement continuing to be enhanced by social media and influencers.
- 61% of UK female consumers have bought makeup in the last 12 months.
- 79% of makeup users would like to see eco-friendlier packaged products.
- 76% of UK female consumers shop around to find the best price when buying makeup.
- 50% of UK female consumers would be interested in using an app to receive personalised makeup tips.
Future Trends in the UK Colour Cosmetic Market
The colour cosmetic market will have to adapt to heightened demand for sustainable initiatives with new packaging solutions and ingredient sourcing transparency. Technology and the metaverse will also offer opportunities in the colour cosmetic market as it will drive excitement amongst younger consumers and create new ways of experiencing makeup virtually.
Read on to discover more about the UK Future of Money, read our UK Attitudes Towards Beauty and Grooming Routines Market Report 2022 or take a look at our other Beauty and Personal Care Market Research.
Quickly Understand
- The impact of the rising cost of living and inflation on consumer shopping habits within the cosmetic market.
- Where and how are consumers shopping for their makeup products.
- How consumers are using makeup in a post COVID-19 world.
- How product innovations are changing the way consumers apply makeup.
- Explores cosmetic market size and cosmetic market share.
Covered in this Report
Products: Face makeup, eye makeup, lip makeup, nail makeup.
Brands: Burberry, Coty, Estée Lauder, L’Oréal (Lancôme), Boots, Kylie Cosmetics, The Ordinary, YSL (Nu), Rare Beauty, The Body Shop, The Beauty Crop, Blush, Revolution, ZAO, Jones Road, Ere Perez, By Terry, Diors, MAC, Clinique, Kiko, Rose Inc, Valentino Rosso, Nimya Set, Fenty Beauty, Nude by Nature, Kjaer Weis, Beauty Pie, bareMinerals, Wander Beauty, Byredo, Charlotte Tilbury Beauty, Chanel, Shiseido, Puig, LVMH
Expert Analysis from a Specialist in the Field
This report, written by Clotilde Drapé, a leading analyst in the BPC industry, delivers in-depth commentary and analysis to highlight current trends in the makeup industry and add expert context to the numbers.
“Following COVID-19, women have adopted streamlined makeup routines. However, as social occasions resume and consumers return to offices, occasions for makeup-wearing become more frequent and spend is recovering. While the cost of living crisis might hinder spending, the makeup category will have a role to play in consumers’ lives as brands can emphasise its joyful and playful aspects in times of stress.”

Clotilde Drapé
Global Analyst