2023
9
UK Colour Cosmetics Market Report 2023
2023-08-22T04:06:52+01:00
OX1155109
2195
165962
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Report
en_GB
“A combination of inflation driving up prices, and continued post-pandemic recovery, will boost value growth in colour cosmetics in 2023. Despite the income squeeze, the prestige segment is set to…

UK Colour Cosmetics Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s UK Colour Cosmetics Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest colour cosmetic market trends and consumer behaviours affecting your business. Get a 360° view of the colour cosmetic industry, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • How purchase behaviours have shifted in the colour cosmetics market.
  • The impact of the rising cost of living on the colour cosmetics industry.
  • How prestige brands have outperformed despite the income squeeze.
  • How retailers can revamp the path-to-purchase.
  • The rising prevalence of private label in the colour cosmetics market.

Colour Cosmetic Market Outlook

Inflation will drive the colour cosmetics market growth in 2023. Despite the cost of living crisis, purchase activity remains steady and the prestige beauty segment is set to outperform as women look to treat themselves to affordable luxuries amid the current income squeeze. The continued return of usage occasions as British lifestyles return to normal following the pandemic will also support the recovery of the colour cosmetics market.

  • Colour cosmetic market growth: Mintel expects the colour cosmetic industry to increase to £1.84 billion in 2023.

Colour Cosmetic Market Trends and Opportunities

Dupe products signal a threat

The popularity of dupe innovation poses a threat to the colour cosmetics market, particularly as those who are purchasing the broadest repertoire of makeup products are most interested in cheaper copies of premium products. To mitigate this trading down, prestige beauty brands can strive to convey results and quality, as seen with Lululemon’s pop-up within the fashion industry.

  • Colour cosmetic industry trends: 29% of consumers have used dupes in the past and would use them again in the future.

Demand for beauty accessory tools

Priorities around finding easy-to-use products signals opportunity for brands to innovate in the colour cosmetics industry. In-pack applicators can make applying makeup simpler on the basis that the tool is specifically designed for that product.

  • Colour cosmetic industry trends: 86% of consumers agree that easy-to-use products is a priority for them.

To learn more about the UK Colour Cosmetics Market, including a five-year forecast, consumer behaviour analysis, and market opportunities recommendations, purchase our full UK Colour Cosmetics Market Report.

Leading Brands in the Colour Cosmetic Industry

L’Oréal, Boots, Coty, Estée Lauder, MAC, Nails.Inc, Chanel, Rare Beauty, Ki8ko, KVD, Guerlain, Beauty Pie, Typology.

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Expert Insights from a Beauty Analyst

This report, written by Maddie Malone, a leading beauty analyst, delivers in-depth commentary and analysis to highlight trends in the colour cosmetics industry market and add expert context to the numbers.

A combination of inflation driving up prices, and continued post-pandemic recovery, will boost value growth in the colour cosmetics market in 2023. As women look to treat themselves to affordable luxuries, there will be a greater demand for makeup, signalling opportunity for retailers to maximise by revamping the retail experience. Refreshing the in-store sampling process will appeal to shoppers, whilst enabling them to shop according to product rather than brand will also resonate.”

Maddie Malone
Senior Beauty and Personal Care Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The five year outlook for colour cosmetics
      • Figure 1: Category outlook for colour cosmetics, 2023-27
    • The market
    • Renewed usage occasions to boost demand in the coming years
      • Figure 2: Market size and forecast for colour cosmetics, 2018-28
    • Treat mentality lifts demand for prestige
    • Focus on stripped back looks boosts face and lip
    • Companies and brands
    • Nail innovation caters for DIY behaviours
      • Figure 3: New product development in the colour cosmetics category, by sub-category, 2019-23
    • Private label innovation sees a boost in face makeup
    • Long-lasting claims tap into value priorities
      • Figure 4: Top 10 claims in the colour cosmetics category (based on 2022), 2021-23
    • The consumer
    • Maximise on clean girl trends
      • Figure 5: Purchase of face makeup in the last 12 months, 2022 and 2023
    • Explore mascara cocktailing trends
      • Figure 6: Purchase of colour makeup in the last 12 months, 2022 and 2023
    • Tap into treat mentalities by emphasising newness
      • Figure 7: Makeup purchase behaviours in the last 12 months, 2023
    • An interest in dupes poses a challenge for colour cosmetics
      • Figure 8: Usage of and interest in select makeup concepts, 2023
    • Blur the lines with beauty tools to support application
      • Figure 9: Attitudes towards makeup products and trends, 2023
    • Value concerns drive a preference for self-selection
      • Figure 10: Attitudes towards shopping for makeup, 2023
  3. Issues and Insights

    • The lipstick effect supports colour cosmetics in 2023
    • Maximise on social media trends
    • Revamp the in-store experience
  4. Market Size and Performance

    • Inflation and post-pandemic recovery to boost growth in in 2023
      • Figure 11: Market size for colour cosmetics, 2018-23
  5. Market Forecast

    • Prestige brands can maximise on treat mentalities in 2023
      • Figure 12: Category outlook for colour cosmetics, 2023-27
    • Renewed usage occasions to boost demand in the coming years
      • Figure 13: Market forecast for colour cosmetics, 2018-28
      • Figure 14: Market forecast for colour cosmetics, at constant and current prices, 2023-28
    • Learnings from the last income squeeze
      • Figure 15: UK retail value sales of colour cosmetics, 2007-17
    • Forecast methodology
  6. Market Segmentation

    • Focus on stripped back looks boosts face and lip
      • Figure 16: UK retail value sales of colour cosmetics, by segment, 2021-23
    • Boost eco-credentials in eye makeup
    • Nail brands can innovate in at-home nail art solutions
    • Prestige to benefit from consumer treat mentalities in 2023
      • Figure 17: UK retail value sales of colour cosmetics, by price positioning, 2021-23
  7. Channels to Market

    • Investment to pay off for health and beauty specialists
      • Figure 18: UK retail value sales of colour cosmetics, by retail channel, 2021-23
    • Online benefits from price comparison behaviours
    • Grocery retailers can seek inspiration from fashion in private label innovation
    • Department stores can invest in experience
  8. Market Drivers

    • Inflation will continue to eat into consumer spending power over the course of 2023
    • Consumers’ financial wellbeing has fallen from the highs of 2021…
      • Figure 19: Household financial wellbeing index, 2016-23
    • …and most people are feeling the effects of price rises
    • Utilise reduced usage occasions to boost prestige demand
      • Figure 20: Participation in select leisure activities in the last month, 2019-23
    • Design retail experiences for teens
      • Figure 21: Trends in the age structure of the UK female population, 2016-26
    • Convey the benefits of the metaverse
      • Figure 22: Awareness of the metaverse, 2022
    • Learn from fragrance to rebuild usage occasions
      • Figure 23: Current work location, 2023
    • Consider innovation in halal makeup
      • Figure 24: Diversity/inclusivity purchase drivers in BPC, 2022
    • Invest in social listening technology
      • Figure 25: Social media behaviours, 2023
    • Drive hype ahead of launch on social media
      • Figure 26: Beauty and grooming behaviours, 2023
    • Create an all-in-one online beauty solution
      • Figure 27: Perceptions of online beauty/grooming tools, 2022
    • UK Government partially bans animal testing for cosmetics
  9. Market Share

    • Inclusivity supports major manufacturers
      • Figure 28: UK retail value sales of colour cosmetics, by manufacturer, 2021-23
    • Treat mentality boosts demand for prestige
  10. Launch Activity and Innovation

    • Nail innovation caters for DIY behaviours
      • Figure 29: New product development in the colour cosmetics category, by sub-category, 2019-23
      • Figure 30: Examples of nail colour product launches, 2023
    • Popular TV shows inspire innovation
    • Relaunch activity centres around improved formulas
      • Figure 31: New product development in the colour cosmetics category, by launch type, 2019-23
      • Figure 32: Examples of relaunched colour cosmetics product launches with improved formulas, 2022
    • Stand out with format innovation
      • Figure 33: Example of a multifunctional colour cosmetics product launch, 2023
    • Private label innovation sees a boost in face makeup
    • Long-lasting claims tap into value priorities
      • Figure 34: Top 10 claims in the colour cosmetics category (based on 2022), 2021-23
    • Eco/ethical claims surge in 2022
      • Figure 35: Examples of colour cosmetics product launches with eco/ethical claims, 2022
    • Lip oils have a moment
    • Makeup takes inspiration from other BPC categories
      • Figure 36: Example of a colour cosmetics product launch that takes inspiration from other BPC categories, 2023
    • Maximise on hero products
    • Smaller disruptor brands dominate NPD
      • Figure 37: New product development in the colour cosmetics category, by top ultimate companies, 2022
  11. Advertising and Marketing Activity

    • Total recorded spend bounces back in 2022
      • Figure 38: Total above-the line, online display and direct mail advertising expenditure on colour cosmetics, 2020-23
    • Beauty advertising becomes more age inclusive
    • Cult Beauty spotlights Nars
      • Figure 39: Example of a retailer spotlighting a BPC brand, 2023
    • REFY launches a wellness pop-up
    • Charlotte Tilbury spotlights new app
      • Figure 40: Example of an advert highlighting a new BPC app, 2023
    • A shift away from filtered imagery
    • Major brands dominate spend
      • Figure 41: Recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by leading advertisers, 2022
    • Maybelline ramps up advertising innovation
      • Figure 42: Example of CGI-led makeup advertising, 2023
    • e.l.f. Cosmetics tackles product questions on Instagram
      • Figure 43: Example of educational social media makeup content, 2023
    • Nielsen Ad Intel coverage
  12. Brand Research

    • Brand map
      • Figure 44: Attitudes towards and usage of selected brands, 2023
    • Key brand metrics
      • Figure 45: Key metrics for selected brands, 2023
    • 17. Cosmetics stands out for offering good value
      • Figure 46: Attitudes, by brand, 2023
    • Charlotte Tilbury is seen as exclusive
      • Figure 47: Brand personality – macro image, 2023
    • Laura Mercier is seen as innovative
      • Figure 48: Brand personality – micro image, 2023
    • Brand analysis
    • Women are proud to associate with L’Oréal Paris
    • 17. Cosmetics stands out for offering value
    • Charlotte Tilbury can innovate in subscriptions
    • Pat McGrath battles with low brand awareness
    • Laura Mercier can address the gap between awareness and usage
    • Rare Beauty is seen as diverse
    • Morphe is seen as glamourous
    • Studio London can combat basic perceptions
  13. Purchase of Face Makeup

    • Maximise on clean girl trends
      • Figure 49: Purchase of face makeup in the last 12 months, 2022 and 2023
    • Seek inspiration from professional treatments
    • Broaden repertoires in face makeup
      • Figure 50: Repertoire of face makeup purchased in the last 12 months, 2022 and 2023
    • Build on the popularity of viral tools
      • Figure 51: Example of a viral makeup applicator tools, 2023
    • Tap into underpainting trends
      • Figure 52: Repertoire of face makeup products purchased in the last 12 months, by age, 2023
  14. Purchase of Colour Makeup

    • Explore mascara cocktailing trends
      • Figure 53: Purchase of colour makeup in the last 12 months, 2022 and 2023
    • Tap into the lipstick effect
      • Figure 54: Example of a lipstick product launch with long-lasting claims, 2023
    • Cater for nail art missions
      • Figure 55: Example of a prestige nail art product launch, 2023
    • Seek inspiration from skin cycling trends
      • Figure 56: Repertoire of colour makeup products purchased in the last 12 months, 2023
  15. Purchase Behaviours in Makeup

    • Tap into treat mentalities by emphasising newness
      • Figure 57: Makeup purchase behaviours in the last 12 months, 2023
    • Cater for price concerns
      • Figure 58: Example of a transparent pricing framework, 2022
    • Offset the risk of reduced repertoires
    • Drive experimentation amongst the 16-24’s
      • Figure 59: Makeup purchase behaviours in the last 12 months, by age, 2023
    • Call out own-label in-store
    • Opportunities persist for prestige brands
  16. Interest in Select Makeup Concepts

    • An interest in dupes poses a challenge for colour cosmetics
      • Figure 60: Usage of and interest in select makeup concepts, 2023
    • Combat concerns around products negatively impacting skin with natural ingredients
      • Figure 61: Example of a makeup primer product launch with natural ingredients, 2022
    • Reach the 45-64’s with multifunctional innovation
      • Figure 62: Usage of and interest in multifunctional makeup products, by age, 2023
      • Figure 63: Example of a multifunctional makeup product launch, 2022
    • Take learnings from personalisation in haircare
      • Figure 64: Usage of and interest in personalised makeup products, by ethnicity, 2023
    • Make refills more convenient
    • Drive trade-up with MUA partnerships
    • Provide experience with texture innovation
      • Figure 65: Example of a makeup product launch with a transformative texture, 2023
    • Maximise on the reach of celebrities
      • Figure 66: Example of increased engagement around Fenty Beauty following the Super Bowl through measure of mentions across social media platform, 2023
    • Follow on from the success of skincare patches
  17. Attitudes towards Makeup Products and Trends

    • Blur the lines with beauty tools to support application
      • Figure 67: Attitudes towards colour cosmetics products and trends, 2023
    • Seek ease-of-use inspiration from nails
      • Figure 68: Example of easy-to-apply nail colour product launches, 2023
    • Support ingredient-led range navigation
    • Dupe innovation will further hinder prestige usage
      • Figure 69: Interest in cheaper copies of premium makeup products, by repertoire of face and colour makeup products purchased, 2023
  18. Attitudes towards Shopping for Makeup

    • Value concerns drive a preference for self-selection
      • Figure 70: Attitudes towards shopping for colour cosmetics, 2023
    • Revamp the in-store experience
      • Figure 71: Example of in-store makeup merchandising at Sephora, 2023
    • Digitalise the sampling process
    • Use NPD to further combat sampling challenges
    • Target young women with the next generation of virtual sampling
      • Figure 72: Attitudes towards colour cosmetics, by age, 2023
    • Prestige brands can invest in buy now, pay later options
  19. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  20. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 73: Best- and worst-case forecast for colour cosmetics, 2023-28
    • Market drivers and assumptions
    • Forecast methodology

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