Stay ahead of the curve and future-proof your business with Mintel’s UK Computers and Laptops Market Report 2024. Our full report is packed with consumer-led market intelligence, the lastest digital devices market research, trends and consumer behaviours affecting your business. Get a 360° view of the computer and laptop industry including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- Ownership of desktops/laptop computers and tablets, including the popularity of brands and how consumers’ usage of these devices has changed since last year.
- How much consumers are willing to spend on a desktop, laptop or tablet.
- Behaviours and attitudes towards sustainability in the computers and laptop market.
- Explores how financially confident consumers feel to purchase a desktop/laptop computer or tablet in comparison to last year.
Computers and Laptops Market Overview
The cost of living crisis has encouraged consumers to be open to the idea of buying refurbished laptops and tablets, however the risk of personal data being accessed is discouraging people from recycling their old devices. Brands need to reassure consumers that their old devices will be handled responsibly and wiped of personal data.
- Laptop market size: Mintel forecasted that the value of the laptop market size will reach £3,350 million in 2023.
Computers and Laptop Market Trends, Challenges and Opportunities
Change perceptions of AI
Despite there being many tools to help manage screen use, concerns about screen time persist, particularly for younger consumers and parents with children under 18. To help build a healthy relationship with computers, brands can utilise AI to generate personalised recommendations based on an analysis of a consumer’s screen use.
- Laptop statistics: 43% of consumers are concerned about how much time they spend looking at their desktop, laptop or tablet screens.
Consumers want to do more with fewer devices
Lifestyles have been reinvented post-pandemic, with many putting more focus on flexibility between home life and work life. This has been reflected in the increasing ownership of all-in-one laptops. Brands have the opportunity to take the ‘less is more’ approach in marketing messages and highlight how the versatility of all-in-one laptops fits into the flexible lifestyles that consumers want.
- Laptop ownership trends: 29% of hybrid workers own a laptop with a detachable/fold-back touchscreen, suitable for multipurpose.
Purchase our UK Computers and Laptops Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Computer Security Market 2023, or our range of Technology Market Research.
Brands Featured in the Full Report
Apple, Samsung, HP, Dell, Acer, Lenovo, HP, Asus, Microsoft and many more.
Additional Features Included with Your Purchase
- Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
- Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
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- Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.
Expert Insights from a Technology Analyst
This report, written by Nikita Shergill, a leading research analyst, delivers in-depth commentary and analysis to highlight computer and laptop industry trends and add expert context to the numbers.
The need for personal computers is diminishing as smart TVs and smartphones do ever more tasks. Bring back engagement by focusing on entertainment and flexible lifestyles.
Nikita Shergill
Research Analyst
Collapse All
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the computer market
- Market dynamics and outlook
- Graph 1: brand of tablet owned, 2023
- Graph 2: brand of desktop or laptop owned, 2023
- What consumers want and why
- Graph 3: type of computer, laptop or tablet that consumers own, 2022-23
- Graph 4: % think it is worth paying more for a desktop/laptop computer or tablet that has been built using more sustainable materials, by willingness to spend on a device, 2023
- Graph 5: behaviours towards computers, 2023
- Graph 6: attitudes towards computers, 2023
- Innovation
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Market Dynamics
- Macroeconomic factors
- Graph 7: the financial wellbeing index, 2016-23
- Graph 8: financial confidence index, 2016-23
- Graph 9: consumers’ financial position to purchase desktop/laptop computer or tablet by gender and age, 2023
- Market size
- Graph 10: value of the desktop, laptop and tablet market, 2017-23
- Market forecast
- Market segmentation
- Graph 11: value of the laptop market, 2018-19
- Graph 12: value of the tablet market, 2019-23
- Graph 13: value of the desktop market, 2019-23
- Market share
- Graph 14: brand of desktop/laptop owned 2022-23
- Graph 15: brand of tablet owned, 2022-23
- Social, environmental and legal factors
- Graph 16: work location, 2021-23
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What Consumers Want and Why
- Desktop, laptop and tablet ownership
- Graph 17: type of computer, laptop or tablet that consumers own, 2022-23
- Graph 18: ownership of laptop computer with detachable or fold-back touchscreen by age and gender, hybrid workers, and children aged 4 and under in household, 2023
- Graph 19: consumers who don’t personally own a laptop, desktop or tablet by age, 2023
- Purchase price
- Graph 20: price willing to pay for tablet, desktop or computer, 2023
- Graph 21: owners of desktop, laptop and tablet by willingness to pay for a desktop, laptop or tablet, 2023
- Graph 22: % think it is worth paying more for a desktop/laptop computer or tablet that has been built using more sustainable materials, by willingness to spend on a device, 2023
- Graph 23: willingness to spend on a laptop, by brand ownership of desktop/laptop computer, 2023
- Behaviours towards sustainability
- Graph 24: behaviours towards computers, 2023
- Graph 25: consumers who would buy a refurbished desktop/laptop computer by age, 2023
- Graph 26: concerned about time spent looking at a desktop/laptop computer or tablet by age, 2023
- Graph 27: average time spent online on smartphones, tablets and computers per day, 2023
- Attitudes towards computers
- Graph 28: attitudes towards computers, 2023
- Graph 29: consumer trust in sustainability claims in devices [agree with statement] by age, 2023
- Graph 30: think it is worth paying more for a mobile network connection (eg 5G) on a tablet or laptop by age, 2023
- Graph 31: consumers who agree it is worth paying more for a mobile network connection (eg 5G) on a laptop computer by age, 2023
- Graph 32: think worth paying more for a mobile network connection (eg 5G) on a tablet or computer by working location, 2023
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Innovation And Marketing Trends
- Launch activity and innovation
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Appendix
- Market forecast data and methodology
- Report scope and definitions
- Methodology
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The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
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Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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