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Our UK Condiments and Dressings Market Report Contains Key Insights On:
- The impact of the income squeeze on consumer behaviour and market dynamics in the condiments and dressings category.
- The performance of individual segments and leading brands.
- Latest product launch trends and consumer interest in selected concepts.
- Consumer willingness to pay more for selected product attributes.
- Consumer behaviours and attitudes towards condiments and dressings, including interest in versatility and use in homemade lunches.
Condiments and Dressings – Current Market Landscape
The UK condiments and dressings market enjoys near universal usage, with 96% of people using at least one type of product. However, the market has stagnated since the strong boost it saw during the COVID lockdowns in 2020. Volume sales fell sharply once the restrictions were lifted, and the cost-of-living crisis has added to this decline.
UK Condiments and Dressings Market Trends
- Economic concerns due to the cost-of-living crisis has seen many consumers trade down, with nearly half of consumers swapping branded variants to own-label.
- 42% of consumers worry about the healthiness of condiments and dressings, many would be willing to pay more for better-for-you variants.
- 43% of consumers believe that premium condiments and dressings make a meal feel more special.
- Ketchup holds the top usage spot, with 65% of consumers having used it in the last 3 months.
Condiments and Dressings Market Opportunities
Mintel’s expert analysis found that flavour innovation remains crucial to drive consumer interest and growth, as 53% of consumers are willing to pay more for products with new and innovative flavours. To discover more market opportunities and ways to connect with your audience, purchase our full UK Condiments and Dressings Market Report.
Popular Products and Brands Covered in this Report
Products:Â Bottled table sauces (including: tomato ketchup, brown, barbecue, soy, Worcestershire, tabasco), Dish-specific sauces (including: mint, horseradish, tartare, apple), Vinegar (including: malt, balsamic, red wine, sherry, white wine, cider), Salad sauces (including: mayonnaise, salad cream, salad dressings), Mustard (including: English, French, German), Pickles, Chutneys, Relishes.
Brands:Â Heinz, Hellmann’s, HP, Colman’s, Branston, Blue Dragon, Nando’s. Baxters, Mrs Elswood, Sharwood’s, Garners, Geeta’s, Haywards, Old El Paso, Patak’s.
Expert Analysis from a Specialist in the Condiments and Dressings Industry
This report, written by Angharad Goode, a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight current trends in the UK condiments and dressings market and add expert context to the numbers.
The market will continue to be supported by the ongoing demand for homemade meals in 2023, with the shift towards foodservice and prepared products posing a threat later in the period. The success of NPD and marketing in aligning the market with the long-term trends in the nation’s eating habits towards international flavours, plant-forward eating and the striving towards healthy eating, will play a pivotal role in its future trajectory.
Angharad Goode
Research Analyst
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Overview
- Key issues covered in this Report
- Products covered in this Report
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Executive Summary
- The five-year outlook for condiments and dressings
- Figure 1: Category outlook, 2023-27
- The market
- Market size and forecast
- Figure 2: Market forecast for table sauces, 2017-27
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- Figure 3: Market forecast for pickles, chutneys and relish, 2017-27
- Salad accompaniments and thin sauces outperform by volume in 2022
- Figure 4: UK retail sales of table sauces, by segment, by value and volume, 2020-22
- Companies and brands
- Heinz Ketchup retains lead while sales stall
- Figure 5: Leading brands’ sales and shares in the UK retail table sauces market, by value and volume, 2019/20-2021/22
- Leading players move into new spaces, flavour innovation continues
- Launches with vegan claims rival vegetarian ones
- Figure 6: Share of condiments and dressings launches with vegetarian and vegan related claims, 2018-22
- Adspend falls even as Hellmann’s steps up spend
- The consumer
- Ketchup holds top usage spot
- Figure 7: Usage of condiments and dressings, by segment and type, 2022
- Half of users would pay more for innovative flavours
- Figure 8: Attributes worth paying more for in condiments and dressings, 2022
- Healthiness sparks marked concern and interest
- Figure 9: Behaviours related to condiments and dressings, 2022
- Health-boosting ingredients interest half
- Figure 10: Concepts of interest in condiments and dressings, 2022
- Majority place importance on versatility
- Figure 11: Attitudes towards condiments and dressings, 2022
- The five-year outlook for condiments and dressings
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Issues and Insights
- Flavour innovation remains crucial to drive interest
- World cuisines continue to hold potential for flavour innovation
- Safe adventure may tempt risk averse consumers…
- …including that from foodservice brands
- Strong opportunities to expand the use of dish-specific products
- …with scope to take inspiration from other segments…
- …and a need to respond to the flexitarian trend
- Inspiration for at-home lunches appeals widely
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Market Size and Performance
- Volumes fall further in 2022
- Figure 12: UK retail sales of table sauces and pickles, chutneys and relish, by value and volume, 2017-22
- Volumes fall further in 2022
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Market Forecast
- Long-term shifts in menu trends continue to challenge traditional products
- Figure 13: Category outlook, 2023-27
- Demand for homemade meals will offer short-term support; waning thereafter
- Volumes to stagnate in 2023, modest decline expected thereafter
- Value growth will slow amid slowing inflation; long-term eating trends pose threats
- Figure 14: Market forecast for table sauces, 2017-27
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- Figure 15: Market forecast for pickles, chutneys and relish, 2017-27
- Learnings from the last income squeeze
- Figure 16: Performance of retail value and volume sales of table sauces, 2008-14
- Forecast methodology
- Long-term shifts in menu trends continue to challenge traditional products
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Market Segmentation
- Overall volume sales decline
- Figure 17: UK retail sales of table sauces, by segment, by value and volume, 2020-22
- Thick sauces see further volume decline, tomato ketchup outperforms
- Figure 18: UK retail sales of thick sauces, by type, by value and volume, 2020-22
- Rising ingredient costs push up value sales of salad accompaniments
- Figure 19: UK retail sales of salad accompaniments, by type, by value and volume, 2020-22
- Dish-specific sauces see biggest volume decline
- Figure 20: UK retail sales of dish-specific sauces, by type, by value and volume, 2020-22
- Thin sauces buck downward trend
- Figure 21: UK retail sales of thin sauces, by type, by value and volume, 2020-22
- Volume sales decline for pickles, chutneys and relish
- Figure 22: UK retail sales of pickles, chutneys and relish, by value and volume, 2020-22
- Overall volume sales decline
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Market Drivers
- Decline in carrier products drags down condiments in 2022
- Meat reduction trend stalls in 2022
- Warm weather boosts demand for salad accompaniments
- Figure 23: Total hours of sunshine in the UK, by season, 2018-23
- Increased focus on health signals need for healthier products
- Hybrid working fuels at home lunch occasions
- Inflation will continue to eat into consumer spending power over the course of 2023
- Further interest rates increases will hit mortgage-holders
- High inflation and rising interest rates will compound the impact of the slowing recovery
- Consumer spending power will be curbed
- Low unemployment is helping underpin consumer sentiment
- Consumers’ financial wellbeing has fallen from the highs of 2021…
- Figure 24: Household financial wellbeing index, 2016-23
- …and most people are feeling the effects of price rises
- Income squeeze helps and hinders condiments and dressings
- Inflation in condiments higher than overall food
- Figure 25: Food and sauces, condiments, salt, spices & culinary herbs CPI, 2021-23
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Market Share
- Heinz Ketchup retains lead while sales stall
- Figure 26: Leading brands’ sales and shares in the UK retail table sauces market, by value and volume, 2019/20-2021/22
- Branston maintains top position in pickles, chutneys and relishes
- Figure 27: Leading brands’ sales and shares in the UK retail pickles, chutneys and relishes market, by value and volume, 2019/20-2021/22
- Heinz Ketchup retains lead while sales stall
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Launch Activity and Innovation
- Table sauces remain most active segment on NPD
- Figure 28: Share of condiments and dressings launches, by category, 2018-22
- Leading players move into new spaces
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- Figure 29: Condiments and dressings product launches from market leading brands, 2021-22
- Brand extensions from Ocean Spray and River Cottage
- Figure 30: Brand extensions product launches within condiments and dressings, 2020-21
- Flavoured mayonnaises abound
- Figure 31: Mayonnaise product launches with blended flavours, 2022
- Ketchup launches tap into hybrid concept
- Figure 32: Ketchup product launches with blended flavours, 2022
- Launches with vegan claims rival vegetarian ones
- Figure 33: Share of condiments and dressings launches with vegetarian and vegan related claims, 2018-22
- Figure 34: Heinz Made for Veggiez Tomato & Smoked Paprika Sauce, 2021
- Plant-based flavoured mayo options grow…
- …as well as vegan alternatives for Asian sauces
- Figure 35: Examples of vegan condiment launches, 2021-23
- Hellmann’s supports sustainability with temperature sensitive label
- A spotlight on base ingredients
- Figure 36: Examples of condiment product launches highlighting base ingredients, 2021-23
- Alcohol elements continue to feature in product launches
- Figure 37: Condiments and dressings launches with an alcohol flavour component, 2022
- Drizzles aim to add a finishing touch
- Figure 38: Examples of drizzle type product launches, 2022
- Table sauces remain most active segment on NPD
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Advertising and Marketing Activity
- Adspend trend and biggest spenders
- Figure 39: Total above-the line, online display and direct mail advertising expenditure on condiments and dressings, by brand, 2019-2022 (sorted by 2022)
- Hellmann’s focuses on food waste mission
- Hellmann’s turns to social media to support Vegan Mayo and ‘Fridge Night’ launch
- Heinz champions ketchup and mayo
- Sweet collaborations with cross-category activity
- Kikkoman says no to rules
- Colman’s highlights provenance
- Branston delivers a ‘Hit of Home’
- …supports Branstonnaise launch
- Nielsen Ad Intel coverage
- Adspend trend and biggest spenders
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Brand Research
- Brand map
- Figure 40: Attitudes towards and usage of selected brands, 2023
- Key brand metrics
- Figure 41: Key metrics for selected brands, 2023
- Brand attitudes: Heinz leads as worth paying more for
- Figure 42: Attitudes, by brand, 2023
- Brand personality: Heinz leads on fun and innovative image
- Figure 43: Brand personality – Macro image, 2023
- Heinz leads on comforting image
- Figure 44: Brand personality – Micro image, 2023
- Brand map
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Usage of Condiments and Dressings
- Ketchup holds top spot by usage
- Figure 45: Usage of condiments and dressings, by segment and type, 2022
- Cold sandwiches lead in usage
- Figure 46: Usage occasions of condiments and dressings, 2022
- Ketchup holds top spot by usage
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Attributes Worth Paying More For
- Half of users would pay more for innovative flavours
- Figure 47: Attributes worth paying more for in condiments and dressings, 2022
- World cuisine continues to hold potential for flavour innovation
- Safe adventure may tempt risk averse consumers…
- …including that from foodservice brands
- Figure 48: Pizza Express and Wagamama foodservice brands’ table sauce launches, 2021-22
- Half of users would pay more for innovative flavours
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Behaviours Related to Condiments and Dressings
- Healthiness sparks marked concern
- Figure 49: Behaviours related to condiments and dressings, 2022
- Half willing to pay more for healthier products
- Figure 50: Dr Will’s Tomato Ketchup, 2021
- Healthiness sparks marked concern
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Concepts of Interest in Condiments and Dressings
- Health-boosting ingredients interest half of condiments/dressings buyers
- Figure 51: Concepts of interest in condiments and dressings, 2022
- Condiments and dressing can learn from other categories
- High fibre interests a quarter
- Figure 52: Jardin d’Orante Oil-Free Dijonnaise Salad dressing with a high/added fibre claim, 2021
- Health-boosting ingredients interest half of condiments/dressings buyers
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Attitudes towards Condiments and Dressings
- Majority place importance on multi-functional products
- Figure 53: Attitudes towards condiments and dressings, 2022
- Leading brands offer cues in multiuse positioning
- Figure 54: Lee Kum Kee product with usage callout on-pack, 2023
- Inspiration for at-home lunches appeals widely
- Strong opportunities to expand the use of dish-specific products
- …with scope to take inspiration from other segments…
- …and a need to respond to the flexitarian trend
- Majority place importance on multi-functional products
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Appendix – Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Consumer research methodology
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Appendix – Forecast Methodology
- Market forecast and prediction intervals
- Figure 55: Forecast for UK retail sales of table sauces, pickles, chutneys and relish, by value, 2017-27
- Figure 56: Best- and worst-case forecast for UK retail sales of table sauces, pickles, chutneys and relish, by value, 2022-27
- Figure 57: Forecast for UK retail sales of table sauces, by value and volume, 2017-27
- Figure 58: Forecast for UK retail sales of table sauces, by volume, 2017-27
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- Figure 59: Best- and worst-case forecast for UK retail sales of table sauces, by value, 2022-27
- Figure 60: Best- and worst-case forecast for UK retail sales of table sauces, by volume, 2022-27
- Figure 61: Forecast for UK retail sales of pickles, chutneys and relish, by value and volume, 2017-22
- Figure 62: Forecast for UK retail sales of pickles, chutneys and relish, by volume, 2017-22
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- Figure 63: Best- and worst-case forecast for UK retail sales of pickles, chutneys and relish, by value, 2022-27
- Figure 64: Best- and worst-case forecast for UK retail sales of pickles, chutneys and relish, by volume, 2022-27
- Market drivers and assumptions
- Forecast methodology
- Market forecast and prediction intervals
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Appendix – Market Share
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- Figure 65: Leading brand owners’ sales and shares in the UK retail table sauces market, by value and volume, 2019/20-2021/22
- Figure 66: Leading manufacturers’ sales and shares in the UK retail pickles, chutneys and relishes market, by value and volume, 2019/20-2021/22
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Appendix – Launch Activity and Innovation
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- Figure 67: Share of condiments and dressings launches with an alcohol flavour component, 2019-22
- Figure 68: Share of condiments and dressings launches, by launch type, 2018-22
- Figure 69: Share of table sauce launches with a calorie, fat, salt or sugar content related claim, 2018-22
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