Stay ahead of the curve and future-proof your business with Mintel’s UK Connected Living and Device Ecosystem Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest connected home market research, trends and consumer behaviours affecting your business. Get a 360° view of the connected home market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- The impact of the cost of living crisis on the connected home market.
- Factors driving the market for connected living and device ecosystems.
- Launch activity and innovations of companies operating in the connected home market.
- Competitive strategies of companies operating in the connected home market.
- Smart home devices consumers have in their household and how they interact with them.
- Smart home behaviours and consumer attitudes towards smart home devices and connected living.
Connected Home Market: Overview
The rising cost of energy has created demand for simple ways to measure and mitigate energy usage. Energy dashboards and mobile apps that provide consumers with simple oversight can help provide a sense of control and help consumers take active steps to reduce outgoings.
- Connected home market opportunity: 86% of consumers are actively looking for ways to save money on household bills.
Connected Home Market: Challenges and Opportunities
Address security risk concerns
Consumers believe that smart home devices pose a security risk, regardless of whether they own such devices or not. For brands to effectively cross-sell new devices to existing owners and attract new entrants to the smart home market, they must build trust and address security concerns.
- Connected home market challenge: 44% of Brits believe that smart home devices are a security risk.
The potential of AI and connected living
Future technologies such as wireless network sensing blended with personalised AI, can help deliver a true connected living vision for the household. This has possibilities to deliver not just assistance with managing energy but also living healthily and being a hub for entertainment within the house.
- Connected home market opportunity: 32% of UK adults agree that AI will make voice-controlled speakers better.
Purchase our UK Connected Living and Device Ecosystem Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Future of Technology Market Report 2023.
Leading Brands in the Connected Home Market
Apple, Samsung, Amazon Alex, Google Home, Nest.
Additional Features Included with Your Purchase
- Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
- Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
- Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
- Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
- Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.
Expert Insights from a Technology Analyst
This report, written by Joe Birch, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the connected home market and add expert context to the numbers.
The connected living experience can be enhanced by focusing on the cost saving and sustainable upside of smart devices. Longer term, technologies such as wireless protocols and personalised AI can deliver on the vision of the of truly automated and proactive smart home that that can support consumers’ individual lifestyles.”
Joe Birch
Technology Analyst
Collapse All
-
Overview
- Key issues covered in this Report
- Products covered in this Report
-
Executive Summary
- The five-year outlook for connected living and device ecosystems
- Figure 1: Category outlook for connected living and device ecosystems, 2023-28
- The market
- Consumer spending power will be curbed
- Consumers are prioritising their health more following the pandemic and the smart home can be a hub of wellness and support
- Figure 2: Attitudes towards health and wellness technology, 2022
- Devices start to rollout with Matter compatibility standard
- Brands aim to unleash the power of generative AI to enhance the voice experience
- Companies and brands
- Amazon focuses on ambient intelligence to weave together functionality of products
- Amazon announced all new line up of Echo products
- Samsung holds “Bespoke Life” event to showcase sustainability, style and connectivity in its connected home devices
- Apple launches new HomePod 2 with advanced capabilities
- The consumer
- 83% of consumers have some form of smart home device in the household
- Brands with a footprint in services and hardware could offer Smart Home as a Service to consumers
- Figure 3: Technology products in the household, 2023
- Controlling smart home devices is an active behaviour
- Figure 4: Methods to control smart home devices, 2023
- Alexa will consolidate and continue to lead in the smart home platform race
- Figure 5: Platforms used to control smart home devices, 2023
- Automation to build convenience into everyday lives
- Figure 6: Behaviours relating to smart home devices, 2023
- Prioritise energy and cost savings to resonate with consumers
- Figure 7: Behaviours relating to smart home devices, 2023
- Brands need proof of concept to help mitigate frustration points with smart home integration
- Figure 8: Behaviours relating to smart home devices, 2023
- Build trust with consumers to break down barriers to adoption
- Create energy dashboards for simple overview of energy use
- Help deliver Total Wellbeing via smart home ecosystem
- Smart assistants can deliver a personalised entertainment schedule
- Figure 9: Attitudes towards the smart home, 2023
- The five-year outlook for connected living and device ecosystems
-
Issues and Insights
- Promote the financial and sustainable potential of connected living solutions to resonate with consumers
- New technologies can play a role in developing the automated and connected smart home environment
-
Market Drivers
- The five-year outlook for connected living and device ecosystems
- Figure 10: Category outlook for connected living and device ecosystems, 2023-28
- Inflation will continue to eat into consumer spending power over the course of 2023
- Consumer spending power will be curbed
- Consumers’ financial wellbeing has rebounded since the lows at the start of the year
- Figure 11: Household financial sentiment index, 2009-23
- Consumers are prioritising their health more following the pandemic and the smart home can be a hub of wellness and support
- Figure 12: Attitudes towards health and wellness technology, 2022
- Devices start to rollout with Matter compatibility standard
- Smart Home devices can help lower energy bills and insurance premiums
- Figure 13: Behaviours relating to monitoring energy consumption in the home, by financial situation, 2023
- Brands aim to unleash the power of generative AI to enhance the voice experience
- The five-year outlook for connected living and device ecosystems
-
Competitive Strategies
- Amazon plans to use ambient intelligence to weave together functionality of products
- Amazon focuses on interoperability of its connected device range
- Samsung holds “Bespoke Life” event to showcase sustainability, style and connectivity in its connected home devices
- Samsung introduces suite of energy efficient and smart home features
- Apple Looks to expand smart-home line-up to compete with Google and Amazon…
- …And adds software to make its streaming hardware have a broader set of functions
- Panasonic introduces new sustainable smart home vision
- LLM models can drive next era of personalised assistants
- Google deprioritises Assistant to focus on Bard
-
Launch Activity and Innovation
- Amazon announced all new line up of Echo products…
- Figure 14: Amazon Echo Auto, May 2023
- …And an amazon made TV
- Amazon showcases drone for full in-home monitoring
- Alexa Skill to aid those living with dementia trials in the UK
- Apple launches new HomePod 2 with advanced capabilities
- CES 2023 showcases new wave of smart home technology
- IKEA launches new smart home air purifier range
- Figure 15: IKEA VINDSTYRKA, air quality sensor, 2023
- Dyson launches Wi-Fi connected air purifier to detect harmful gases
- Thread enabled Air purifier launches in the UK
- Amazon announced all new line up of Echo products…
-
Smart Home Devices in the Household
- 83% of consumers have some form of smart home device in the household
-
- Figure 16: Technology products in the household, 2023
- Articulate an overarching vision of the smart home
- Brands with a footprint in services and hardware could offer Smart Home as a service to consumers
- Figure 17: Repertoire of technology products in the household, 2023
-
Ways to Interact with Smart Home Devices
- Controlling smart home devices is an active behaviour
- Technology will make consumers’ smart home ecosystems more proactive
-
- Figure 18: Methods to control smart home devices, 2023
- Highlight platform features to create other avenues to connect with smart home devices
- Alexa will consolidate and become the standout winner in the smart home platform race
- Figure 19: Platforms used to control smart home devices, 2023
-
Smart Home Behaviours
- Optimise for automation to build convenience into everyday lives
- Target families with older relatives through home monitoring solutions to support independent living
- Prioritise the agency of seniors to not appear overbearing
- Figure 20: Behaviours relating to smart home devices, 2023
- Prioritise ease of integration and interoperability to boost smart home device take-up
-
- Figure 21: Connected Living and Device Ecosystems – CHAID – Tree output, 2023
- Brands need proof of concept to help mitigate frustration points with smart home integration
- Figure 22: Behaviours relating to smart home devices, 2023
-
The role of the Smart Home in Energy Management
- Prioritise energy and cost savings to resonate with consumers
- Wireless network sensing can play a role in developing the automated smart home environment
- Figure 23: Behaviours relating to smart home devices, 2023
-
Attitudes Towards the Smart Home
- Build trust with consumers to break down barriers to adoption
- Help consumers become security savvy with built in security features on smart home devices
- Figure 24: Attitudes towards the smart home, 2023
- Appeal to consumers’ environmental concerns with focus on sustainable upside of smart homes
- Create energy dashboards for simple overview of energy use
- Figure 25: Attitudes towards the smart home, 2023
-
Connected Living Ecosystems
- Help deliver Total Wellbeing via smart home ecosystem
- Figure 26: Attitudes towards the smart home, 2023
- AI’s influence will help join the dots for providing a holistic healthy lifestyle
- Smart assistants can deliver a personalised entertainment schedule
- Help deliver Total Wellbeing via smart home ecosystem
-
Appendix – Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Consumer research methodology
-
CHAID analysis – Connected Living and Device Ecosystems
- Methodology
- Figure 27: Connected Living and Device Ecosystems – CHAID – Table output, 2023
- Methodology
Mintel: Market Intelligence Made Easier
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
For further information about our research and analysis methods, visit our helpdesk.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
For a closer look at a Mintel Market Intelligence Report, take a look at the sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 1,495 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 10% on all orders with the code INSIGHTS2026
Offer available until the end of December only
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
