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Overview
- Key issues covered in this Report
- Products covered in this Report
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Executive Summary
- The five-year outlook for connected living and device ecosystems
- Figure 1: Category outlook for connected living and device ecosystems, 2023-28
- The market
- Consumer spending power will be curbed
- Consumers are prioritising their health more following the pandemic and the smart home can be a hub of wellness and support
- Figure 2: Attitudes towards health and wellness technology, 2022
- Devices start to rollout with Matter compatibility standard
- Brands aim to unleash the power of generative AI to enhance the voice experience
- Companies and brands
- Amazon focuses on ambient intelligence to weave together functionality of products
- Amazon announced all new line up of Echo products
- Samsung holds “Bespoke Life” event to showcase sustainability, style and connectivity in its connected home devices
- Apple launches new HomePod 2 with advanced capabilities
- The consumer
- 83% of consumers have some form of smart home device in the household
- Brands with a footprint in services and hardware could offer Smart Home as a Service to consumers
- Figure 3: Technology products in the household, 2023
- Controlling smart home devices is an active behaviour
- Figure 4: Methods to control smart home devices, 2023
- Alexa will consolidate and continue to lead in the smart home platform race
- Figure 5: Platforms used to control smart home devices, 2023
- Automation to build convenience into everyday lives
- Figure 6: Behaviours relating to smart home devices, 2023
- Prioritise energy and cost savings to resonate with consumers
- Figure 7: Behaviours relating to smart home devices, 2023
- Brands need proof of concept to help mitigate frustration points with smart home integration
- Figure 8: Behaviours relating to smart home devices, 2023
- Build trust with consumers to break down barriers to adoption
- Create energy dashboards for simple overview of energy use
- Help deliver Total Wellbeing via smart home ecosystem
- Smart assistants can deliver a personalised entertainment schedule
- Figure 9: Attitudes towards the smart home, 2023
- The five-year outlook for connected living and device ecosystems
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Issues and Insights
- Promote the financial and sustainable potential of connected living solutions to resonate with consumers
- New technologies can play a role in developing the automated and connected smart home environment
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Market Drivers
- The five-year outlook for connected living and device ecosystems
- Figure 10: Category outlook for connected living and device ecosystems, 2023-28
- Inflation will continue to eat into consumer spending power over the course of 2023
- Consumer spending power will be curbed
- Consumers’ financial wellbeing has rebounded since the lows at the start of the year
- Figure 11: Household financial sentiment index, 2009-23
- Consumers are prioritising their health more following the pandemic and the smart home can be a hub of wellness and support
- Figure 12: Attitudes towards health and wellness technology, 2022
- Devices start to rollout with Matter compatibility standard
- Smart Home devices can help lower energy bills and insurance premiums
- Figure 13: Behaviours relating to monitoring energy consumption in the home, by financial situation, 2023
- Brands aim to unleash the power of generative AI to enhance the voice experience
- The five-year outlook for connected living and device ecosystems
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Competitive Strategies
- Amazon plans to use ambient intelligence to weave together functionality of products
- Amazon focuses on interoperability of its connected device range
- Samsung holds “Bespoke Life” event to showcase sustainability, style and connectivity in its connected home devices
- Samsung introduces suite of energy efficient and smart home features
- Apple Looks to expand smart-home line-up to compete with Google and Amazon…
- …And adds software to make its streaming hardware have a broader set of functions
- Panasonic introduces new sustainable smart home vision
- LLM models can drive next era of personalised assistants
- Google deprioritises Assistant to focus on Bard
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Launch Activity and Innovation
- Amazon announced all new line up of Echo products…
- Figure 14: Amazon Echo Auto, May 2023
- …And an amazon made TV
- Amazon showcases drone for full in-home monitoring
- Alexa Skill to aid those living with dementia trials in the UK
- Apple launches new HomePod 2 with advanced capabilities
- CES 2023 showcases new wave of smart home technology
- IKEA launches new smart home air purifier range
- Figure 15: IKEA VINDSTYRKA, air quality sensor, 2023
- Dyson launches Wi-Fi connected air purifier to detect harmful gases
- Thread enabled Air purifier launches in the UK
- Amazon announced all new line up of Echo products…
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Smart Home Devices in the Household
- 83% of consumers have some form of smart home device in the household
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- Figure 16: Technology products in the household, 2023
- Articulate an overarching vision of the smart home
- Brands with a footprint in services and hardware could offer Smart Home as a service to consumers
- Figure 17: Repertoire of technology products in the household, 2023
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Ways to Interact with Smart Home Devices
- Controlling smart home devices is an active behaviour
- Technology will make consumers’ smart home ecosystems more proactive
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- Figure 18: Methods to control smart home devices, 2023
- Highlight platform features to create other avenues to connect with smart home devices
- Alexa will consolidate and become the standout winner in the smart home platform race
- Figure 19: Platforms used to control smart home devices, 2023
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Smart Home Behaviours
- Optimise for automation to build convenience into everyday lives
- Target families with older relatives through home monitoring solutions to support independent living
- Prioritise the agency of seniors to not appear overbearing
- Figure 20: Behaviours relating to smart home devices, 2023
- Prioritise ease of integration and interoperability to boost smart home device take-up
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- Figure 21: Connected Living and Device Ecosystems – CHAID – Tree output, 2023
- Brands need proof of concept to help mitigate frustration points with smart home integration
- Figure 22: Behaviours relating to smart home devices, 2023
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The role of the Smart Home in Energy Management
- Prioritise energy and cost savings to resonate with consumers
- Wireless network sensing can play a role in developing the automated smart home environment
- Figure 23: Behaviours relating to smart home devices, 2023
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Attitudes Towards the Smart Home
- Build trust with consumers to break down barriers to adoption
- Help consumers become security savvy with built in security features on smart home devices
- Figure 24: Attitudes towards the smart home, 2023
- Appeal to consumers’ environmental concerns with focus on sustainable upside of smart homes
- Create energy dashboards for simple overview of energy use
- Figure 25: Attitudes towards the smart home, 2023
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Connected Living Ecosystems
- Help deliver Total Wellbeing via smart home ecosystem
- Figure 26: Attitudes towards the smart home, 2023
- AI’s influence will help join the dots for providing a holistic healthy lifestyle
- Smart assistants can deliver a personalised entertainment schedule
- Help deliver Total Wellbeing via smart home ecosystem
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Appendix – Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Consumer research methodology
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CHAID analysis – Connected Living and Device Ecosystems
- Methodology
- Figure 27: Connected Living and Device Ecosystems – CHAID – Table output, 2023
- Methodology
Stay ahead of the curve and future-proof your business with Mintel’s UK Connected Living and Device Ecosystem Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest connected home market research, trends and consumer behaviours affecting your business. Get a 360° view of the connected home market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- The impact of the cost of living crisis on the connected home market.
- Factors driving the market for connected living and device ecosystems.
- Launch activity and innovations of companies operating in the connected home market.
- Competitive strategies of companies operating in the connected home market.
- Smart home devices consumers have in their household and how they interact with them.
- Smart home behaviours and consumer attitudes towards smart home devices and connected living.
Connected Home Market: Overview
The rising cost of energy has created demand for simple ways to measure and mitigate energy usage. Energy dashboards and mobile apps that provide consumers with simple oversight can help provide a sense of control and help consumers take active steps to reduce outgoings.
- Connected home market opportunity: 86% of consumers are actively looking for ways to save money on household bills.
Connected Home Market: Challenges and Opportunities
Address security risk concerns
Consumers believe that smart home devices pose a security risk, regardless of whether they own such devices or not. For brands to effectively cross-sell new devices to existing owners and attract new entrants to the smart home market, they must build trust and address security concerns.
- Connected home market challenge: 44% of Brits believe that smart home devices are a security risk.
The potential of AI and connected living
Future technologies such as wireless network sensing blended with personalised AI, can help deliver a true connected living vision for the household. This has possibilities to deliver not just assistance with managing energy but also living healthily and being a hub for entertainment within the house.
- Connected home market opportunity: 32% of UK adults agree that AI will make voice-controlled speakers better.
Purchase our UK Connected Living and Device Ecosystem Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Future of Technology Market Report 2023.
Leading Brands in the Connected Home Market
Apple, Samsung, Amazon Alex, Google Home, Nest.
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Expert Insights from a Technology Analyst
This report, written by Joe Birch, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the connected home market and add expert context to the numbers.
The connected living experience can be enhanced by focusing on the cost saving and sustainable upside of smart devices. Longer term, technologies such as wireless protocols and personalised AI can deliver on the vision of the of truly automated and proactive smart home that that can support consumers’ individual lifestyles.”
Joe Birch
Technology Analyst
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