Stay ahead of the curve in the staycation and overseas holiday market and future-proof your business with Mintel’s UK Consumers Attitudes to Staycations vs. Holidays Aboard Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry, alongside data-driven recommendations.
Below, we’ve handpicked key insights from the full report.
Against the backdrop of the cost of living crisis and rising holiday prices, affordable domestic holiday options, such as camping and caravanning trips, are set to remain resilient. At the same time, there remain consumers who are eager to utilise their lockdown savings and make up for lost time by heading away on once-in-a-lifetime luxury holidays.
The UK is also closely associated with many positive attributes, with almost have of consumers deeming it to be family-friendly, relaxing and well as having a good range of transport options. Of these factors, it outperforms overseas destinations on family-friendliness and accessibility. Throughout the full report, Mintel’s analysis reveals ways in which brands can focus on and respond to these positive attributes, and continue to promote and convince consumers to book staycations.
While the UK can benefit from its strengths in terms of family friendliness and accessibility, short-haul destinations, particularly city breaks, are the second most desired holiday type for overseas holidaymakers. Mintel’s insights show that there are untapped opportunities to be had by promoting cuisine as an essential pull factor to European destinations, as well as promoting local gastronomic experiences, such as local homestays or cookery classes, as a way of connecting with locals.
To learn how to connect with your audience, purchase our full UK Consumer Attitudes to Staycations vs. Holidays Abroad Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Butlins, Haven, Byway, Hoseasons, VisitScotland.
This report, written by Jennie Bryans, a leading analyst, delivers in-depth commentary and analysis to highlight current trends in the staycation and overseas holiday market and add expert context to the numbers.
Overseas holidays are back on the cards for many Brits, with consumer sentiment set to return to similar levels seen prior to the pandemic. Over half of Brits are planning on heading abroad for a holiday in 2023. As such, the UK will have to do its utmost to convince consumers to opt for staycations. Major city events such as the Eurovision Song Contest in Liverpool, and King Charles III’s Coronation in London, will help to boost the domestic holiday market in 2023.”
Jennie Bryans
Travel & Leisure Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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