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"The investment market is in a strong position. With government-driven reforms on the horizon and non-investors showing real intent to start investing, providers need to make the most of the emerging opportunities ahead."
Charlie Landsborough, Financial Services Analyst
Despite most investors describing themselves as confident and diligent, market volatility is still cutting through. Even seasoned investors are finding that swings in the market and a constant stream of updates can chip away at their sense of control. The emotional side of investing is impossible to ignore, with many looking for more support to help them keep their nerve when conditions are unsettled.
Regulatory reforms are set to reshape the investment landscape. The Leeds Reforms, new ISA rules and the FCA’s latest measures all aim to nudge more savers into the market and make investing more accessible. By lowering barriers and encouraging clearer, more engaging communication, these changes hope to shift cultural attitudes towards investing and broaden participation.
Non-investors are signalling real intent to get started, and even modest conversion would move the dial for market growth. However, providers can’t rely on regulatory changes alone to drive this shift. Many consumers already recognise the benefits of investing but are held back by the misconception that it requires large or specialist knowledge. To overcome these barriers, providers need to position investing as an easy and natural part of everyday financial routines, helping to make the process feel less intimidating and more approachable.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
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