Stay on top of the latest consumer attitudes towards the metaverse with our UK Consumers and the Metaverse Market Report. Our full report is packed with consumer-led market intelligence, the latest market trends, and information on market factors affecting the development of the metaverse to help you align your strategy with what your audience demands.
Gaming metaverses are by far the most well-known and utilised by UK gamers. Outside of gaming platforms, adoption and awareness of the metaverse is low. However, on a more positive note for the metaverse, although awareness remains low it is growing. Since March 2022, there has been a 10% point decrease in consumers saying they have never heard of the metaverse.
Despite significant barriers for the metaverse to overcome, brands can still find space to shine in immersive online spaces. However, there are issues around awareness and concerns about safety that will need to be addressed.
To learn more about how your business can leverage the metaverse and reach audiences through new and exciting ways, purchase our full UK Consumers and the Metaverse Market Report. For more metaverse market research, take a look at our UK Financial Services and the Metaverse Market Report, or explore our extensive technology market reports.
Meta Horizons, Meta Workrooms, Decentraland, The Sandbox, Fortnite, Roblox, Minecraft, Voxels World.
This report, written by Joe Birch, a leading technology analyst, delivers in-depth commentary and analysis to highlight current and future trends for the Metaverse in the UK.
The hype surrounding the metaverse has seemingly peaked, with technological limitations and cost pressures dampening excitement. Consumer awareness of metaverses remains low, with minimal numbers accessing metaverse platforms. For brands, the challenge is how to ignite experiences within metaverses that go beyond consumers’ habitual use of other digital channels, such as social media and video streaming
Joe Birch
Consumer Technology Analyst
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