2021
9
UK Cooking Sauces and Pasta Sauces Market Report 2021
2022-02-21T03:08:42+00:00
OX1049063
2195
148127
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Report
en_GB
“As COVID restrictions lift and consumers return to workplaces and out-of-home leisure, at-home meals will be hit, including cooking and pasta sauces. The income squeeze in 2022 will limit this…

UK Cooking Sauces and Pasta Sauces Market Report 2021

£ 2,195 (Excl.Tax)

Description

The UK Cooking Sauces and Pasta Sauces report identifies consumer attitudes towards cooking sauces and product innovations in the UK. This sauces market report covers the sauces market size, market forecast, market segmentation and industry trends for the Cooking Sauces and Pasta Sauces market in the UK.

Current Market Landscape

Although the lifting of COVID restrictions will see more consumers return to restaurants in 2022, the income squeeze will curb with. This will limit the decline in at-home cooking and in cooking and pasta sauces. The market can look to the long-term uptick in working at home as a new opportunity, many consumers welcoming sauces as a quick solutions.

  • 73% of cooking/pasta sauce users like to have pre-made sauces to hand as a back-up to cooking a sauce from scratch.
  • Cooking and pasta sauce sales are estimated to fall to £838 million 2021, a 12.5% drop from the 2020 spike.
  • 84% of consumers use shop-bought cooking and pasta sauces, confirming how established these products are on the menus.

Many consumers see cooking and pasta sauces as part of their kitchen cupboards to fall back on, with their dependability being a key message for brands to leverage in marketing.

Future Market Trends in Cooking Sauces 

Consumer concerns and focus on health will continue to fuel interest in scratch cooking, which enjoys a strong healthy image. This will put ongoing pressure on prepared products to convince more people they can match scratch cooking on healthiness. Promisingly, healthier variants are widely welcomed, signalling scope for NPD to drive engagement and opportunities for products that already deliver on this to make more noise about their credentials.

The growing trend in meat reduction and plant-based diets presents first movers among cooking/pasta sauce with a big opportunity. While many products are in themselves plant-based, those actively positioning themselves as a source of meal inspiration for replacing meat with plant-based ingredients can steal a march among the large pool of meat reducers.

Read on to discover more details or take a look at all of our UK Food and Foodservice market research.

Quickly understand

  • The impact of COVID-19 on cooking and pasta sauces.
  • Product innovation in the market.
  • Interest in cooking/pasta sauces concepts.
  • Consumers’ behaviours and attitudes related to cooking and pasta sauces.

Covered in this report

Products: Wet sauces, dry sauces, cook-in sauces, pour-over sauces, oven-bake sauces.

Brands: Premier Foods (Sharwood’s, Lloyd Grossman, Homepride), Unilever (Colman’s), McCormick (Schwartz), Dolmio (Mars), AB Foods (Patak’s, Blue Dragon), Sacla UK, Bisto, Heinz, Ben’s, Gino D’Acampto, Knorr, Belazu, Filippo Berio, Thai Taste, Atkins & Potts, Mutti, Marks & Spencer (M&S), Ballymaloe.

Expert analysis from a specialist in the field

This report, written by Angharad Goode, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As COVID restrictions lift and consumers return to workplaces and out-of-home leisure, at-home meals will be hit, including cooking and pasta sauces. The income squeeze in 2022 will limit this effect. The long-term shift to more working from home opens up everyday lunch as a new opportunity for the market. However, consumers’ focus on health and the environment will require brands to continue product innovation if they are to stay in shopping baskets.

Angharad Goode
Research Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
    • Excluded from this Report
  2. Executive Summary

    • The five-year outlook for cooking sauces and pasta sauces
      • Figure 1: Category outlook, 2022-26
    • The market
    • Sales boost wanes with easing of COVID-19 restrictions in 2021
      • Figure 2: Market forecast for cooking sauces and pasta sauces, 2016-26
    • Italian sauces maintain segment lead
      • Figure 3: UK retail sales of ambient wet and dry cooking and pasta sauces, by cuisine, 2019-21
    • Companies and brands
    • Sharwood’s defies falling category sales
      • Figure 4: Leading brands’ value sales and shares in the UK retail ambient cooking sauces and pasta sauces market, 2018/19-2020/21
    • New brands expand into the cooking and pasta sauces
    • Established players update their ranges
    • Adspend falls after 2020 spike
    • The consumer
    • Usage remains steady
      • Figure 5: Usage of cooking sauce and pasta sauces, by type, 2019-21
    • Cooking sauces seen as avenues for exploring cuisines
      • Figure 6: Attitudes towards cooking/pasta sauces, 2021
    • Back-up sauces attract strong positivity
      • Figure 7: Behaviours related to cooking/pasta sauces, 2021
    • Healthier varieties warrant attention
      • Figure 8: Interest in cooking/pasta sauces concepts, 2021
  3. Issues and Insights

    • Lasting uptick in at-home lunches serves up an opportunity for cooking and pasta sauces
    • Strong interest in healthier varieties
    • Sauces must align with sustainability to sustain interest
  4. Market Size and Performance

    • Sales boost wanes with easing COVID-19 restrictions in 2021
      • Figure 9: UK retail sales of cooking and pasta sauces, 2016-21
  5. Market Forecast

    • The five-year outlook for cooking and pasta sauces
      • Figure 10: Category outlook, 2022-26
    • Uncertainty from rising inflation will support demand for cooking and pasta sauces in 2022
      • Figure 11: Market forecast for retail sales of cooking sauces and pasta sauces, 2016-26
    • Market drivers and assumptions
      • Figure 12: Key drivers affecting Mintel’s market forecast, 2015-26
    • Forecast methodology
  6. Market Segmentation

    • COVID-19 boost eases, chilled sauces hold their gains
      • Figure 13: UK retail sales of cooking/pasta sauces, by segment, 2019-21
    • Italian maintains market lead
      • Figure 14: UK retail sales of ambient wet and dry cooking and pasta sauces, by cuisine, 2019-21
  7. Market Drivers

    • Boost to home meals from COVID-19
      • Figure 15: Cooking meals from scratch, 2016-21
    • Sustained uplift in home cooking predicted
      • Figure 16: Usage of selected cooking and pasta sauces more than once a week, by work location, 2021
    • Increase in at-home lunches holds potential for the market, Omicron brings uncertainty
    • Heightened focus on health
    • Health becomes a higher priority for consumers
    • The government focuses more on health
    • Keen spotlight on the environment
    • COVID-19 adds to the focus on sustainability
    • Cooking and pasta sauces must respond to meat reduction
    • Food waste gains attention
    • Declining child population sees the market lose one of its growth drivers
      • Figure 17: Trends in the age structure of the UK population, 2015-25
    • Inflationary pressures are mounting
    • Consumers’ financial wellbeing has slipped from its recent high point…
      • Figure 18: Household financial wellbeing index, 2016-21
    • …and concerns over inflation are coming to the fore
      • Figure 19: Consumer concerns over cost-of-living changes, October-December 2021
    • Summary of key economic data, 2020-26
      • Figure 20: Key economic data, 2020-26
  8. Market Share

    • Sharwood’s defies falling category sales
      • Figure 21: Leading brands’ value sales and shares in the UK retail ambient cooking sauces and pasta sauces market, 2018/19-2020/21
  9. Launch Activity and Innovation

    • New brands expand into cooking and pasta sauces
    • Heinz introduces new pasta sauce range…
      • Figure 22: Examples of Heinz pasta sauce range, 2021
    • …and launches Let’s Cook baby food range
    • Bisto gets saucy
      • Figure 23: Bisto sauce pot launches, 2020
    • The Flava People launches Guinness cooking paste
    • Established players update their ranges
    • Mars launches Dolmio 7 Vegetables
      • Figure 24: Examples of Dolmio 7 Vegetables pasta sauce range, 2021
    • Uncle Ben’s rebrands to Ben’s Original
      • Figure 25: Ben’s Original rebranded cooking sauce, 2021
    • Healthier variants of Loyd Grossman sauces debut
      • Figure 26: Loyd Grossman lasagne sauces with no added sugar and 30% less fat claims, 2021
    • A third of launches carried a vegan claim
      • Figure 27: Share of cooking/pasta sauce launches with vegetarian, vegan and plant-based claims, 2016-21
      • Figure 28: Patak’s Plant Based and Sharwood’s Deliciously Vegan sauces, 2021
    • Brands explore more packaging materials
      • Figure 29: Gino D’Acampo pasta sauce in carton and Schwartz recyclable sauce mix sachet, 2021
  10. Advertising and Marketing Activity

    • Adspend falls after 2020 spike
      • Figure 30: Total above-the-line, online display and direct mail advertising expenditure on cooking sauces, by month, 2019-21
    • Sharwood’s first TV ad in five years
      • Figure 31: Total above-the-line, online display and direct mail advertising expenditure on cooking sauces, by brand, 2019-21 (sorted by 2021)
    • Patak’s launches new TV ad focusing on its heritage
    • Dolmio runs first on-pack promotion, continues food charity partnership
    • Ben’s Original marks Chinese New Year
    • Nielsen Ad Intel coverage
  11. Brand Research

    • Brand map
      • Figure 32: Attitudes towards and usage of selected brands, 2021
    • Key brand metrics
      • Figure 33: Key metrics for selected brands, 2021
    • Brand attitudes: even top brands have work to do on value connotations
      • Figure 34: Attitudes, by brand, 2021
    • Brand personality: most brands enjoy strong accessible image
      • Figure 35: Brand personality – macro image, 2021
    • Leading brands’ natural credentials warrant more focus
      • Figure 36: Brand personality – micro image, 2021
  12. Usage of Cooking/Pasta Sauces by Type

    • Usage remains steady
      • Figure 37: Usage of cooking sauce and pasta sauces, by type, 2019-21
    • Homemade sauces enjoy most frequent usage
      • Figure 38: Frequency of usage of cooking sauce and pasta sauces, by type, 2021
    • Highest-income households and under-45s make sauces from scratch most often
    • Homeworking drives scratch cooking of sauces
    • Non-chilled variants lead among shop-bought sauces
  13. Attitudes towards Cooking/Pasta Sauces

    • Cooking sauces seen as avenues for exploring cuisines
      • Figure 39: Attitudes towards cooking/pasta sauces, 2021
    • NPD in new cuisines holds potential
      • Figure 40: Thai curry pastes spotlighting their ingredients on-pack, 2021
    • Cooking sauces delivering quick lunches could thrive
      • Figure 41: Pasta and cooking sauce launches with time/speed-related claims, 2021
    • Shop-bought sauces can steal a march in the slow-cooked space
      • Figure 42: Pasta sauce launches with ‘slow cooked’ claims, 2020-21
  14. Behaviours Related to Cooking/Pasta Sauces

    • Back-up sauces attract strong positivity
      • Figure 43: Behaviours related to cooking/pasta sauces, 2021
  15. Interest in Cooking/Pasta Sauces Concepts

    • Healthier varieties warrant attention
    • Scope to drive healthy image through pairing suggestions
      • Figure 44: Interest in cooking/pasta sauces concepts, 2021
    • A third want multifunctional products
      • Figure 45: Uncle Ben’s Flavour Burst Sweet Thai Chilli Sauce and Ballymaloe Mediterranean pasta sauce, 2018 and 2021
  16. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  17. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 46: Market forecast for value sales in the cooking and pasta sauces retail market, upper and lower bound, 2021-26
    • Market drivers and assumptions
      • Figure 47: Key drivers affecting Mintel’s market forecast, 2020-26
    • Forecast methodology
  18. Appendix – Market Share

      • Figure 48: Leading manufacturers’ value sales and shares in the UK retail ambient cooking sauces and pasta sauces market, 2018/19-2020/21
      • Figure 49: Own-label and brands’ value sales and shares in the UK retail chilled cooking sauces and pasta sauces market, 2018/19-2020/21
  19. Appendix – Launch Activity and Innovation

      • Figure 50: Share of cooking/pasta sauce launches with health-related claims, 2017-21
  20. Appendix – Consumer Research

      • Figure 51: Qualities associated with cooking/pasta sauce packaging, 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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