The UK Cooking Sauces and Pasta Sauces report identifies consumer attitudes towards cooking sauces and product innovations in the UK. This sauces market report covers the sauces market size, market forecast, market segmentation and industry trends for the Cooking Sauces and Pasta Sauces market in the UK.
Although the lifting of COVID restrictions will see more consumers return to restaurants in 2022, the income squeeze will curb with. This will limit the decline in at-home cooking and in cooking and pasta sauces. The market can look to the long-term uptick in working at home as a new opportunity, many consumers welcoming sauces as a quick solutions.
Many consumers see cooking and pasta sauces as part of their kitchen cupboards to fall back on, with their dependability being a key message for brands to leverage in marketing.
Consumer concerns and focus on health will continue to fuel interest in scratch cooking, which enjoys a strong healthy image. This will put ongoing pressure on prepared products to convince more people they can match scratch cooking on healthiness. Promisingly, healthier variants are widely welcomed, signalling scope for NPD to drive engagement and opportunities for products that already deliver on this to make more noise about their credentials.
The growing trend in meat reduction and plant-based diets presents first movers among cooking/pasta sauce with a big opportunity. While many products are in themselves plant-based, those actively positioning themselves as a source of meal inspiration for replacing meat with plant-based ingredients can steal a march among the large pool of meat reducers.
Read on to discover more details or take a look at all of our UK Food and Foodservice market research.
Products: Wet sauces, dry sauces, cook-in sauces, pour-over sauces, oven-bake sauces.
Brands: Premier Foods (Sharwood’s, Lloyd Grossman, Homepride), Unilever (Colman’s), McCormick (Schwartz), Dolmio (Mars), AB Foods (Patak’s, Blue Dragon), Sacla UK, Bisto, Heinz, Ben’s, Gino D’Acampto, Knorr, Belazu, Filippo Berio, Thai Taste, Atkins & Potts, Mutti, Marks & Spencer (M&S), Ballymaloe.
This report, written by Angharad Goode, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As COVID restrictions lift and consumers return to workplaces and out-of-home leisure, at-home meals will be hit, including cooking and pasta sauces. The income squeeze in 2022 will limit this effect. The long-term shift to more working from home opens up everyday lunch as a new opportunity for the market. However, consumers’ focus on health and the environment will require brands to continue product innovation if they are to stay in shopping baskets.
Angharad Goode
Research Analyst
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