2022
9
UK Cooking Sauces and Pasta Sauces Market Report 2022
2022-12-17T03:05:11+00:00
OX1103443
2195
158700
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Report
en_GB
“More at-home meal occasions brought about by the income squeeze offer opportunities for cooking/pasta sauces, although they will face greater competition from scratch-cooking. Ideas on how to use them with…

UK Cooking Sauces and Pasta Sauces Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Cooking Sauces and Pasta Sauces Market Report 2022 examines consumers’ purchasing habits and usage frequency of cooking and pasta sauces, future innovations and the impact of rising inflation on the cooking sauces market. This report provides a comprehensive overview of the pasta and cooking sauces market size, along with market projections, segmentation and current industry trends for the UK pasta and cooking sauces industry.

 

Frequently Asked Market Research Questions

What is the pasta and cooking sauces market size?

Mintel forecasts that the market size of cooking and pasta sauces will be worth £879 million by the end of 2022. Sales are expected to grow by 9% between 2022 and 2027 to reach £958 million, predominantly driven by a rise in average prices paid.

Which brand has the largest share in the cooking sauces market?

Dolmio (Mars) holds a significant market share and is considered one of the leading brands in the cooking sauces market. However, their value sales experienced a decline of 1.9% in 2021/22, resulting in a total of £99 million. 

What is the current status of the cooking and pasta sauces market?

After experiencing a decline in 2021 due to a reduction in at-home meal occasions as COVID-related disruptions lessened, the value sales of the cooking and pasta sauces market rebounded in 2022. However, this growth has been driven primarily by inflation rather than strong underlying performance. Additionally, the desire to save money through scratch-cooking has put pressure on both value and volume sales in 2022, although high inflation has been somewhat offset by trading down.

Cooking and Pasta Sauces Market Trends & Reactive Consumer Behaviours

Difficult scratch cooking is a key driver for growth in the cooking and pasta sauces market

With inflationary pressures expected to persist, consumers are seeking cheaper ways to cook amidst the energy cost crisis. Despite the increased competition from the budget-friendly scratch-cooking trend, many consumers rely on the convenience and quickness offered by pre-prepared cooking sauces.

  • 67% of consumers say they use prepared cooking and pasta sauces because the sauces are difficult to make at home. 
  • 66% of UK adults agree that meals made using prepared cooking and pasta sauces are good for a family evening in. 

 

Continued interest in flexitarianism supports cooking and pasta sauce volume sales

The wider flexitarian trend has gained significant ground in recent years and is anticipated to grow further in the long term due to the accelerated focus on sustainability. The cooking and pasta sauces market has an opportunity to respond to the normalisation of plant-based lifestyles through NPD. 

  • 48% of cooking and pasta sauce consumers are interested in guidance on using pulses and meat substitute products in their cooking and pasta sauces. 
  • 26% of consumers want more cooking and pasta sauces designed for vegetable-based main dishes.  

 

Future Market Opportunities

Difficult scratch cooking is a key driver for growth in the cooking and pasta sauces market

The cooking and pasta sauces market has an opportunity to mitigate the scratch-cooking trend by emphasising its difficulty. Brands that highlight the range of ingredients involved in cooking and the length of time it takes to cook sauces from scratch can help communicate cooking sauces as a value-for-money alternative that doesn’t require further effort or costly ingredients.

Meanwhile, 71% of Brits say they are trying to limit the amount of energy they use for cooking. Brands can capitalise on this concern by positioning themselves as an energy-efficient, nutritious, money-saving solution that takes minimal time and energy to cook.  

 

Continued interest in flexitarianism supports cooking and pasta sauce sales

The cooking sauces market has an opportunity to harness the accelerating rise in conscious consumption and flexitarianism by underlining their products’ suitability for use with meat-free substitutes. On-pack pairing recommendations that offer detailed guidance on transforming dishes to meat-free delights by incorporating pulses or meat substitutes would increase brands’ relevance to the expanding group of flexitarians. It will also allow brands to position themselves as trusted household names that supply additional value during the cost of living crisis by proactively helping people with their sustainable eating ambitions by offering guidance to those less confident in cooking without meat. 

 

Leading Brands in the Cooking and Pasta Sauces Market

Dolmio, Sharwoods, Loyd Grossman, Schwartz, Colman’s, Sacla, Sharwoods, Patak’s, Blue Dragon, Nando’s.

 

Quickly Understand

  • Usage of cooking and pasta sauces. 
  • Concepts of interest in cooking and pasta sauces, such as suitability for cheaper cooking methods, high-fibre variants and plant-based ingredients.
  • The impact of the rising cost of living on consumer habits in the cooking and pasta sauces market.
  • Consumer behaviours and attitudes related to cooking and pasta sauces. 
  • Explores the cooking and pasta sauces market size and share. 

Expert Insights from a Food Specialist 

This report, written by Alice Pilkington, a leading analyst in the Food sector, delivers in-depth commentary and analysis to highlight current industry trends in the cooking and pasta sauces market and adds expert context to the numbers.

More at-home meal occasions brought about by the income squeeze offer opportunities for cooking/pasta sauces, although they will face greater competition from scratch-cooking. Ideas on how to use them with leftovers and suitability for cheaper cooking methods can help these appeal as people look to save money. Meanwhile, guidance on usage with meat substitutes and pulses sparks widespread interest, offering a means for the sauces to tap into the longer-term sustainability focus.”

Alice Pilkington

Alice Pilkington
Food and Drink Research Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
    • Excluded from this Report
  2. Executive Summary

    • The five-year outlook for cooking sauces and pasta sauces
      • Figure 1: Category outlook, 2022-27
    • The market
    • Cooking sauces market supported by inflation in 2022
    • Income squeeze will have mixed impact on cooking/pasta sauces
    • Foodservice competition, scratch-cooking and decline in under-15s will chip away at market
      • Figure 2: Market forecast for retail value sales of cooking sauces and pasta sauces, 2017-27
    • Italian sauces build on market lead
      • Figure 3: UK retail sales of ambient wet and dry cooking and pasta sauces, by cuisine, 2020-22
    • Companies and brands
    • Own-label gains as income squeeze hits most brands
      • Figure 4: Leading brands’ value sales and shares in the UK retail ambient cooking sauces and pasta sauces market, 2020/21-2021-22
    • Waitrose and Sainsbury’s target home cooks with NPD
    • Premium brands expand into cooking/pasta sauces
    • Vegan claims overtake vegetarian in 2022
    • Adspend on cooking/pasta sauces continues to decline in 2022; Premier Foods tackles food waste in new campaign
    • The consumer
    • No change in usage of cooking/pasta sauces
      • Figure 5: Usage of cooking sauce and pasta sauces, by type, 2021 and 2022
    • Usage frequency of shop-bought sauces remain stable
      • Figure 6: Frequency of usage of cooking sauces and pasta sauces, by type, 2021 and 2022
    • Difficult scratch cooking is key driver for cooking/pasta sauce usage; guidance on using pulses and meat substitutes appeals
      • Figure 7: Behaviours related to cooking/pasta sauces, 2022
    • Suitability for less traditional cooking methods warrants urgent attention; sauces that don’t require further ingredients appeal
      • Figure 8: Concepts of interest in cooking sauces and pasta sauces, 2022
    • Favourable evening in and food waste perceptions will support category during income squeeze
      • Figure 9: Attitudes towards cooking sauces and pasta sauces, 2022
  3. Issues and Insights

    • Income squeeze will have mixed impact on cooking/pasta sauces
    • Difficulty is key driver for cooking/pasta sauces usage
    • Considerable interest in guidance on using pulses and meat substitutes
    • Cooking/pasta sauces seen as good way to minimise food waste by two thirds
  4. Market Size and Performance

    • Cooking sauces market supported by inflation in 2022
      • Figure 10: UK retail value sales of cooking and pasta sauces, 2017-22
  5. Market Forecast

    • The five-year outlook for cooking sauces and pasta sauces
      • Figure 11: Category outlook, 2022-27
    • Income squeeze will have mixed impact on cooking/pasta sauces
    • Foodservice competition, scratch-cooking and decline in under-15s will chip away at market from 2025
      • Figure 12: Market forecast for retail value sales of cooking sauces and pasta sauces, 2017-27
    • Learnings from the last income squeeze
    • Forecast methodology
  6. Market Segmentation

    • Ambient pasta sauces supporting market in 2022
      • Figure 13: UK retail value sales of cooking/pasta sauces, by segment, 2020-22
    • Italian sauces build on market lead
      • Figure 14: UK retail value sales of ambient wet and dry cooking and pasta sauces, by cuisine, 2020-22
  7. Market Drivers

    • Inflation is the key concern for consumers and brands…
    • …and despite Government support, energy prices are still a major concern
    • Rising interest rates mean that the pressure will move up to middle- and higher-income households
    • Consumer spending power will be curbed
    • Consumers’ financial wellbeing has fallen from the highs of 2021 …
      • Figure 15: Household financial wellbeing index, 2016-22
    • … and most people are feeling the effects of price rises
    • More evenings in during income squeeze should benefit cooking/pasta sauces
    • Cooking from scratch also likely to gain popularity
    • Energy costs may limit scratch-cooking for some…
    • …as well as number of ingredients required for some dishes
    • Health remains a key focus for consumers
    • HFSS volume promotions ban postponed until October 2023
    • 2024 salt reduction targets still in place
    • On-pack nutrition label consultation proposed
    • Sustainability predicted to be a higher priority going forward
    • Brands need to respond to flexitarian trend
    • Flexitarian guidance will also help those cutting back on meat to save money in the short term
    • Cooking/pasta sauces enjoy favourable perceptions in terms of food waste
    • Decline of under-15s will see market lose out
      • Figure 16: Trends in UK population, by age, 2016-21 and 2021-26
  8. Market Share

    • Own-label gains as income squeeze hits most brands
      • Figure 17: Leading brands’ value sales and shares in the UK retail ambient cooking sauces and pasta sauces market, 2019/2020-2021/22
  9. Launch Activity and Innovation

    • Own-label launches continue to encroach on branded share in 2022
      • Figure 18: Share of new launches in the cooking/pasta sauces market, by branded versus own-label, 2018-2022
    • Waitrose relaunches Cooks’ Ingredients range…
    • …whilst new Sainsbury’s Inspired to Cook range includes numerous cooking sauces and pastes
    • Tesco launches premium curry pastes
      • Figure 19: Recent own-label cooking/pasta sauce launches, 2022
    • Premium brands expand into cooking/pasta sauces
      • Figure 20: Recent examples of new brands entering the cooking/pasta sauce category, 2022
    • Vegan claims overtake vegetarian in 2022
      • Figure 21: Share of cooking/pasta sauce launches with vegetarian, vegan and plant-based claims, 2018-22
    • Filippo Berio enters vegan pesto space; Belazu extends its offerings
      • Figure 22: Recent examples of cooking/pasta sauces with a vegan claim, 2022
    • Morrisons also taps into plant-based
      • Figure 23: Vegan cooking/pasta sauces in Morrisons new Plant Revolution! range, 2022
    • Cooking pastes see wealth of NPD in 2022
      • Figure 24: Recent examples of cooking pastes, 2022
    • 2022 sees rise in organic claims
      • Figure 25: Recent cooking/pasta sauces with organic claims, 2022
    • Potts’ explores unusual packaging material…
    • …whilst Ice Kitchen expands its frozen curry pastes
      • Figure 26: Potts’ and Ice Kitchen launch cooking/pasta sauces in cans and frozen, 2022
  10. Advertising and Marketing Activity

    • Adspend on cooking/pasta sauces continues to decline in 2022
      • Figure 27: Total above-the line, online display and direct mail advertising expenditure on cooking sauces, by brand, 2020-22 (sorted by 2022)
    • Premier Foods aims to tackle food waste in new campaign
    • Heinz back new pasta sauces with TV and digital campaign
    • Princes spends £2 million on Napolina overhaul
    • Colman’s tackles cost-of-living crisis through social media campaign
    • Dolmio brings back its Kids Pass promotion
    • Nielsen Ad Intel coverage
  11. Usage of Cooking/Pasta Sauces by Type

    • No change in usage of cooking/pasta sauces
      • Figure 28: Usage of cooking sauce and pasta sauces, by type, 2021 and 2022
    • 30% use scratch-made sauces at least once a week
    • Younger consumers scratch-cook sauces the most often
    • Usage frequency of shop-bought sauces remain stable
    • Non-chilled variants are most popular shop-bought sauces
      • Figure 29: Frequency of usage of cooking sauces and pasta sauces, by type, 2021 and 2022
  12. Behaviours Related to Cooking/Pasta Sauces

    • Difficult scratch cooking is key driver for cooking/pasta sauce usage
      • Figure 30: Behaviours related to cooking/pasta sauces, 2022
    • World cuisine cooking sauces best placed to showcase their numerous ingredients
      • Figure 31: Sainsbury’s Taste the Difference calling out numerous ingredients in a ready meal, 2021-22
      • Figure 32: Heinz pasta sauces prominently showcasing their numerous ingredients, 2022
    • Emphasising the amount of time that has gone into the cooking/pasta sauce will chime whilst energy prices remain high
      • Figure 33: Recent UK and international examples of cooking/pasta sauces calling out the manufacturer’s long cooking time, 2021-22
    • Two thirds want ideas on using cooking/pasta sauces with leftovers
    • Leftovers callouts are currently rare in cooking/pasta sauces
      • Figure 34: Sainsbury’s Boxing Day Curry Sauce calling out use with festive leftovers, 2020
      • Figure 35: Ragú for One Old World Style Traditional Sauce calling out how it revives leftovers, 2021
    • Premier Foods and Tesco offer cues for wider food waste initiatives
    • In-store recipes can help cooking/pasta sauces build associations with common leftover ingredients
    • Two in five show interest in guidance on using pulses and meat substitutes
    • On-pack vegetable pairing recommendations are rare and lack specificity
    • Loyd Grossman offers cues for how greater guidance can be incorporated on-pack
      • Figure 36: Loyd Grossman lasagne sauce with no added sugar giving detailed guidance on usage with meat-free mince and vegetables, 2021
    • Sauces designed for use with vegetables/pulses and meat substitutes are warranted
      • Figure 37: Recent examples of cooking sauce specifically designed for vegetables or meat substitutes, 2022
  13. Concepts of Interest in Cooking/Pasta Sauces

    • Suitability for less traditional cooking methods warrants urgent attention
      • Figure 38: Concepts of interest in cooking sauces and pasta sauces, 2022
    • Interest in sauces for slow cookers and microwaves reflects energy cost crisis
    • Sauces targeting slow cooker usage currently underexplored in the UK…
      • Figure 39: Homepride, Sharwood’s and Schwartz sauces for slow cookers, 2020-22
    • …but adding slow cooker instructions is a simpler way of tapping into interest
      • Figure 40: Recent US examples of cooking sauces calling out slow-cooker suitability, 2021-22
    • More prominent microwave call-outs are also pertinent
      • Figure 41: M&S prominently calls out microwaveability of ready meal, 2022
    • Stir-in sauces remain relevant
      • Figure 42: Recent examples of stir in cooking/pasta sauces, 2021-22
    • High in fibre sauces interest one in three
    • Increasing pulses/vegetable content can tap into high fibre interest
      • Figure 43: International examples of cooking/pasta sauces with high fibre claims, 2021-22
    • Cooking/pasta sauces can position themselves as the building blocks of a nutritionally rich meal
      • Figure 44: Examples of highlighting pairing suggestions for a balanced/complete meal in breakfast cereals and instant noodles, 2020-22
  14. Attitudes towards Cooking/Pasta Sauces

    • Favourable evening in perceptions will support cooking/pasta sauces during income squeeze
      • Figure 45: Attitudes towards cooking sauces and pasta sauces, 2022
    • Creating a more all-round evening experience around cooking/pasta sauce meals will help them compete with other categories
    • Reinforcing link between cooking/pasta sauces and family friendly meals remains pertinent
    • Ongoing opportunities for restaurant brands in retail space
      • Figure 46: Simply Cook builds associations with the restaurant experience, 2022
    • Cooking/pasta sauces seen as good way to minimise food waste by two thirds
    • Cooking/pasta sauces using rescued vegetables can tap into predicted long-term focus on sustainability
      • Figure 47: Jävla Sås Bolag pizza sauce that uses tomatoes falling short of grocers’ cosmetic standards, 2022
    • Products outside cooking/pasta sauces also offer inspiration
      • Figure 48: Recent examples of table sauces and savoury spreads making wonky fruit and veg central to their proposition, 2022
  15. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  16. Appendix – Market Forecast

      • Figure 49: Market forecast for retail value sales of cooking sauces and pasta sauces, 2017-27
  17. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 50: Market forecast and prediction intervals for UK value sales of cooking/pasta sauces, 2022-27
    • Market drivers and assumptions
    • Forecast methodology
  18. Appendix – Market Share

      • Figure 51: Leading manufacturers’ value sales and shares in the UK retail ambient cooking sauces and pasta sauces market, 2019/20-2021/22
      • Figure 52: Own-label and brands’ value sales and shares in the UK retail chilled cooking sauces and pasta sauces market, 2019/20-2021/22

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