The location of cooking/pasta sauces in other aisles away from the cooking/pasta sauces aisle offers potential to drive more sales, 40% of people finding this appealing.
The location of cooking/pasta sauces in other aisles away from the cooking/pasta sauces aisle offers potential to drive more sales, 40% of people finding this appealing. This could include the location of cooking sauces and marinades in the meat/poultry or fish aisle (ie pairing products), as well as the location of products alongside meat substitutes or vegetables for those looking for plant-based meal options.
44% of people agree there is little difference between cooking/pasta sauces of a particular type between different brands. Intensely flavoursome premium pasta sauces that strongly communicate their bold flavours will help add much-needed differentiation. 60% of buyers of non-chilled sauces and 71% of buyers of chilled cooking sauces agree that premium pasta sauces are a good way to elevate the taste of a pasta meal.
28% of users of cooking/pasta sauces would like to see more cooking/pasta sauces with new flavour twists, increasing to 36% of those keen on more cooking/pasta sauces for making dishes from well-known cuisines. Given the growth seen for Heinz in pasta sauces, this highlights ‘familiar with a twist’ as an opportunity in other well-established areas of the cooking sauces market, such as traditional, Indian or Chinese sauces.
Tapping interest in more variety of cuisines and flavours can support sales growth, as can more usage suggestions and a focus on in-store product visibility.
Richard Caines, Principal Analyst, UK Food & Drink Research
This Report examines the UK retail market for cooking and pasta sauces.
The cooking and pasta sauces market may also be divided into wet sauces and dry sauces.
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